Hey — Mike here.I’m thrilled you’re tuning into our latest conversation with Eric Walsh. He’s the EVP & MD for North America at MRI Software, and in this session we peel back the business suit and meet the real person behind the title.The conversation was loaded, from outdoor adventure and what fuels Eric behind the work, and switching gears into multifamily leadership, PropTech disruption and the seismic shift happening in this business.Here’s what we cover:- When did we actually hit the “all‑of‑a‑sudden” moment in technology adoption for the multifamily world?- The evolving applicant‑to‑renewal experience: fully digital leasing offices, AI‑powered conversion uplift and why personalization still wins.- Fraud prevention in multifamily: why AI + human verification is becoming a standard, the cost of getting it wrong and how to protect your team and your brand.- Why the human element isn’t going away: even in a world of automation, the personal relationships, the property manager who knows your name, still determine retention and tenant satisfaction.If you care about where multifamily is headed— especially around PropTech, leadership and the intersection of people + platforms— this is for you.Drop a comment below: What part of the digital journey are you seeing in your portfolio right now?Stay curious, stay bold, stay human.
It's budget season—and chances are, your process is more fragmented than you think.In this episode of the Multifamily Collective, I share why most multifamily budget models fail before they even launch—and what to do about it. Whether you're using Excel, Yardi, RealPage, or tools like Visibly, the platform isn’t the problem.The problem is the process.Here’s what’s really happening behind closed doors:VPs are building their own forecasts, with no alignmentSite teams are left out of critical decision-makingC-suite assumptions are disconnected from the reality on the groundBudgets are finalized in isolation, then handed down as gospelAnd the result? Missed numbers. Misalignment. And a whole lot of finger-pointing.What you need is a collaborative budgeting process—one that includes your site teams, regional leaders, and executive council from day one. Because when everyone has a voice, the forecasts become real. The buy-in becomes stronger. And the outcomes become achievable.This isn’t just about hitting numbers. It’s about building trust, driving performance, and showing up with clarity across every level of your organization.If this resonates, hit like, subscribe, and drop a comment below. How is your team approaching 2026 budgets? Let’s learn from each other.
There’s one word dominating the multifamily space right now: uncertainty.Deals feel shaky. Underwriting feels like guesswork. And the capital markets? Still unpredictable. So what’s the smart move?In this episode of the Multifamily Collective, I outline three critical actions every multifamily owner should take right now to prepare for what’s next—not just to survive, but to thrive as we edge toward the next growth cycle.Here’s the play:Stack Cash – Hold your fire. Deals that look okay today might look great in 2026–2027.Upgrade Your Talent – Asset management, HR, ops, facilities, marketing… now’s the time to recruit A-players.Act with Intention – No more reactionary leadership. Set your priorities, align your team, and lock into daily disciplines that drive performance.The mission is about patience and preparation.The next multifamily boom isn’t that far off. But only the operators who get disciplined now will be ready to capture it.If you found this helpful, tap like, hit subscribe, and share this with someone who needs a strategic reset.Let’s get focused. Let’s get intentional. Let’s get ready.
You ever wonder why some multifamily owners seem to weather any storm—while others run around like chickens with their heads cut off?In this episode of the Multifamily Collective, I break down the quiet discipline behind the big players in multifamily real estate. The ones who aren’t just surviving—they're thriving—even as rent growth slows, costs rise, and capital markets stay unpredictable.Here’s the truth: it’s not about chasing transactions anymore.It’s about building systems.It’s about strengthening teams.It’s about operational maturity.The next wave of success in multifamily won't come from the deal junkies. It'll come from those who can run the asset—day in, day out—with clear expectations, sound routines, and no more whack-a-mole decision-making.If you’re still waiting for interest rates to drop before making your next move… you’re already behind.Like what you hear?Then give this a thumbs up, hit that subscribe button, and share it with someone who needs to get out of reactive mode and into results mode.Let’s lead. Let’s scale. Let’s build something sustainable.
