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Million Dollar Nonprofit
Tom Kelly
247 episodes
14 hours ago
Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.
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Non-Profit
Business
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All content for Million Dollar Nonprofit is the property of Tom Kelly and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.
Show more...
Non-Profit
Business
Episodes (20/247)
Million Dollar Nonprofit
Episode 246: How to Build a Full Fundraising Campaign with AI in Under 5 Minutes

Writing a fundraising campaign shouldn’t take weeks—or drain your team’s energy.


In this episode, Tom Kelly breaks down the exact AI workflow nonprofits are using to create full fundraising campaigns in minutes, not months. From emails and social posts to landing pages, SMS, and video scripts, you’ll learn how to turn one powerful story into an entire multi-channel campaign—without sounding robotic or generic.


Tom walks through the Story. Structure. Scale. framework, shares real prompts you can use immediately, and highlights a real nonprofit that raised over $42,000 in just nine days using this system.


If your team is stretched thin and staring at a blank page, this episode is your shortcut.



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19 hours ago
5 minutes 35 seconds

Million Dollar Nonprofit
Episode 245: The Nonprofit 4-Hour Workweek: Automate, Reduce, Reclaim

When was the last time you had nothing on your to-do list? Exactly. You can’t even remember.


Nonprofit leaders don’t have one job — they have ten: Executive, Director, Marketer, HR, Development, Board liaison… and yes, somewhere in there, Janitor. And somewhere else, you’re supposed to sleep.


Imagine if your workweek only required four focused hours. Not because you slacked off. Not because you outsourced everything. But because you automated 80% of your job — the tasks that don’t need your creativity or leadership.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to design a leadership schedule that runs on automation, not exhaustion, where your high-impact hours are focused on strategy, vision, and mission-critical work. Using the framework Replace. Reduce. Reclaim., you’ll learn how to:


  • Replace repetitive tasks with automation — emails, reports, meeting summaries, donor thank-yous, scheduling, social posts, and more
  • Reduce unnecessary work — cut bloated meetings, approvals, and reports nobody reads
  • Reclaim your time for the work that only you can do — vision, strategy, donors, and innovation


You’ll hear real examples from nonprofit leaders who went from drowning in meetings, inboxes, and manual reporting to structured productivity and leadership clarity. One housing nonprofit ED said: “I finally became the leader my organization needs, not its administrator.”

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1 day ago
4 minutes 50 seconds

Million Dollar Nonprofit
Episode 244: Build a Culture of Innovation with AI-Powered Idea Boards

When was the last time someone on your team brought you an idea that made you stop and think, “Whoa… that could actually change everything”?


For most nonprofit leaders, it doesn’t happen often — not because their teams lack creativity, but because the day-to-day grind drains it. When everyone is stuck reacting, there’s no space to imagine. And without imagination, innovation dies.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a culture of innovation using AI-powered idea boards, so ideas don’t get lost in Slack threads or forgotten in someone’s Notes app.


Using the simple framework Capture. Collaborate. Curate., you’ll learn how to:


Capture ideas consistently across your team using a shared AI Idea Board


Collaborate with AI to strengthen, refine, and stress-test ideas


Curate ideas into a prioritized pipeline that actually leads to action


Tom walks through how to set up an idea board in tools like Notion, Google Sheets, Trello, ClickUp, or Airtable, and how to use ChatGPT to rewrite ideas clearly, generate variations, identify risks, and create low-cost pilot plans.


You’ll hear a real example from an animal rescue in North Carolina that collected 15 ideas in one week — two of which saved 22 hours a month and generated an extra $18,000. The insight? They never lacked ideas. They lacked a system that respected them.

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2 days ago
4 minutes 6 seconds

Million Dollar Nonprofit
Episode 243: Automate Onboarding for Staff and Volunteers (So No One Feels Lost on Day One)

Do you remember your first day at a new job? That awkward moment when you’re trying to look confident, but secretly wondering where to sit, what to do, and who to ask for help?


Now imagine that feeling inside a nonprofit — smaller teams, looser structure, volunteers showing up with zero context. That’s how confusion turns into chaos, new hires burn out, and volunteers disappear after one shift.


In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to automate your entire onboarding process for staff and volunteers, so every new person feels supported, confident, and excited from day one — without adding more work to your plate.


