The Aussie festive season is here — the sun’s scorching, the snags are sizzling, and the CPMs are absolutely cooked. Amy and Jen unwrap the chaos of Christmas advertising in Australia: why December is so competitive, why costs skyrocket, and how marketers can actually cut through the silly-season noise.

They break down smart planning, the channels that deliver, how to avoid budget blowouts, and how to prove your Christmas campaign really worked. Plus, they pick their favourite Aussie Xmas ads and chat about what makes them land.

If you’re facing your first festive media frenzy or just want to understand why Christmas ads feel like a summer sport, this episode has you covered. Grab a cold one and dive in. 🎄🇦🇺🔥