Let my people go surfing: How Patagonia built a business on its values (Yvon Chouinard)

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THE 5-MINUTE DAILY BRIEFING (Free for Everyone): Every morning, get a free, 5-minute overview of a new book's single biggest idea. It's the ultimate way to start your day with a spark of genius.
THE DEEP DIVE (Premium Subscribers): Ready to master the concepts? Our exclusive premium episodes are a complete masterclass, breaking down every key framework, lesson, and actionable step from the book.

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Let my people go surfing: How Patagonia built a business on its values (Yvon Chouinard)

Momentum, your daily edge in Leadership 🚀

6 minutes

1 week ago

Let my people go surfing: How Patagonia built a business on its values (Yvon Chouinard)

Can a business be radically successful, environmentally responsible, and a great place to work all at the same time? For Yvon Chouinard, founder of Patagonia, these aren't competing ideas—they're the only way to do business.In today's 5-minute briefing on his unconventional memoir, "Let My People Go Surfing," we explore the core philosophy that drove Patagonia's success.
Discover why Chouinard believes that true, sustainable business comes from prioritizing product quality and environmental ethics above all else.

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