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Mastering the Business of Interior Design: Success by Design
Katie Decker-Erickson, Business Coach for Interior Designers
94 episodes
2 days ago
Send Katie a Text Message!! As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s numbers, and before you started telling yourself stories about what this year needs to be. This is your 2026 pep talk. Because most designers don’t start a new year with a clean slate — they start it carrying the emotional weight of the year before. And if we don’t address that first, it quietly shapes how we show up, the goals we set, and the decis...
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Entrepreneurship
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All content for Mastering the Business of Interior Design: Success by Design is the property of Katie Decker-Erickson, Business Coach for Interior Designers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send Katie a Text Message!! As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s numbers, and before you started telling yourself stories about what this year needs to be. This is your 2026 pep talk. Because most designers don’t start a new year with a clean slate — they start it carrying the emotional weight of the year before. And if we don’t address that first, it quietly shapes how we show up, the goals we set, and the decis...
Show more...
Entrepreneurship
Arts,
Education,
Business,
Design,
Self-Improvement
Episodes (20/94)
Mastering the Business of Interior Design: Success by Design
92. A Pep Talk For Interior Design Business Owners Who Want to Win In 2026
Send Katie a Text Message!! As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s numbers, and before you started telling yourself stories about what this year needs to be. This is your 2026 pep talk. Because most designers don’t start a new year with a clean slate — they start it carrying the emotional weight of the year before. And if we don’t address that first, it quietly shapes how we show up, the goals we set, and the decis...
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2 days ago
17 minutes

Mastering the Business of Interior Design: Success by Design
91. Lessons From Our Big Mistakes w/ Michelle Lynne
Send Katie a Text Message!! As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I’m reflecting (with another seasoned firm owner- Michelle Lynne) on the mistakes we’ve made, the lessons we learned the hard way, and what actually matters when you’re trying to move your business forward with clarity instead of chaos. This isn’t about beating yourself up for what didn’t work. It’s about looking back clearly—withou...
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1 week ago
48 minutes

Mastering the Business of Interior Design: Success by Design
90. Top Questions Every Designer Has About Growing Their Business - And My Answers
Send Katie a Text Message!! Today’s episode is one I’ve been wanting to record for a long time because it’s built entirely around the questions I hear every single week as a business coach. These are the questions that come up in strategy calls, Voxer messages, office hours, and hallway conversations at High Point. If you’ve ever felt overwhelmed, unsure about hiring, confused by your numbers, or stuck relying on referrals, you are not alone — and this episode is for you. I’m walking you th...
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2 weeks ago
20 minutes

Mastering the Business of Interior Design: Success by Design
89. Your 2025 Interior Design Business Audit
Send Katie a Text Message!! If you want 2026 to look different than 2025, this episode is where that shift begins. Today, I’m walking you step-by-step through the 2025 Business Audit Worksheet and showing you how to look at last year honestly — without judgment, without overwhelm, and without getting stuck in the past. This isn’t busy work or a reflective exercise for the sake of reflection. It’s about understanding what actually happened in your business so you can make grounded, confiden...
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3 weeks ago
18 minutes

Mastering the Business of Interior Design: Success by Design
88. Turn Your 2026 Vision Into a Design Business That Actually Works
Send Katie a Text Message!! Welcome back, designers! This is Part 2 of The Design Business Growth Blueprint, and today we’re shifting from the hard-number reality of Part 1 into something just as important - building your 2026 strategy like a true CEO. Not from vibes, not from wishful thinking, and definitely not from “I just want to make more next year,” but from real data, real capacity, and real clarity about the life you actually want to live. In this episode, I’m walking you thro...
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1 month ago
24 minutes

Mastering the Business of Interior Design: Success by Design
87: Your Business Reality Check Starts Here
Send Katie a Text Message!! In this kickoff episode of our two-part series, I’m taking you behind the scenes of the work most designers avoid: facing the truth about what actually happened inside your business this year. Before we can build your 2026 vision (that’s coming in Part 2!), we have to strip away the assumptions, the emotions, the “I think I made money here… maybe?” and look at the real data. I’m talking revenue, margins, client load, time spent, energy, alignment—everything. I kno...
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1 month ago
25 minutes

