Episode Overview

Rebrand Updates

• Everything is aligning under the Mothership Creator brand.
• Newsletter is officially moving to Substack next week for easier commenting, a clean chronological feed, and one central home.
• New schedule:
  • Tuesdays: Mothership Creator Forecast newsletter
  • Fridays: Creator Strategy podcast
• Tuesday’s issue will always preview Friday’s podcast topic.

Unsponsored By Picks

• Saltwater Luxe Sweater — cozy, stylish, compliments from all ages.
• VRURC Portable Charger — heavy but powerful; charges your phone multiple times; a creator must-have.

3. Main Topic: Content Strategy Basics From This Week’s Audits

Key Things Creators Must Clarify:

1. Your North Star – the deeper purpose behind your content (beyond selling or making money).
2. Your Style & Sweet Spot – tutorials, voiceovers, lip syncs, vlogs, humor, etc. Rotate formats so people see range and depth.
3. Your Content Categories – define your pillars and rotate them so new visitors instantly understand what you offer.

Quality reminders:

• Good lighting, clear audio, tight editing, strong hook, proper vertical formatting.

Closing

• Gratitude for the growth in the Studio and for everyone joining the rebrand journey.
• You’re committed to helping creators grow, feel seen, and level up.
• Exciting chapter ahead — thanks for riding the ship with me!

🎙️ Why Every Creator Should Learn Transitions (Even If You’re Not in Fashion or Beauty)

🧴 Unsponsored By

Remembrin Daily Cleanse Deep Body Wash
Helen shares her hilarious discovery of this “anti–old person smell” body wash after seeing a viral video about “old man smell” and learning that persimmon can help neutralize it. The verdict? She loves it — and it’s officially Julie-approved. Slightly exfoliating, fresh-smelling, and now stocked in every shower she owns (plus one for her mom, who doesn’t yet know the “real” reason she’s getting it!).

📰 Big Announcement

Helen reveals the upcoming brand consolidation and rebrand:

• The podcast becomes The Muthership Creator Strategy Podcast
• The newsletter becomes The Muthership Creator Forecast
• Everything moves under one unified Muthership umbrella on Substack
  The shift reflects Helen’s decision to combine her production, directing, and teaching worlds into one clear, connected creator brand.

🎬 Main Topic

5 Reasons Every Creator Should Learn Transitions — No Matter Your Niche

1. They’re Scroll-Stopping.
Eye-catching, fast edits grab attention in the first two seconds — crucial for any creator on TikTok, Reels, or Shorts.

2. They Level You Up.
Even a simple, well-executed transition instantly makes you look like a more advanced creator — regardless of your niche.

3. They Spark Creativity.
Transitions force you to think differently: how to tell a story visually, connect clips creatively, and make vlogs or product videos more dynamic.

4. They Keep You Sharp.
Learning new editing skills keeps your brain active, your content fresh, and your workflow efficient — no matter your age.

5. They Build Loyalty + Support.
Showing your creative journey (even imperfectly) inspires your audience, builds community, and encourages engagement.

💡 Helen’s Takeaway
“Transitions aren’t just for beauty influencers or fashion creators — they’re for everyone. They make your content stronger, sharper, and more engaging. So love the player, love the game.”

🚀 Challenge of the Month

Join the Transition Challenge HERE:  https://stan.store/themuthership
Week one is wrapping up, but it’s not too late to jump in.
🎟️ Use code TRANSITION10 for $10 off your first month in the Muthership Creator Studio.

Catch the replay of the first live session and start mastering your transition skills today.

👉 And hey — if you already know your transitions, gift the Studio to a creator friend this holiday season!

🧡 Episode Overview

Helen’s back (a little hoarse but always showing up!) with her latest Unsponsored By discoveries and a deep-dive on how to run great group Lives on TikTok — from planning to moderating to managing guests with grace.

💄 Unsponsored By: Lip Finds of the Week

• CoverGirl Outlast Lip Stain – natural, long-lasting color that feels like your “teenage lips” again.
• LA Girl Sheer Tint Lip Balm – a light, minty tint for everyday wear.
• Bonus: pair with a clear balm like BeautyStat for a fresh, hydrated look.