Pull up a chair. Pour yourself your favorite beverage. This one’s personal, practical—and packed with value.In this compelling episode of the Multifamily Collective, I sit down with Chris Grenzig https://www.linkedin.com/in/chris-grenzig/, a resilient New York native who took a leap of faith in 2020, trading the bustling streets of NYC for the sunny shores of Florida. With no prior property management or construction experience to speak of, Chris embarked on an audacious journey—acquiring a 16-unit property armed only with his grit, tenacity, and an insatiable curiosity to learn.Consider this: what does it take to transform such a bold vision into reality? Fast-forward to today, and Chris has not only navigated the complexities of the real estate market but has built a thriving enterprise, JAG Capital and JAG Property Management. He has successfully scaled his portfolio to over 150 units in Jacksonville, proving that with the right mindset and determination, barriers can be broken. His story is not just about numbers; it’s about the intricate dance of relationships—managing everything in-house, from acquisitions to renovations, leasing, and resident relations. It exemplifies the power of commitment, the art of persuasion, and the importance of building trust within the community. Here, we uncover valuable insights and strategies that resonate deeply, whether you’re in real estate or any field that demands perseverance and ingenuity. Join us and discover how Chris’s journey can illuminate your own path to success.In this conversation, we go deep on:1 What it’s really like running value-add deals from the ground floor2 Lessons learned the hard way from managing contractors and construction chaos.3 How to keep residents happy when units are in flux4 The mindset shift from operator to owner-operatorThis one brought me back to my own early days buying single-family homes and small multifamily properties. If you’re looking to break into real estate—or take your current game to the next level—this is the episode for you.Grab your notebook. Hit play. And enjoy the ride.If this resonated, smash the like, hit subscribe, and share it with someone grinding toward their first (or next) deal.
Have you ever felt like your team is stuck in a loop of tasks and transactions?In this episode of the Multifamily Collective, we sit down with Daniel Waas, VP of Product Marketing at AppFolio, to unpack a new era of property management—one powered by purpose, not just process.We talk real estate performance systems, bridging the performance gap in multifamily, and what it means to shift from systems of record to systems of action and growth.Daniel gets real about AI, agentic workflows, and how tech isn't replacing humans—it’s freeing them. This conversation cuts straight to the core: giving your team time back so they can build relationships, not just check boxes.If you’re a property management leader wrestling with how to grow while staying human—this one’s for you.Grab your coffee. Lean in.Enjoy the show.Like this episode?Subscribe for more conversations on Multifamily, PropTech, and Leadership.
Have you ever worked with someone who talks more than they listen?In this weekend edition of the Multifamily Collective, Mike Brewer reflects on a powerful insight from Ryan Holiday’s Wisdom Takes Work—and how it applies directly to leadership in Multifamily, PropTech, and beyond.While waiting for his daughter Kate before an 8-mile run, Mike unpacks a common frustration many face in their professional lives: leaders who monologue but never truly hear. He shares personal stories and straight-talk observations about the dangers of ignoring experience, especially when wisdom is offered but discarded. Whether it’s a younger manager overlooking seasoned reps, or token questions never meant to be answered, this episode is a must-watch for anyone committed to real leadership growth.The takeaway? Listening is a leadership skill—and a competitive advantage.If you're ready to become the kind of leader people want to follow, hit that like button, subscribe, and join the conversation.
Let’s talk about a sacred cow in the multifamily industry.100% occupancy.Sounds impressive, right?But here’s the truth: being fully leased isn’t always a win—it could be a warning sign.In this short but powerful episode, Mike Brewer breaks down why chasing 100% occupancy—especially with concessions or rent discounts—can leave real money on the table. Whether you're a property manager, regional leader, or simply passionate about multifamily performance, this is a mindset shift you need to hear.Learn why 96% occupancy with rent growth can outperform a full house—and how to approach rent pushes, renewals, and ancillary income with intention, not emotion.The goal? Optimized revenue. Every. Single. Day.🎯 Stop chasing perfection. Start pursuing performance.If this resonated, hit Like, smash that Subscribe button, and keep learning with the Multifamily Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
You won’t believe where we’re headed next.We’ve locked in a world-famous venue in the heart of New Orleans for Podcast Palooza 2026—and it’s going to be the biggest and boldest event yet.This iconic location has hosted legendary comedians, and now it’ll be the stage for the multifamily industry's most anticipated evening of conversation, connection, and community. If you thought 2024 and 2025 were something... just wait.None of this happens without the incredible Jennifer Carter and her unstoppable team. Their hustle? Next level. Their heart? Unmatched. If you’re a supplier partner, the window to sponsor is shrinking fast—get with Jennifer before the lights go down and the curtain rises.And for attendees, don’t wait. This show sells out. The food is hot, the drinks are cold, and the conversations? Electric. It's the Tuesday night before NAA officially kicks off—don’t miss your chance to RSVP.🎟️ Links to the venue and sign-up info are in the show notes.Let’s make 2026 unforgettable.👊 Like what you hear? Hit that Like button and Subscribe so you never miss a beat from the Multifamily Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
You ever walk into a room and immediately feel the energy of something special?That’s Blueprint.Fresh off the heels of this year’s event in Las Vegas, I’m still buzzing from the caliber of conversation, connection, and curiosity on display. This isn’t just another industry event—it’s the collision of PropTech and Multifamily, intentionally designed for those pushing the boundaries of what’s next.We’re talking curated sessions that dig deep into real-world innovation.Networking that isn’t accidental—it’s engineered.And panels that don’t just inform, they inspire.I had the honor of sharing the stage with some of the brightest minds, discussing the rise of agent-to-agent ecosystems—where AI doesn’t just talk to people, it talks to other AI. But here’s the twist: there’s still a crucial role for humans.How do we bring value in a world where machines serve machines?That question sparked some of the richest conversations I’ve had all year.Oh, and a big shoutout to the organizers—Martin and crew, you crushed it. Separating the session rooms from the trade show floor this year? Brilliant move. Cleaner focus. Greater impact.If you’ve never been, do yourself a favor—mark your calendar for next year.Blueprint isn’t just a conference. It’s a catalyst.👉 Like what you’re hearing? Smash that Like button, Subscribe for more insights, and don’t forget to share this with your team.
