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Most People Don't... But You Do!
Bart Berkey
220 episodes
2 days ago
A journey into the extraordinary. Stories of individuals who have gone above and beyond in their lives and careers. Those who defined excellence & achieved remarkable success. Join Bart Berkey, former Global Executive for the Ritz-Carlton as he sits down with influential leaders, innovators, and visionaries to uncover the key decisions, early influences, and acts of kindness that have shaped their paths. From hospitality legends like Horst Schulze, Founder of the Ritz-Carlton to entrepreneurial trailblazers like Kara Goldin, these conversations reveal the insights and lessons that inspire.
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Self-Improvement
Education
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All content for Most People Don't... But You Do! is the property of Bart Berkey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A journey into the extraordinary. Stories of individuals who have gone above and beyond in their lives and careers. Those who defined excellence & achieved remarkable success. Join Bart Berkey, former Global Executive for the Ritz-Carlton as he sits down with influential leaders, innovators, and visionaries to uncover the key decisions, early influences, and acts of kindness that have shaped their paths. From hospitality legends like Horst Schulze, Founder of the Ritz-Carlton to entrepreneurial trailblazers like Kara Goldin, these conversations reveal the insights and lessons that inspire.
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Self-Improvement
Education
Episodes (20/220)
Most People Don't... But You Do!
For All the Marbles Episode #9; Milt Herbert, Executive Director Boston Convention Marketing Center, "People First, Always "

Recorded live in Boston, Bart sits down with Milt Herbert, Executive Director of the Boston Convention & Marketing Center, for a masterclass in leadership, discipline, and humanity. Milt shares his unconventional journey — from flunking out of college, to serving in combat, to becoming a professor, technologist, entrepreneur, and ultimately a long-tenured executive leader. With humility and clarity, Milt explains how military discipline reshaped his life, why treating people like people is the foundation of leadership, and how focusing on customers as humans — not transactions — creates lasting success. This conversation is packed with wisdom on work ethic, family, learning, customer experience, and what most leaders still get wrong.Major Takeaways / Learnings


  • Discipline can change everything. Milt credits military service with reshaping his mindset, work ethic, and focus.

  • Early failure doesn’t define your ceiling. Flunking out of college didn’t stop him from earning an MBA, teaching, and entering a PhD program.

  • Leadership is about people, not roles. Employees have full lives outside work — great leaders respect and support that reality.

  • Integration beats balance. Milt prioritized family, coaching his kids’ teams and staying present while building a demanding career.

  • Be a lifelong learner. From coding to tennis to leadership, curiosity and self‑teaching fueled every chapter of his life.

  • Customers are humans first. The best way to serve customers is to understand their goals, pressures, and definitions of success.

  • Listening is a leadership superpower. Ask questions, stay quiet, and truly hear people — that’s how trust is built.

  • Strong teams feel like family. When people feel cared for, respected, and seen, they stay — and they perform.


Memorable Quotes


  • “People don’t show up for work — work isn’t their whole life.”

  • “You keep your mouth shut, you listen, and you ask questions.”

  • “Customers have jobs to do — our job is to help them succeed.”

  • “It’s always about the people. It’s never just about the business.”

  • “I’m only one person — it’s the team that makes everything happen.”

  • “Family first isn’t a slogan. It’s a responsibility.”

Why It Matters / How to Use It

This episode is a blueprint for leaders who want to build trust, loyalty, and performance without sacrificing humanity. Milt Herbert’s story proves that discipline, empathy, and curiosity can coexist — and that the strongest organizations are built by leaders who listen, care, and understand people beyond their titles. Whether you lead a team, serve customers, raise a family, or are still finding your path, this conversation offers timeless lessons on how to show up, how to lead, and why people first is not optional — it’s essential.

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1 week ago
26 minutes 44 seconds

Most People Don't... But You Do!
#211 "You Can Do Anything — Just Not Everything at Once"

In this powerful and refreshingly honest conversation, Bart sits down with Brittany Shoul, SVP of Revenue Strategy & Ops at MCI USA. Brittany shares her journey from being the first in her family to attend college, to discovering her leadership voice, to becoming a respected leader who champions authenticity, empathy, and integration over “balance.” She reveals how her upbringing, her grandmother’s influence, her early leadership experiences, and her work in sales shaped the leader she is today. Brittany opens up about drive, fulfillment, emotional intelligence, and why showing up like you belong—exactly as you are—is one of the most underrated skills in life and business.

💡 Major Takeaways / Learnings

  • Authenticity isn’t a buzzword — it’s a strategy. Brittany insists that showing up as your true self is not only allowed, but powerful.

  • “You can do anything, but you can’t do everything.” A core message she teaches her daughters, colleagues, and herself.

  • Balance is a myth; integration is real. Your life will never be perfectly even — but you can blend what matters in healthier ways.

  • Fulfillment fuels drive. Brittany isn’t trying to “prove” anything; she’s driven by the impact she can make on her team, her family, and her industry.

  • Leadership means giving people permission. Sometimes people just need to hear “It’s okay” — to leave early, to rest, to take space.

  • Show up like you belong. Even if you’re young, new, nervous, or different — the room is for you, too.

  • Find mentors everywhere. If your company doesn’t offer strong leadership, seek it through networking, LinkedIn, peers, or past relationships.

  • Kindness and connection matter. Whether talking to a housekeeper or meeting someone at an event, presence and authenticity build trust.


    💬 Memorable Quotes

    • “You can do anything — you just can’t do everything.”

    • “Show up like you belong.”

    • “Fulfillment comes from the impact you make — at home, and at work.”

    • “Balance implies everything is equal. That’s not real. Integration is.”

    • “Be yourself. No one needs a business-professional robot.”

    • “It’s okay to be excited. It’s okay to be nervous. Just show up.”

    ✨ Why It Matters / How to Use It

    This episode is a guide for anyone trying to grow in their career while staying true to themselves. Brittany’s journey shows listeners that success doesn’t come from perfection — it comes from authenticity, connection, and courage. Her practical insights help young professionals, leaders, and parents understand how to integrate ambition with life, how to care for themselves and their teams, and how to build confidence even when the room feels intimidating. Anyone struggling with imposter syndrome, burnout, or self-doubt will find grounding, encouragement, and permission to be human — while still striving for more.

    Show more...
    3 weeks ago
    44 minutes 17 seconds

    Most People Don't... But You Do!
    #210 “Go and See: Why Travel Changes Us — with Zane Kerby, President & CEO of ASTA”

    In this heartfelt and candid episode, Bart sits down with Zane Kerby, President & CEO of ASTA (American Society of Travel Advisors). They explore the soul of travel, the evolution from “travel agents” to “travel advisors,” the emotional impact of seeing the world, and how empathy, kindness, slowing down, and meaningful connection shape a life well lived. Zane shares stories from his 30-year anniversary trip to Colombia, childhood influences, leadership philosophies, and why travel advisors are more vital now than ever. This conversation is human, emotional, and a reminder that travel doesn’t just show us the world—it shows us ourselves.

    Major Takeaways / Learnings

    1. Travel Advisors Matter More Than Ever
      • “Travel agent” felt transactional; “travel advisor” reflects guidance, advocacy, and expertise.
      • Travelers want transformation, not transactions.
      • Advisors are the trusted partners who know what most travelers don’t.
    1. Travel Makes Us More Human
      • Travel builds empathy and reduces ego.
      • Seeing how others live widens perspective and deepens understanding.
      • Shared vulnerability while traveling brings people together.
    2. The Best Memories Are on the Road
      • Zane’s most meaningful family moments happened during travel.
      • Being away from routine creates space for deeper conversations and connection.
      • Small moments become lifelong memories.
    3. Slowing Down Creates Kindness
      • Zane’s advice: slow down, listen, and be available to be interrupted.
      • Pausing helps us notice others and step in to help more often.
    4. Leadership Rooted in Humility
      • Zane’s parents modeled respect, humility, and kindness.
      • Great leadership is about presence, consistency, and treating people well.
      • Hire smart people, pay them fairly, and share the credit.
    5. Stick With What Matters
      • Zane believes in endurance and commitment.
      • “Most people don’t stick with it…but you do.”

