If your inbox feels like a full-time job, this episode is for you. In The Million Dollar Nonprofit, Tom Kelly reveals how to train an AI version of yourself to handle emails, DMs, and FAQs — all in your tone, your style, and your personality.
Using the Model. Memory. Message. framework, you’ll learn how to:
✅ Model — Teach AI your unique communication style so replies sound authentically you.
✅ Memory — Feed it your organization’s mission, FAQs, and programs to give context to every answer.
✅ Message — Automate smartly with boundaries, letting AI handle the repetitive stuff while you focus on relationships.
Tom shares a real example of a nonprofit that trained an AI “assistant” named Amy — a digital twin who replies instantly to volunteers, donors, and press inquiries, saving the team 12 hours a week. She sounds so real, most people don’t even know she’s AI.
If you’ve ever wished you could clone yourself to stay on top of messages without burning out, this episode shows you exactly how to do it — without losing your human touch.
What if your next campaign felt less like a one-off fundraiser and more like a Netflix series — something donors couldn’t stop following?
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Plot. Pace. Payoff. storytelling framework — an AI-powered approach to building campaigns that hook your audience, build anticipation, and deepen emotional connection.
You’ll learn how to:
✅ Plot — Map out your 5-part story arc like a show season, complete with tension, hope, and resolution.
✅ Pace — Release each story strategically to build momentum and anticipation.
✅ Payoff — Close your “season” with gratitude, results, and a teaser for what’s next.
Tom shares how one children’s hospital used this exact format for a six-week series called The Healing Season — doubling donations and inspiring donors to ask, “When does Season Two start?”
If your nonprofit wants to turn casual readers into loyal fans, this episode gives you the exact system to transform your storytelling from random posts to cinematic connection.
What if your next campaign felt less like a one-off fundraiser and more like a Netflix series — something donors couldn’t stop following?
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Plot. Pace. Payoff. storytelling framework — an AI-powered approach to building campaigns that hook your audience, build anticipation, and deepen emotional connection.
You’ll learn how to:
✅ Plot — Map out your 5-part story arc like a show season, complete with tension, hope, and resolution.
✅ Pace — Release each story strategically to build momentum and anticipation.
✅ Payoff — Close your “season” with gratitude, results, and a teaser for what’s next.
Tom shares how one children’s hospital used this exact format for a six-week series called The Healing Season — doubling donations and inspiring donors to ask, “When does Season Two start?”
If your nonprofit wants to turn casual readers into loyal fans, this episode gives you the exact system to transform your storytelling from random posts to cinematic connection.
Does your nonprofit’s content feel scattered and reactive? One week it’s a post here, another week it’s silence. In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to build a Nonprofit Media Calendar using ChatGPT + Google Sheets, so your content finally runs on rhythm — not chaos.
You’ll learn the Plan. Populate. Publish. framework that keeps your team organized and consistent:
✅ Plan — Map out your content rhythm across platforms, campaigns, and donor moments.
✅ Populate — Use ChatGPT to bulk-generate social post ideas, themes, and CTAs instantly.
✅ Publish — Automate posting with Zapier and Buffer so your calendar updates itself.
Tom breaks down how one local food bank turned a simple Google Sheet into a full content command center — boosting engagement by 38% without hiring extra help.
If you’re tired of scrambling to post and ready to plan like a pro, this episode gives you the exact workflow to organize your messaging, save time, and stay consistent all year long.
Ever feel like you’re constantly copying links, rewriting captions, and sending updates — just to keep everyone in the loop? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to automate your weekly roundup email so it sends itself — literally.
Using the Collect. Compile. Connect. framework, you’ll learn how to:
✅ Collect: Use Zapier or Make.com to automatically gather new blogs, videos, and social posts in one Google Sheet.
✅ Compile: Have ChatGPT turn that list into a warm, conversational weekly email your donors will actually read.
✅ Connect: Add personality, gratitude, and one simple call to action — then automate it to send every Friday.
Tom shares how a youth arts nonprofit used this exact setup to cut their newsletter time from 3 hours to 5 minutes — and saw open rates rise because the emails felt more human and consistent.
If you’re ready to free up your Fridays and still keep your community engaged, this episode shows you how to make your weekly updates run on autopilot.
What if your next campaign could go viral — without a single ad dollar? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the Hook. Heart. Handoff. framework, a 3-step process for building campaigns that grab attention, create emotion, and inspire massive sharing — all powered by AI.
You’ll learn how to:
✅ Hook — Stop the scroll with a powerful visual or emotional headline that makes people pause.
✅ Heart — Tell one short, human story that captures the mission behind your movement.
✅ Handoff — Turn engagement into action by giving people something shareable and meaningful to do.
