Academic psychologist Dr Tuesday Watts-Overall joins me to talk about perfectionism, identity shifts and the messy middle of modern motherhood. An honest, reassuring conversation about ambition, authenticity and why connection matters more than performance.

Personal trainer and RAPT Movement founder Ruth Ashton joins me to talk postpartum recovery, strength training and rebuilding confidence after motherhood. A grounded, empowering conversation about fitness that fits real life - not unrealistic expectations.

Trauma-informed psychotherapist Charlotte Bailey joins me to explore people-pleasing, perfectionism and what it really means to feel safe being yourself. A powerful, emotional conversation about identity, healing and the inner child - especially timely during the festive season.

Life coach and author Rebecca Hogan joins me to talk about matrescence, identity, self-compassion and reclaiming yourself in motherhood. A timely conversation for any mum feeling stretched thin, especially during the festive season.

Founder Priya Velusami shares the story of Pri Pri - a zero-waste brand turning preloved saris into beautiful handmade pieces. We explore creativity, culture, sustainability and how storytelling can transform a small business into something deeply meaningful.

Digital marketing expert and recipe creator Jennifer Wood joins me to talk about motherhood, identity, storytelling and embracing a multi-passionate life. A warm, empowering conversation that will inspire any mum considering a shift into freelance or creative work.

Jewellery designer Keeley Bolton joins me to share her journey of rediscovering identity after motherhood, building Moon & Dusk, and using creativity as a path back to herself. A gentle, inspiring conversation full of hope, honesty and permission to begin again.

Clinical psychologist Dr. Natasha Wallace joins me to talk about burnout, postnatal depression and the emotional reality of motherhood. We discuss stress, mum guilt, and how regulating your nervous system can transform both your wellbeing and your connection with your children.

Business mentor and course creator Natalie Webster joins me to share her journey from single motherhood to six-figure success and how course creation gave her true freedom. We talk mindset, money, visibility and creating a business that works for you.

Illustrator and creative workshop host Imogen Partridge joins me to talk about rediscovering creativity after motherhood, overcoming creative blocks, and embracing imperfection. A beautiful reminder that creativity isn’t just for artists - it’s for all of us.

PR expert and The PR Set founder Pippa Goulden joins me to talk about motherhood, mindset and the magic of self-promotion. We explore how small businesses can use PR to grow with confidence, build authentic visibility and finally send the pitch that scares them.

Specialist children’s occupational therapist Helen Buteux joins me to discuss matrescence, maternal wellbeing and the emotional transformation that comes with motherhood. We explore identity, self-care, child development and how supporting mothers helps families thrive. 💡 “Happy mum, happy baby.”

After leaving corporate life to raise her family, photographer and visibility strategist Vicki Knights has built a business that evolves with every season of motherhood. In this inspiring chat, we explore gentle marketing, personal branding, mindset and showing up authentically in life and business. 💡 “Showing up is not showing off.”

This week I’m joined by Krystle Frey, founder of Pivot Ball Change - a full-service podcast editing agency helping female entrepreneurs amplify their voices and reclaim their time. Based in Wisconsin, Krystle’s story is one of transformation, resilience and creativity. From professional ballerina to dental hygienist to podcast producer and mum of two, she’s no stranger to a pivot. What began as her own podcast for creative mums during the isolation of the pandemic has grown into a thriving production business and media network supporting women across the world to share their stories with confidence. In this episode, we talk about how motherhood can awaken a deep craving for creativity and how Krystle turned that longing into a purposeful career. She shares how years of ballet training taught her to embrace rejection, build resilience and take brave action - lessons that now shape the way she runs her business and supports her clients. 💡 “ “No” isn’t a dead end - it’s just a chance to reroute.” In our conversation, we explore:✨ Finding a new creative identity after motherhood✨ Building resilience through rejection and learning to take rejection as redirection✨ How dance taught Krystle the discipline to build a business✨ The power of female connection and storytelling in the early days of motherhood✨ Why every woman deserves to feel proud of what she’s creating About Krystle:Krystle Frey is a Wisconsin-based mum of two and founder of Pivot Ball Change, a podcast production agency designed to help busy female entrepreneurs streamline their content creation. A former professional ballerina turned podcast producer, Krystle brings a unique blend of artistry, structure and empathy to her work - empowering women to share their voices with clarity and confidence. You'll find Krystle on instagram and to find out more about her community visit the Pivot Ball Change website. About The Host:I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @‌victoria_phipps or @‌mummeansbusinesspodcast. If you enjoyed this episode please leave a 5* rating and review!  