    Memorable Quotes

    • “Most of the important memories I have with my wife and family are from travel.”
    • “Travel makes you less ego-centric and more human.”
    • “The more planes of people we send around the world, the fewer bombs we have to send.”
    • “An advisor works for you. Not for a supplier—for you.”
    • “Slow the heck down.”
    • “Some opportunities to help make you feel human.”
    • “All that I am or hope to be, I owe to my angel mother.”
    • “Most people don’t stick with it…but you do.”

    Why It Matters / How to Use It

    For Travel Advisors
    Your work matters more than ever. You’re not booking trips—you’re shaping how people see the world and each other. You help create life-changing experiences.

    For Leaders

    Slow down. Listen deeply. Treat people well. Presence is powerful. Hire smart, kind people and give credit freely.

    For Everyone

    Travel as much as you can. Say yes more often. Go and see the world—it expands your understanding, deepens your empathy, and enriches your life. And when you’re not traveling, practice the same principles: pause, notice, listen, help.

    Travel is an empathy engine. It makes us better humans. And as Zane reminds us, the world becomes a better place when we choose to go, see, and connect.

    More about Zane Kerby here: Zane Kerby | LinkedIn

    More about ASTA here: Home

    Show more...
    4 weeks ago
    34 minutes 59 seconds

    Most People Don't... But You Do!
    For All the Marbles Episode #8; Sara Murray, Founder of Murmaid International- "Always Be Adding Value"

    In this episode, Bart sits down with Sara Murray, founder & CEO of Murmaid International, sales trainer, keynote speaker, and host of Prospecting on Purpose. This conversation explores Sara’s journey from corporate to entrepreneur, her “ABAV” philosophy (Always Be Adding Value), the mindset behind confidence, abundance, and authentic connection, and the simple human behaviors that create massive business impact.


    Sara shares candid stories about positivity, self-belief, gratitude, and what happens when you consistently show up as someone who notices, connects, and overdelivers.


    Major Takeaways / Learnings

    • “Always Be Adding Value” (ABAV) is the game-changer

    Sara’s foundational philosophy: every interaction is a chance to make an emotional deposit. Add value before you ask. Add value even when you don’t need anything. Add value when it costs nothing. This is what builds reputation, trust, and opportunity.


    • Confidence isn’t arrogance, it’s earned through action

    Sara teaches how to “jump up on the pedestal” instead of shrinking in front of high-value clients. Confidence is built by collecting experiences, learning from people, and trusting your strengths.


    • Abundance > Scarcity

    Even in competitive industries, there’s more than enough success to go around. Sara and Bart connect over the idea that generosity creates momentum. When you give without expectations, the world opens up.


    • Sales isn’t pushing, it’s helping

    If your product or service genuinely improves someone’s business or life, then outreach isn’t “bothering” people. It’s informing them of value they deserve to know about.


    • Listening is the new superpower

    People miss opportunities because they’re too busy “performing.” Listening deeply to needs, hints, frustrations, vacations, or tiny details, creates connection. It’s rare. And therefore powerful.


    • Personal touchpoints matter more than automation

    Automation is fine. Humanity wins. A review. A thoughtful suggestion. A follow-up based on something they said. Most people don’t do these small acts, which is why they stand out.


    • Entrepreneurship requires patience and faith

    Sara emphasizes that the first few years are harder, longer, and more demanding than expected. But with patience, belief, and staying aligned with your “why,” the payoff is life-changing.


    • Your childhood shapes your strengths

    Sara’s ability to talk to anyone came from sitting next to strangers on flights as a Delta employee’s kid. Every interaction became a data point that built confidence, empathy, and curiosity.


    • Value before ask, every time

    One of Sara’s favorite examples: she once recommended two novels to someone going on vacation. It got her booked a full year earlier than expected.


    • Human > transactional.

    Helping people first is the business model

    When you focus on helping, not hustling, you attract the right clients, create impact, and build a career you’re proud of.


    Memorable Quotes

    • “We’re at your service, we’re not your servants.”
    • “Everyone’s trying to jump on the pedestal. You don’t have to take anyone off… just put yourself up there too.”
    • “Abundance starts when you stop asking and start adding.”
    • “If your service genuinely helps people, they need to know about it. That’s not bothering them, that’s doing your job.”
    • “Patience and trust, that’s the hardest part of entrepreneurship.”
    • “Changing someone’s life wasn’t my why at first… but it became my why.”


    Why It Matters / How to Use It

    • Model Sara’s A-BAV approach: Look daily for no-cost, meaningful ways to surpass what “most people don’t” do.
    • Shift from scarcity to service: Helping without keeping score amplifies everything, your brand, referrals, confidence, and results.
    • Lead with humanity: Automation can draft. You deliver the emotion.
    • Be confident by being curious: Ask more. Listen more. Notice more.
    • Build emotional bank accounts before withdrawals: Look for tiny deposits that compound into trust.


    Resources:

    LinkedIn: Sara Murray | LinkedInWebsite: Sara Murray



    Show more...
    1 month ago
    45 minutes 27 seconds

    Most People Don't... But You Do!
    For All the Marbles Episode #7; Shine Bright: Dana Johnston’s Mental Health Journey Through Darkness and Back; An Author Who Shares Her Story

    In this powerful and deeply human episode of For All the Marbles, Bart sits down with bestselling author and mental health advocate Dana Johnston. Dana opens up about her journey with bipolar disorder from the terrifying onset of insomnia and fear, to rebuilding her life, career, marriage, and sense of purpose. Her book, Shine Bright: Seeking Daylight in the Darkness, has touched thousands, offering hope, practical tools, and a way forward for anyone facing adversity.

    This conversation blends vulnerability, wisdom, humor, and heart, making it one of the most inspirational stories shared on the show.


    Major Takeaways / Learnings

    • You Must Take Care of Yourself First

    Dana emphasizes that wellness is the foundation of everything: happiness, stability, career, and relationships.

    For her, self-care includes:

    • sleep
    • hydration
    • movement
    • music
    • meditation
    • journaling

    “You can’t be happy if you don’t feel well.”

    • Mental Health Is Not Linear. It’s a Human Experience

    Dana reframes anxiety and depression as universal emotional states, not signs of failure.

    She uses a powerful metaphor:

    “The blue sky is always there, even when the clouds temporarily cover it.”

    • Healing Requires Discipline, Not Perfection

    Dana openly shares that even with great habits, she still veers off course sometimes, and that’s okay.

    “What matters is that you know what helps you feel your best, and you do more of that.”

    • Experience Shapes Change

    Many people don’t adopt healthier habits because they haven’t experienced the consequences or the benefits yet. Dana notes that both hardship and role models shape whether people take action.

    • We Need a More Sustainable Pace of Work

    Dana is a leading advocate of the four-day workweek, not for convenience but for survival in today’s professional climate.

    She argues that productivity, happiness, and health all increase when people are rested.

    • Turning Pain Into Purpose Helps Others Heal

    Dana didn’t write her book to heal herself; she wrote it for the young woman who feels terrified and lost after a bipolar diagnosis.

    Her lived experience helps others feel seen, understood, and hopeful.

    • Tiny Steps Lead to Big Transformations

    Dana reminds us:

    “You inch along. You get a little better every year. Don’t expect an overnight transformation. Be kind to yourself.”


    Memorable Quotes

    • “Take care of yourself first; everything else becomes easier when you feel well.”
    • “Emotions are like clouds; they pass. The blue sky behind them never goes away.”
    • “People haven’t changed their habits because they haven’t seen the consequences or the benefits yet.”
    • “The pace of work in 2025 is not sustainable without rest.”
    • “I wrote my book for the 22-year-old girl who just had the rug pulled out from under her.”
    • “Every year, you just get a little bit better. Inch along and be kind to yourself.”


