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Meredith's Husband | SEO for People Who Don't Like SEO
A professional photographer and her SEO husband
175 episodes
4 days ago
In this year-end episode, Meredith’s Husband and Meredith unpack how AI reshaped search in 2025—and why SEO didn’t die, but changed. They explain the shift from the attention economy to a trust economy, how AI tools now influence search behavior, and what website owners should understand heading into 2026 without panicking or starting over. Timestamps [0:00] Introduction [0:42] Why 2025 marked a turning point for search [1:10] How AI adoption accelerated during the year [1:58] Google AI Overv...
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In this year-end episode, Meredith’s Husband and Meredith unpack how AI reshaped search in 2025—and why SEO didn’t die, but changed. They explain the shift from the attention economy to a trust economy, how AI tools now influence search behavior, and what website owners should understand heading into 2026 without panicking or starting over. Timestamps [0:00] Introduction [0:42] Why 2025 marked a turning point for search [1:10] How AI adoption accelerated during the year [1:58] Google AI Overv...
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Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/175)
Meredith's Husband | SEO for People Who Don't Like SEO
What 2025 Taught Us About AI & SEO
In this year-end episode, Meredith’s Husband and Meredith unpack how AI reshaped search in 2025—and why SEO didn’t die, but changed. They explain the shift from the attention economy to a trust economy, how AI tools now influence search behavior, and what website owners should understand heading into 2026 without panicking or starting over. Timestamps [0:00] Introduction [0:42] Why 2025 marked a turning point for search [1:10] How AI adoption accelerated during the year [1:58] Google AI Overv...
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4 days ago
12 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
WordPress Themes | How to choose a Good One.
Choosing a WordPress theme isn’t just a design decision—it has long-term implications for site speed, stability, and SEO. In this episode, Meredith’s Husband explains why many popular themes create hidden problems, how theme “bloat” happens, and what to look for when choosing a theme that won’t slow your site down or break during updates. Timestamps [0:00] Introduction [0:33] Why WordPress themes matter for SEO [1:14] The problem with too many theme options [2:04] How theme marketplaces work ...
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1 week ago
13 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
How To Choose Blog Posts To Revise (for better SEO)
This episode shows how to pick the best blog posts to rewrite for stronger SEO and AI search visibility using Google Search Console. You’ll use impressions to spot what Google already surfaces, avoid keyword cannibalization by consolidating overlapping posts, and turn recurring topics into content hubs instead of guessing what to write next. Timestamps [0:00] Introduction [0:28] The goal: choose blogs to rewrite for AI + SEO visibility [1:02] “Follow the breadcrumbs” using Google Search Conso...
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2 weeks ago
12 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Tips To Be More Visible In AI Searches
This episode breaks down how to structure website content for the emerging trust economy. You’ll learn the three technical steps every site should take (LLMS file, navigation, page length) and how to format blogs so both people and AI instantly understand your content. Timestamps [0:00] Introduction [0:24] From attention to trust economy [0:56] AI becomes an information filter [1:36] Using AI vs Google [1:57] Why clarity matters [2:56] The role of an LLMS.txt file [3:44] Navigation that...
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3 weeks ago
12 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Holiday SEO Q&A For Photographers
This Q&A episode covers three big concerns for photographers and small-business owners: whether to batch website changes or make them gradually, how to interpret drops in Google traffic in the age of AI and zero-click search, and how different website platforms (Pixieset, PhotoBiz, Webflow, WordPress, Wix) really stack up for SEO. You’ll learn what to worry about, what to ignore, and when it’s time to plan a platform migration. Timestamps [0:00] Holiday weekend intro and format change [0:...
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1 month ago
18 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Attention Deficits & Building Trust for AI
This episode explores the shift from the “attention economy” to the emerging “trust economy,” why we’re all overwhelmed, and how creators can stand out in an era of AI-generated content. Meredith’s Husband breaks down practical ways website owners can build trust, create pattern-breaking content, and avoid blending in with generic AI blogs. Timestamps [0:00] Introduction [0:24] The rise of social media and attention as currency [1:33] Spending 110% of our attention [2:28] ADHD-like overwhelm ...
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1 month ago
10 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
One Week To A Healthier Website
Sign up for the Semrush Challenge https://seiq.learnworlds.com/course/semrush-challenge In this episode, Meredith's husband explains why there was no show last week and how the very first COVID-era videos he created accidentally led to a 4,000-visitor-per-month blog. He unpacks how “document, don’t create” reshaped his business, why giving away his secret sauce made him happier, and how the new one-week SEMrush Challenge can help website owners dramatically improve their technical SEO score...
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1 month ago
9 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Good Enough SEO | Technical Advice
In this episode, Meredith and her husband break down a misconception in SEO — that you need to be a technical genius to succeed. Meredith’s Husband explains why most modern website platforms already handle the “tech stuff” and why Google actually rewards usability and trust over perfection. You’ll also hear how the new SEMrush Challenge helps you reach “good enough SEO” — an A-level site score that’s more than enough to win. Timestamps [0:00] Introduction [0:24] SEO isn’t as technical as peop...
