Growth isn’t about doing more. It’s about doing the right things consistently. This episode focuses on planning with the end in mind, why activities matter more than outcomes, and how the actions you take early in the year create momentum that compounds over time. The conversation also introduces the January Activities Challenge as a simple way to stay focused on the inputs that drive sustainable growth.   In this episode: 00:00 Introduction to the Build a Better Business Series 00:23 Kicking Off the New Year: Planning and Activities 01:58 The Importance of Early Year Activities 04:14 Naming the Business Planner 05:44 Goal Setting Principles and Strategies 09:06 The Role of Business in Achieving Personal Goals 10:27 Activities Challenge Overview 11:00 The Rivalry and the Contest 11:41 The Power of Activities Over Results 13:10 Implementing High Impact Prospecting 14:38 Understanding the Client’s Journey 16:30 The Activities Challenge Scorecard 19:30 Starting the Year Right 21:05 Conclusion and Upcoming Events

CLUES TO SUCCESS | Building a successful realtor is not about chasing every new idea. Thomas Payne shares how consistency, intentional client experiences, and strong systems helped him achieve Centurion status. This episode dives into repeat and referral growth, meaningful client events, and why doing the basics well can create both impact and longevity.   In this episode: 00:00 Introduction to the Podcast 00:13 Achieving Centurion Status 01:12 Reflecting on Career Milestones 02:19 Strategies for Success in Real Estate 05:44 The Importance of Referrals 09:39 Client Events and Personal Touches 15:10 Consistent Communication and Client Care 17:46 Adapting the System to Fit Your Style 18:10 Referral Business and Team Structure 18:54 Handling Growth and Burnout 19:27 Planning for the Future 23:48 Value Creation and Client Experience 24:41 Investment Property Milestone 26:34 Building a Sustainable Business 32:58 Coaching New Agents 38:11 Final Thoughts and Reflections

CLUES TO SUCCESS | What does it take to build a real estate business that actually supports your life? Amy Lucht and Lacey Cornwell of Team Lucht share how clarity, intentional systems, and a relational approach to business have shaped the way they lead, serve clients, and grow. From implementing EOS in both business and family life to defining visionary and integrator roles, this conversation explores how structure creates freedom and sets the foundation for sustainable success.   In this episode: 00:00 Introduction and Guest Welcome 02:12 Personal Introductions and Backgrounds 03:42 Amy's Real Estate Journey 05:13 Lacey's Real Estate Journey 09:22 Team Dynamics and Evolution 23:35 Implementing EOS in Real Estate 34:08 Visionary vs. Integrator Roles 34:25 Building the Team: Challenges and Successes 35:35 Personal and Professional Growth 38:59 The Relational Approach to Real Estate 41:33 Implementing EOS in Business and Family 01:05:26 Future Goals and Vision 01:10:42 Conclusion and Final Thoughts   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.     Apple Podcasts Spotify YouTube 

COACHING | Growth doesn’t fail because of strategy. It fails because of mindset. This episode takes a closer look at fixed versus growth mindsets and how the way you think impacts your life. The conversation explores self-talk, awareness, and how internal narratives influence learning, confidence, and progress.  EPISODE TOPICS: Fixed vs. growth mindset Intentional consumption Self-talk and awareness The Two Foundations of Growth The four stages of learning Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube

The real estate industry is shifting faster than ever and the ripple effects are impossible to ignore. This episode unpacks the biggest headlines and emerging trends influencing how agents work today, including high-profile lawsuits, listing policy changes, and growing conversations around transparency and compliance. EPISODE TOPICS: Compass vs. Zillow lawsuit Zillow Home Loans lawsuit Referral fee disclosure conversations New CE requirements for agents and brokers NAR membership updates Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube 

COACHING | Mindset is in the invisible lens through which we experience everything & what determines how we grow or remain stuck. Dylan, Angela, and Abbie discuss the 8 mindsets that shape our reality: Fixed vs Growth, Scarcity vs Abundance, Entitlement vs Ownership, Self vs Others, Victim vs Agency, Short-term vs Long-Term, Fragility vs Anti-Fragility and Finite vs Infinite. They dig into each mindset spectrum, the challenges and opportunities within each and the outcome of choosing to grow and become.  Access the resource at: https://c21forge.com/episode/8-mindsets-to-shape-your-reality/   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube   

RE-THINK REAL ESTATE | The Commoditization Trap is the invisible force turning real estate agents into interchangeable service providers racing to the bottom by competing on price.  In this episode, Dylan and Angela discuss why the race to the bottom is a losing game for everyone, how to shift from a commoditized service to value-driven expertise, and the 7 new forces of commoditization impacting agents throughout the industry.    Access the resource and the rest of this series in the Forge at c21forge.com/rethink-real-estate.   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube 

COACHING | Stop trying to do everything. Dan Sullivan's ABC Model reveals why success isn't about efficiency—it's about elimination, delegation, and expansion. Dylan, Angela and Abbie discuss the ABC Model and what they've discovered about where their time is spent, the insights & challenges that eliminating and delegating activities can bring, and how intentional use of the ABC Model can lead to working more in your Unique Ability®.  Access the ABC Model handout, Delegation Filter, and Unique Ability® workbook at C21Forge.com/coaching.   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube 

RE-THINK REAL ESTATE | Success brings its own challenges. Many real estate agents ("Rugged Individuals") hit an invisible ceiling that creates pressure and can lead to burnout and a loss of passion. In this episode, Dylan and Angela discuss the Ceiling of Complexity and why the very personality traits that make real estate agents successful are also what can hold them back. They also dig into how rethinking time, money, relationships and purpose can help agents break through the ceiling and rediscover their love of real estate.   Access the resource and the rest of this series in the Forge at c21forge.com/rethink-real-estate-revisited.   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube 

MARKET UPDATE | Join Dylan De Bruin along with Chris Chiaramonte, Ethan Hokel, and Jason Mickelson as they unpack the current real estate market and changing client behavior. They debate the impact of interest rates, inventory levels, and the economy on the real estate sector. Plus, they’ll share their strategies for how agents can adapt and prepare for the 2026 market.