Using the framework Welcome. Walkthrough. Workflow., you’ll learn how to:


  • Welcome new staff and volunteers with automated emails, texts, and first-touch messages
  • Walkthrough your mission, culture, tools, and expectations using AI-generated onboarding guides and training modules
  • Workflow the entire onboarding process so tasks, reminders, check-ins, and goals run automatically


Tom shows how to use ChatGPT to write welcome sequences, orientation guides, training modules, checklists, reminders, and surveys — then connect everything with tools like Zapier, GoHighLevel, ClickUp, Google Classroom, or Google Sheets.

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1 week ago
5 minutes 53 seconds

Million Dollar Nonprofit
Episode 242: From Slack Chaos to Staff Clarity: How AI Creates Alignment Automatically

Have you ever walked into a staff meeting and instantly felt like everyone was on a different page? Slack is buzzing. Emails are untouched. Side conversations are happening in DMs. And then someone asks, “Wait, didn’t we already decide that?”


In this episode of The Million Dollar Nonprofit, Tom Kelly shows nonprofit leaders how to turn messy team communication into clean, digestible weekly summaries and clear staff meeting agendas using AI. Because the biggest bottleneck in most nonprofits isn’t funding or staffing — it’s clarity.


Using the simple framework Collect. Condense. Communicate., Tom walks you through how to:


  • Collect all team communication in one place without forcing behavior change
  • Condense Slack messages, emails, notes, and updates into a single weekly summary
  • Communicate priorities clearly with ready-to-run meeting agendas and action items


You’ll learn how to use Google Sheets as a communication capture hub, connect Slack and email via Zapier, and prompt ChatGPT to extract tasks, decisions, deadlines, blockers, and updates automatically. Instead of scrolling through hundreds of messages, you’ll walk into meetings knowing exactly what matters.


Tom shares a real example from a community nonprofit in Austin that automated this system and instantly improved alignment. Weekly summaries. Faster meetings. Clear leadership recaps. The Executive Director said it felt like hiring an internal communications manager — without adding staff.

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1 week ago
5 minutes 20 seconds

Million Dollar Nonprofit
Episdoe 242: From Slack Chaos to Staff Clarity: Automate Your Meeting Summaries

Ever walk into a staff meeting and feel like everyone’s on a different page? Slack is buzzing, emails are ignored, side chats are happening — and clarity is nowhere to be found.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn messy team communication into clean, digestible weekly summaries and ready-to-run meeting agendas using AI. With his three-step framework — Collect. Condense. Communicate. — you can finally walk into meetings knowing exactly what matters.


Get plug-and-play prompts, real examples, and actionable steps to automate clarity, streamline meetings, and align your team — all without adding another staff member.

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1 week ago
5 minutes 20 seconds

Million Dollar Nonprofit
Episode 241: Build a Virtual AI Assistant to Run Your Nonprofit Operations

What would change in your life if you had one more staff member — not full-time, not temporary, just someone who handled all the repetitive stuff: questions, updates, reminders, scheduling?


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a virtual AI assistant that quietly runs your nonprofit operations, saving you hours each week. With just ChatGPT, a few simple automations, and a clear plan, you can give yourself an operations teammate who works 24/7 — never tired, never annoyed, never on PTO.


Tom walks through the three-step framework: Capture. Categorize. Complete.



  • Capture: Identify and list all the tasks that eat your time each week, from email drafts to volunteer tracking. Teach your AI what needs automating.
  • Categorize: Build your assistant’s “Operations Playbook” so it handles tasks your way — drafting, summarizing, reporting, tracking, and organizing — with the tone and style you want.
  • Complete: Connect your systems (Zapier, Make, Google Sheets, Slack, CRMs) to automate tasks fully. Your AI now executes daily updates, board packets, Q&A, agendas, and more — all without you lifting a finger.


Tom shares a real example: a youth development nonprofit built an AI assistant named River. River now summarizes meetings, drafts thank-you emails, updates the CRM, tracks volunteers, and creates weekly reports — giving the ED back 10 hours a week. That’s a part-time staff member without payroll.


Bonus prompts include pre-written scripts for donor communications, volunteer follow-ups, operations summaries, staff reminders, and project updates — your assistant becomes your Chief Detail Officer.

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1 week ago
5 minutes 40 seconds

Million Dollar Nonprofit
Episode 240: Use AI to Screen Candidates and Hire Faster (Ethically) in Your Nonprofit

When you think about hiring, how does your stomach feel? Tight? Heavy? Maybe a little nauseous? For nonprofit leaders, hiring isn’t just hiring — it’s hiring with limited money, limited time, limited people, and unlimited expectations.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to screen candidates, shorten hiring cycles, and save hours every week — ethically. AI shouldn’t replace human judgment. It should replace the tedious, manual work that slows you down and burns you out.