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2 months ago
8 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
12 Must-Do Steps for your Google Business Profile
Did you like this episode? 👉 Cast a vote! https://forms.gle/bqxbwDWBySoiUYxL7 Branded searches convert best. In this lesson, Meredith’s Husband walks local photographers through 12 must-do optimizations for a Google Business Profile—covering name consistency, photos, address vs. service area, products/prices, categories, descriptions, updates, reviews, social links, and image strategy—to boost first impressions and local “photographers near me” visibility. Timestamps[0:00] Introduction [0:24]...
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2 months ago
23 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Filter Your Leads With Smart SEO
Many photographers lose inquiries after sending pricing. In this episode, Meredith and her husband discuss how to filter out unqualified leads before they contact you — without sounding rude. They share practical SEO and website strategies like using autoresponders, pricing placement, and smart contact-form questions to attract clients who value your work (and your time). ⏱️ Timestamps [0:00] Introduction [0:24] The listener’s question: filtering out low-budget inquiries [1:00] SEO isn’t just...
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2 months ago
16 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Advice from Mark Zuckerberg & Alex Schultz
In this episode, Meredith’s husband reacts to Meta’s marketing email promoting Click Here, a new book by Meta’s CMO, Alex Schultz. He and Meredith dissect the irony of a spammy marketing email from a supposed marketing expert, discuss the ethics of self-promotion, and reflect on the larger problem of how social media platforms manipulate attention. The episode offers valuable lessons for small-business owners on trust, transparency, and ethical digital marketing. Timestamps [0:00] Introductio...
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2 months ago
11 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Stop landing in Promotions with these tips
In this episode, Meredith and her husband break down why marketing emails end up in the promotions or spam folder—and how to fix it. They explain the four key factors that affect deliverability: technical setup, content, engagement, and list quality. Listeners learn practical steps like verifying domain records, avoiding “pretty” templates that trigger spam filters, and boosting engagement through genuine replies to improve inbox placement. Download the Cheatsheet https://seiq.meredithshusban...
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2 months ago
19 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Improve Rankings for "near me" Searches
Get the resources mentioned during this episode: 👉 Improve Rankings for "near me" Searches https://seiq.meredithshusband.com/near-me-searches Summary In this episode, Meredith's Husband tackles the question of why some photographers don't appear in "near me" searches despite having a website and Google Business Profile, revealing critical factors that determine local search visibility. Episode Timestamps [0:00] Introduction [0:24] Listener question: ranking in “near me” searches [1:12] ...
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3 months ago
12 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Garbage In, Google Out: The Truth About Blogging
This episode tackles the common dilemma photographers face about whether blogging still matters compared to Instagram posting. Meredith’s husband explains that blogs aren’t meant to directly bring clients but to provide long-term value, authority, and useful resources. He stresses quality over quantity, advising website owners to focus on fewer, stronger posts instead of weekly filler or AI-generated content. This helps build credibility, avoids “garbage” blogs, and makes websites more valuab...
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3 months ago
12 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
IQ Builder part 3: Demystifying AI Jargon
In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon. Timestamps [0:00] Intro to IQ Builder Part Three [0:24] Explaining the series purpose [0:44] From S...
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3 months ago
9 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
IQ Builder part 2: Demystifying SEO Jargon
This episode of IQ Builder simplifies confusing SEO concepts by providing five common examples of how SEO sounds confusing: meta descriptions, JavaScript, XML sitemaps, robots.txt files, and 3XX redirects. Meredith’s Husband explains how each works in plain language, using relatable examples. Timestamps [0:00] Introduction to Part Two of IQ Builder [0:24] SEO made into common sense [1:26] Myth about meta descriptions and SEO [2:30] How users interact with title tags vs meta descriptions...
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3 months ago
13 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
IQ Builder part 1: Making SEO Common Sense
In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect website, secret keyword tricks, and SEO “hacks,” emphasizing instead that Google prioritizes useful, trustworthy, and easy-to-navigate websites. Website owners can benefit by focusing on clarity, user experience, and fundamentals like title tags and headings to achieve long-term SEO success. Timest...
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4 months ago
13 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
AI Misconceptions Debunked
This episode explores eight common misconceptions about artificial intelligence, from assumptions about autonomy and accuracy to beliefs about objectivity, originality, and job replacement. Website owners can use these insights to better leverage AI for brainstorming, fact-checking, and content creation—while staying aware of its limitations, biases, and potential errors. Timestamps [0:00] Introduction to the episode [0:24] Setting up the discussion on AI misconceptions [1:37] Misconception 1...
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4 months ago
19 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
AI Brings Zero-Click Searches: Fewer Clicks, Better Conversions
In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever. Chapter Markers [0:00] Introduction [0:24] Welcome to Insider’s Inbox [0:32] Excitement about AI in SEO [...
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4 months ago
8 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
Stop Falling for Made-Up Terms That SEOs Use to Confuse You
In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding...
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4 months ago
11 minutes

Meredith's Husband | SEO for People Who Don't Like SEO
In this year-end episode, Meredith’s Husband and Meredith unpack how AI reshaped search in 2025—and why SEO didn’t die, but changed. They explain the shift from the attention economy to a trust economy, how AI tools now influence search behavior, and what website owners should understand heading into 2026 without panicking or starting over. Timestamps [0:00] Introduction [0:42] Why 2025 marked a turning point for search [1:10] How AI adoption accelerated during the year [1:58] Google AI Overv...