Tom breaks down real examples — including how a small women’s shelter tripled donations in one week using this exact 3-part formula.
If your nonprofit is tired of posting endlessly without traction, this episode will help you simplify your content, amplify your reach, and turn empathy into viral energy.
What if your next campaign didn’t just raise money — it started a movement?
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI to craft a “You vs. The World” campaign narrative that rallies donors, unites communities, and turns passive supporters into active participants.
You’ll learn the Define. Divide. Unite. framework to build unstoppable energy around your mission:
✅ Define: Identify the real “villain” — not a person, but the problem your organization exists to solve.
✅ Divide: Frame your campaign as a rally cry — a clear “us vs. the issue” message that creates belonging.
✅ Unite: Showcase your heroes in action — real stories of donors and volunteers who make a difference.
Tom shares how one homelessness nonprofit used this method to raise $147,000 in 10 days, all by reframing their campaign around an emotional, unifying challenge.
If you’re ready to make your audience feel like part of something bigger, this episode will show you exactly how to turn a message into a movement — powered by AI.
What if your website didn’t just inform — but interacted? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use Typeform, Zapier, and AI to create a “Donor Magnet Quiz” that transforms curiosity into connection.
You’ll learn the Hook. Help. Handoff. framework to build a quiz that’s fun, personal, and profitable:
✅ Hook: Create playful, emotionally relevant quiz titles that make people click.
✅ Help: Deliver value and insight with results that inspire action.
✅ Handoff: Automate tagging, follow-up, and segmentation with Zapier and AI.
Tom shares how one clean water nonprofit used this exact system to get 1,200 quiz completions in 30 days — and turn 18% of participants into first-time donors.
If you want to grow your email list, segment your audience, and make your website more engaging, this episode gives you everything you need to turn clicks into donors automatically.
Ever wonder why some nonprofit stories go viral — while others barely get a like? The difference isn’t luck or talent. It’s structure. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down his signature storytelling formula, Show. Tell. Ask., a simple framework to craft stories that make donors feel something — and inspire them to act.
You’ll learn how to:
✅ Show — Start with a moment, not a mission statement. Pull readers into a vivid scene they can feel.
✅ Tell — Connect that emotional moment to your mission without sounding preachy.
✅ Ask — Invite donors to be part of the story, instead of begging for support.
Tom shares real-world examples from nonprofits that used this framework to triple donations from a single email — all by shifting from “information” to emotion.
If you’re ready to transform how you write stories, this episode will teach you how to turn every update, testimonial, or appeal into something donors can feel.
What if every blog post your nonprofit published could power your social media for a week — or even a month? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn one blog post into a stream of engaging social content using a single ChatGPT prompt.
You’ll learn the Slice. Spark. Share. framework:
✅ Slice: Break one long-form story into 5 short, platform-ready posts.
✅ Spark: Add emotional hooks and visual prompts to stop the scroll.
✅ Share: Automate your posting across channels using tools like Buffer, Zapier, or GoHighLevel.
Tom shares how one wildlife rescue used this exact method to triple engagement and boost donations by 42% — without writing a single new piece of content.
If your content keeps collecting digital dust, this episode shows you how to make every post work harder, connect deeper, and drive real results — all powered by AI.
Tired of Googling your nonprofit and finding everyone else’s content before your own? You’re not alone — and you don’t need a marketing degree to fix it.
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI to finally rank on Google — even if you hate blogging. He introduces the Research. Rewrite. Repurpose. framework, a simple system that helps small teams use ChatGPT to plan, write, and optimize content that donors and volunteers actually find.
✅ Research: Find the low-competition keywords your audience is really searching for.
✅ Rewrite: Use AI to create SEO-optimized, story-driven posts that feel human — not robotic.
✅ Repurpose: Turn one blog into weeks of content for LinkedIn, Instagram, and newsletters.
You’ll hear how a youth mentorship nonprofit doubled their organic traffic and grew volunteer signups by 27% — all without hiring an SEO firm.
If you’re ready to get your nonprofit seen, heard, and found online, this episode gives you the exact AI prompts and workflow to make it happen.
Most nonprofits struggle to stay consistent with content — not because they lack stories, but because they lack time. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to plan, draft, and polish a full year of blog posts in a single afternoon.
You’ll learn the Plan. Prompt. Polish. framework:
✅ Plan – Use ChatGPT to build your 12-month content calendar, with four post ideas per theme.
✅ Prompt – Let AI generate outlines or full drafts in bulk, saving you weeks of work.
✅ Polish – Add your organization’s voice, real stories, and visuals to make it human.
Tom shares a real-world example of an animal rescue that used this method to create 52 stories, double their organic traffic, and start ranking on Google — all from one afternoon of AI-powered creativity.
