Every race has a story, and the Mountaineer 10 Miler is no exception. On this week's Mind Your Business, we connect with Charlie Mercer and Ryan Anderson of Capstone Event Group, the visionaries behind this new event. They share how the race got its start, the lessons they’ve learned from successful events in other communities, and what that experience could mean for Boone. From inspiring participation to creating economic opportunities, Charlie and Ryan discuss how local organizations ...

Great perks can spark productivity, boost morale, and change workplace culture — but only if people know how to use them. On this week's Mind Your Business, we dive into what smart employers are offering now and how employees can make the most of every benefit available. We'll visit with Lisa Finaldi of Family Forward NC, who'll discuss popular benefits beyond just health insurance. Speaking of health insurance, we'll also hear from Susan Richards from Blue Cross Blue Shield...

Among the many things business leaders must consider these days is the rising cost of health insurance, and how extending these benefits can impact the bottom line. On this week's Mind Your Business, we examine Carolina HealthWorks, a new program offered in partnership between the North Carolina Chamber and its Federation members and Blue Cross Blue Shield of North Carolina. We'll speak with representatives of the NC Chamber about how this program was designed to save on health insurance cost...

On Monday, November 3, 2025, the Boone Area Chamber of Commerce and its Watauga Leadership Institute presented Passing the Torch: A Dialogue on Leadership Transitions. This program was made possible thanks to the sponsorship support of App State's Walker College of Business and Mast General Store. Our featured guests included: Dr. Leslie Alexander, Superintendent, Watauga County Schools Dr. Heather Norris, Chancellor, Appalachian State University David Ray, Executive Director, Blue ...

As businesses watch the calendar turn to November, many across the High Country are taking stock of October performance metrics. They are also trying to catch-up on everything else that's been going on during one of the busiest times of the year. On this week's Mind Your Business, we visit with Eric Brinker of The Speckled Trout to get insight on October traffic for one of the area's multi-faceted brands. As guests and locals have traversed Downtown Boone this month, they have...

Organizations strive to stay true to their mission. The Watauga Land Trust was formed in 1995, established by Appalachian State University students concerned with protecting Howard Knob, a mountain adjacent to the Town of Boone. The new organization raised local awareness about the unprecedented pace of development not just around Boone, but across North Carolina’s northwestern mountains. These concerns galvanized the local community and in 1997 the Watauga Land Trust changed its name t...

Conversations around the cost of healthcare and related insurance coverage brings a variety of emotions these days. While the Federal Government continues to use the renewal of tax credits related to the Affordable Care Act as a chief negotiating tool in budget conversations, High Country residents are among the millions of Americans gearing up for open enrollment and could see premiums skyrocket depending on how things land in Washington. No matter how this ends, it has become more apparent ...

The landscape around the High Country is getting more beautiful by the day! The annual changing of the leaves provides the perfect backdrop for one of the most important times on our region's economic calendar. As we move through fall festival season, this week's Mind Your Business is focused on the Super Bowl Weekend of fall events, October 18-19 -- featuring Valle Country Fair, the Woolly Worm Festival in Banner Elk, and App State Homecoming. We will talk with festival organizers...

The Federal government shutdown has people asking about the status of the Blue Ridge Parkway. We have answers about access to this popular piece of the High Country's fall experience. Speaking of government, the Boone Area Chamber of Commerce recently hosted its annual Watauga County Meet the Candidates forum at the LaQuinta Inn & Suites in Boone, centered around the Boone Town Council & Mayoral race. We bring you the full archive of the forum, featuring Town Council candidates Todd C...

As we approach the one-year milestone of Hurricane Helene's impact on Western North Carolina, we bring you a special episode of Mind Your Business. This week we connect with six Chambers of Commerce from across the region to answer some of the most popular questions of the day. We get perspective on how things stand in each community today, what are challenges, the silver linings, how does funding play into continued recovery, and plenty more. Our chamber guests include: Kitty Hone...

