In this unscripted, deeply human episode recorded during a car ride in Cancun, Bart sits down with two extraordinary voices — William Arruda, founder of Reach Personal Branding and global pioneer in the personal branding movement, and Stuart Fedderson, charisma and human-connection expert known for teaching how to have confident, credible, meaningful conversations.

What begins as a discussion about Bart’s Trigger–Glimmer–Awe model quickly unfolds into an energetic exchange about identity, connection, confidence, conversation skills, introversion, authenticity, and doing what most people don’t do.

Bart shares his three C’s for movingfrom Trigger to Glimmer: Clear your mind. Connect with others. Create a better meaning.

Stuart reveals his own three C’s for charisma and personal presence and talks vulnerably about growing up with a stutter, battling social anxiety, and why introverts can become powerful communicators with the right rituals.

William adds his three C’s of personal branding clarity, consistency, and constancy and explains why “fine” isthe most dangerous word in a career. If something is only fine, it’s forgettable.

The three also explore:

• Why charisma and positivity go hand in hand.
• How authenticity is the foundation of every great brand — including Taylor Swift’s.
• Why visibility matters more now than ever.
• Why people rarely take action after conferences unless they create a system to remind themselves.
• How postcards, unexpected conversations, and “Tell me more” moments create real connection.
• Why the most meaningful conversations happen with the people you don’t expect.

And in true Most People Don’t fashion, Bart shares a powerful story from a grocery store a moment when someone judged him, admitted it aloud, and left reminded of what it feels like to be truly seen.

This is a warm, funny, vulnerable, deeply humanepisode filled with insights you can use at work, on stage, and in the everyday conversations that shape your life.

MAJOR TAKEAWAYS / LEARNINGS

• You cannot move from Trigger to Glimmer without energy physical and mental.
• Positivity fuels charisma; people feel your outlook before they hear your words.
• Personal branding is a daily practice rooted in visibility and authenticity.
• “Fine” is the enemy of extraordinary.
• Introverts can be extraordinary communicators with the right rituals.
• Curiosity (“Tell me more…”) builds the deepest connections.
• Meaningful conversations often come from the people we least expect.
• To make conference learning stick, you must give yourself reminders postcards, notes, and 3-action lists.
• Complimenting uniquely (“chatter charms”) helps you start real conversation.
• Every interaction is a chance to create a story someone will never forget.

MEMORABLE QUOTES

• “Most people talk. Few people ask. ‘Tell me more’ transforms everything.”
• “Fine is the most dangerous word in your career.” — William Arruda
• “The more positive you are, the more charismatic you’ll be perceived.” — Stuart Fedderson
• “Authenticity isn’t optional — people feel it.”
• “You can’t go from Trigger to Glimmer if you don’t first clear, connect, and create.” — Bart
• “The best conversations are with the people you never expected to connect with.”
• “You have to wake yourself up before you can wake up the room.” — Stuart on introversion

Resources;

Connect to:

William Arruda LinkedIn: William Arruda | LinkedIn

Website: William Arruda – What makes you unique makes you successful.

Stuart Fedderson LinkedIn: Stuart Fedderson | LinkedInWebsite: Master your people skills, increase your success