🎥 Main Topic: Group Lives Etiquette & Strategy

1. Hosting Your Live

• Plan ahead: have notes, recipes, or discussion points ready.
• If you have a guest: review topics before going live.
• For team Lives: assign who covers which parts — treat it like a mini show rundown.

2. Moderators & Boundaries

• Pick moderators you trust and align on tone and rules.
• Moderators reflect you — don’t let them block impulsively.
• Communicate expectations: when to mute, when to block, how to help manage guests.

3. Setting Expectations for Your Community

• Clearly define the topic of the Live and stick to it.
• Gently steer conversations back on track when they drift.
• Stay consistent with your rules — it builds trust and avoids drama.

4. Viewer & Guest Etiquette

• Don’t repeatedly invite yourself into a Live.
• If you’re invited, don’t take over the conversation.
• Respect the host’s topic; don’t self-promote or ask for freebies.
• Never suggest adding guests mid-Live — plan it privately ahead of time.

5. Managing Drama & Protecting Energy

• Think of Lives like a real-life gathering: be polite and respectful.
• Set clear boundaries from the start — how many guests, who can join, what’s off-limits.
• Remember: communication prevents hurt feelings and awkward moments.

🌟 Helen’s Takeaway

Whether you’re the host or a guest, a Live should feel like a friendly dinner party — not a free-for-all. Set expectations, stay gracious, and remember: good boundaries make good broadcasts.

Episode Title: Batch Creating Content: What Works (and What Doesn’t)

🗓️ Episode Summary

Helen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she learned about the process, and why it’s both a powerful tool and a mental shift for creators.

She also kicks things off with a hilarious “Unsponsored By” segment featuring her travel deodorant saga — proving that even something as simple as deodorant can teach us about consistency, flexibility, and having a good backup plan.

💡 Key Takeaways
1. Why Batch Creating Matters
Batch creating can save your sanity during busy periods or travel.
It’s especially helpful for creators with a consistent niche or tutorial-based content.
Think of it as “content insurance” — your rhythm stays intact even when life gets hectic.

2. The Emotional Disconnect
Helen admits that batch creating made her feel a bit disconnected from her content — it didn’t feel fresh when posting later.
The lesson: it’s okay if batch-created content feels less spontaneous; the audience doesn’t notice — but you might.
Her sweet spot? About a week’s worth of content at a time, not two.

3. How to Do It Efficiently
Plan 4–5 videos in one shoot, especially if they follow a theme or tutorial style.
Don’t overcomplicate wardrobe changes — no one’s tracking your shirt!
Caption and save your videos to drafts so all you have to do later is hit “Post.”

4. Customize for Your Niche
Creators with structured content (like tutorials or coaching) benefit most from batching.
“In-between” content — trends, behind-the-scenes, spontaneous posts — can stay flexible.
Example: If you’re a relationship coach, plan a mix of speaking videos, trends, and voiceovers on your main topics.
5. Scheduling vs. Drafts
Helen prefers drafts for TikTok and Instagram, since she’s active daily.
For YouTube, she uses the scheduler — perfect for longer-form uploads that aren’t part of her daily rhythm.

🗂️ Muthership Studio Strategy Spotlight
Inside the Socialize Studio, Juli shares a practical batch creation planning method:
Make a list of your upcoming posts by day of the week.
Decide what type of video fits each slot (tutorial, trend, voiceover, etc.).
Keep your strategy visible — it keeps you accountable and creative.

🎬 What’s Coming Up
Helen teases next month’s Studio theme: Transitions!
It’s a topic she didn’t want to miss during her trip, so it’s rolling into November — expect tutorials, examples, and creative challenges designed to level up your editing skills.

JOIN HERE: https://socialize-studio.mn.co

✈️ Opening Notes

Helen kicks off this episode laughing at herself because she’s deep in batch creation mode!
Yes, this episode was recorded on the same day as last week’s, and she didn’t even change her shirt (she’s airport-ready, okay?). But as she explains, the reason she shares that is to teach transparency: your audience never has to know when or how you batch create, but learning how to do it efficiently is a game changer for content creators.

