January hits and suddenly you’re saying yes to every idea, opportunity, and project—only to find yourself overwhelmed by week two. In this episode, we break down the fresh start effect, why mom entrepreneurs routinely overestimate their January capacity, and how the mental load sabotages even the best New Year intentions. You’ll learn psychology-backed strategies to pace your energy, avoid early-year burnout, and build sustainable momentum in your business—without sacrificing your sanity. If ...