MEDIASCAPE: Insights From Digital Changemakers

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MEDIASCAPE: Insights From Digital Changemakers

Hosted by Joseph Itaya & Anika Jackson

80 episodes

1 week ago

Want to win premium customers and sleep better at night? We dig into how going an inch wide and a mile deep beats boiling the ocean—especially when you pair focused strategy with agentic AI that does real work. Our guest, John Long of thynk.ai, traces an unexpected journey from real estate and HVAC to machine learning and sales orchestration, showing how clarity of purpose turns scattered efforts into compounding momentum. Along the way, we break down the anatomy of a working AI agent: natura...

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Want to win premium customers and sleep better at night? We dig into how going an inch wide and a mile deep beats boiling the ocean—especially when you pair focused strategy with agentic AI that does real work. Our guest, John Long of thynk.ai, traces an unexpected journey from real estate and HVAC to machine learning and sales orchestration, showing how clarity of purpose turns scattered efforts into compounding momentum. Along the way, we break down the anatomy of a working AI agent: natura...

Show more...

Episodes (20/80)

MEDIASCAPE: Insights From Digital Changemakers

From Fix-and-Flip to AI: How Going Mile-Deep Beats Mile-Wide in the Agent Era with John Long

Want to win premium customers and sleep better at night? We dig into how going an inch wide and a mile deep beats boiling the ocean—especially when you pair focused strategy with agentic AI that does real work. Our guest, John Long of thynk.ai, traces an unexpected journey from real estate and HVAC to machine learning and sales orchestration, showing how clarity of purpose turns scattered efforts into compounding momentum. Along the way, we break down the anatomy of a working AI agent: natura...

2 weeks ago

34 minutes

MEDIASCAPE: Insights From Digital Changemakers

The Power of Superfans: Building Revenue with a Minimal Viable Audience with Ethan Monkhouse

The digital marketing landscape is shifting dramatically, and Ethan Monkhouse is at the forefront of this revolution. As co-founder of Naviro, he's democratizing access to sophisticated marketing strategies that were once the exclusive domain of those who could afford $5,000+ monthly agency retainers. During our conversation, Ethan reveals his journey from a computer science background to marketing innovator. His entrepreneurial spark ignited when, as a teenager, he built websites for local ...

1 month ago

32 minutes

MEDIASCAPE: Insights From Digital Changemakers

From Amazon to Axon: A Tech Leader's Journey with Trevor Nolan

Trevor Nolan takes us behind the scenes of the digital infrastructure powering our connected world. Drawing from his 11-year career at Amazon and recent transition to Axon, he reveals the complex systems enabling everything from same-day package delivery to voice assistants that transform our homes. The conversation explores how Amazon approaches hardware development not as a primary goal but as a necessary tool for delivering exceptional services. Kindle emerged from the desire to deliver b...

1 month ago

37 minutes

MEDIASCAPE: Insights From Digital Changemakers

Thought Partners: How AI Can Unlock Your Brain's Potential with Brad Moss

What if AI could be more than just a tool—what if it could become your thought companion, helping to extract and refine the ideas already in your head? In this fascinating conversation, Brad Moss, founder of Enhanced AI, reveals how his journey from video game development led to creating a platform that empowers anyone to build sophisticated AI agents without coding skills. Moss introduces a powerful concept: AI as "the right brain of technology." While traditional technology demands precisi...

2 months ago

34 minutes

MEDIASCAPE: Insights From Digital Changemakers

How AI is Enhancing, Not Replacing, Human Creativity in Digital Marketing with Jason Brigham

What happens when your career path takes unexpected turns? For Jason Brigham, founder of a successful digital marketing agency, the journey from computer science to hospitality to digital leadership reveals powerful lessons about adaptability in an ever-changing landscape. Brigham candidly shares the pivotal moments that shaped his professional evolution—from abandoning his initial computer science career track to pursue the more social, creative environment of hospitality, to eventually fin...

