Mall Santas, Chicken Fingers, and the Case for Keeping It Simple

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Mostly Growth

Mostly Media

27 episodes

3 days ago

Mostly growth brings together go-to-market strategist Kyle Poyar and CFO CJ Gustafson who swap smart takes on growing revenue and running a company. From pricing and packaging to unit economics, AI trends, and the day-to-day realities of leadership, they share candid insights for CEOs, CFOs, and CROs who want to grow and operate at a high level. Serious topics tackled with a light touch for leaders who keep the trains on time.

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Mall Santas, Chicken Fingers, and the Case for Keeping It Simple

Mostly Growth

42 minutes 32 seconds

3 weeks ago

Mall Santas, Chicken Fingers, and the Case for Keeping It Simple

In this episode of Mostly Growth, CJ Gustafson and Kyle Poyar explore the hidden mechanics behind focus, competition, and value creation across both consumer culture and B2B SaaS. They unpack why point-solution companies like Untuckit and Raising Cane’s can outperform diversified rivals, examine how competition actually strengthens category demand, and break down the gray zone of mid-market venture exits where founder incentives and investor expectations diverge. The conversation ranges from private equity roll-ups to the realities of cold-calling returning as a top-performing growth channel, to pricing transparency, algorithmic price discrimination, and how everyday behaviors—from mall Santas to $12 club water—reflect deeper strategic forces. It’s a fast, practical look at how operators can stay focused, understand market pressure, and avoid chasing the wrong game.

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LINKS:

Mostly Metrics: https://www.mostlymetrics.com

CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/

Growth Unhinged: https://www.growthunhinged.com/

Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/

Slacker Stuff: https://www.slackerstuff.com/

Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/

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RELATED EPISODES:

SaaS Founder or Pop Star? CJ Gets Schooled

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