Tom walks through the three-step framework: Define. Filter. Finalize.


Define: Use ChatGPT to create clear role scorecards, measurable outcomes, and mission-aligned job descriptions so candidates know exactly what success looks like.


Filter: Let AI handle the first pass of resume screening based only on skills, experience, and role alignment — never demographics — making your process faster and fairer.


Finalize: Upgrade interviews with scenario-based questions, practical exercises, and side-by-side candidate comparisons so you hire based on ability, not charisma.


Tom shares a real example of a nonprofit cutting hiring time from 30–40 hours down to just 6, without skipping steps or sacrificing ethics. Bonus prompts include bias checks, reference scripts, cover letter summaries, and candidate comparison charts — giving you HR-level structure without HR-level cost.


If hiring has felt overwhelming, slow, or risky, this episode gives you a smarter, more humane way forward. Define. Filter. Finalize.

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2 weeks ago
6 minutes 14 seconds

Million Dollar Nonprofit
Episode 239: Predict Staffing Needs and Volunteer Gaps Using AI Forecasting

Do you ever feel like you’re always a few people short? One more role to fill, one more volunteer to recruit, one more program that needs help right now? For most nonprofit leaders, that’s the daily reality.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI forecasting to plan your people strategy. You’ll learn how to predict staffing needs and volunteer gaps before they happen, so you can recruit early, allocate resources smartly, and stop scrambling.


Tom breaks down the framework: Track. Trend. Trigger.



  • Track: Focus on workload, not headcount. Identify over-capacity areas, underutilized resources, and volunteer gaps using real hours and tasks.
  • Trend: Analyze historical data to predict future staffing and volunteer needs. Spot seasonal patterns, campaign spikes, and recurring bottlenecks.
  • Trigger: Automate alerts and recommendations using Zapier or Make.com, so your team acts before problems arise.


Tom shares real examples of nonprofits eliminating last-minute scrambles, improving volunteer retention, and increasing staff satisfaction — all by leveraging AI to forecast needs. Bonus prompts include ready-to-use staffing forecast models in Google Sheets, complete with seasonal trends and workload projections.

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2 weeks ago
6 minutes 15 seconds

Million Dollar Nonprofit
Episode 238: Automate Your “What Should We Do Next?” Decision Tree: AI for Nonprofit Leaders

How many times this month have you said, “I don’t even know what to focus on next”? For most nonprofit leaders, that’s the daily struggle — another campaign, report, board request, or fire to put out.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to automate your “What should we do next?” process using AI. You’ll learn how to build a decision tree that thinks for you, prioritizes actions based on goals, resources, and results, and even triggers tasks automatically.


Tom walks through the three-step framework: Map. Model. Mobilize.



  • Map: Identify the recurring decisions that drive your strategy and have AI build a logical decision tree.


  • Model: Add real data to your decision tree so AI predicts the next best steps and adapts automatically. Connect it to CRMs or Google Sheets for live updates.


  • Mobilize: Turn insights into action. Use GoHighLevel, Zapier, or ClickUp Automations to trigger tasks directly from AI recommendations.


Tom shares real examples of nonprofits increasing revenue by 22% in 90 days using this approach. Bonus prompts include customizable templates for decision trees covering fundraising, marketing, operations, and staff management — ready to automate.


If you’re ready to go from overwhelmed and reactive to proactive and strategic, this episode is your blueprint. Map. Model. Mobilize.

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2 weeks ago
5 minutes 50 seconds

Million Dollar Nonprofit
Episode 237: Build Your Annual Budget in Minutes: AI + ChatGPT for Nonprofits

Let me ask you something. When’s the last time you built your annual budget and actually enjoyed it? For most nonprofit leaders, budgeting feels painful, confusing, and way too time-consuming. But it doesn’t have to be that way.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a complete, detailed nonprofit budget in minutes using ChatGPT. You’ll learn how to turn your numbers, goals, and key assumptions into a board-ready budget, complete with revenue projections, expense categories, and smart forecasting — no spreadsheets from scratch required.


Tom walks through the three-step framework: Plan. Prompt. Polish.



  • Plan: Gather your inputs — income, donor base, grants, events, expense categories, staff, and more. These numbers are the puzzle pieces AI needs to build a realistic draft.
  • Prompt: Turn your data into a living plan. Create multiple scenarios (conservative, moderate, ambitious), adjust for inflation, donor growth, or other assumptions, and let AI model outcomes like a CFO.
  • Polish: Make it board-ready. Generate one-page summaries, tables, or even a script to present your budget clearly to your board or team.