THE BACKSTAGE | Once you're empowered to own the outcome, what's next? Dylan, Vic, Anna and Abbie discuss how to take empowerment and turn it into action to achieve results and level up beyond task-orientation. They dig into the 5 steps to turn empowerment into action, how our C21 staff are "owning the outcome" and the differences between empowerment and initiative.  Missed the first episode or want to revisit the 7 ingredients to empowerment? Check out Results Over Checklists: How to Own the Outcome on Apple Podcasts, Spotify and YouTube.    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube

LISTING MANAGEMENT | The market’s not what it used to be, and neither is listing management. In this final episode of the Listing Management series, Dylan sits down with Roger Wheeler, Megan Mitchum, and Jared Van Cleave to reflect on where the market is now, how it’s changed over the years, and what agents need to think about as we head into the fall. They discuss how pricing has become more nuanced, how to manage longer timelines without losing trust, and how to keep sellers grounded when the offers aren’t rolling in.    Access the concept resource in the Forge here: c21forge.com/courses/listing-management/     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube 

LISTING MANAGEMENT | Effective pricing isn’t about guessing the right number…it’s about staying flexible, reading the market, and being a reliable guide for your sellers.    In this episode, Dylan and Angela dig into 10 different principles to help agents price homes effectively. They unpack why pricing is more of an art than a science, how to build strong communication and connection with sellers, and how to use market data and empathy to navigate tough pricing conversations.   Access the concept resource in the Forge here: c21forge.com/courses/listing-management/   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube 

LISTING MANAGEMENT | The 3 P's of Marketing (Product, Price, and Promotion) might sound like basic marketing but when it comes to getting a listing sold (and generating new leads in the process), how you approach the 3 P’s will shape not just the sale, but the opportunities that come after.    In this episode, Dylan and Angela break down the three core elements of listing marketing and talk through how to position your listings to win by focusing on what you can control.They’ll cover why pricing is one of the most powerful marketing tools you have, and how to use your promotional strategy to not only sell the home, but attract your next client, too.   Access the concept resource in the Forge here: c21forge.com/courses/listing-management/     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube 

Getting the home sold is one thing, but managing a seller’s emotions, expectations, and communication along the way? That’s where great agents stand out. In this episode, Dylan and Angela unpack how to stay connected with your sellers throughout the listing journey using a simple, repeatable communication plan. They’ll dive into the three modes of persuasion, share practical communication tips and scripts, and walk through a step-by-step weekly update system that helps your sellers feel cared for every step of the way.   Access the concept resource in the Forge here: c21forge.com/courses/listing-management/   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube 

LISTING MANAGEMENT | The goal with every client is to maintain a positive relationship and create advocates, which can feel impossible when the selling process becomes prolonged and stressful. Dylan and Angela discuss the importance of understanding and managing the psychology of sellers during the challenging process of listing and selling a home. They dig how to use empathy, theory of mind and effective communication to pre-empt and address sellers’ negative emotions.    Access the concept resource in the Forge here: c21forge.com/courses/listing-management/     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube   

LISTING MANAGEMENT | How can agents shift from predictive to consultative pricing? In this episode, Dylan and Angela dig into the 3 steps to strategic pricing, how storytelling can shape stronger pricing conversations, and tips for consultatively guiding clients to a price.    Access the concept resource in the Forge here: c21forge.com/courses/listing-management/   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube 

THE BACKSTAGE | What does it actually mean to own the outcome? Dylan, Vic, Anna and Abbie discuss how to shift from just executing checklists to being obsessed with results - no matter what your job is. They dig into the 7 essential steps of owning the outcome, how to lose the fear of putting yourself out there, and the impact that this empowerment can have on your mindset and engagement at work.   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube

LISTING MANAGEMENT | In this episode, Dylan and Angela talk about what it takes to properly set expectations with sellers in today’s shifted market. They break down the importance of understanding expectation debt, anchoring expectations around timelines, showings, and pricing, and why your own mindset is just as important as your clients.   Access the concept resource and reflection questions in the Forge here: c21forge.com/listing-management-series     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube   

LISTING MANAGEMENT | The listing market is shifting, and with it comes the need to reset seller expectations, listing strategies, and listing management skill sets. In this episode, Dylan and Angela explore how today’s real estate environment is evolving as buyers become more analytical and days on market increase. They break down the habits that no longer serve us, the skills agents need to learn or relearn, and the mindset required to lead clients with confidence in a smarter, more strategic market.   Access the concept resource and reflection questions in the Forge here: c21forge.com/listing-management-series   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.   Apple Podcasts Spotify YouTube