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Modern Sales - B2B Selling Podcast
Liston Witherill
154 episodes
9 months ago

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.

Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.

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All content for Modern Sales - B2B Selling Podcast is the property of Liston Witherill and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.

Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.

Show more...
Careers
Business,
Marketing
Episodes (20/154)
Modern Sales - B2B Selling Podcast
148 - Managing Client Expectations: A Guide For Agencies
Managing client expectations is a skill that can dictate client satisfaction, project profitability. In this guide, you'll learn where expectations come from and how to manage them early and often.
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4 years ago
16 minutes 11 seconds

Modern Sales - B2B Selling Podcast
147 - Theory of Constraints: What's Hindering Your Agency's Growth?
The theory of constraints is an important concept in growing your business. Learn how it works, and how to pinpoint growth obstacles in your agency.
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4 years ago
11 minutes 54 seconds

Modern Sales - B2B Selling Podcast
146 - A Unified Theory of Business Development Strategy (2021)
Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter   Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts  Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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4 years ago
21 minutes 7 seconds

Modern Sales - B2B Selling Podcast
145 - Value-Based Pricing: Is It Right For You?
Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/value-based-pricing-is-it-right-for-you --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter   Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts  Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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4 years ago
16 minutes 59 seconds

Modern Sales - B2B Selling Podcast
144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith
Brad Smith is the Senior Director of Sales at AI Dash, and he walks through his process for acquiring clients in a very small market.
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4 years ago
39 minutes 28 seconds

Modern Sales - B2B Selling Podcast
143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale
Mike Simmons of Catalyst Sale talks about the different ways to view each sale, and how to change your perspective.
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4 years ago
27 minutes 6 seconds

Modern Sales - B2B Selling Podcast
142 - [Interview] The Future of Field Sales with Steve Benson
Steve Benson, CEO of Badger Maps, discusses the future of field sales.
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4 years ago
31 minutes 43 seconds

Modern Sales - B2B Selling Podcast
141 - [Interview] Virtual Selling Research with Dave Shaby of RAIN Group
How different is virtual selling versus in-person selling? Find out what the research says, with Dave Shaby of RAIN Group.
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4 years ago
33 minutes 3 seconds

Modern Sales - B2B Selling Podcast
140 - [Interview] Selling With Video Emails Is Just Humane with Ethan Beute
Selling with video is the new normal. Learn from Ethan Beute, Chief Evangelist at BombBomb, how video can transform sterile emails into relationship accelerants.
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4 years ago
30 minutes 32 seconds

Modern Sales - B2B Selling Podcast
139 - [Interview] Cold Prospecting Emails That Actually Work with Jack Reamer
Learn what it takes to get responses on your cold prospecting emails, from Jack Reamer of Emails That Sell.
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5 years ago
35 minutes 17 seconds

Modern Sales - B2B Selling Podcast
138 - [Interview] Virtual Selling with Jeb Blount
Learn the fundamentals of virtual selling with Jeb Blount.
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5 years ago
29 minutes 55 seconds

Modern Sales - B2B Selling Podcast
137 - [Interview] Negotiation Plan Strategy with Jeb Blount
How to create a negotiation plan strategy, with guest Jeb Blount.
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5 years ago
27 minutes 48 seconds

Modern Sales - B2B Selling Podcast
136 - [Interview] The Formula For Cold Email Outreach with Kevin Dorsey
Get the cold email formula Kevin Dorsey uses in his email outreach.
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5 years ago
37 minutes 35 seconds

Modern Sales - B2B Selling Podcast
135 - [Interview] What Joke Writing Can Teach You About Sales
Learn how to write jokes to get more responses to your outreach to prospects.
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5 years ago
29 minutes 26 seconds

Modern Sales - B2B Selling Podcast
134 - [Interview] Go For No With Andrea Waltz
Andrea Waltz discusses how seeking out "no" will lead you to more sales success.
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5 years ago
27 minutes 35 seconds

Modern Sales - B2B Selling Podcast
133 - [Interview] The Truth About Emotional Sales and Empathy
Learn the truth about emotional intelligence in sales, and how to increase yours.
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5 years ago
33 minutes 43 seconds

Modern Sales - B2B Selling Podcast
132 - [Interview] 8 Steps to Winning Sales Presentations with Brian Burkhart
Learn Brian Burkhart's 8-step process to winning sales presentations.
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5 years ago
41 minutes 6 seconds

Modern Sales - B2B Selling Podcast
131 - [Interview] Why Marketing Is Critical to Outbound Sales
Learn the minimum marketing you need to do to launch a successful outbound campaign.
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5 years ago
33 minutes 19 seconds

Modern Sales - B2B Selling Podcast
130 - [Interview] Radical Transparency In Negotiation with Todd Caponi
Learn why radical transparency will help you build trust and have more successful negotiations, with Todd Caponi.
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5 years ago
38 minutes 26 seconds

Modern Sales - B2B Selling Podcast
129 - [Interview] Value Planning For Better Sales Calls with Andy Paul
Value planning ensures you'll deliver value to prospects in every interaction, and Andy Paul will teach you how to do it.
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5 years ago
33 minutes 28 seconds

Modern Sales - B2B Selling Podcast

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.

Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.