💛 Unsponsored By: Skinnytaste – High Protein Cookbook

Helen gives a heartfelt shout-out to her friend and inspiration Gina Homolka, the creator behind Skinnytaste.
Gina started as a blogger while working a full-time job, built a massive community, and now continues to evolve with each cookbook release - her latest being The Skinnytaste High Protein Cookbook.

Helen shares a sweet story about receiving an unexpected PR package from Gina (complete with a scale and water bottle), and how she once spotted Gina on a magazine cover at the grocery store!

Takeaway: Support other creators who uplift others in their space. Gina’s success is built on generosity, authenticity, and adaptability which are traits every creator can learn from.

🎬 Main Topic: 7 Tips for Better Lip Sync Videos

1. Practice Out Loud 🎤
   Don’t just mouth the words. Saying them out loud helps you hear if you’re out of sync — and it makes all the difference.
2. Write Down the Words ✍️
   Especially if you’re a visual learner! Seeing the words helps lock them in your memory faster.
3. Rehearse in Short Segments ⏱️
   Learn your lines in digestible parts — just like practicing piano or learning choreography.
   Example: master line 1, then 2, then 1+2, then 3, and so on. It’s a proven technique.
4. Use Wired Headphones When Needed 🎧
   Bluetooth can cause slight delays, wired is your friend.
5. Slow Down for Slow-Mo Recordings 🐢
   When you record in 2x or 3x speed (to later play back in normal speed), slow everything down — blinking, breathing, hand movements — or you’ll look like you’re fast-forwarded.
   Helen even demo'd this on camera — so catch this section on YouTube to see the difference!
6. Use the Timer Function 🕒
   Break your recording into sections using the in-app timer. Move locations between lines to make those cuts look intentional and stylish.
7. Record Out Loud, Not Silently 🎙️
   When you film, still say the words out loud! It keeps your rhythm natural and helps with syncing. Don’t go full “silent movie.”

💡 Pro Tip:

If you want to improve your on-camera confidence and timing, lip syncing is a fantastic training tool. It sharpens your sense of rhythm, body awareness, and delivery. These are skills that translate directly into talking videos.

🎯 Creator Challenge:

Try a lip sync this week!
Pick an audio that makes you smile or tells a story and tag @themuthership so Helen can come give you some love.

🎙️ The Social Media Strategy Podcast — “What Not to Do on Social Media”

Episode Summary:
In this energetic and laughter-filled episode, Helen (aka The Muthership) records just before jetting off to Greece! 🌍✈️ She dives into a passionate and practical list of “what not to do” on social media — straight from her creator heart and years of experience coaching others through content strategy. From avoiding loud music and over-edited videos to skipping that “Hi guys!” intro, this episode is full of teachable (and hilarious) moments for creators of all levels.

🏖️ Opening: Batch Creating Before Greece

Helen kicks things off with excitement — by the time you’re hearing this, she’s in Athens beginning a 12-day Greek Islands adventure! She’s prepped tons of tutorials ahead of time thanks to batch creating, the current theme inside Socialize Studio. This month’s studio sessions are focused on planning smarter, not harder, and next week’s session will even be led by her daughter Juli, who’s a pro at analytics and content strategy.

👉 If you haven’t joined the Studio yet… now’s the time!
JOIN US HERE!

💄 Unsponsored By: BeautyStat Skincare

This week’s Unsponsored By segment spotlights a brand Helen genuinely loves — BeautyStat, founded by cosmetic chemist Ron Robinson (@roncosmeticchemist on Tiktok) From the balancing cleanser to the wrinkle-relaxing moisturizer and new vitamin C lip serum (with that perfect citrus scent 🍊), Helen gushes about how much she loves the ingredients, packaging, and lightweight travel-friendly design — all coming with her to Greece.
🧴 Verdict: 10/10 recommend.