Tom shares real examples of nonprofits transforming weeks of tedious work into minutes of clarity. He also includes bonus prompts to create quarterly check-in plans, turning budgeting into an ongoing strategic rhythm.


If you’re ready to turn budget chaos into confident decision-making, this episode is your roadmap. Plan. Prompt. Polish.

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2 weeks ago
5 minutes 58 seconds

Million Dollar Nonprofit
Episode 236: Build Your Donor Acquisition Calculator: AI + Data-Driven Growth

Let me ask you something. When you set your donor goals each year, are they based on strategy or hope? For most nonprofits, goal-setting sounds like: “Well, we raised $100K last year, so let’s shoot for $150K!” That’s not a plan. That’s a wish with better numbers.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build your own Donor Acquisition Calculator using AI. You’ll learn how to set realistic, data-driven goals that are trackable week by week, eliminating guesswork and making your growth measurable.


Tom walks through the three-step framework: Forecast. Factor. Focus.


Forecast: Start with the numbers you know — current donors, average gift size, retention rate, and new leads. Plug these into ChatGPT to generate a realistic 12-month donor growth forecast.


Factor: Test “what if” scenarios to see how changes in retention, acquisition, or average gift size affect your results. AI can even visualize your projections for board or staff presentations.


Focus: Turn insights into action with a 90-day strategy that prioritizes high-ROI activities, like automated donor follow-up, referral campaigns, or micro-giving challenges.


Tom shares real examples of nonprofits hitting 100%+ of their revenue goals simply by improving retention and using AI to model growth — all without increasing ad spend or adding staff. You’ll also get bonus prompts to create an AI-powered donor acquisition spreadsheet dashboard in Google Sheets.


If you’re ready to stop guessing and start growing with confidence, this episode is your blueprint. Forecast. Factor. Focus.

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2 weeks ago
6 minutes 24 seconds

Million Dollar Nonprofit
Episode 235: Turn Your Board Into Content Creators Using AI (Without Them Writing a Single Word)

What would happen if every person on your board started sharing real stories about your mission? Not corporate posts. Not awkward selfies. Just honest, human moments that build trust and visibility.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn your board into powerful content creators without asking them to write a single word. Using simple AI workflows, you’ll capture their stories, convert them into platform-ready posts, and circulate them automatically across social channels.


You’ll learn a practical three-step framework — Capture. Convert. Circulate. — that transforms voice notes and quick reflections into authentic, high-performing content that expands reach, boosts credibility, and drives donations. No pressure. No tech overwhelm. Just your board’s voice, amplified.


If your board wants to help but doesn’t want to “do social media,” this episode shows you exactly how to make it effortless — and incredibly effective.

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3 weeks ago
4 minutes 57 seconds

Million Dollar Nonprofit
Episode 234: Create Personalized Talking Points for Every Board Member Using ChatGPT

Have you ever sat through a board meeting — or a donor conversation — where a board member completely missed the message? They’re talking about programs you sunset years ago, quoting outdated stats, or pitching the wrong story entirely. Painful… and avoidable.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use ChatGPT to create personalized talking points for every board member, so they always sound confident, current, and aligned with your mission.


You’ll learn a simple three-step framework — Profile. Personalize. Prepare. — to gather the right context, generate natural talking points each board member will actually use, and automate updates as your mission evolves. No memorization. No scripts. Just authentic, on-brand conversations that drive donors, partnerships, and trust.


If you want your board to stop guessing what to say — and start representing your nonprofit like pros — this episode is your playbook.

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3 weeks ago
5 minutes 13 seconds

Million Dollar Nonprofit
Episode 233: Get Your Board to Fundraise Without Awkwardness Using AI

How many times have you asked your board to fundraise… and felt the awkwardness ripple across the room? Half of them suddenly “need to check their email,” and you’re left wondering why it’s so hard to get them involved.


In this episode of The Million Dollar Nonprofit, Tom Kelly shares an AI-powered framework that turns your board into confident fundraisers, without guilt trips, pressure, or outdated “list five friends” exercises.


Learn the three-step framework: Equip. Empower. Encourage. You’ll see how to give board members the right tools, match their natural strengths to meaningful fundraising roles, and automate follow-ups that motivate instead of nag. Real-life examples show boards that went from dreading fundraising to driving record-breaking results — all with AI guidance.


