Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment. Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.
Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.
All content for Millionaire University is the property of Millionaire University and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment. Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.
Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.
How a Simple "Buy 1, Get 2 Free" Offer Turned into a $30M Eyewear Brand | Jonathan Strauss (MU Classic)
Millionaire University
47 minutes
4 weeks ago
How a Simple "Buy 1, Get 2 Free" Offer Turned into a $30M Eyewear Brand | Jonathan Strauss (MU Classic)
#711 What happens when you flip a jet ski, lose a $500 pair of sunglasses, and decide to build a better solution? You create one of the fastest-growing independent eyewear brands in the country! In this episode hosted by Brien Gearin, Jon Strauss, founder of Neven Eyewear, shares how that frustrating experience sparked a journey that led to a $30 million business. He dives into the challenges of breaking into a monopolized industry, how a bold “Buy One, Get Two Free” offer changed everything, and why customer experience and quality matter more than flashy branding. You’ll also hear about Neven’s expansion into prescription lenses, their unique partnership with 3,500+ doctors’ offices, and what it really takes to scale a direct-to-consumer e-commerce brand from zero to millions!
(Original Air Date - 5/2/25)
What we discuss with Jon:
+ Lost sunglasses sparked the idea
+ Launched with no initial sales
+ Breakthrough: buy one, get two free
+ Self-funded, bootstrapped growth
+ Found key supplier through trial
+ Navigated FDA eyewear regulations
+ $30M+ annual revenue milestone
+ Partnered with 3,500+ doctors’ offices
+ Prioritizes affordability and quality
+ Strong focus on customer service
Thank you, Jon!
Check out Neven Eyewear at NevenEyewear.com.
Follow Jon on Facebook, Instagram, and TikTok.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Millionaire University
Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment. Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.
Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.