Want to get selected to speak at your next multifamily conference?Then you’ll want to meet Lia Nichole Smith—a creative force of nature and the mastermind behind MainStage Creative, now officially partnered with the MNM family of businesses. In this special announcement, Mike Brewer and Lia unveil the powerful new collaboration set to revolutionize how multifamily suppliers, speakers, and associations craft their message and command the stage.MainStage Creative isn’t just another service—it’s a movement built on pitch, prep, and present. From writing winning proposals (RFPs) to designing sleek, on-brand decks to offering top-tier public speaking coaching—Lia and her team are turning speakers into storytellers, and sessions into standing ovations.📌 94% acceptance rate.📌 10 out of 11 proposals accepted for a single major conference in 2025.📌 Zero percent AI-generated content—100% human creativity.Whether you’re an emerging speaker, a seasoned supplier, or an industry association looking for better presentation cohesion and delivery—MainStage Creative is your go-to resource for elevating your voice in the multifamily space.Don’t miss this moment. Hit that like button, subscribe to the channel, and join us as we shape the future of PropTech, leadership, and professional presence—one stage at a time.🔗 Visit: MainStageCreative.com
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It’s Friday evening in Atlanta, and Mike Brewer’s got something big on his mind before braving that infamous ATL traffic.Here’s the message: Agentic websites are no longer a futuristic idea—they’re a present necessity.In this episode of the Multifamily Collective, Mike unpacks a concept that’s quickly becoming a must-know for multifamily marketers, property operators, and digital strategists: the Agentic Web.This isn’t about redesigning your site just for humans anymore. It’s about building web experiences that speak to machines—intelligent agents—designed to serve consumers on their behalf.Think:→ A resident’s digital assistant looking for an apartment that fits their lifestyle→ An enterprise AI scanning your site for up-to-date unit availability, pet policies, or amenity details→ Machine-to-machine conversations happening behind the scenes—and your website being the silent, powerful interface that drives it allAs Mike puts it: The future isn’t a person landing on your homepage. It’s a machine gathering your info to serve a person before they even ask.If you're in marketing, brand, web strategy, or PropTech, this is your call to action.Start designing with the agent in mind—or risk being invisible in the next evolution of consumer behavior.Like what you heard? Smash that Like button, Subscribe, and turn on notifications so you’re always one step ahead in the multifamily space.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You ready for what’s next?In this quick tease from Mike Brewer, we pull back the curtain on one of the most anticipated episodes coming to the Multifamily Collective — a Predictions Special with one of our most trusted supplier partners in the multifamily space.We’re talking about what’s coming in 2026 and beyond — the trends, the shifts, the tech, and the transformation shaping the next real estate cycle. Whether you’re on the buy side, building the cap stack, working the asset, or running the property operations game, this one’s for you.Mike sees 2026 as a launchpad — not a landing strip.And if you’ve been through a few cycles, you already know: those who prepare now will thrive later.Make sure you’re locked in for the full-length predictions episode dropping in the next few weeks — part of our Tuesday long-form series. It’s going to be insight-rich and actionable.Don't miss it.Like this teaser? Smash that Like. Hit Subscribe. And turn on notifications so you don’t miss a minute of the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.In today’s episode of the Multifamily Collective, Mike Brewer dives into Dom Beveridge’s article on “Vogue for Efficiency in Multifamily Operations” and the concept of delocalization of tasks. Mike explores how centralizing certain workflows, like collections, can streamline operations—but also raises a critical question: Are we losing the empowerment of site-level team members in the process?From his experience in multifamily management, Mike shares lessons on balancing centralization with decision-making authority at the property level, highlighting the impact on operational efficiency and resident experience. He also parallels Ritz-Carlton’s empowerment approach, emphasizing why quick decision-making matters for brand and consumer satisfaction.Read the full article and explore more insights at multifamilymedianetwork.comDon’t forget to like, comment, and subscribe for more actionable multifamily strategies.For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com https://www.multifamilycollective.com/ and the https://www.multifamilymedianetwork.com https://www.multifamilymedianetwork.com/Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Are you managing… or are you leading?In this episode of the Multifamily Collective, we explore one of Peter Drucker’s most powerful ideas:"Management is doing things right. Leadership is doing the right things."Here’s the truth—great operators know how to execute.They tick boxes, follow routines, and keep the machine running. That’s management.But great leaders?They challenge the machine.They know when to question the system……and when to rewire it.Mike shares how real leadership is an art.It’s seeing the long arc—past, present, and future—and making decisions that pull your organization forward.Even when the path isn’t clear.Even when the data only gets you 40% of the way.If you’re leading in Multifamily, this episode is your reminder:Sometimes, the checklist isn’t enough.Sometimes, you have to trust your gut.Like this if you’ve ever felt that tension.Subscribe if you're committed to doing the right things in your leadership journey.