    Why It Matters / How to Use It

    This episode is a reminder that:

    • Struggles don’t define you. Your response does.
    • Daily habits shape resilience more than motivation ever will.
    • You are responsible for protecting your wellness and your peace.
    • Your story can help others feel less alone.
    • Small, consistent steps create meaningful change.


    For listeners facing anxiety, burnout, depression, fear, or any life disruption, Dana’s story shines a light forward:

    You can rebuild. You can improve. You can shine bright again.

    Resources:

    LinkedIn: Dana Johnston, MS, CMP | LinkedIn

    Book: daylightanddarkness.com

    Show more...
    1 month ago
    20 minutes 34 seconds

    Most People Don't... But You Do!
    #209 "We’re In the YES Business: Carrie Campbell’s (Boston Red Sox Executive) Culture Playbook"

    In this energizing and deeply human conversation, Bart sits down with Carrie Campbell, a longtime Boston Red Sox executive, keynote speaker, culture strategist, and former hotelier. Together they unpack what genuine service looks like, how strong cultures are built, and why creating exceptional experiences isn’t complicated—it’s intentional.

    Carrie shares her journey from Fairmont Hotels to Fenway Park, how a culture of care shaped her leadership, and why the Red Sox operate with one of the most empowering philosophies in sports and hospitality: “We are in the YES business.” This episode blends personal storytelling, leadership insight, and practical wisdom for anyone seeking to build healthier workplaces or make courageous career moves.


    Major Takeaways and Learnings

    Culture Begins With People, Not Processes

    Great organizations give employees the tools, training, and clarity to deliver great service. Culture thrives when people feel valued—never when the only priority is profit or reporting.

    • Recognition Is a Leadership Strategy

    Carrie emphasizes that recognition must be intentional. It means understanding how each person prefers to be acknowledged, connecting praise to impact, addressing missteps with clarity, and creating a consistent rhythm of appreciation.

    • You Can Leave Environments That Drain You

    When someone feels stuck, unseen, or depleted, Bart and Carrie both reinforce a message many need to hear:

    If you can’t change the culture and leadership isn’t listening, you don’t have to stay.

    As Bart shares, you can do anything for a year to get back on your feet and rebuild.

    • Everyone Can Lead

    Leadership isn’t defined by title. It’s defined by behavior. Anyone can model kindness, contribute to culture, mentor a teammate, or take ownership of their environment.

    • The Red Sox “YES Business” Philosophy

    Carrie offers an inside look at one of the Red Sox’s most defining cultural principles:

    “We are in the YES business.”

    Employees are empowered with resources like discretionary ticket allotments to proactively solve problems and create memorable moments. It is a simple but powerful philosophy that reduces friction, builds trust, and elevates fan experience.

    • Fear Should Protect You, Not Paralyze You

    Fear is primal, but it becomes harmful when it keeps us small. Awareness is the first step to choosing courage and forward movement—whether that means learning new skills, addressing workplace issues, or making a major career change.

    • Culture Creates Safety

    A strong culture is synonymous with psychological safety. It fosters clarity, consistency, trust, and retention. People stay not because of perks, but because the environment feels supportive and human.


    Memorable Quotes

    • “I fell in love with delivering experiences people remember long after they leave.”
    • “There’s no such thing as being too nice. Kindness is not weakness.”
    • “If you’re going to survey your people, you owe them a conversation afterward.”
    • “Fear is supposed to keep you safe—not stuck.”
    • “Everyone is a leader, title or not.”
    • “We’re in the YES business, and the culture equips us to say yes.”
    • “Most people don’t stop and smell the roses—and be where their feet are.”


    Why It Matters / How to Apply It

    • For Leaders

    Model the culture you expect. Teach. Recognize. Support. Set clear expectations. Equip your people. Create consistency.

    • For Employees

    You shape culture too. Speak up. Contribute. Support colleagues. Practice kindness. And if the environment harms your wellbeing, give yourself permission to leave.

    • For Anyone Feeling Stuck

    You are not redundant. You are remarkable.

    And you truly can do anything for a year to regain momentum, stability, and hope.


    Show more...
    1 month ago
    44 minutes 47 seconds

    Most People Don't... But You Do!
    For All the Marbles Episode #6; The Eulogy You Get to Hear While You’re Alive, Andrea Driessen- Founder of Gracenotes

    When Andrea Driessen and Bart sat next to each other at IMEX, the conversation didn’t begin with sales, logistics, or “What do you need?” Instead, Andrea asked something rare: “Tell me more about you.”


    That moment became the spark for this deeply meaningful episode. Andrea is the Founder of Gracenotes, an author, TED/TEDx speaker, longtime entrepreneur, and former ownerof a speakers bureau. Today, she’s leading a global movement to help people experience something precious while they’re still here: a living eulogy.

    In this powerful conversation, Andrea shares:

    • Why people feel invisible at work and in life
    • How “messages of mattering” transform confidence, culture, and connection
    • her father’s 11-word note that changed everything
    • The four roadblocks stopping people from expressing mattering
    • What happens when we wait too long
    • The extraordinary ripple effect of a handwritten Garce Note

    You’ll hear emotional stories, practical tools, and reminders that we simply can’t afford to postpone what matters most.

    This episode is a masterclass in noticing, appreciating, and expressing the good in others before it’s too late.

     

    Major Takeaways / Learnings

    1. We must not wait.

    Life changes without warning. A grace note written today can become someone’s anchor tomorrow. Bart shares his “blue screen of death” metaphor and his own heart-attack anniversary to reinforce the message: Don’t wait.

    2. People feel unseen, more than we realize.

    A third of employees feel invisible at work. Half feel undervalued. Women especially feel unseen. Grace Notes offer a simple, profound antidote.

    3. A “living eulogy” shifts how people view their impact.

    Most people don’t know the good they bring to others until they're gone. Grace Notes allow us to tell them now when they can internalize it, live into it, and be changed by it.

    4. Four roadblocks stop people from expressing appreciation.

    Andrea identifies the big four:

    • Lack of time
    • Emotional bandwidth
    • Fear of awkwardness
    • Not knowing what to say
      She gives tools to overcome each one.

    5. Handwritten matters.

    A physical note becomes a keepsake, a reminder, a reassurance. People keep them on walls, drawers, binders—sometimes for decades.

    6. Brave moves build brave lives.

    Andrea shares the 11-word note from her father:
    “I’m in awe of my kid doing such a brave thing.”
    She still has it on her wall—even now.

    7. Attention is one of the purest forms of love.

    When we fully “erase ourselves” and focus on others, we give the rarest human gift: presence without agenda.

    8. Meaning > Matter.

    People don’t need more things. They need more meaning. Messages of mattering help create it.

     

    Memorable Quotes

    From Andrea:

    • “We shouldn’t have to be dead to hear our eulogy read.”
    • “People feel invisible. A simple note can change their day, their career, their life.”
    • “We overthink what to write and underestimate its impact.”
    • “The attention we give one another is our greatest form of love.”
    • “If we don’t believe in the value of our work, no one else will.”

    From Bart:

    • “Most people don’t… but you do.”
    • “Don’t wait to say I love you. Don’t wait to send the note.”
    • “The universe is meeting you where you are because your intention is pure.”
    • “You don’t need the applause, you need the impact.”

    Why It Matters

    1. Start your own Grace Note practice today.

    Pick one person. Write 3–4 sentences. Send it. Don’t overthink.

    2. Create a “Kudos File” or “Brag Box.”

    Keep the notes others send you. Pull them out on the tough days.

    3. Use the “habit swap” method.

    Swap one episode of Netflix, one social scroll, one distraction—for a Grace Note.

    4. Schedule a monthly “Grace Note Meeting” with yourself.

    A simple recurring calendar block. 10–20 minutes. It changes relationships.

    5. Lead with meaning.

    In leadership, sales, family, and friendships:
    People remember how you made them feel seen.

    6. Practice presence.

    Erase yourself, focus solely on the human in front of you.