What’s it really like to freelance with kids in the mix? Graphic designer, community founder and Mum of two, Frankie Tortora reveals the highs, the lows and the lessons learned along the way. Frankie shares her lived experience navigating time pressures, setting boundaries and balancing work with parenting. She also reflects on emotional wellbeing, the importance of feeling heard and being amongst other supportive parents who are in the same boat as you! In our conversation, we explore: ✨ The practical challenges of freelancing as a parent, from childcare to financial systems✨ Why emotional support often matters more than solutions✨ Setting boundaries between work and life while running your own business✨ Reflections on confidence, societal expectations, and encouraging young girls✨ Building community and supporting other parents through shared experiences About the Guest: Frankie Tortora is the Founder of Doing It For The Kids, an online community for freelance parents trying to make flexible working work. DIFTK won’t teach you how to become a ‘successful’ freelancer or how to find ‘balance’ (what does that even mean?!). There’s no course. No coaching. It is all about CONNECTION - camaraderie, collaboration, virtual high fives and a lorra, lorra laughs! You'll find Frankie on Linkedin or instagram and to find out more about her community visit the Doing It For The Kids website. About The Host:I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @‌victoria_phipps or @‌mummeansbusinesspodcast. If you enjoyed this episode please leave a 5* rating and review!

From the classroom to the world of digital marketing, Emily Hanson’s story is proof that transferable skills can be the key to building your dream business. A former teacher and mum of two, Emily is now the founder of Emerlilly Digital, an agency specialising in education, family and children’s brands. What began as freelancing soon grew into a thriving business supported by her husband David and a team of fellow educators-turned-marketers. In this episode of the Mum Means Business Podcast, Emily shares how her teaching background equipped her for entrepreneurship, the challenges and breakthroughs of freelancing, and the importance of finding freedom and balance as a working mum. We also touch on the challenges of becoming a Mum for the first time during the pandemic, mental health and the courage it takes to pivot careers while raising young children. Emily’s journey shows us that the skills you already have might be all you need to begin. In our conversation, we explore:✨ Transitioning from teaching to digital marketing✨ Launching Emerlilly Digital with a family-focused team✨ Navigating motherhood and mental health during the pandemic✨ How freelancing shaped Emily's career journey✨ Empowering other mothers to find fun and freedom in work About the Guest:Emily Hanson is the Founder and Director of Emerlilly Digital, a marketing agency specialising in education, family and children’s brands. A former teacher and Mum of two, she’s passionate about helping family-focused businesses and education organisations tell their stories while building a business that reflects her values. Find out more about Emily’s work on the Emerlilly website or connect with her on Linkedin - Emily Hanson. About The Host:I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @‌victoria_phipps or @‌mummeansbusinesspodcast. If you enjoyed this episode please leave a 5* rating and review!

This week I’m joined by Anastasia Shubareva-Epshtein, Co-Founder and CEO of Carea, a femtech startup redefining pregnancy and postpartum care with a mental health first approach. After graduating from Columbia University, Anastasia built a global career in product management and brand marketing with leadership roles at Bayer Consumer Health and Mastercard. But when she faced fertility struggles, IVF and miscarriage, her path took a deeply personal turn. Determined to create the support she wished she’d had, Anastasia launched the Carea app: a safe, supportive space for women navigating the emotional complexities of pregnancy and beyond. Instead of focusing solely on clinical milestones, the app centres the wellbeing and mental health of the mother. Email support@careaapp.com referencing "Mum Means Business" to receive 3 months off Carea's Premium offering! In our conversation, we explore:✨ The cultural taboos surrounding pregnancy loss✨ The tension between creativity, ambition and traditional maternal roles✨ Why community and emotional support are so vital for mothers✨ Building a femtech startup from lived experience✨ Trusting that your business idea will come when the timing is right About the Guest:Anastasia Shubareva-Epshtein is Co-Founder and CEO of Carea, a femtech startup reimagining pregnancy and postpartum care with a focus on emotional wellbeing. Drawing on her personal journey into motherhood and her global career background, she is committed to creating compassionate, personalised tools to support women through every stage of their maternity journey. Follow Anastasia on Instagram at @careaapp. About The Host:I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @‌victoria_phipps or @‌mummeansbusinesspodcast. if you enjoyed this episode please leave a 5* rating and review!

