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Muthership Creator Strategy
Helen & Juli Polise
162 episodes
1 week ago
Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
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Marketing
Education,
Business
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All content for Muthership Creator Strategy is the property of Helen & Juli Polise and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
Show more...
Marketing
Education,
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/0e/5c/d1/0e5cd1ce-36df-f584-c56d-ff11c51f7b52/mza_7151910828170147899.jpg/600x600bb.jpg
#147 - Why Do Trends?
Muthership Creator Strategy
15 minutes
3 months ago
#147 - Why Do Trends?

🎯 Main Topic: Why You Should Do Trends (Yes, Even You)

Helen breaks down the why behind occasionally participating in social media trends — even if you're hesitant:

✅ Reasons to Embrace Trends:

  • Staying current: Shows you're tuned into the platform's culture.
  • Algorithm boost: Trends get pushed further — they work.
  • Community building: Viewers relate more when they see familiar content done your way.
  • Creative nudge: Trends help you out of ruts and spark new content ideas.
  • Visibility: Trends expand your reach — even imperfect ones can go viral.

🧪 Real Examples:

  • Helen’s own “Don’t Cha” trend videos crushed it in public spaces (airport, beach, set).
  • Studio members like Vicky and Harley Girl gained thousands to millions of views using the trend — even if they didn’t do it “perfectly.”


🔁 Helen's Advice:

  • Don’t overdo trends — but aim for once a week if possible.
  • Keep a folder of easy-to-do trends on hand for when time or energy is low.
  • Let trends reflect your niche — not dilute it.


🧪 Unsponsored Items of the Week:

  1. NAD Supplement – Inspired by TikTok, Helen shares how this has possibly improved her skin and overall wellness.
  2. Creatine Gummies – Watermelon & orange flavors; supports brain health, memory, and neuroprotection, especially helpful for those 60+.
  3. IZIPIZI Readers – Stylish, comfy readers that fit over contacts and offer a stylish, practical alternative to drugstore glasses.

 

🔍 Studio Update:

  • NEW: Studio Free Preview Space!
    Access the full beginner TikTok course + all free tutorials.
    ✨ Searchable by keyword (e.g., “green screen,” “stop motion”)
    🔗 [Link in show notes]


Wrap-Up:
Trends aren’t about looking young — they’re about knowing the social media language. Be playful, be visible, be current. You’re the main character.

🎧 See you next week!

 

Muthership Creator Strategy
Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!