    Resources;

    Connect to:

    Andrea Driessen | LinkedIn

    Website: Keynote Speaker | Gracenotes

    Show more...
    1 month ago
    43 minutes 48 seconds

    Most People Don't... But You Do!
    #208 "A Car Ride Conversation That Became a Masterclass for "Tell Me More": William Arruda (Reach Personal Branding) & Stuart Fedderson (Charisma & Human Connection Expert)

    In this unscripted, deeply human episode recorded during a car ride in Cancun, Bart sits down with two extraordinary voices — William Arruda, founder of Reach Personal Branding and global pioneer in the personal branding movement, and Stuart Fedderson, charisma and human-connection expert known for teaching how to have confident, credible, meaningful conversations.


    What begins as a discussion about Bart’s Trigger–Glimmer–Awe model quickly unfolds into an energetic exchange about identity, connection, confidence, conversation skills, introversion, authenticity, and doing what most people don’t do.


    Bart shares his three C’s for movingfrom Trigger to Glimmer: Clear your mind. Connect with others. Create a better meaning.


    Stuart reveals his own three C’s for charisma and personal presence and talks vulnerably about growing up with a stutter, battling social anxiety, and why introverts can become powerful communicators with the right rituals.


    William adds his three C’s of personal branding clarity, consistency, and constancy and explains why “fine” isthe most dangerous word in a career. If something is only fine, it’s forgettable.


    The three also explore:

    • Why charisma and positivity go hand in hand.
    • How authenticity is the foundation of every great brand — including Taylor Swift’s.
    • Why visibility matters more now than ever.
    • Why people rarely take action after conferences unless they create a system to remind themselves.
    • How postcards, unexpected conversations, and “Tell me more” moments create real connection.
    • Why the most meaningful conversations happen with the people you don’t expect.


    And in true Most People Don’t fashion, Bart shares a powerful story from a grocery store a moment when someone judged him, admitted it aloud, and left reminded of what it feels like to be truly seen.

    This is a warm, funny, vulnerable, deeply humanepisode filled with insights you can use at work, on stage, and in the everyday conversations that shape your life.


    MAJOR TAKEAWAYS / LEARNINGS

    • You cannot move from Trigger to Glimmer without energy physical and mental.
    • Positivity fuels charisma; people feel your outlook before they hear your words.
    • Personal branding is a daily practice rooted in visibility and authenticity.
    • “Fine” is the enemy of extraordinary.
    • Introverts can be extraordinary communicators with the right rituals.
    • Curiosity (“Tell me more…”) builds the deepest connections.
    • Meaningful conversations often come from the people we least expect.
    • To make conference learning stick, you must give yourself reminders postcards, notes, and 3-action lists.
    • Complimenting uniquely (“chatter charms”) helps you start real conversation.
    • Every interaction is a chance to create a story someone will never forget.


    MEMORABLE QUOTES

    • “Most people talk. Few people ask. ‘Tell me more’ transforms everything.”
    • “Fine is the most dangerous word in your career.” — William Arruda
    • “The more positive you are, the more charismatic you’ll be perceived.” — Stuart Fedderson
    • “Authenticity isn’t optional — people feel it.”
    • “You can’t go from Trigger to Glimmer if you don’t first clear, connect, and create.” — Bart
    • “The best conversations are with the people you never expected to connect with.”
    • “You have to wake yourself up before you can wake up the room.” — Stuart on introversion


    Resources;

    Connect to:

    William Arruda LinkedIn: William Arruda | LinkedIn

    Website: William Arruda – What makes you unique makes you successful.

    Stuart Fedderson LinkedIn: Stuart Fedderson | LinkedInWebsite: Master your people skills, increase your success

    Show more...
    1 month ago
    18 minutes 21 seconds

    Most People Don't... But You Do!
    For All the Marbles, Episode #5; What Happens When You Can Taste Your Favorite Song? Alex Sechopoulos with Mixly USA

    In this inspiring episode of For All the Marbles, Bart interviews Alex Sechopoulos, the 26-year-old Head of Sales and Operations for Mixly USA, a groundbreaking company that bridges music, mixology, and technology. From humble beginnings at a Canadian winery to helping pioneer an innovation that lets you literally taste your favorite song, Alex shares how mentorship, family influence, and sheer driveshaped his entrepreneurial journey. Together, Bart and Alex explore the creative spark behind Mixly’s “Taste the Music” activation, the emotional intelligence behind great sales, and the deeper meaning of balancing ambition with well-being.


    Major Takeaways / Learnings:

    • Entrepreneurship starts with exposure and mentorship. Alex learned the ropes of running a business by helping at a family-owned winery and being mentored by leaders like Tony and Edie Mack.
    • Work ethic is in your DNA, but growth is a choice. Discipline, humility, and curiosity were traits Alex absorbed from his hardworking parents and mentors.
    • Creativity meets data at Mixly. Mixly’s concept, matching music’s 28 data parameters (from tempo to energy) with flavor science, was born at a Spotify hackathon by co-founder Henry in Belgium, blending art, emotion, and food science.
    • Sales is about trust and curiosity. Alex emphasizes that success comes from helping clients solve problems and having fun while doing it, “We sell fun.”
    • Scale through purpose. Whether catering to 20 people or 10,000, Mixly focuses on delivering emotional, memorable, and shareable experiences, what Bart calls “Instagramable, not Googleable.”
    • Fulfilment over fear. Entrepreneurship’s greatest reward is ownership of both success and failure: “If I fail, it’s because of me. If I succeed, it’s because of me.”
    • Balance drive with grace. Bart and Alex discuss the power of “Do your best but don’t give it your all,” which means preserving your energy for life beyond work.
    • Organization is liberation. Alex admits that learning to systemize his thoughts and tasks transformed his productivity and peace of mind.


    Memorable Quotes:

    • We sell fun.” – Alex Sechopoulos
    • “Give me the ball. If I fail, it’s because of me; if I succeed, it’s because of me.” – Alex
    • “Do your best—but don’t give it your all.” – Bart & Alex’s shared insight on balance
    • “Taste the music. Every song can become an experience.” – Mixly’s mission
    • “It’s not about what you can do; it’s about what you can do to help them.” – Alex on customer focus


    ✨ Why It Matters / How to Use It:
    This episode reminds entrepreneurs, creatives, and leaders that innovation often lives at the intersection of emotion, science, and service. Whether you’re building a company or leading a team, success comes from curiosity, connection, and consistency and remembering that fun is a strategy, nota distraction. Alex’s story proves that passion with purpose and a willingness to keep learning can turn even the wildest ideas into global movements.


    Resources:

    Bart Berkey | LinkedIn

    Website: Mixly USA

    LinkedIn: Alex Sechopoulos

    Show more...
    1 month ago
    45 minutes 57 seconds

    Most People Don't... But You Do!
    For All the Marbles Episode #4; How to Create What Doesn’t Exist: Inside the Mind of a Serial Entrepreneur; Jeremy Kwaterski, Founder of Cell Phone Repair (in partnership with Marblism)

    In this episode of For All the Marbles, Bart sits down with Jeremy Kwaterski, often called the Godfather of Cell Phone Repair, a serial entrepreneur who built CPR Cell Phone Repair into a 700-unit franchise before selling it and later founding Repairs First Association, Gadget Repair Expo, The Biz Expo, Accelerate Franchise, and several other ventures.


    Jeremy’s story is a masterclass in betting on yourself, embracing the road less travelled, and turning setbacks into the spark for future success. He shares how early experiences of being undervalued pushed him to create his own path, how he built and scaled massive enterprises, and why freedom, not money, has been his primary motivator.


    The conversation dives deep into resilience, creativity, franchising, learning from everyone (even a 15-year-old entrepreneur), and the shared responsibility of giving others a playbook for success.


    Major Takeaways / Learnings

    • Betting on Yourself Creates Freedom

    Jeremy realized early that traditional employment didn’t reward his effort or talent. Instead of accepting that, he “gambled on himself” the only outcome he could control.