Mastering the Business of Interior Design: Success by Design
86. What Are You Waiting For? How to Break Through Overwhelm and Actually Move Your Design Business Forward
Send Katie a Text Message!! In today’s episode, I’m getting real with you — lovingly calling you out and calling you up. If you’ve been stuck in planning mode, waiting for the “right time,” or drowning in overwhelm while nothing truly moves your business forward, this is your wake-up call. I’m sharing the mindset shifts, micro-actions, and systems my clients use to stop overthinking, start taking action, and create a design business that actually supports their life. IN THIS EPISODE, I TALK...
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1 month ago
27 minutes

Mastering the Business of Interior Design: Success by Design
85. From Designer to CEO: How Owning the Vision Grows Your Business
Send Katie a Text Message!! When you’re deep in the day-to-day of your design business, it’s easy to forget why you started it in the first place. I’ve been there — chasing goals, saying yes to opportunities, and still feeling like something’s off. In this episode, I’m challenging you to step back and look at your business through the lens of a true CEO and visionary. Because you can’t scale what you haven’t defined. IN THIS EPISODE: Why most designers are stuck in their business instead of...
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1 month ago
24 minutes

Mastering the Business of Interior Design: Success by Design
84. Overcoming Self-Doubt as a Designer: Why Confidence Is Your Real Growth Strategy
Send Katie a Text Message!! If you’ve ever looked at another designer’s success and wondered, “What do they have that I don’t?” - this episode is for you. I’m digging into the real mindset work behind scaling a design business - and it’s not about better clients, a bigger team, or even a new offer. It’s about confidence. Because growth doesn’t start when your circumstances change; it starts when you decide to trust yourself again. I’m sharing how self-doubt sneaks in even when things are wor...
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1 month ago
20 minutes

Mastering the Business of Interior Design: Success by Design
83: The Limiting Beliefs Stopping You from Scaling Your Business
Send Katie a Text Message!! So many designers get stuck in their businesses because of the beliefs they carry about money, success, and what it takes to grow. In this episode, I’m talking honestly about the most common limiting beliefs I see in my coaching practice — from thinking you have to struggle to make money, to believing that success takes years, to feeling like you’re not ready yet. I’m sharing how these beliefs show up, why they’re keeping you stuck, and, most importantly, what you...
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2 months ago
16 minutes

Mastering the Business of Interior Design: Success by Design
82: What Got You Here Won’t Get You There — And That’s a Good Thing
Send Katie a Text Message!! In this episode, I’m kicking off a brand new series all about building a business that works for you — not the other way around. If you’ve ever felt like your design business has more potential than what it’s currently producing, this conversation is for you. I see you out there trying to scale, trying to take home more income, trying to show up for your family and your clients, trying to build something meaningful without burning yourself out. It’s not easy — esp...
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2 months ago
29 minutes

Mastering the Business of Interior Design: Success by Design
81: Scaling Your Design Business Without Losing Your Sanity - A Coaching Conversation
Send Katie a Text Message!! This week on Success by Design, I’m diving deep into one of my favorite topics: how to grow your design business thoughtfully, without letting it take over your life. I chat with Heather about the differences between W2 employees and 1099 contractors, and how choosing the right type of hire can make or break your business as you scale. We also talk about coaching, systems, and one-on-one strategies for creatives who have already hit six figures but want to push in...
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2 months ago
56 minutes

Mastering the Business of Interior Design: Success by Design
80: Building a Resilient Design Business - Even When the Economy Isn’t (Part 3 of Thriving Through Economic Uncertainty)
Send Katie a Text Message!! Welcome back to Success by Design! I’m wrapping up our three-part series, Your Interior Designer Survival Guide Through Economic Uncertainty, with one of the most important conversations we can have right now — how to build a business that bends but doesn’t break. In this episode, I’m sharing how to strengthen your foundation through visibility, creative adaptability, strong systems, the right support network, and emotional sustainability. Whether you’re feeling t...
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2 months ago
25 minutes