🚫 Main Topic: What Not to Do on Social Media

Helen’s “rant-with-love” list of creator don’ts is equal parts practical and relatable. Here are the highlights:

1. Don’t start your videos with “Hi!”
   You’re losing viewers before you even start. Grab attention right away instead.
2. Don’t make your music too loud.
   Lower your background audio — especially if it has lyrics. Your audience wants to hear you.
3. Don’t complain about your views.
   Appreciate the people who did show up — it’s like throwing a party and complaining about who didn’t come!
4. Don’t speed up your speaking videos.
   Viewers can adjust playback speed themselves. Stay natural; just trim your cuts instead.
5. Don’t post reaction videos in anger.
   Take a breath. Not every negative comment deserves airtime — protect your energy and your vibe.
6. Don’t spam-like to show support.
   Watch, comment thoughtfully, and engage authentically. Quality > quantity.
7. Don’t DM your followers asking them to engage.
   It’s uncomfortable and counterproductive. Let your content earn the engagement organically.
8. Don’t believe every “here’s how to go viral” guru.
   Engagement hacks don’t equal authenticity. Think critically and do what fits your brand.

💡 Key Takeaway

This episode is a reminder that good content isn’t just about what you do — it’s about what you avoid doing. Each of these tips helps creators build genuine connection and credibility without falling into common traps.

Today, I’m kicking things off in the Unsponsored By segment with a surprise fashion find (yes, pants!) from Vuori—plus a little lesson in how to actually pronounce the brand. From there, we’re diving into the heart of this episode: why it’s never too late to make a first impression on social media.

Every video you post is someone’s very first encounter with you, and that means you always have a fresh opportunity to connect, stand out, and build trust. I’ll share personal stories (yes, even the pajama-dancing ones), editing tips, and five ways to make your content instantly more impactful.

📝 Episode Notes

• Unsponsored By: A surprising win in the fashion aisle—my unexpected love affair with Vuori pants.
• First Impressions Online: Why every video is a chance to reintroduce yourself.
• Key Takeaways:
  • Authenticity > performance — be yourself on camera.
  • Edit smart: remove long pauses and keep the energy moving.
  • Bring positive vibes (skip the moaning, focus on good energy).
  • Watch the details: posture, tone, and expression matter in those first 5–10 seconds.
  • Dress in what makes you feel good—it changes how you show up.
• Bonus: Details on The Style Evolution free online series, where experts (including me!) share how to align your image and presence for more confidence and impact on and off social media.

👉 SIGN UP HERE FREE for The Style Evolution! 

Intro & Unsponsored By
Helen kicks off with her “Unsponsored By” segment, introducing Pistache, an Italian linen brand she recently discovered and loves for its breathable, versatile pieces.

Guest Spotlight
Helen welcomes her friend and colleague Elysha Lenkin, a personal stylist with 30+ years of experience in fashion and TV commercial styling. Elysha helps midlife women show up more powerfully in their lives by aligning style with confidence and attitude.

The FREE Style Evolution Sign up HERE!

Main Discussion – Camera Ready Mindset

·       Camera ready is an attitude: Being prepared for opportunities, whether a Zoom call or a surprise video.

·       Physical + energy: Clothing choices matter, but so does the confidence and presence they give you.

·       Authentic casual vs. sloppy casual: Intentional styling doesn’t have to mean “perfect,” just thoughtful.

Practical Styling Tips

·       Creative Brief: Define your go-to colors, styles, and silhouettes that reflect your brand.

·       Colors: Choose tones that complement your complexion. Teal is a universally flattering color.

·       Patterns: Keep prints simple and non-distracting for video.

·       Accessories & Balance: Use the “point system” to guide accessorizing. Avoid overloading; balance statement pieces.

·       Belts & Shape: Belts can add shape and polish, even if you’ve avoided them before.

·       Test on Camera: Mirrors can be deceiving—always snap a selfie or video test to see how an outfit really plays on screen.

Personal Stories & Lessons
Helen and Elysha share experiences from commercial sets and personal shopping trips, highlighting how intentional styling elevates presence, confidence, and even shifts self-perception.

Event Highlight – The Style Evolution
Elysha introduces her free upcoming virtual event: The Style Evolution.

·       Runs October 6–10 with 13 experts across fashion, lifestyle, wellness, photography, and more.

·       Daily video interviews (about 25 minutes each) available for 48 hours.

·       Includes live Q&As and community discussion in a Facebook group.

SIGN UP for the FREE STYLE EVOLUTION HERE!

