Burnout is one of the biggest challenges in property management—and it often sneaks up when you’re wearing every hat. In this episode, Barbara shares the quickest path to burnout and how property managers can prevent it, even when budgets are tight. You’ll learn three practical strategies to protect your energy: focusing on your highest-value work, using smart tools that save hours and generate ROI, and tackling recurring frustrations before they drain you. Whether you manage apartments, multifamily properties, or rentals, this episode will give you actionable tips to avoid exhaustion, increase productivity, and lead with impact. Easiest way for property managers to avoid burnout? Spark - the $7 Monthly Resource Kit. Join HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This is our last recap episode of our Small Actions, Strong Communities Initiative, but we're going out with some fun ones! You'll get some event ideas, outreach marketing inspo, but you'll also get ideas for how to take care of YOU and your team. Property management is a stressful industry and if you don't stop and take time and celebrate your team's wins, you'll burn out fast. We also have a little announcement in this episode for you about the podcast, so tune in to find out what that is. Visit TheSproutWay.com and use code SAVEAA to get 50% off an annual membership to get access to everything in today's episode + hundreds more property management resources for marketing and retention. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this special recap episode, we're walking you through real-life wins from our latest Small Actions, Strong Communities campaign - spotlighting everyday ideas that transform into meaningful resident engagement and standout leasing moments. From pizza-themed move-in gifts, to follow-up techniques, to social media category ideas, we're helping you fight overwhelming with action that gives results. Whether you’re in lease-up mode or just trying to stand out in a saturated market, these are low-lift, high-reward strategies you’ll want to steal ASAP. Tune in for inspiration, quick tips, and a fresh reminder that you don’t need a massive budget to make residents feel at home. Use code SAVEAA to get 41% off the annual All Access Membership - join us at thesproutway.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we recap highlights from Sprout’s July campaign, Small Actions, Strong Communities. These bite-sized marketing and retention tips are designed to make your job easier — and they’re already making a big impact at apartment communities across the country. From $5 ideas that help drive leases to easy testimonial tricks and time-saving social media hacks, this episode is packed with quick wins you can use right away. Plus, now’s the perfect time to get access to all the tools and templates mentioned in the episode. We're offering 41% off our All Access annual membership — the biggest sale ever, ending July 31. Tune in, take notes, and head to TheSproutWay.com to join All Access using code SAVEAA. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Small actions, big results—again. In this episode, we’re recapping more easy, low-effort marketing and retention ideas from our July series: Small Actions, Strong Communities. If you’re short on time but need fresh ways to engage residents, boost visibility, and make renewals a little easier, this is your shortcut. Here's what you'll see: - Summer Picnic Resident Renewal Basket - Blueberry Muffin Resident Appreciation Idea - Pet-Friendly Renewal Automation Station - Popcorn Outreach Marketing Idea - Marketing Hacks for Fun Ways to Answer The Phone - How To Grow Your Social Media Following Visit thesproutway.com to learn more about how you can get access to everything we talk about + hundreds of more marketing and retention ideas. Use code SAVEAA to get $489 off the annual All-Access Membership (that's our biggest sale everrrr). Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

We’re bringing our Small Actions, Strong Communities challenge—originally launched on Instagram and TikTok—straight to your earbuds. Why? Because in just one week, this series brought in 168 new followers and sparked major buzz… and we knew our podcast fam needed in. Inside this episode, you’ll get a recap of our favorite bite-sized ideas from the series so far. These small but mighty actions are already helping properties boost visibility, improve retention, and connect with residents in real, meaningful ways—and every single one is included in our All-Access Membership. Whether you're looking for quick wins, easy ways to stand out, or just a little extra spark for your July marketing… this is the episode for you. Hit play to get inspired, take action, and see what the Small Actions, Strong Communities movement is all about. Visit thesproutway.com to get the All-Access Annual Membership for $489 off with code SAVEAA! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout. Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without burning you out. In this episode: Why July is the perfect time to simplify, not scramble How to use “low power mode” to protect your energy and still hit goals A sneak peek at our Small Actions, Strong Communities daily IG series Plus: how to lock in a year of support with Sprout’s All Access membership One small move a day really can transform your community. Let’s make this your easiest, most effective July yet. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Overwhelmed by apartment social media marketing? In this episode, Barbara Savona shares a time-saving content strategy designed specifically for property managers and onsite teams. You’ll learn how to use content categories to simplify your posting process, keep residents engaged, and attract new prospects — without burning out. Whether you manage one community or several, this episode gives you practical, plug-and-play ideas to make social media feel doable again. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Planning resident events in July but feeling short on time, staff, or budget? This episode of The Multifamily Mix is packed with summer-friendly, low-lift resident event ideas perfect for busy property managers and on-site teams. Whether you're trying to boost resident engagement, support your apartment marketing goals, or just need something easy that still feels fun—this one's for you. Tune in for quick wins, creative event tips, and a little encouragement to help you thrive (even in the summer chaos). Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Want your apartment community’s social media to actually do something—like drive engagement, build connection, and fill units? In this episode of The Multifamily Mix, we’re sharing the first two steps to creating binge-worthy social media content that stops the scroll and turns viewers into residents. You’ll learn how to: Think like a Netflix producer to keep your audience hooked Use Instagram highlights, pinned posts, and reels to showcase your property Turn your social feed into a leasing and retention tool Perfect for busy property managers and on-site teams looking to improve their multifamily marketing, this episode delivers easy, effective strategies to make your social media work harder for you. 🎧 Ready for stress-free posting every day? Check out our Simply Social Membership—a done-for-you apartment social media plan with captions, graphics, story templates, and reels for just $39/month. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling overwhelmed during rent week? This quick episode is your survival guide. Packed with encouragement, practical micro-resets, and real-talk for burnt-out property managers juggling resident issues, corporate pressure, and zero time to breathe. Whether you're in leasing or management, take 10 minutes to reset, recharge, and protect your peace. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we’re diving into the #1 thing your residents actually want: better events—and how to make them happen without burning out your team. 🎉 Host Ashley walks you through how property managers can use event marketing to drive renewals, build community, and boost resident satisfaction—all while staying organized and under budget. You’ll learn: How to plan ahead and never scramble last-minute again Simple ways to promote your events (with or without social media) What types of events actually move the needle for renewals How to get residents involved and create that “I love living here” feeling Why events are more than fluff—they're your secret retention weapon Whether you manage 100 units or 500, this episode is packed with real-life tips, tools, and marketing strategies that will make your next resident event your best one yet. Sprout's Resident Retention Membership is your key to stress-free retention. (It's only $49/month!) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling overwhelmed, stretched thin, or like you're running an entire apartment community solo? You’re not alone—and this episode is for you. In this special Sparkline series of The Multifamily Mix, host Barbara Savona shares raw, real voice memos sent to actual property managers navigating tough seasons. These aren’t polished case studies—they’re boots-on-the-ground stories from multifamily pros just like you. Whether you're juggling 400+ units without help, planning resident events on a $137 budget, trying to generate traffic during renovations, or managing with zero digital presence, you’ll hear encouragement, strategy, and the kind of real-talk support we all need. This is a peek behind the curtain into how Spark by Sprout Marketing shows up for its members—and a reminder that one small spark can lead to big momentum. 1:33 - New to leasing & looking to master it 3:22 - Leasing 400+ units solo 5:41 - Keeping priorities straight when you're new to the industry 8:17 - Taking over a community in the middle of renovations with zero traffic 10:48 - Planning resident events on $137 budget 13:18 - Handling a new takeover Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Today we're in your ear just because we don't want you to miss this - if you're feeling stuck or overwhelmed with social media, you’re not alone—and we’ve got something to help. In this quick bonus episode, we’re giving you a peek inside the SPARK membership, where we’re kicking off a 30-day social media challenge for the month of May. Each day gives you one simple, doable action to show up online with confidence, like sharing a team testimonial or introducing a team member. No overthinking, just real progress. 👉 Want in? Head to sparkwithsprout.com to check it out and join the challenge! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library! Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This mini pep talk is for the tired property manager, leasing consultant, or onsite multifamily team member who's doing their best on a really hard day. If you're short-staffed, behind on follow-ups, or managing resident complaints while trying to hit occupancy goals, this is your moment to pause and breathe. You are not alone—and your consistency matters more than perfection. Grab a quiet moment, hit play, and be reminded: you’re stronger than this day. Get Your Spark Back: sparkbysprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

🎉 In this episode of The Multifamily Mix, we're sharing 4 fun and easy resident event ideas for May that will help you boost engagement, build community, and make your marketing life easier. From a Derby Day watch party to a colorful Not-Your-Average Taco Night, these events are designed with apartment communities and busy property management teams in mind. Need ready-to-use invites, shopping lists, and signage? We’ve got you covered with resources from Sprout Marketing! Join the Spark Membership for only $7: sproutwithsprout.com Explore all memberships: watchyourbusinesssprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, Ashley and Marci share three easy and fun resident event ideas that will help property managers boost resident engagement and retention this April. From a self-care grab-and-go station to a resident step challenge, and a spring-themed event perfect for Earth Day, these events are simple to plan and low-cost. Plus, if you're a Spark member, you'll get access to done-for-you resources like Canva templates and Amazon shopping lists to make execution a breeze! Time Stamps: 01:12 – Ashley and Marci Say Hi 02:33 – Grab and Go Chillax Station 04:48 – Move More Steps Challenge 08:26 – Splash of Spring Event 11:06 – Wrap Up 13:41 – Bloopers Join the Spark Membership for only $7 Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Renters today are looking for eco-friendly, socially responsible communities—is your property keeping up? In this episode of The Multifamily Mix, we’re diving into ESG marketing and how property managers can use sustainable apartment marketing strategies to attract more renters, boost resident engagement, and strengthen their community’s reputation. Tune in to learn: ✅ How to incorporate ESG initiatives into your apartment marketing ✅ Simple Earth Day event ideas that make an impact ✅ The dos and don’ts of ESG marketing (avoid greenwashing!) ✅ Why energy-efficient features can be a leasing game-changer Make your property stand out with sustainability-driven marketing that renters love! 🎧 Listen now. JOIN SPARK FOR $7: Sparkwithsprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights! Join the Spark Membership for $7 Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com