If you’re ready to stop overthinking your content strategy and finally stay consistent, this episode is your shortcut.
Most nonprofits deserve media coverage — they just don’t have the time or tools to pitch it right. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how AI can write press pitches that actually get picked up — saving you hours and landing real coverage that builds awareness, credibility, and donations.
You’ll learn the Story. Segment. Send. framework:
✅ Story: Use ChatGPT to find the emotional, human-centered angles journalists love.
✅ Segment: Personalize each pitch by outlet and topic — without spending days doing it.
✅ Send: Automate and track follow-ups using AI tools like Instantly.ai or Zapier.
Tom even shares a real-life example of a literacy nonprofit that generated 30 AI-crafted pitches and landed five media features — including one that brought in a $25,000 donation.
If you’re ready to get your nonprofit out of the shadows and into the spotlight, this episode is your playbook.
Let’s be honest — most nonprofits have no idea which influencers actually drive donations. They just hope it’s working. But with AI-powered UTM logic, you can finally track every click, conversion, and dollar — automatically.
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI tools and tracking links to know exactly which posts and partners are pulling their weight. You’ll learn how to:
✅ Build unique UTM links for every influencer (in seconds using ChatGPT)
✅ Analyze campaign results with AI to see who truly converts
✅ Use that data to refine, scale, and triple your results
No more vanity metrics, no more guessing — just smart systems that make your influencer strategy unstoppable.
What if just 10 people could spark real momentum for your mission this week? You don’t need celebrities — you need community influencers who care about your cause. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build your Nonprofit Influencer Stack, a system of small collaborations that actually drive awareness, engagement, and donations.
Learn how to find the right partners, co-create authentic stories, and automate your follow-up to build long-term relationships — all with AI. The framework: Align. Activate. Amplify. When you set it up right, these micro-collabs become your new donor engine.
What if one local influencer could raise $5,000 for your nonprofit — just by sharing one Instagram Story? You don’t need celebrities to make an impact; you need the right people who believe in your mission. In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to automate 90% of your influencer outreach using AI.
Learn how to find local advocates, write personalized outreach scripts that sound human, and build real partnerships that keep growing. With the Find. Friend. Follow-Up. framework, you’ll turn everyday supporters into your most powerful amplifiers — without spending hours in your DMs.
When’s the last time you read a nonprofit’s FAQ page? Most people skip them — and most FAQs are boring, jargony, and transactional. But your FAQ page doesn’t have to be a dead end.
In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn FAQs into a list-building and donation-generating machine.
Using AI and the Clarify. Connect. Convert. framework, you’ll learn how to rewrite your FAQs in a warm, human tone, add emotional impact stories, and include CTAs that guide visitors to subscribe, volunteer, or give. Stop treating your FAQ like a filing cabinet, and start treating it like a welcome mat.
Why do people line up for iPhones or grab concert tickets instantly? It’s not need — it’s FOMO. And in fundraising, the same psychology works wonders. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create AI-powered countdown campaigns that inspire urgency, not guilt.
You’ll learn how to design teaser emails, build automated countdowns with tools like Deadline Funnel or Zapier, and celebrate milestones that keep donors engaged until the clock hits zero. Discover the Tease. Trigger. Turbocharge. framework and how to use it to 2x or even 3x your next campaign’s results.
How many times have people joined your waitlist or signed up for updates, only to quietly fade away? In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn that passive interest into active giving using an AI-powered waitlist-to-donor funnel.
You’ll learn how to:
✅ Warm your waitlist with anticipation emails
✅ Woo them with VIP-style personal invites on launch day
✅ Win their donation and turn them into long-term supporters
Framework: Warm. Woo. Win.
This episode teaches you how to create a system that nurtures interest, builds excitement, and converts signups into loyal donors — all while automating the heavy lifting with AI.
Stop leaving potential donors on the sidelines. Build a funnel that creates urgency, makes supporters feel valued, and drives donations.
What’s the point of thousands of likes or poll votes if they never turn into donations? In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to bridge the gap between engagement and action — using Zapier + AI to turn every Instagram tap, comment, or DM into a new email subscriber automatically.
You’ll learn how to:
✅ Capture engagement data from Instagram, Facebook, or TikTok using Zapier
✅ Connect with followers using AI-written personalized email sequences
✅ Convert social fans into loyal subscribers — and future donors
Stop chasing vanity metrics. Start building your donor pipeline.
By the end of this episode, you’ll know exactly how to use automation to move people from social media attention to long-term donor relationships — all without adding more to your workload.
Framework: Capture. Connect. Convert.
The smartest nonprofits aren’t just posting — they’re turning every click into growth.