This episode is your blueprint to turn your board into your nonprofit’s secret fundraising weapon, effortlessly and effectively.

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3 weeks ago
5 minutes 55 seconds

Million Dollar Nonprofit
Episode 232: Automate Your Board’s Reminders, Updates, and Action Items with AI

How often do you send your board a friendly reminder email… and hear nothing but crickets? For most nonprofit leaders, keeping board members engaged feels like babysitting: chasing updates, nudging on tasks, and hoping someone reads your emails.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to automate your board’s reminders, updates, and action items, so everyone stays aligned, accountable, and engaged — without you sending a single nudge.


Learn the three-step framework: Remind. Report. Reconnect. You’ll see real examples of nonprofits that tripled board engagement, improved attendance, and empowered members to lead. With AI handling reminders, summaries, and conversation prompts, you can focus on mission, strategy, and impact — not chasing your board.


This episode is your blueprint to turn passive board members into proactive partners, automatically.

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3 weeks ago
6 minutes 1 second

Million Dollar Nonprofit
Episode 231: Create a Smart Boardroom Brief: AI + Automation for Stress-Free Meetings

When was the last time you walked into a board meeting calm, prepared, and confident? For most nonprofit leaders, board meetings are chaos disguised as leadership: scrambling to print reports, last-minute slide edits, and endless spreadsheets.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to create a Smart Boardroom Brief using AI and automation. You’ll learn how to collect the right data, condense it into a one-page actionable summary, and communicate it automatically to your board, all without late nights or spreadsheet stress.


Tom breaks down the three-step framework: Collect. Condense. Communicate. You’ll see real examples of nonprofits saving hours of prep time, engaging their boards more effectively, and making meetings productive rather than exhausting.


If you’ve ever felt frazzled before a board meeting, this episode is your blueprint to calm, clarity, and control.

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3 weeks ago
4 minutes 55 seconds

Million Dollar Nonprofit
Episode 230: Build a Nonprofit Command Center: Google Sheets + AI for Real-Time Insights

How many tabs are open in your browser right now? If your answer includes a CRM, email, social media, event software, and accounting tools — you’re running a tab circus, not a nonprofit.


In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Nonprofit Command Center using Google Sheets and AI. You’ll learn how to sync your data from multiple platforms, simplify insights with AI, and visualize performance in real time — all without expensive software or a data analyst.


Tom breaks down the three-step framework: Sync. Simplify. See. You’ll see real examples of nonprofits consolidating donor, volunteer, and event data into a single dashboard, automating analysis, and saving hours every week while making smarter, faster decisions.


If you’ve ever felt buried in tabs or behind on reporting, this episode is your blueprint to centralized clarity and mission-focused leadership.

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4 weeks ago
5 minutes 9 seconds

Million Dollar Nonprofit
Episode 229: From Gut Feel to Data Real: How AI Helps Nonprofits Validate Ideas Before They Launch

How many times have you launched a “can’t miss” campaign — only to watch it fall flat? You’re not alone. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to move from gut feel to data real using AI. You’ll learn how to test and validate your ideas before you spend time, money, or energy — so you only invest in campaigns that actually work.


Tom breaks down a three-step framework — Explore. Evaluate. Experiment. — showing how AI tools like ChatGPT, Zapier, and Google Sheets can help you identify what resonates with your donors, test your ideas fast, and optimize in real time. You’ll even hear a real-world example of a nonprofit that validated its campaign concept and turned it into its biggest win of the year.


Because great leaders don’t just dream big — they validate smarter. Tune in to learn how to use AI as your pre-launch strategist and finally stop guessing what’ll work.

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4 weeks ago
4 minutes 41 seconds

Million Dollar Nonprofit
Episode 228: How to Automate Your Nonprofit’s Reports (Daily, Weekly, Monthly)

Are you tired of pulling reports two weeks too late — or never getting around to them at all? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to set up automated performance reports that track your metrics daily, weekly, and monthly — without touching a spreadsheet.


You’ll learn how to:


✅ Decide what metrics actually matter for daily, weekly, and monthly success.


✅ Design automations using ChatGPT, DonorBooks, and Zapier to summarize your data in seconds.


✅ Deliver smart reports to your team and board automatically, so you always know what’s working.


Tom also shares how one youth mentoring nonprofit built a reporting system that sends daily updates, weekly insights, and monthly summaries — all in under two hours of setup — saving time and improving decisions across the team

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1 month ago
5 minutes 31 seconds

Million Dollar Nonprofit
Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.