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever wonder how vulnerable your multifamily business really is?In this episode of the Multifamily Collective, I share the concept of red teaming—a bold, eye-opening practice born in the cyber world but packed with power for every corner of your organization.I walk through how placing someone inside your team to think like a competitor or bad actor helps uncover weak spots in your systems, your leadership, your marketing—and yes, even your people strategy.This isn't theory. It’s practical, tactical leadership.I first experienced this through Vistage, surrounded by sharp minds from every industry—pest control to bakeries. And trust me, when nine people try to put your business out of business in real time, you learn fast what really matters.Here’s my challenge to you:Form a red team.Pressure test your vulnerabilities.And emerge sharper, smarter, and more secure.Like if you’re ready to think like a disruptor.Subscribe if you’re committed to leveling up your leadership in Multifamily.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
In today’s episode of the Multifam Collective, Mike Brewer highlights Gary Gregory’s latest book, Super Fantastic Leadership: Daring to Be Not Normal – The Radical Formula to Become a Super Fantastic Leader. Mike shares why this book stands out among Gregory’s multiple offerings over the last few years.With a relatable, approachable, and actionable voice, Gary Gregory delivers strategies that you can apply almost immediately to your personal and professional life. Mike gives this book a solid 5-star rating and encourages every aspiring or current leader to check it out. A link to purchase the book on Amazon is included in the show notes for your convenience.💡 Take action today: Read this book and start transforming your leadership approach! Don’t forget to like, comment, and subscribe for more multifamily insights, book reviews, and leadership tips.
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You might assume the priciest hire in your multifamily organization is the one with the biggest paycheck. But you’d be wrong.In this episode of the Multifam Collective, Mike Brewer challenges the conventional wisdom about hiring. The truth? Your most expensive hire is the one you rush.It’s the one you bring on without vetting, training, or truly understanding. And nowhere is this more impactful than at the site level—where culture is carried, customer experience is delivered, and your brand either thrives or dies.Mike breaks down why logos on resumes don’t equal leadership. Why good character beats big-company training. Why critical thinking, agility, and sound judgment matter more today than ever before—especially in a world where AI is automating the easy stuff.This episode is a wake-up call for multifamily leaders who want to build sustainable culture and resilient teams. Boutique, purpose-driven firms are on the rise. Are you ready?Listen in. Think deeper. Hire smarter.Like what you hear?Please like, comment, and subscribe to keep growing alongside the Multifam Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever notice how the simplest words carry the most weight?In today’s episode of the Multifam Collective, I unpack a quote from Rudyard Kipling: "Words are, of course, the most powerful drug used by mankind." That line hit me—and it got me thinking about the two most powerful words in the world of Multifamily leadership: please and thank you.These aren't just playground pleasantries. They’re foundational tools in shaping culture, creating community, and leading with authenticity.In a world driven by speed, automation, and PropTech innovation, we sometimes forget the human side of the equation. Ironically, the word please is one of the most expensive tokens in Large Language Models like OpenAI's GPT. And yet in real life, it's often the cheapest thing we forget to give.Let this be your reminder: in Multifamily, where relationships are the currency of success, manners matter more than ever.Please watch this.Thank you for being here.Like, comment, and subscribe to keep the conversation going.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Let’s shoot straight.Just because you can add a door-to-door trash service and collect a bit of rev share... doesn’t mean you should.In this episode, I’m sharing my unfiltered perspective on one of the most debated amenities in Multifamily: valet trash services. No supplier names mentioned — this isn't about calling folks out. It’s about calling attention to what matters.We unpack:Why labor variables make valet trash hard to manageHow inconsistent resident behavior turns into operational chaosThe hidden costs of managing vendor partners as extensions of your teamAnd the biggest truth of all: Perception is reality — especially when prospects see trash before they see the leasing office.If you're in Multifamily leadership or operations, this isn’t just about trash — it’s about standards, service quality, and your brand reputation.Like I always say — just because it’s other income doesn’t mean it’s worth the income.👉 Drop your thoughts in the comments. Like. Subscribe. Let’s elevate the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!