2 months ago

37 minutes

MEDIASCAPE: Insights From Digital Changemakers

Building Brands Across Borders: From Startups to Sustainable Tourism with Patrika Allis Cheston

Discover the fascinating intersection of tech marketing and sustainable travel with Patrika Elise Cheston, founder of a marketing agency focused on guiding startups through various funding stages. Patrika's unconventional career journey—beginning with aspirations to become a news anchor before finding her place in the startup ecosystem—offers valuable insights for anyone feeling constrained by traditional corporate structures. Patrika reveals her distinctive approach to marketing startups at...

3 months ago

34 minutes

MEDIASCAPE: Insights From Digital Changemakers

Navigating the Between Times: Education in the Age of AI with Ben Tasker

"We're in the between times – not fully in the future, but no longer in the past." These words from Ben Tasker, Dean of AI at a leading university, capture the transformative moment we're experiencing as artificial intelligence reshapes education and work. In this eye-opening conversation with host Anika, Ben shares his remarkable journey from healthcare administration to data science to educational leadership. Through compelling stories about using data to improve cancer screening in rural ...

3 months ago

34 minutes

MEDIASCAPE: Insights From Digital Changemakers

From Teen Startup to $500 Million Exit: Catherine Connolly's Journey

Catherine Connelly's remarkable journey began at age 15 when she and her siblings created a digital yearbook website to make friends at their new high school. What started as a simple solution to a teenage problem evolved into a social platform that would eventually sell for $500 million. During our conversation, Catherine shares how despite having no coding background, she and her siblings built their platform by using Google to answer every question they had about website development—from ...

3 months ago

35 minutes

MEDIASCAPE: Insights From Digital Changemakers

Truth is Your North Star: Navigating Ethical Marketing in the Digital Age with Eric Layland

From text-based browsers to generative AI, the digital marketing landscape has transformed dramatically since the 1990s. Eric Layland, Chief Executive of the Matters Group, takes us on a journey through this evolution while revealing timeless principles that still guide effective marketing today. Leyland's career began in 1996 when he purchased "Internet in a Box" from CompUSA and discovered the power of electronic communication across vast distances. His fascination with data began even ear...

4 months ago

39 minutes

MEDIASCAPE: Insights From Digital Changemakers

The Digital Exhaust: Why Your AI Data Matters More Than the Tools with Dan Baird

The technological landscape is shifting beneath our feet, and Dan Baird stands confidently at the intersection of entrepreneurship and artificial intelligence. In this riveting conversation, the co-founder and product lead at Wrench.ai delivers both a wake-up call and an invitation to the AI revolution that's already transforming business. Baird's journey from selling beanbag chairs at Lovesac (which began as a joke and later went public) to developing patented AI-driven segmentation process...

4 months ago

48 minutes

MEDIASCAPE: Insights From Digital Changemakers

Breaking the Podcast Monetization Model: A Conversation with Jeffrey Specter

Monetization remains the great unsolved puzzle for most podcasters, with traditional advertising models serving only the top 5% of shows. But what if the problem isn't your audience size, but rather the broken business model itself? Jeffrey Specter, founder of CodeADX and former radio executive, pulls back the curtain on why the podcast industry's CPM (cost per thousand) approach fundamentally fails smaller creators. "The overwhelming majority of shows really can't make money because the bus...

5 months ago

36 minutes

MEDIASCAPE: Insights From Digital Changemakers

The 1% Rule: Small Changes for Exponential E-Commerce Success with Sabir Semerkant

What if the secret to massive e-commerce growth wasn't a marketing gimmick, but something as simple as improving by just 1% every day? Meet Sabir Semerkant, the accidental marketing genius whose systematic approach has generated over $1 billion in incremental revenue for more than 200 brands worldwide. Sabir's journey began as a programming prodigy at age six, eventually leading to a pivotal moment when he was tasked with rebuilding VitaminShop.com after bankruptcy. What started as an engine...

5 months ago

53 minutes

MEDIASCAPE: Insights From Digital Changemakers

Mastering Client Nurturing for Small Business Success with Reed Hansen

Every business owner dreams of growth systems that work automatically while they focus on what they love. Reed Hansen, founder of Market Surge, has turned this dream into reality for service-based businesses across multiple industries by combining powerful CRM systems with cutting-edge AI. The journey began with his wife's photography business. Unlike most creatives, she was incredibly process-oriented, allowing her to maintain a full calendar while other photographers experienced feast-or-f...