This week I’m joined by Louise Lynch – teacher, cognitive behavioural hypnotherapist, hypnobirthing practitioner and founder of The Relaxed Mama Club. Louise is passionate about supporting women through pregnancy, birth and beyond with tools that bring confidence, calm and connection. A mum of two herself, she knows first-hand the challenges of modern motherhood: the pressure to do it all, the impact of social media and the lack of the “village” we were told it takes to raise a child. Through her work, Louise empowers mothers-to-be with knowledge, taking the mystery (and fear) out of childbirth so women can approach it with strength and self-belief. She shares how she built her brand, why personalised support matters, and the lessons she’s learned about balancing motherhood with business ownership. Conversation Highlights:✨ The importance of support for new mothers✨ Demystifying childbirth through hypnobirthing✨ Countering the “supermum” myth✨ Creating a calm, nurturing brand✨ Transformations she’s witnessed in her clients✨ The mind-body connection in motherhood✨ Balancing family life with running a business If you’re preparing for birth, navigating early motherhood, or simply seeking encouragement to find your calm in the chaos, this conversation is full of wisdom and support. About the Guest:Louise Lynch is the founder of The Relaxed Mama Club, where she combines yoga, hypnobirthing and hypnotherapy to support women in pregnancy and postpartum. Her mission is to empower mothers-to-be with confidence, knowledge and calm so they can enter motherhood feeling prepared and supported. Follow Louise on Instagram at @relaxed.mama.club. About The Host:I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @‌victoria_phipps or @‌mummeansbusinesspodcast. if you enjoyed this episode please leave a 5* rating and review!

This week I’m joined by Kate Stirling – a high-performance strategist, mindset coach, actor, host of the Club Thrive podcast and Mum to a little girl.  With over two decades of coaching experience, Kate’s mission is to encourage women to break free from societal conditioning and rediscover who they truly are. Diagnosed with ADHD in 2024, Kate now works to better support neurodivergent women, particularly mothers, who are navigating extra layers of challenge in their lives and businesses. She’s also a mum herself and understands first-hand the juggle of parenthood and entrepreneurship. In this conversation, Kate shares openly about identity, motherhood, creativity, mental health, and what it means to thrive in each season of life. Conversation Highlights:10:36 Navigating Societal Expectations and Personal Identity24:48 Rediscovering Self-Identity Post-Motherhood26:44 The Role of Exercise in Mental Health30:27 The Impact of Social Media on Motherhood38:43 Understanding ADHD and Its Impact41:52 Rejection Sensitivity and Mental Health45:30 Finding Fulfilment in Work and Life47:42 Harnessing Neurodiversity for Success52:23 Support and Guidance After Diagnosis Listen if you’re:✨ A mum navigating identity shifts in motherhood✨ Curious about ADHD and neurodivergence in business✨ Seeking ways to thrive instead of just survive✨ Interested in blending creativity, mindset, and self-care About the Guest:Kate Stirling is a high-performance strategist, mindset coach, actor, and host of the Club Thrive podcast. She blends tools from fitness, NLP, mindset and creativity to support women in rediscovering who they truly are and building lives that allow them to thrive. Connect with Kate on Instagram at @katestirling_. About The Host:I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @‌victoria_phipps or @‌mummeansbusinesspodcast. if you enjoyed this episode please leave a 5* rating and review!

This week I’m joined by Ruth Edwards, a trauma-informed somatic coach, brainspotting practitioner and certified hypnotherapist, who made the bold decision in her forties to leave behind her corporate career and start again. As a single mum of two teenagers, Ruth wanted more freedom and flexibility to be present with her children, while building a heart-led business that helps others heal from the inside out. She now supports clients to overcome anxiety, self-doubt, people-pleasing and emotional trauma by blending neuroscience, nervous system regulation and deep emotional work. Ruth’s story is a powerful reminder that it’s never too late to pursue a career that aligns with your purpose and values - and that betting on yourself is always worth it. Conversation Highlights:04:16 Reevaluating Life Choices in Your Forties09:25 Navigating Single Parenthood While Starting a Business13:09 Understanding Somatic Healing15:32 Exploring Brainspotting Therapy21:09 Nervous System Regulation & Triggers28:44 Navigating Anxiety in Business & Social Media34:34 The Importance of Community and Support48:30 Embracing Change & Starting Again in Your Forties About The Guest:Ruth is a trauma-informed somatic coach, brainspotting practitioner and certified hypnotherapist who helps women and men reconnect with who they truly are by healing what’s been holding them back. Connect with Ruth on Instagram or visit her website. About The Host:I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @‌victoria_phipps or @‌mummeansbusinesspodcast. if you enjoyed this episode please leave a 5* rating and review!