The Spirit of Boone serves as the Boone Area Chamber of Commerce annual membership gathering and provides an opportunity to celebrate a group of annual award recipients for their impact on the High Country community. While this week’s Mind Your Business was recorded just hours before this year’s event, we took the opportunity to build a “pregame show” around some past honorees, to see how the path of leadership has directed some of community’s most influential businesses. Tim Herdklotz, Co-Ow...

Since 1981, AppalCART has been moving people around Boone and Watauga County. As we move into one our highest periods of annual traffic volume, how does public transportation play a role in getting people to and from their destinations? On this week's Mind Your Business, we'll talk with Craig Hughes, Executive Director of AppalCART, about the system's history and performance, how decisions are made about route destinations and expansions, and what the future of public transportation looks lik...

On September 5th, the Boone Area Chamber of Commerce Foundation reopens its High Country Business Disaster Grant Program, which has been in place since September 2024 to support businesses in Watauga, Ashe, and Avery counties impacted by Hurricane Helene. On this week's Mind Your Business, we will explain the criteria for the fourth funding round of this program, which will be centered around revenue loss for hurricane-impacted businesses. We will also meet Ethan Dodson, Director o...

When Congress passed the One Big Beautiful Bill in July 2025, the Federal legislation brought significant changes for business and individual taxpayers. On this week's Mind Your Business, we continue our examination of the bill and it's impact on tax law for business and individual filers, highlighting key changes that will resonate with High Country businesses and their employees. We are joined by Ralph Polk, CPA and Senior Manager with DMJPS, PLLC, who will break down the legislat...

Since President Trump signed the One Big Beautiful Bill Act in July, those that have funding tied to the legislation have been pouring through the 1,100-page document to understand the impacts. On this week's episode of Mind Your Business, we visit with Nathan Nipper and Rob Hudspeth (UNC Health Appalachian), Jennifer Greene (AppHealthCare), and Alice Salthouse (High Country Community Healthcare) as they discuss the impacts of the bill on local healthcare and Medicaid services....

Fall is inching closer and that means college football season is just around the corner! As App State kicks off another season, it's football program has placed Boone under the college football spotlight many times over the years. Fans bring renewed energy to The Rock each fall, and their gameday visits to the High Country make the Mountaineers a key economic driver in our region. It's also no secret that the college football landscape has changed drastically in the last decade, and App State...

Business growth is an ongoing thought for just about everyone that listens to this podcast. How does my business take the next step? The answer to that question may lie within opportunities for professional development or credential attainment. The riddle could also be solved with the help of a neutral set of eyes, examining your business in a way you simply are too close to see. On this week's Mind Your Business, we tackle the subject of business and professional growth from thre...

Phase I of Hurricane Helene repair along the Blue Ridge Parkway continues in Watauga County, but we are getting closer to completion of a key stretch of roadway between Parkway Elementary School and Bamboo Gap. On this week's Mind Your Business, we visit with Leesa Brandon, External Affairs Specialist with the Blue Ridge Parkway and National Park Service. She will provide an update on the phases of work that encompasses Helene repairs throughout our region. We'll also hear an ...

Over the years the types of health care offerings in the High Country have continued to evolve. On Friday, July 25th, AMOREM, formerly Caldwell Hospice and Palliative Care, will mark the opening of a state-of-the-art in-patient care facility in Watauga County, serving the needs of the entire High Country region. On this week's Mind Your Business, we visit with Kerri McFalls, Chief Growth & Development Officer with AMOREM, as we discuss what this type of facility can provide to p...

The Middle Fork Greenway is one of the most significant ongoing economic development projects in the High Country, connecting the towns of Boone and Blowing Rock by 6.5 miles of trail. Each July, Blue Ridge Conservancy conducts its Round Up for the Middle Fork Greenway, which gives local businesses and their customers an opportunity to directly impact this project through fundraising and education. On this week's Mind Your Business, we visit with Wendy Patoprsty, Director of the Middle Fork G...