Takeaway
Being camera ready is about intention, confidence, and energy. A few mindful choices in clothing and styling can help you show up authentically and powerfully—on social media and in life.

This week, Helen kicks off the episode in true Muthership style—by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel shoots—and how those experiences shaped her own daily habits.

But after the laughs and lab coats, Helen gets real. What do you do when social media starts to feel overwhelming, draining, or just plain exhausting? In this episode, she shares strategies (including some from Juli’s newsletter wisdom) for resetting your energy, keeping your content fresh, and protecting your mental health while staying consistent as a creator or small business owner.

🦷 Unsponsored By Products

• Sensodyne Toothpaste – A game-changer for anyone with tooth sensitivity. Helen shares how working on brand shoots with dentists taught her everything about sensitivity triggers and enamel health.
• Guru Nanda Toothbrushes – The “butter on the gums” brushes that prove soft bristles can make all the difference.

✨ Main Topic: When Social Media Makes You Spiral

Strategies to reset, refresh, and keep creating:

• Take a Break – From a day to a month, pauses won’t wreck your account.
• Focus on Your Own Content – Audit your past videos, look for patterns, and note what works.
• Curate Your Feed – Follow accounts that inspire you, mute or skip what drains your energy.
• Habit Swap – Replace mindless scrolling with something uplifting (reading, puzzles, even Snapchat for family updates).
• Go Live Instead – Lives can reignite your energy and boost your algorithmic reach.
• Set Time Limits – Build discipline into your day with timers or app controls.
• Mix It Up – Try something silly, quirky, or unexpected to bring back the joy of creating.

🌟 Final Thoughts

At the end of the day, it’s all about finding balance. Social media is powerful, but it shouldn’t steal your energy or your joy. Whether you reset with a break, try new formats, or lean into community, the key is to keep showing up in a way that feels good for you.

And remember: joining the Studio always guarantees a recharge. Weekly meetings, live lessons, and community conversations will leave you feeling motivated and inspired.

JOIN THE STUDIO NOW!!

👉 Don’t miss this week’s Saturday meeting at 11AM ET! A special weekend session where we’ll dive into community building and review Instagram Live behind-the-scenes tutorials.

Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging.

Unsponsored By Segment

• Simple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win.
• Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder to read ingredient lists closely.
• Fashion pick: Babaton vest from Aritzia – vests are back as an easy way to dress up a tank. Plus a nudge to repurpose vintage or forgotten pieces from your own closet.

Editing Tips for Creators

1. Keep It Simple – Clean, tight edits beat cluttered stickers and effects.
2. When in Doubt, Edit It Out – Trim unnecessary pauses or tangents to keep the pace moving.
3. Master Your Editing App – Learn basics in CapCut, TikTok, Instagram, or InShot to avoid roadblocks.
4. Add Auto-Captions – Accessibility + higher engagement for viewers watching without sound.
5. Play With Pacing – Use ramp speed (normal → fast → normal) instead of full-video fast-forward.
6. Overlays & Split Screens – Great for creativity and engagement. (Shoutout to Studio member Linda who went viral using this technique!)
7. Text & Motion – On-screen text and moving captions keep eyes locked in.
8. Audio Matters – Subtle, low-volume background music enhances emotion without overpowering your voice.

Community Highlights

• 🎉 Linda Desjardins – viral Instagram video with split-screen creativity (2.5M views)
• 🌟 Carla @FabnFitByCarla – cast on The Golden Bachelor premiering Sept 24.

Final Thought

• You don’t need to be a pro editor to make engaging content. With some guidance and practice, simple edits can make your videos stand out.  JOIN THE STUDIO NOW to level up your content!

September Reset + Building Community

Happy September! 🎉 For me, September feels like a mini New Year — a chance to reset, refresh, and get back on track.

In This Episode:

• September Theme: Inside the Studio, we’re focusing on building community — creating content that connects your audience to YOU and to each other.
• Why It Matters: TikTok is shifting, and being proactive (not reactive) is key. Strengthening your community now protects your future.
• Content Tips:
  • Spark conversations in the comments — engagement between followers builds a sense of belonging.
  • Go live — guide discussions and lead like a community moderator.
  • Create “safe spaces” where your audience can connect with each other, not just you.
  • Think long-term — use newsletters, DMs, or other platforms as a backup plan.
• Studio Wins: Members are seeing real growth, viral videos, and new opportunities by applying these strategies!