    • Painful Experiences Can Create Powerful Entrepreneurs.

    Being overlooked, underpaid, or dismissed can spark the determination to build something better.

    Jeremy’s early employers' failure to value him pushed him to create companies where people matter.

    • Learn Relentlessly From Anyone

    He still learns from every employee, every franchisee, every entrepreneur… even teenagers.

    Entrepreneurs who stay curious stay successful.

    • Building Is Not About Special Sauce; It’s About Systems

    Jeremy’s franchise success came from codifying what works:

    operations, margins, customer experience, consistency.

    Any business can be franchised if it has a replicable playbook.

    • Growth Comes From Community, Not Ego

    CPR grew rapidly because Jeremy tapped into the brains and creativity of his franchisees. His association model is built on the same principle: independent shops supporting each other.

    • Failures Aren’t Failures, They’re Setbacks

    Jeremy reframes every failure as a place to regroup, fix, and move forward. This mindset is why he’s still building new ventures decades later.

    • Freedom > Money

    The greatest reward of entrepreneurship for Jeremy isn’t wealth, it’s the freedom to:

    • work anywhere

    • build what excites him

    • set his own hours

    • create opportunities for others

    • Don’t Forget Your People

    Too many leaders overlook the talent supporting them. Jeremy is intentional about staying accessible, humble, and grateful.


    Memorable Quotes

    • “If I were going to gamble, I’d gamble on myself. That’s the only outcome I could control.”
    • “I quit more jobs than businesses I ever started — because they didn’t value me.”
    • “You never stop learning. Keep your mind open. Someone younger can teach you something every day.”
    • “My success wasn’t because of me alone — it was because I tapped into the energy of my franchisees.”
    • “Entrepreneurship is about freedom. The money is secondary.”
    • “It’s not failure — it’s a setback. Fix it, learn, move forward.”
    • “I’ll never be the guy you can’t walk up to. Never.”


    Why It Matters / How to Use It

    For aspiring or current entrepreneurs, Jeremy’s story is a blueprint:

    • Bet on yourself even when others won’t.
    • Use setbacks as fuel.
    • Learn constantly.
    • Create systems so others can win.
    • Stay accessible, humble, and open-minded.
    • Remember your purpose: freedom, creativity, impact.


    His journey reinforces your MPD philosophy perfectly:

    Most people don’t… trust themselves, learn from everyone, or build playbooks for others.

    But YOU do.


    Show more...
    1 month ago
    40 minutes 15 seconds

    Most People Don't... But You Do!
    #207 "From Sleeping on Banana Leaves to Building a School": Turning Struggle into Service; Mumbere Dieme (Executive Director, Kyarumba School (Western Uganda)

    In this powerful and humbling episode, Bart connects across continents with Mumbere Dieme, a 27-year-old leader from the mountains of Western Uganda whose story redefines what it means to rise, serve, and give.

    Mumbere grew up in a poor, war-torn region where sleeping on the ground and walking barefoot to school were not uncommon. His father—a struggling but steadfast pastor—taught him faith, kindness, and the importance of serving others, even when you have little. Through Compassion International, Mumbere was sponsored as a child, receiving not only education and medical care but also the belief that he could be more than his circumstances.

    That gift of opportunity became his life’s mission. After earning his nursing degree, Mumbere chose not to pursue a hospital career. Instead, he returned home to rebuild a school that had once been destroyed by storms—reviving it under the shade of a single tree and growing it into the Kyarumba Joint Christian Orphanage, Nursery, and Primary School, now serving more than 100 children. Some students walk miles each day to attend. Some cannot afford shoes. But all are learning, laughing, and discovering hope because one man decided to lead with compassion instead of comfort.

    What makes this story extraordinary is not only the miles that separate Bart’s suburban Virginia world from Mumbere’s mountainous village, but how kindness—and a shared belief in possibility—bridges the distance. This is not a story of charity. It’s a story of character, connection, and calling.


    Major Takeaways

    • Kindness multiplies. A sponsored child becomes the sponsor of many. What we receive in grace, we can give in gratitude.
    • Adversity is not the opposite of opportunity. Mumbere’s struggles built his empathy, discipline, and leadership—traits that now anchor his community.
    • Leadership is service in motion. His nursing background and compassion blend naturally into teaching, nurturing, and guiding young lives.
    • Faith fuels resilience. Even after his father survived a rebel attack, Mumbere never lost hope. He learned that service is stronger than fear.
    • Connection is powerful. Across languages, continents, and bandwidth limitations, kindness finds a way to connect—and to inspire action.


    Memorable Quotes

    “I used to sleep on the ground. Now I help children find a place to dream.”

    “Those who have little can still give much. Sometimes hope is the only thing we own.”

    “Most people don’t believe kindness can change a country—but it changed mine.”

    “My father taught me to serve others, not to be served. That is where love begins.”


    Why It Matters / How to Use It

    This episode is a reminder that impact doesn’t require wealth—it requires will. Every act of kindness ripples outward, touching lives you may never meet. Mumbere’s story challenges us to re-examine comfort, gratitude, and purpose.

    Wherever you live—whether it’s the suburbs of Northern Virginia or the mountains of Western Uganda—you have the power to create hope. Sometimes that begins with a single connection, a single conversation, or a single decision to do what Most People Don’t… but YOU Do.


    Show more...
    2 months ago
    37 minutes 59 seconds

    Most People Don't... But You Do!
    For All The Marbles Episode #3; “It’s Not About the Photo… It’s About the Focus" - Will Byington, Photographer (in partnership with Marblism)

    In this heartwarming and insightful episode of For All the Marblisms, Bart welcomes Chicago-based photographer and creative professional Will Byington. Together, they explore the intersection of creativity, resilience, entrepreneurship, and authenticity, highlighting the struggles and successes that shape a meaningful career.

    Will’s story is not just about capturing photos—it’s about capturing life, emotion, and connection while navigating the evolving demands of being a creative entrepreneur in a digital age.


     Will’s Journey: From Film Cameras to Rock Cruises

    • Early spark: Will grew up with disposable cameras and one-hour photo labs, enchanted by the magic of capturing candid moments.
    • Education & pivot: A single darkroom photography class at the University of Alabama deepened his love for the craft.
    • Unexpected detour: He pursued marketing in Los Angeles, working briefly in film promotion—but after a disheartening year, he returned home, feeling defeated.
    • The turning point: A chance meeting with the New Orleans band Cowboy Mouth led to a touring role managing merchandise and photographing the band—his entry into professional photography.
    • Today: Over 21 years later, Will has photographed 172 entertainment cruises for major artists like Bon Jovi, Kesha, and Pitbull, and works with brands like Sixthman and ALG Vacations.


    Entrepreneurial Lessons & Insights

    • Success Requires Failing Forward

    “You’re not an entrepreneur if you don’t fail. You have to throw things atthe wall and learn.”

    • It’s Not About the Photos—It’s About the Focus

    Will credits his success to being part of the experience, not just documenting it. His empathy, professionalism, and genuine care make him unforgettable.

    “I’m not there to be paparazzi. I’m there to capture the experience without blocking someone else’s joy.”

    • The Power of Showing Up

    Whether introducing himself to fans before a cruise or helping someone improve their phone photos, Will emphasizes presence, humility, and joy.

    “Life is 80% showing up. And when you do, bring energy and curiosity.”

    • Imposter Syndrome Is Universal

    Will admits that self-doubt once kept him from teaching photography, fearinghe’d train away his own clients. He now sees teaching as empowering:

    “Rising tides lift all boats. Helping others doesn’t take from you—it expands you.”

    • Creativity Requires Business Balance

    Will shares that being a freelancer means juggling roles—creative, legal, financial, HR, and marketing—all at once.

    “Being a photographer is 90% business, 10% creativity. AI tools like Marblism help us flip that balance.”

     

    AI, Efficiency & Creativity

    Bart introduces Marblism, an AI-powered productivity assistant for entrepreneurs. Will reacts with curiosity and cautious optimism, seeing potential to regain time for creativity.

