Part 1 of 3 in a series explaining the connection between intuition and business. Lou interviews Kat Glenn of Rainbow Dot Spirituality, as we unpack what intuition is, and how it can work for you.

Thinking about getting a website but not quite sure what it can actually do for you? Your site can be far more than a digital catalogue — it can save you time, support your clients, and quietly boost your results in the background. In this episode, Nikki Vera (neurodivergent brand and web designer @ Studio Nyx, based in Western Australia) and I unpack practical ways your website can work harder for you, from simple time-savers to features that lift your visibility and ROI. Pop the kettle on and settle in. Here's a quick summary of our talking points: Sick of going back and forth to find a meeting time? We'll tell you how your website can save you time by accepting bookings. Need extra cash? We explain how you can use your website to sell in your sleep. Want to capture repeat customers? You can grow a fanbase of loyal followers from your website. Tired of having to go out to find people? We talk about one way your website can proactively bring clients to you. And a bonus tip if you stay right up until the end! Links and mentions: Season 1, Episode 024: Accessibility: Making your website better for all Nyx Apothecary Liz Wilcox's Email Writing Made Easy Lou's articles and podcast episodes about SEO Alternative Business Network on Facebook Lou's links page Nikki's links page

"Thank goodness you're here Lou. I didn't know where to start." Gather round and listen! This is how I got into helping people for tech. What was scary to others, has been easy for me. I hope this helps you understand me better. ^_^

"Victoria, why is no one visiting my small business website? I paid a lot of money for it!" In this episode Victoria and I talk about how to get website visitors. The answer to this might not be what you think, but we have a great time explaining it to you.

Season 2, Episode 1. On being liked and found online – Just EEAT it I'm going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust. I also unpack: "Do they like me or not?" What I think about other people's thoughts about me. Why I don't think AI is the best at giving you the answers you need. What if you're concerned about being seen? How I feel about having my face on the internet in 2025.

After having worked with Meta ads for a few years, I’ve come to understand what’s possible and what isn’t. In this episode, I’ll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back.

If you’re about to start building a website (or refresh the one you have), I expect you’ll be curious about all the different options out there. Squarespace, Shopify, and Wix are all highly popular choices! But one that gets talked about a lot, and is widely used by small businesses, is WordPress. But is WordPress the platform to use now? Why or why not?

After having worked with Meta ads for a few years, I've come to understand what's possible and what isn't. In this episode, I'll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back.

If you’re the same as every other therapist, how will I know you’re for me? This is an important lesson, combined with personal experience about client attraction. I’ll tell you about how differentiation can help you attract more clients to your mental health practice. So sure, I could tell you how to attract therapy clients, but what if you knew how to attract the right ones?

Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I used Facebook ads and SEO in some very unconventional ways to grow this event from under 200 attendees to over 500.

If you’ve ever been unsure about what you need before you approach a web designer, this is a good place to start! In this 7 minute podcast episode, I go through some essentials I recommend before starting a website.

Meta ads in 2025 are different. Here’s what you need to know. This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your time or money.

Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it!

Hiring a freelance web designer? It’s a bit of an overwhelming thought. Here are some unexpected things I’ve learned over the years in freelance and agency work. And these unexpected lessons have nothing to do with tech, and all to do with making hiring me easier for you. If you’ve been circling around the idea of hiring someone to help with your website, but feeling stuck, this is for you.

<p>🚨 <em><strong>Attention:</strong></em><em> This will be my last upload to Spotify and Apple Podcasts. If you want to keep listening, please ensure you </em><a href="https://www.youtube.com/@loukozdigitalmarketer" target="_blank" rel="noopener noreferer"><em>follow me on YouTube</em></a><em>. Thanks.</em></p><p><strong>In this conversation, Chrissy and I go over:</strong></p><ul><li>Quality of life adjustments you can make so that your emails are more appreciated.</li><li>The dire consequences of your email not “hitting the mark” and getting marked as spam.</li><li>Should your lead magnet be a quiz or a course? (We unpack why this doesn’t matter, and what to focus on instead.)</li><li>Practical advice you can use when you don’t know what lead magnet you should have.</li><li>If so-and-so’s free course has a dozen emails, does that mean yours should too? (We also unpack why this doesn’t matter, and what to focus on instead.)</li><li>How to decide when you should outsource your email marketing.</li><li>Replying to emails at 10pm? No problem! Chrissy and I respect different neruotypes in our businesses.</li><li>Step-by-step: How to build your lead magnet if you want one, but don’t want to get overwhelmed or stuck.</li><li>Why you shouldn’t be afraid of failure.</li><li>Why it&#39;s good to study other people&#39;s lead magnets... but bad to get caught up in comparison.</li><li>How owning your “past failings” or “revisions” can be your lead’s magnet superpower.</li><li>Why your lead magnet doesn’t have to be “whatever the hottest thing is right now”.</li><li>Brand guidelines — a missing piece that may prevent you from figuring out which lead magnet to make.</li></ul><p><br></p>

<p>Have you been asking yourself, &quot;why isn&#39;t my website working?&quot; Look, I&#39;ll level with ya: There are several things business owners don&#39;t get told about owning a website. I&#39;m going to share three with you in this episode, and how we can avoid issues. One of these issues can completely prevent customers from contacting you! 😱 Stick around and enjoy. I hope you find this episode insightful.</p><p>Also, <a href="https://youtu.be/2NoD8BmNydg" target="_blank" rel="noopener noreferer">here&#39;s a video about why I (probably) won&#39;t do paid ads for you</a>.</p>

<p>If you want to get help with SEO, but feeling worried about scams, this is for you! In this episode, I go over some red flags to look for - and what the alternative looks like. Get educated. Spend your marketing dollars wisely. <a href="https://loukoz.com/seo-first-steps/" target="_blank" rel="noopener noreferer">Grab SEO First Steps here.</a></p>

<p>To my surprise... We don&#39;t have to chuck out everything we know about SEO! In this episode, I chat with Adi Aviram. A Berlin-based SEO consultant about how SEO works in 2025, and what to look out for in the future.</p>

<p>How much should a website cost? Why do prices vary so much—from $500 to $5,000 (or more)? In this episode, I break down what goes into website pricing, what to watch out for, and how to figure out what you should spend based on your business stage.</p>

<p>What does the future of art and AI really look like for working creatives? In this episode, two creative minds sit down to chat about everything from live event illustration to AI and creative jobs, and how the rise of automation is reshaping creative work in the digital age.</p><p>We also dive into the realities of networking for creatives, especially when you&#39;re an introvert. Whether you&#39;re navigating introvert creative networking, exploring your freelance artist future, or simply wondering how AI affects artists, this conversation offers honest insights and encouragement.</p><p>If you&#39;re building a creative career in the <a href="https://loukoz.com/tag/ai/">age of AI</a> and looking for real talk—not hype—this one’s for you.</p>