JOIN US HERE!!!

• Unsponsored By:
  • Justin’s Almond Butter (cinnamon flavor = yes please) 🥜
  • Ninja Creamy — homemade healthy ice cream that tastes like the real deal 🍦

This month is all about growing your own community — join the Studio to learn, share, and celebrate wins together.

Content gear that is not sponsored, but will help you level up your content game!

Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammed

Click here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2WHY4ckPCoy3-cQ-rSAX

Segment 1: Unsponsored By (Products I Love)
• Kiehl’s Superbly Efficient Antiperspirant & Deodorant Cream
o Why it’s different from roll-ons
o Personal story of borrowing another deodorant = never again!
o Not sponsored, just a long-time loyal fan
• Lume Whole Body Deodorant
o Praise for the founder who changed the industry
o Best for people with stronger odor issues
o Applicator options (cream rub-on vs roll-on)
o Prefers unscented
 
Segment 2: New Tech Find
• Snaply Lens (Screen Mirroring Attachment)
o Clips/suction to back of phone for back-camera filming
o Lets you see yourself framed properly without using front camera
o Why it’s useful for creators
o Not an affiliate link — just a practical tool
 
Segment 3: Core Gear for Creators

• Tripods

o Sunpak + selfie stick topper → long-time staple:
o SmallRig tripods (different sizes & pros/cons)
 White (discontinued), black version still available
 Tilt limitations on some models
 Bluetooth clicker = convenient
o Ring light + tripod combo (good for selfies, glasses wearers can bounce light off ceiling)

• Microphones
o Started with wired lavalier mic (trustworthy, simple)
o Now using Hollyland Lark M2 wireless mic
 Dual transmitters for interviews
 Magnetic clips for flexible placement
 Works with iPhone, Android, laptop
o Audio tip: always set to mono (not stereo)

• Lighting
o Prefers natural daylight
o If shooting at night: Neewer LED panel (small, adjustable warmth & brightness)

• Extras / Nice-to-Haves
o Stylus (for editing or precision work)
o Screen mirroring tools (like Snaply)
o Stabilizers (recommend Insta360 stabilizer, not DJI Osmo — unreliable in personal experience)
 
Segment 4: Big Picture Reminder
• You don’t need all the gear to start creating
• Viral content often made with nothing more than a phone
• Gear can support but won’t replace good storytelling & editing skills
• Take small steps: start with one useful item, build up over time
• If you love gear & want to go “all in” at once — that’s okay too!

I’ve got some fun things to share with you today, and then we’re diving into a topic I think is going to be really pressing soon: What happens if TikTok goes away?

Now, I don’t want this to sound like doom and gloom—it’s actually the perfect wake-up call to think about your bigger social media strategy. Even when platforms shift, there are things you can (and should) be doing to protect your growth, your community, and your creativity.

But before we get into that, let’s start with today’s Unsponsored Buy—a favorite new find that I think you’ll love.

📝 Episode Outline

1. Unsponsored Buy of the Week

• Muji (minimalist Japanese design store)
  • Toothbrush holder + trays
  • Sleek soap dispensers
• Blueland foaming soap tablets
  • Eco-friendly, dissolves in water
  • Multiple scents, sustainable packaging
• Why these small, design-focused details bring joy

2. Main Topic: What If TikTok Goes Away?

• Why these “threats” are a wake-up call for creators
• Reminder: don’t panic, but do prepare

3. Current Strategy

• Keep posting on TikTok until change actually happens
• Use this time to:
  • Grow brand awareness
  • Strengthen audience connection
  • Give followers reasons to follow you elsewhere

4. Platform Backups

• YouTube Shorts, Instagram Reels, Facebook Reels
• Scheduling content to make cross-posting easier (Sunday night batch uploads, schedulers)
• Why “being everywhere” gives you options and insurance

5. Community Building Beyond TikTok

• Move your audience to owned spaces (email list, communities, YouTube channel)
• Personal stories of shifting audience into newsletters + The Socialize Studio
• Why a strong community will follow you wherever you go

6. Mindset Shift

• Don’t obsess over views—low views may still mean new people discovering you
• Consistency matters more than quick wins
• Example: accidental YouTube monetization just from persistence

7. What’s Next in the Studio

• September focus:
  • How to move audiences between platforms
  • Building deeper community
  • Strategies for newsletters + monetization
• Invitation to join the Socialize Studio for real-time discussions and expert sessions

8. Wrap-Up

• Stay consistent. Keep creating.
• Don’t fear low numbers—show up for your community.
• Platforms may shift, but creativity and connection last.