    “If human interaction doesn’t make it better, let AI do it.” — Bart
    “I’m on the AI train… maybe still in the caboose—but learning.” — Will

     

    Key Themes & Takeaways

    • Resilience: Moving from failure to reinvention.
    • Curiosity over fear: Asking questions to connect and learn.
    • Joy & authenticity: Leading with positivity in every environment.
    • Focus: Erase “you” to make the experience about others.
    • Gratitude & presence: Print your photos, share them, and celebrate moments.


    Closing Reflections

     

    Will and Bart reflect on how creativity and kindness intersect:

    “It’s not about the coffee—it’s about the people.”
    “It’s not about the photos—it’s about the focus.”

    Will reminds listeners to capture and print their memories, because physical photos hold emotional power.

    “Print your pictures. Hold them. Share them. You never know how much they’ll mean someday.”

     

    Connect with Will

    Website: willbyington.com

    Instagram: @willbyington

    LinkedIn: Will Byington

    Classes: shotclubphotoclass.com


     Final Quote

     “We’re never finished. We’re evolving, learning, and sharing.
    We are living our dream while chasing our dream.” — Will Byington

    Show more...
    2 months ago
    55 minutes 10 seconds

    Most People Don't... But You Do!
    #206 Kevin Brown with Alliants, on Creatively Disrupting the Conventional

    Live from IMEX America in Las Vegas, Bart sits down with Kevin Brown — Senior Manager of Go-to-Market and Editorial Strategies at Alliants. From an unexpected encounter with a hotel CEO to building a career on creativity, Kevin shares how gut checks, human connection, and breaking norms have shaped his professional journey and his philosophy on hospitality.


    Major Takeaways /Learnings

    • Gut Checks Lead to Growth: Kevin’s career pivots from music industry to hospitality were guided bylistening to instinct and embracing change, not rigid plans.
    • Creativity Is a Muscle: His early years experimenting with acting, painting, writing, and failingforward built resilience and problem-solving skills.
    • No One Succeeds in Isolation: Great ideas emerge through collaboration and challenging conventional thinking.
    • Redefining Roles: At Alliants, Kevin’s hybrid position was created around his strengths and passions a model for modern organizations.
    • Connection Through Better Questions: Asking meaningful questions like “What makes you come alive?” creates deeper, faster rapport.
    • Technology as an Enabler: Alliants builds tools that reduce admin tasks and increase time for real guestconnection blending context with hospitality.
    • Trust as ROI: Hospitality success is built on human trust more than on loyalty points or amenities.
    • Happiness as a Metric: Kevin champions measuring “Happiness Per Employee” as a driver of service excellence.
    • Competitive Socialization: Shared experiences (like F1 racing simulators) can teach workplace lessons oncollaboration, patience, and communication.

     

    Memorable Quotes

    • “Failure’s only a failure if you don’t learn anything fromit.” — Kevin Brown
    • “It’s not about your idea. It’s about the best idea — andthat comes from collaboration.”
    • “Most people don’t put people first… but they should.”
    • “Technology should give time back to humans, not take itaway.”
    • “Ask better questions, and you’ll build betterconnections.”

     

    Why It Matters / How to Use It

    •  For Leaders: Create roles around people’s passions, not just job descriptions.
    • For Teams: Lead conversations with curiosity and connection not titles or logos.
    • For Hospitality Pros: Use tech to build context, not walls. Every second saved on admin is a secondgained for real service.
    • For Event & Sales Teams: Break formalities, ask meaningful questions, and connect on a human level.
    • For Organizations: Measure and prioritize employee happiness to elevate guest experience.
    • For Culture Builders: Gamified experiences (like F1 Arcade) can double as learning labs for communication and teamwork.


    Resources and Links:

    Bart Berkey: MostPeopleDont.com | LinkedIn

    Show more...
    2 months ago
    49 minutes 58 seconds

    Most People Don't... But You Do!
    For All The Marbles Episode #2; "Walk Your Talk: After 1,172+ consecutive days of walking 10 miles, How Denise Wiggins is truly the "Healthy Traveler" (in partnership with Marblism)

    This inspiring conversation with Denise dives into her extraordinary 40+ year career in the travel industry, her rebirth into health and wellness, and her daily commitment to walking 10 miles—over 1,172 consecutive days. From surviving trauma to creating three thriving businesses, Denise shares her journey of resilience, self-belief, and intentional living. Her story beautifully weaves together entrepreneurship, personal health, and a mindset of awe.


    Major Takeaways / Learnings:

    • Believe in yourself first. Denise built her career from hardship by cultivating a positive mindset and surrounding herself with mentors.
    • Look in the mirror. A daily ritual of affirmations (“I love you. You are strong. You are worthy.”) became a cornerstone of her confidence.
    • Health is wealth. Her transformation began with honest self-assessment, journaling eating habits, drinking more water, prioritizing rest, and adding movement back into her life.
    • Start small, stay consistent. What began as short walks turned into over 1,000 consecutive days of 10-mile walks.
    • Excuses are non-negotiable. Rain or shine, she shows up for herself.
    • Travel + wellness = awe. She helps clients create experiences that light them up from the inside—not just trips for social media.
    • Overcome trauma through connection. Faith, therapy, nature, and community helped her rebuild and thrive.


    Memorable Quotes:

    • “Your health is your wealth. Don’t wait until it’s too late to pour into yourself.”
    • “I was looking in the mirror, but I wasn’t seeing myself.”
    • “Movement is key to life, to the brain, to how you think and feel.”
    • “Walking is non-negotiable. Excuses are non-negotiable.”
    • “Some climb the mountain to see the world; others climb it to be seen by the world.”


    Why It Matters / How to Use It:

    Denise’s story is a masterclass in intentional living: starting small, anchoring in personal rituals, and committing to yourself daily. Entrepreneurs, leaders, and anyone feeling stuck can use her example to reset their habits—focusing on health, gratitude, and purpose. It’s a reminder that awe isn’t found on a screen; it’s found in how you live each day.


    Connect with Denise:

    Instagram: thehealthy_traveler

    Email: TripPro@verizon.net

    Special note: Denise embodies the spirit of “Most People Don’t… But YOU Do.” She doesn’t just talk about mindset and movement—she lives it.


    Show more...
    2 months ago
    35 minutes 45 seconds

    Most People Don't... But You Do!
    For All The Marbles Episode #1; "Ego Down, Curiosity Up" - Doug Baarman, Founder of Team Baarman and SVP with Conference Direct on Success Tactics for Entrepreneurs; (in partnership with Marblism)

    In this debut episode of the new For All the Marbles series, sponsored by Marblism, Bart sits down with Doug Baarman—Senior Vice President of ConferenceDirect and founder of Team Baarman. Doug shares his journey from corporate leadership at Marriott International to becoming an entrepreneur. This conversation dives into the why behind his leap, the playbook he’s built to help others succeed, and the mindset required to build a fulfilling business—and life.


    Major Takeaways / Learnings

    1. Do It for the Right Reasons

    • Doug left corporate not to chase money but to build a better lifestyle for his family.
    • A strong personal “why” provides the fuel to get through uncertainty, long nights, and hard choices.


    2. Entrepreneurship Is About Structure, Not Just Passion

    • Doug admits he “jumped out of the airplane without a parachute”, but later developed a playbook to guide others.
    • His blueprint focuses on:
    • Covering basic expenses first
    • Reaching income replacement level
    • Scaling strategically with support


    3. Mindset Over Perks

    • Transitioning from corporate luxury (black cars, first-class travel, five-star treatment) to scrappy startup mode requires humility and clarity of purpose.
    • If you’re in it for perks, it won’t last.


    4. Surround Yourself with Support

    • Success requires partners, family support, mentors, accountability buddies, and people who believe in your mission.
    • Entrepreneurs may start alone but thrive when they build the right circle.