5 months ago

39 minutes

MEDIASCAPE: Insights From Digital Changemakers

Marketing Without Burnout: A New Agency Model with Katie Gray

Katie Gray's journey from traditional agency work to founding her own marketing collective reveals a refreshing new model for the industry. After experiencing the limitations of conventional agency structures—where junior marketers get thrust into high-stakes roles prematurely and burnout leads to high turnover—she built Kinetic Marketing Communications as a solution. The secret? A nationwide network of senior-level specialists who collaborate as independent contractors. This approach elimin...

6 months ago

32 minutes

MEDIASCAPE: Insights From Digital Changemakers

Known Better, Done Well: David DeWolf on Transforming Business Relationships

What does it truly mean to be human in an age of artificial intelligence? David DeWolf, founder of KnownWell, offers a refreshingly nuanced perspective on how AI should enhance our humanity rather than diminish it. Having built and sold a 2,500-person digital products company before founding KnownWell in 2023, DeWolf observed a critical gap in how businesses were approaching AI. While many focused solely on advancing the technology or boosting personal productivity, few were addressing how A...

6 months ago

34 minutes

MEDIASCAPE: Insights From Digital Changemakers

Beyond the Binary: Why Your Survey Results Are Probably Wrong with Philip Garland

When you ask "Mexican food for dinner?" you're engaging in the most basic form of survey methodology—but as Dr. Philip Garland reveals, there's a profound science to questioning that shapes everything from presidential elections to product development. Dr. Garland's remarkable journey began with a personal mission. As a freshman experiencing racism at University of Washington, he abandoned engineering aspirations to study political science and communications, determined to understand how med...

6 months ago

45 minutes

MEDIASCAPE: Insights From Digital Changemakers

Cake on Tuesday: Why Joy Matters in Business with Tech Innovator Elizabeth Bieniek

Elizabeth Bieniek takes us on a fascinating journey from aspiring creative writer to tech innovator, challenging our assumptions about career paths and technology's purpose along the way. With refreshing candor and New York-style directness, she reveals how her English degree and outsider perspective became unexpected assets in the tech world. At the heart of our conversation lies a powerful message: technology should connect humans, not separate them. This principle guided Elizabeth's devel...

6 months ago

38 minutes

MEDIASCAPE: Insights From Digital Changemakers

The AI CMO: Humanizing Technology Through Empathetic Marketing with Stephen Sakash

When Stephen Sakash began his journey from journalism school to digital marketing, he never imagined he'd be at the forefront of using artificial intelligence to make marketing more human. Yet that's exactly where his path has led him – developing an AI Chief Marketing Officer tool that helps businesses uncover their higher purpose and translate it into emotionally resonant campaigns. At the heart of Sakash's approach is a concept he calls BLISS: Building Love Into Scalable Systems. This fra...

6 months ago

39 minutes

MEDIASCAPE: Insights From Digital Changemakers

Building Your Personal Brand Isn't Optional—It's Your Career Advantage with Rob Durant

What if everything you thought you knew about sales and personal branding was backward? Rob Durant, CEO, US Operations of The Institute for Sales Professionals, challenges conventional wisdom by revealing that successful sales and compelling personal brands aren't actually about you—they're about solving problems for others. Durant's mission to transform the sales profession began with his own experience as a 14-year-old cold caller with no training. Today, his organization provides rigorous...

7 months ago

36 minutes

MEDIASCAPE: Insights From Digital Changemakers

Marketing in the Age of Authentication and Trust with Marc Viale

Marc Viale takes us on a fascinating journey through the evolution of digital marketing, from the early dot-com days to today's AI revolution, revealing profound insights about growth strategy that challenge conventional wisdom. Starting in Philadelphia before moving to San Francisco in 1991, Viale's path from direct mail shops to founding Lab415 wasn't straightforward. His breakthrough came when he taught himself SQL database marketing in the late 90s—a skill most marketers avoided. This te...

7 months ago

41 minutes