🎙️ Welcome back to The Socialize Strategy — the podcast where we talk social media, creator life, and all the behind-the-scenes bits most people don’t tell you.

Before we get into today’s strategy, it’s time for my “unsponsored by” picks — aka products I genuinely use and love without a penny in my pocket from the brand. This week’s lineup includes:

• Oura Ring — why I love it, how it tracks my sleep and steps, and the surprising brand deal offer that made me say, “No thanks.”
• Purely Elizabeth Granola — my forever favorite snack and the wild small-world story about how I used to share an office floor with Elizabeth herself.

Then we dive into today’s topic: Why you should post like social media is your diary.

In this episode you’ll hear:

• What “posting like it’s your diary” really means (spoiler: it’s not writing Dear Diary).
• Why unplanned, authentic posts often outperform your polished content.
• How to capture raw, relatable moments that build loyalty and connection.
• The key engagement metrics that actually help content go viral.
• How personal storytelling can make your audience feel like they know you — and why that’s powerful.
• A moving reminder that even a small audience can have a big impact.

Grab your coffee, your camera, and maybe some granola, and let’s get into it.

The Vlog Evolution

The “Unsponsored By” segment kicks off the episode with two daily must-haves:

o   Harney & Sons Hot Cinnamon Spice Tea – Helen's forever favorite (no sugar needed, think chai vibes)

o   Fellow Tea Kettle – Sleek, fast, and perfect for daily tea-making (she swears it boils faster!)

🎥 Main Topic: Why You Need to Start Vlogging

·       Vlogging creates connection. It gives your audience a behind-the-scenes peek into your life or creative process.

·       You don’t have to love traditional vlogging (e.g., voiceover style) – there are many ways to vlog:

o   On-camera storytelling

o   Voiceover with visuals

o   Music + text overlays

o   “Come with me” style day-in-the-life

o   Trendy formats like timestamp vlogs, narrator voice, or POV

📊 Social Media Algorithm Nuggets:

·       Top 2 performance metrics:

1.     Shares – When your video gets forwarded, it supercharges its reach.

2.     Saves – More powerful than likes or comments.

·       If people relate to it, they’re more likely to share it.

o   Example: Trader Joe’s parking lot spoof = highly shareable because it’s universally relatable.

🧠 Studio Challenge: Vlogging Month

·       This month’s Muthership Studio Challenge: Vlogging (in all its forms).

·       Weekly lessons include:

o   How to structure a voiceover vlog

o   On-camera & music-only styles

o   Comparing which version performs better

·       Each member can:

o   Watch lessons at their own pace

o   Share their videos, get feedback, and keep improving

o   Repeat challenges in new ways to build skills and momentum

💡 Key Takeaways:

·       Vlogging isn’t just one thing anymore. It’s evolved – so should your content.

·       Don’t overthink the format. Just start showing real moments.

·       Repetition leads to confidence and improvement – practice truly makes progress.

·       The studio is now The Muthership Creator Studio – revamped and rebranded for content creators who want to grow consistently and creatively.

✨ Final Note:

·       If you haven’t joined the Muthership Studio or tried the searchable preview, now’s the time.

https://socialize-studio.mn.co

🎯 Main Topic: Why You Should Do Trends (Yes, Even You)

Helen breaks down the why behind occasionally participating in social media trends — even if you're hesitant:

✅ Reasons to Embrace Trends:

• Staying current: Shows you're tuned into the platform's culture.
• Algorithm boost: Trends get pushed further — they work.
• Community building: Viewers relate more when they see familiar content done your way.
• Creative nudge: Trends help you out of ruts and spark new content ideas.
• Visibility: Trends expand your reach — even imperfect ones can go viral.

