Megashift brings you interviews with the sharpest business leaders in the game. Here, they share the biggest changes and shifts happening in the business world, right now.
How do today’s leaders leverage their skills to create value in a changing business world? Megashift brings you interviews with some of the most successful leaders in the industry with a series of strategic conversations featuring experts that will take a deep look into the evolving business climate. Expect educational interviews exploring the latest in harnessing the market forces to make an impact the future of both commerce and communications. Project and videos produced by Rob Kleiman.
Hosted on Acast. See acast.com/privacy for more information.
Megashift brings you interviews with the sharpest business leaders in the game. Here, they share the biggest changes and shifts happening in the business world, right now.
How do today’s leaders leverage their skills to create value in a changing business world? Megashift brings you interviews with some of the most successful leaders in the industry with a series of strategic conversations featuring experts that will take a deep look into the evolving business climate. Expect educational interviews exploring the latest in harnessing the market forces to make an impact the future of both commerce and communications. Project and videos produced by Rob Kleiman.
Hosted on Acast. See acast.com/privacy for more information.
Kristin Kovner, CEO and Founder of K-Squared Strategies, discusses how marketing creates markets and the major shifts happening as AI transforms product discovery. Kristin helped launch YouTube's video advertising business at Google & AOL and now has advised 100+ high-growth tech companies on their go-to-market strategies. She's watching a major shift unfold: people ask ChatGPT and Claude questions they used to ask Google, but there's no playbook yet for how brands show up in those AI answers.
WHAT WE COVER:
- Why CEOs need conviction
- How marketing teams are becoming lean, distributed networks of senior experts
- What it takes to build marketing that drives revenue, not just spends budget
Lessons from launching YouTube's ad business with zero marketing budget
KEY INSIGHT: "Creativity loves restraint. You don't need a big budget to make big impact."
If you're interested in marketing strategy, AI discovery, or lessons from building markets where they don't yet exist, check out the conversation on Megashift.
https://ksquaredstrategies.com
Hosted on Acast. See acast.com/privacy for more information.