    5. Learn Relentlessly

    • Doug constantly listens to podcasts, calls industry peers, and learns from others.
    • “Why wouldn’t I learn from those who went down the road before me?”


    6. Activity Drives Outcomes

    • Many entrepreneurs fail not from lack of talent but lack of action.
    • Doug emphasizes outreach, storytelling, and sharing your value openly—even casually at a coffee shop.
    • “If people don’t know what you do, they can’t work with you.”


    7. Ego Down, Curiosity Up

    • Hire people smarter than you.
    • Keep your ego in check and your willingness to learn high.

    Memorable Quotes

    • “I wasn’t chasing money. I was chasing a lifestyle.” – DougBaarman
    • “If you’re mad at your boss, that’s not a good reason to become an entrepreneur.” – Doug Baarman
    • “It’s simple, but it’s not easy. You just have to do the work.” – Doug Baarman
    • “If people don’t know what you do, they can’t hire you.” –Bart Berkey
    • “Entrepreneurs don’t do it alone. They have a support team.” – Doug Baarman


    Why It Matters / How to Use It

    • For aspiring entrepreneurs: Don’t leap without knowing your why. Lifestyle and purpose beat chasing dollars.
    • For leaders transitioning from corporate: Be prepared to start small, do more with less, and find joy in the hustle.
    • For growing teams: Build structure early. A clear playbook accelerates trust and scalability.
    • For everyone: Share what you do with the world—confidence, not arrogance, builds opportunities.


    For everyone: Share what you do with the world—confidence, not arrogance, builds opportunities.

    Show more...
    2 months ago
    49 minutes 22 seconds

    Most People Don't... But You Do!
    #205 “No Compromise Fun”: How Alex Koster, Vice President of Global Revenue at F1® Arcade, Is Redefining Play

    In this episode, Bart sits down with Alex Koster live from IMEX America to explore his personal journey from driving tractors at 14 to becoming a global leader in competitive socialization experiences. Alex shares the “no compromise” philosophy behind F1 Arcade, how fun can be both inclusive and transformative, and why play might just be the next big thing in workplace learning and connection.


    Major Takeaways / Learnings

    1. Early Work Ethic: Alex’s drive was shaped by his father’s belief in working young and creating your own opportunities.
    2. Selling Fun: His first exposure to “fun as a product” came through organizing group experiences like bachelor and bachelorette parties — which taught him the value of joy-driven commerce.
    3. No Compromise Culture: Across ventures like Bounce, Flight Club, and now F1 Arcade, the standard has always been premium quality in every detail — food, tech, service, and experience.
    4. Inclusive Fun for All: F1 Arcade isn’t just for F1 superfans — it’s designed for anyone, regardless of skill or interest in racing, to have a great time together.
    5. Bridging Work & Play: Through the Accelerate at Work initiative, F1 Arcade uses gameplay to teach soft skills like patience, timing, collaboration, and communication in a natural, memorable way.
    6. Competitive Socialization as a Movement: By pairing activities with hospitality, experiences like F1 Arcade help break down barriers, build community, and spark joy.


    Memorable Quotes

    • “Most people don’t… have fun enough.”
    • “No compromise — that’s the philosophy from day one.”
    • “We’ve built a church for F1 fans… but we also built a playground for everyone else.”
    • “Learning happens when people come together — and fun makes it stick.”


    Why It Matters / How to Use It

    1. For leaders: Experiences that prioritize joy can create lasting emotional connections and stronger teams.
    2. For L&D professionals: Playful environments can be powerful learning tools — without feeling like “training.”
    3. For brands: Emotional engagement and premium experiences are not mutually exclusive; they amplify each other.
    4. For individuals: Reclaiming fun isn’t frivolous, it’s fuel for connection, creativity, and growth.


    Resources and Links:

    Bart Berkey: MostPeopleDont.com | LinkedIn

    This podcast episode is brought to you by Wishes.Inc 

    Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

    It rewards users with cashback and perks through virtual payment tools.

    Fast, traceable, and efficient—Wishes makes doing good feel even better.

    https://www.bartaberkey.com/wishes-inc-landing-page

    Show more...
    2 months ago
    36 minutes 26 seconds

    Most People Don't... But You Do!
    #204 "You Call, We Haul": How Mike Cooper, Founder of Cooper Disposal, Turned Trash Into Triumph

    In this deeply emotional and inspiring episode, Bart Berkey sits down with Mike Cooper, founder and CEO of Cooper Disposal in Cleveland, Ohio — a blue-collar entrepreneur who rose from an unstable childhood to build a thriving, values-driven waste-management business.

    Their conversation—born from a spontaneous meeting in a Naples hotel lobby—unfolds into a raw and redemptive life story about grit, grace, and growth.

    Key Themes & Takeaways

    1. From Survival to Success

    Mike grew up in Canton, Ohio, surrounded by hardship:

    • His father was incarcerated his entire life.
    • His mother raised six children alone and never once said, “I love you,” yet she was his rock.
    • Football and the local coaches became his family and structure.

    He earned a college scholarship, but at age 18 was shot four times during a fight outside a bar—an event that nearly ended his life and football dreams. Still, he says, “I didn’t know I was struggling until I saw the other side of the world.”

    2. Breaking the Chain

    Mike married his high-school sweetheart Sheila, who “saved his life.”

    Her family showed him unconditional love and gave him a model of stability he had never known. Realizing he had to escape the violence of his hometown, he moved to Cleveland and began again—working three jobs and learning the waste business from the ground up.

    “It took a village to raise me. Now I’m building a new one.”

    3. Building Cooper Disposal

    After years of sales success at BFI Waste, Mike cashed out his 401(k) and bought his own garbage truck. Broke but determined, he founded Cooper Disposal in his driveway.

    He vowed that his company would stand on truth, service, and follow-through — promising customers, “If I say I’ll deliver, I will.”

    He personally drove trucks, took service calls under fake aliases (“I’ll call the owner,” when he was the owner), and built the business through authenticity, reputation, and relentless work ethic.

    “Most people talk about what they’re going to do. I just do it.”

    4. Giving Back & Paying Forward

    Mike brought his beloved Canton football traditions—team dinners, community pride, mentoring youth—to Avon, where he now lives.

    He sponsors local programs, mentors young athletes, and regularly visits his old neighborhood to remind kids that “You can break the chain too.”

    His success mantra blends humility and humor: “Talking trash all day—but always delivering.”

    5. Mental Health, Vulnerability & Healing

    For the first time publicly, Mike opens up about childhood abuse, lifelong anxiety, and recent therapy.

    He describes his commitment to self-care and his decision to sponsor local mental-health initiatives in Avon:

    “I’ve been running hard my whole life. It’s time to breathe and enjoy life.”

    Bart connects with Mike on shared struggles panic attacks, performance pressure, and self-expectations and together they model masculine vulnerability and emotional honesty.

    6. Faith, Family & Fulfillment

    Mike’s story centers on faith, family, and gratitude:

    • Married 39 years to Sheila, with three successful children and a new granddaughter.
    • He’s proud that “I broke the chain. My kids have my drive, my wife’s brains, and our family’s love.”
    • Money matters less than meaning: “My richness is my family.”


    Lessons for Listeners

    1. Work Hard, Stay Humble – Luck favors those who show up every day.
    2. Break the Chain – You are not your past; your choices can rewrite it.
    3. Deliver What You Promise – Integrity is a long-term business strategy.
    4. Give Back What Saved You – Community builds purpose.
    5. Talk About It – Vulnerability is strength; mental health matters.
    6. Be Where Your Feet Are – Worry less, notice more, and find gratitude in now.


    🔗 Connect & Support

    • Cooper Disposal – cooperdisposal.com

    “You call, we haul.”

    Follow Mike and his son Mitch on Facebook (Cleveland, Ohio) for creative ads, community updates, and their famous four-second Super Bowl commercial.

