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Mi3 Audio Edition
Mi3 & iHeart Podcasts Australia
408 episodes
1 week ago
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Business News
News
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All content for Mi3 Audio Edition is the property of Mi3 & iHeart Podcasts Australia and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
Show more...
Business News
News
Episodes (20/408)
Mi3 Audio Edition
The rise of luxury retail media: Selfridges, Disney combine for unprecedented retail media Xmas campaign – as up-market department stores globally position for next growth wave from non-endemic brands
1 week ago
44 minutes

Mi3 Audio Edition
Australian vs UK marketers on attention, measurement, reach and cost – and why Australia is pulling ahead on ad effectiveness over efficiency
2 weeks ago
45 minutes

Mi3 Audio Edition
‘Video is rapidly coming down the pipe’: Michael Stephenson’s masterplan for ARN, what’s next, and a massive 12 months ahead
3 weeks ago
50 minutes

Mi3 Audio Edition
Atomic 212°, Bupa and Inclusively Made: How to flip the script on disability representation to create inclusive media for all Australians
1 month ago
49 minutes

Mi3 Audio Edition
Agencies, holdcos to become media owners, fin services with principal trading, retail media products; media owners merge and consolidate for cost-out, not transformation – Media ecologist Jack Myers calls the next three years
1 month ago
57 minutes

Mi3 Audio Edition
Dopamine hunters: Why 30 per cent of agency, media set are likely neurodivergent, how mobiles really hurt deep thinking and hot consumer segments overlooked
1 month ago
1 hour 6 minutes

Mi3 Audio Edition
Nine’s MMM trial early results: MAFS boosts trust for Westpac, Love Island Australia smashes Cointreau consideration, Kia prepares to move money – but ROI dangers lurk
2 months ago
58 minutes

Mi3 Audio Edition
Seventh Wave Rising: AI to slash SaaS pricing, collapse tech stacks, kill search as we know it - and why marketers should wait before locking in
3 months ago
36 minutes

Mi3 Audio Edition
‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan
3 months ago
44 minutes

Mi3 Audio Edition
YouTube steaming to ad revenues of $50bn, recasts TV to creator economy as UK broadcasters claim ‘reach fail’, top 200 channels dominated by kids - and Peppa Pig
3 months ago
50 minutes

Mi3 Audio Edition
The CMO Awards Podcast Ep8: Building brand for demand: Michael Hill, Reflections Holidays, Allianz CMOs on the business case and foundations for a brand-first marketing strategy
4 months ago
1 hour 5 minutes

Mi3 Audio Edition
‘700% outperformance’: Employment Hero and Salesforce bring B2C playbook to B2B, watch lead costs tumble, growth power – but diverge on in-housing vs agencies amid AI shift
4 months ago
51 minutes

Mi3 Audio Edition
Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future
4 months ago
39 minutes

Mi3 Audio Edition
‘People’s jobs will be changed’: Salesforce global CMO on how AI agents are the new digital labour force rapidly reshaping customer service, marketing and commerce; plus the ‘false precision’ of brand attribution
4 months ago
28 minutes

Mi3 Audio Edition
The CMO Awards Podcast Ep7: Winners and finalists part 2: Uber, Guzman y Gomez CMOs reveal what makes their distinct marketing approaches effective
4 months ago
1 hour 1 minute

Mi3 Audio Edition
Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom on influencers; Why EY Parthenon says risk and creative works for c-suite and Tassal’s Matt Vince is thinking global
5 months ago
45 minutes

Mi3 Audio Edition
The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
5 months ago
57 minutes

Mi3 Audio Edition
Blending Sharp and Ritson: Distinctive differentiation and custom media moves needle for CommBank, Subway, NRMA Insurance as News Australia shifts approach.
5 months ago
42 minutes

Mi3 Audio Edition
Omnichannel planning cuts ad fatigue, builds brand, speeds sales: New research shows how; Nunn Media cuts acquisition cost 24%
5 months ago
30 minutes

Mi3 Audio Edition
The CMO Awards Podcast Ep5: Winners and finalists part 1: Why sticking it out for the long term is so important to the marketing chiefs at Intrepid, Kennard’s Hire and Patties Foods
6 months ago
1 hour 3 minutes

Mi3 Audio Edition
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).