The rise of CAC is killing small businesses — but retention is quietly becoming the most profitable marketing channel. In this episode, we go deep into Mike Inishev’s founder story: from launching an agency at 17 to building an AI-powered retention platform trusted by businesses worldwide. But here’s the twist: Mike didn’t start with a product — he sold the competitor’s solution first to understand real demand. We unpack how Boomerang automates loyalty, reviews, push notifications, and even POS-driven analytics to drive repeat visits on autopilot. We also break down why SEO is shifting toward AI citations, and what this means for marketers in 2025. If you're an agency owner, marketer, or founder, this episode is a tactical gold mine.

Forget ads, start building relationships. From the Go HighLevel Summit, Mike and Kamal unpack why AI makes retention easier, cheaper, and more powerful than ever.

Mike Inishev sits down with Erik Shellenberger to trace his path from bartender to best-selling author — and how those roots shaped his “results first, ego last” philosophy. Expect insights on AI, scaling, and why honesty still converts.