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Mindset Mavericks
Jon Coogan
38 episodes
3 days ago

Welcome to Mindset Mavericks. Tune in for captivating and thought-provoking conversations with industry trailblazers. Discover how top leaders and innovators turned obstacles into opportunities and gain practical advice. Here you can look forward to: Exclusive Interviews: Hear in-depth discussions with world-renowned guests who share their unique journeys and insights. Inspiring Stories: Hear from individuals who have overcome immense challenges and turned their visions into reality. Actionable Advice: Learn practical strategies on leadership, networking, innovation, and more.

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Entrepreneurship
Business
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All content for Mindset Mavericks is the property of Jon Coogan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to Mindset Mavericks. Tune in for captivating and thought-provoking conversations with industry trailblazers. Discover how top leaders and innovators turned obstacles into opportunities and gain practical advice. Here you can look forward to: Exclusive Interviews: Hear in-depth discussions with world-renowned guests who share their unique journeys and insights. Inspiring Stories: Hear from individuals who have overcome immense challenges and turned their visions into reality. Actionable Advice: Learn practical strategies on leadership, networking, innovation, and more.

Show more...
Entrepreneurship
Business
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From Kitchen Idea to 1800 Walmart Stores and Beyond
Mindset Mavericks
59 minutes 5 seconds
9 months ago
From Kitchen Idea to 1800 Walmart Stores and Beyond

What if a simple idea in your kitchen could turn into a viral sensation, landing your product in 1,800 Walmart stores? 🚀

That’s exactly what Llance Kezner, co-founder of Keep Life Tasty, did with Millie's Sipping Broth—an innovative tea-bag-style broth that took the world by storm. From bootstrapping his way to national retail success to leveraging social media and AI to scale his business, Llance shares how he cracked the code to launching and sustaining a lean, high-growth brand.

In this episode, we cover:

  • How he pivoted from software sales to entrepreneurship
  • The exact moment he knew he had a winning product
  • The viral moment that skyrocketed sales
  • Navigating Walmart’s golden ticket program
  • How to scale with just four employees
  • Why nano-influencers beat traditional media

If you're an entrepreneur or product-based business owner, this is an unmissable episode full of real-world strategies you can apply today.

đź”— Links & Resources

  • Find Millie’s Sipping Broth Here
  • Follow Llance on LinkedIn

đź“– Episode Chapters

  • 00:00:00 - Welcome & Introduction
  • 00:01:52 - From Software Sales to Entrepreneurship
  • 00:06:54 - Going Viral & Scaling to Walmart
  • 00:20:16 - The Challenges of Manufacturing & Logistics
  • 00:32:51 - Building Brand Loyalty & The “Broth Sloth”
  • 00:55:51 - Mindset, Business Lessons & Future Plans
Mindset Mavericks

Welcome to Mindset Mavericks. Tune in for captivating and thought-provoking conversations with industry trailblazers. Discover how top leaders and innovators turned obstacles into opportunities and gain practical advice. Here you can look forward to: Exclusive Interviews: Hear in-depth discussions with world-renowned guests who share their unique journeys and insights. Inspiring Stories: Hear from individuals who have overcome immense challenges and turned their visions into reality. Actionable Advice: Learn practical strategies on leadership, networking, innovation, and more.