    Bart Berkey: MostPeopleDont.com | LinkedIn

    Show more...
    2 months ago
    42 minutes 3 seconds

    Most People Don't... But You Do!
    #203 Humans Handle What Matters; AI Handles the Rest; with Dr Fares K. Alaboud, (PhD in Artificial Intelligence, Al Fares International Travel & Tourism)

    In this episode of Most People Don’t… But YOU Do!, Bart sits down with Dr. Fares Khalid Alaboud, Regional Director of Al Fares International Travel & Tourism. With a PhD in Artificial Intelligence and 15 years of experience in innovation and product leadership, Dr. Fares bridges travel, technology, and business strategy. From gratitude stones to groundbreaking AI applications in hospitality, this conversation blends personal storytelling with future-facing lessons on service, risk-taking, and curiosity.


    💡 Major Takeaways / Learnings


    • Entrepreneurial Roots: Inspired by his father’s businesses and global travels, Fares grew up understanding hard work, needs vs. wants, and the value of experiences.
    • Pivot from Medicine to AI: A dramatic moment in his youth shifted him away from medicine and into technology—a path that led to his PhD in AI.
    • AI Pioneering: He built early AI health applications, even influencing UK parliamentary discussions on AI regulation almost a decade before today’s surge in interest.
    • Digital Transformation First: Organizations must establish strong digital foundations before AI can be effectively implemented.
    • Overdelivery Through AI: Examples in hospitality show how AI can exceed expectations—like proactively flagging allergens across hotels to personalize guest safety and experience.
    • Explainable AI: Transparency in how AI makes decisions will be critical for the future to avoid biases and build trust.
    • Personal Wisdom: Treat AI with beautiful curiosity—the same way society approached electricity, the internet, and other game-changing technologies.


    💬 Memorable Quotes


    • “If there’s no electricity, there’s no point in having light bulbs. The same is true for AI without digital transformation.”
    • “What contribution does this task make? If none, let AI handle it.”
    • “Personalization is the superpower of travel experiences—and AI can help deliver it at scale.”
    • “Explainable AI is the next leap: we need to know why it makes the decisions it does.”
    • “Approach AI with beautiful curiosity and a desire to learn.”


    ✨ Why It Matters / How to Use It


    This episode reveals the intersection of technology and humanity: how AI can enhance, but never replace, gratitude, care, and human connection. Leaders and professionals can take away practical lessons on digital transformation, innovation, and customer service—while also being reminded to keep kindness, curiosity, and personal impact at the heart of their work.


    Resources and Links:


    Bart Berkey: MostPeopleDont.com | LinkedIn

    This podcast episode is brought to you by Wishes.Inc 

    Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

    It rewards users with cashback and perks through virtual payment tools.

    Fast, traceable, and efficient—Wishes makes doing good feel even better.

    https://www.bartaberkey.com/wishes-inc-landing-page


    Show more...
    3 months ago
    55 minutes 29 seconds

    Most People Don't... But You Do!
    #202 Service, Leadership, Intent, and Excellence with Horst Schulze, a founding member of The Ritz-Carlton Hotel (Re-celebrated from 4/21)

    In this episode of Most People Don’t…But YOU Do!, Bart Berkey sits down with Horst Schulze, co-founder of The Ritz-Carlton Hotel Company, founder of Capella Hotel Group, and author of Excellence Wins. Widely recognized as one of the most influential leaders in modern hospitality, Schulze shares stories from his 65-year career, beginning as a teenage server’s assistant in Germany to reshaping the global standard of service. He offers profound lessons on leadership, technology, customer experience, marriage, vision, and living with high intent.


    Major Takeaways / Learnings

    • Define Yourself Through Excellence: Schulze learned early on that you don’t wait for others to define your worth—you decide to act as a person of excellence in every situation.
    • Hospitality Is Human: Technology can support service, but it must never replace the respect, honor, and connection guests crave.
    • Good for All Concerned: True leadership decisions must benefit customers, employees, investors, and the organization as a whole. Compromise here is both ineffective and morally wrong.
    • Vision and Intent Drive Success: Excellence is never an accident—it comes from high intent, deliberate action, and constant self-management.
    • Balance Through Deliberate Choices: His long marriage and family life thrived because he approached them with the same high intent as his career, asking “How can I serve you now?”
    • Resilience and Renewal: Personal hardships—including a cancer scare—strengthened his resolve to contribute, learn, and guide others for decades to come.



    Memorable Quotes

    • “You define yourself as a person of excellence.”
    • “Human beings will always want to be respected.”
    • “Every decision must be good for all concerned—the customer, the employee, the investor.”
    • “Excellence is never an accident. It is always high intent.”
    • “Don’t just go to work to work—go to work for excellence.”
    • “Have a beautiful dream, not an easy dream.”



    Why It Matters / How to Use It

    Schulze’s wisdom extends far beyond hospitality. Leaders, entrepreneurs, and professionals in any field can apply his principles: set a vision, act with excellence, honor human dignity, and align decisions with the good of all stakeholders. His approach to work, family, and purpose reminds us that success is not about shortcuts—it’s about relentless intent, self-management, and service.



    Resources and Links:

    Bart Berkey: MostPeopleDont.com | LinkedIn

    This podcast episode is brought to you by Wishes.Inc 

    Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

    It rewards users with cashback and perks through virtual payment tools.

    Fast, traceable, and efficient—Wishes makes doing good feel even better.

    https://www.bartaberkey.com/wishes-inc-landing-page



    Show more...
    3 months ago
    51 minutes 19 seconds

    Most People Don't... But You Do!
    #201 When Busy Isn’t an Excuse - How to Focus and Over-Deliver with Bart Berkey

    In this special solo episode, Bart shares personal stories and lessons from his trip to Riyadh, Saudi Arabia, where he was invited to speak at the KBLT Congress on travel and hospitality. From Lufthansa flight attendants anticipating a young family’s needs, to warm welcomes at immigration, to Ritz-Carlton staff redefining overdelivery, Bart explores what it means to personalize, customize, and truly notice people—whether clients, guests, or teammates.


    Major Takeaways / Learnings

    1. Overdelivery is not accidental: it requires resources, systems, and intentional focus.
    2. Hospitality starts at the first moment—from airport customs officers to hotel staff, everyone has the chance to make guests feel honored.
    3. Personalization matters: 71% of customers expect it, 76% get frustrated when it’s missing, and 80% are more likely to buy when experiences are tailored.
    4. Busy is no excuse: focus on your most important clients, partners, or team members and create a process for deliberate overdelivery.
    5. Leadership lesson: even small actions—like a manager calling customers while an employee is on vacation—can create loyalty, relief, and trust.
    6. Universal truth: People remember how you make them feel.


    Memorable Quotes

    • “Every opportunity is the chance to make someone feel a certain way.”
    • “Overdelivering requires not just heart, but process.”
    • “People are good. People are kind. Please, just keep noticing, keep anticipating, keep overdelivering.”


    Why It Matters / How to Use It

    This episode is a reminder that in a world where everyone is busy, the true differentiator is focus and intentionality. Whether in sales, service, or leadership, slow down long enough to notice, anticipate, and act. Build the systems and habits that allow you to go from simply delivering to truly overdelivering.


    Resources and Links:

    Bart Berkey: MostPeopleDont.com | LinkedIn

    This podcast episode is brought to you by Wishes.Inc 

    Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

    It rewards users with cashback and perks through virtual payment tools.

    Fast, traceable, and efficient—Wishes makes doing good feel even better.

    https://www.bartaberkey.com/wishes-inc-landing-page


    Show more...
    3 months ago
    17 minutes 16 seconds

    Most People Don't... But You Do!
    A journey into the extraordinary. Stories of individuals who have gone above and beyond in their lives and careers. Those who defined excellence & achieved remarkable success. Join Bart Berkey, former Global Executive for the Ritz-Carlton as he sits down with influential leaders, innovators, and visionaries to uncover the key decisions, early influences, and acts of kindness that have shaped their paths. From hospitality legends like Horst Schulze, Founder of the Ritz-Carlton to entrepreneurial trailblazers like Kara Goldin, these conversations reveal the insights and lessons that inspire.