Mastering the Business of Interior Design: Success by Design
79: Creating Demand in a Slow Market (Part 2 of Thriving Through Economic Uncertainty)
Send Katie a Text Message!! Hey designers — welcome back to Success by Design! I’m Katie Decker Erickson, and this week we’re diving into part two of our three-part series, Thriving Through Economic Uncertainty. In this episode, I’m breaking down how to create demand even when the market feels quiet — because slowing down doesn’t mean sitting still. I’m sharing the exact mindset and marketing strategies that keep designers (including me and my clients) booked, visible, and confident when e...
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2 months ago
19 minutes

Mastering the Business of Interior Design: Success by Design
 78: Pricing with Confidence in a Shaky Economy (Part 1 of Thriving Through Economic Uncertainty)
Send Katie a Text Message!! Welcome to Success by Design! I’m kicking off a brand-new three-part series called The Interior Designer’s Survival Guide Through Economic Uncertainty. Let’s be honest—the economy feels weird right now. Clients are cautious, interest rates are high, and confidence can feel scarce. But while you can’t control the broader economy, you can control your pricing, positioning, and profit strategy. In this episode, we’re diving into how to price confidently when fear st...
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2 months ago
15 minutes

Mastering the Business of Interior Design: Success by Design
77: The 2025 State of the Design Industry (And What You Need to Do About It)
Send Katie a Text Message!! Hey designers, it’s Katie Decker Erickson, and today I’m giving you something totally different — no fluff, no hype, and no sugarcoating. This is your five-minute State of the Industry for interior designers, and a heart-to-heart about what’s really going on behind the pretty photos and Pinterest boards. Because let’s be honest — the economy isn’t doing us any favors right now. Margins are tight, clients want miracles for pennies, and too many designers are drowni...
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3 months ago
3 minutes

Mastering the Business of Interior Design: Success by Design
76: From Overwhelmed to Scaled: How My Client Shannon Grew Her Interior Design Business
Send Katie a Text Message!! Scaling an interior design business isn’t just about hustling harder—it’s about systems, boundaries, leadership, and strategic support. In this episode, I sit down with my client Shannon to share her journey from feeling overwhelmed to confidently scaling her interior design business. We talk about the unexpected lessons she learned along the way and how coaching helped her master each step of growth. IN THIS EPISODE: How Shannon recognized she needed help and to...
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3 months ago
28 minutes

Mastering the Business of Interior Design: Success by Design
75: Interior Design Debriefs: The 20-Minute Profit Booster
Send Katie a Text Message!! In this week’s episode, to wrap up our Project to Profit Series, I'm getting real about the one step most designers skip that could save you hours, protect your margins, and stop you from repeating the same costly mistakes project after project. Here’s the kicker: research shows that teams who actually take this step improve performance by 20–25% on their very next project. Yep, it’s that powerful. And don’t think this is just for big firms — if you’re a team of o...
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3 months ago
14 minutes

Mastering the Business of Interior Design: Success by Design
74: The Secret to More Interior Design Referrals
Send Katie a Text Message!! What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works. In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads. If you’ve been wondering how to get more design clients without burning ...
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3 months ago
19 minutes

Mastering the Business of Interior Design: Success by Design
73: Scope Creep Solutions for Profitable Interior Design
Send Katie a Text Message!! Scope creep: two little words that can drain your profits, stretch your timeline, and zap your energy if left unchecked. But here’s the twist—done right, scope creep can actually fuel your profit margins and strengthen client relationships. In this episode, I'm breaking down the sneaky ways scope creep shows up (and why it feels so personal). The #1 mindset shift that transforms extra client requests into profit opportunities. What to say in the moment when a clie...
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4 months ago
17 minutes

Mastering the Business of Interior Design: Success by Design
Send Katie a Text Message!! As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s numbers, and before you started telling yourself stories about what this year needs to be. This is your 2026 pep talk. Because most designers don’t start a new year with a clean slate — they start it carrying the emotional weight of the year before. And if we don’t address that first, it quietly shapes how we show up, the goals we set, and the decis...