🧪 Real Examples:

• Helen’s own “Don’t Cha” trend videos crushed it in public spaces (airport, beach, set).
• Studio members like Vicky and Harley Girl gained thousands to millions of views using the trend — even if they didn’t do it “perfectly.”

🔁 Helen's Advice:

• Don’t overdo trends — but aim for once a week if possible.
• Keep a folder of easy-to-do trends on hand for when time or energy is low.
• Let trends reflect your niche — not dilute it.

🧪 Unsponsored Items of the Week:

1. NAD Supplement – Inspired by TikTok, Helen shares how this has possibly improved her skin and overall wellness.
2. Creatine Gummies – Watermelon & orange flavors; supports brain health, memory, and neuroprotection, especially helpful for those 60+.
3. IZIPIZI Readers – Stylish, comfy readers that fit over contacts and offer a stylish, practical alternative to drugstore glasses.

🔍 Studio Update:

• NEW: Studio Free Preview Space!
  Access the full beginner TikTok course + all free tutorials.
  ✨ Searchable by keyword (e.g., “green screen,” “stop motion”)
  🔗 [Link in show notes]

Wrap-Up:
Trends aren’t about looking young — they’re about knowing the social media language. Be playful, be visible, be current. You’re the main character.

🎧 See you next week!

🔑 In This episode Helen shares tips for going live, how to deal with the nerves if  it's your first time and why you should just do it anyway.

And here are the 3 pieces of equipment that are worth the investment if you want to up your gams:

**Wireless Hollyland Lark M2 Microphone Set: https://amzn.to/4bwInBu

**SmallRig Tripod with remote: https://www.bhphotovideo.com/c/product/1897565-REG/smallrig_5291_st30_lite_one_touch_deploy.html

**Neewer LED Light: https://www.amazon.com/gp/product/B08VGJ1TK9/ref=ppx_yo_dt_b_search_asin_title?_encoding=UTF8&amp%3Bpsc=1&camp=1789&creative=9325&ie=UTF8&linkCode=ur2&linkId=806eee74b77c737f883af590f3e68310&tag=themuthersh0f-20 

Live Tips:
- What to prep ahead of time to avoid awkward silence
- Why it helps to post a video right before going live (and how it boosts visibility)
- Ideas for interactive engagement: trivia, viewer questions, and casual prompts
- How to use your lives as content clips for your feed
- Why it’s okay to tell your audience you’re nervous—and how they’ll actually help
- What to do about trolls, and how to use moderators to protect your space
- Smart ways to reflect and self-assess so every live gets better

🛠 Tools + Tips:

How to promote your live ahead of time (email list, reminders, profile alerts)
What to do after your live: saving clips on TikTok or Instagram for future content

A simple mindset shift: pretend only 3 people will show up—and go for it anyway

💬 Bonus Highlights:
A funny story from a live coaching session in the studio with new creators
Why one brand’s email reminder strategy stood out—and how you can replicate it

A sneak peek at some fun shoots I did this week (including a magical legging change 👖✨)

🎧 Stay Tuned:
Next week, I’ll be wrapping up the podcasting tutorial series inside the Studio! You’ll get step-by-step instructions on how to edit, upload, and publish your podcast to all platforms—no fluff, just clear direction.

✨ Episode Overview:

In this heartfelt and information-packed solo episode, Helen kicks things off with a meaningful story sparked by a letter and a stack of old cards—reminders of the deep, lasting connections she’s built through her content and community. She then dives into two of her most-used (unsponsored!) products that make her content-creating life easier, and shifts into a hands-on mini-masterclass: tips for getting the most out of your phone’s camera to improve your content instantly.

🛠️ Helen’s Unsponsored Product Picks:

1. Dyson Airwrap
   • Daily staple for Helen
   • Works great on thick hair
   • Comes with multiple attachments (round brush, curlers, etc.)
   • Honest review: No complaints—except clean your filter regularly!
2. VRURC Power Bank
   • A content creator must-have
   • Charges iPhone 4–5 times
   • Built-in cords for multiple devices
   • Heavy and bulky—but totally worth it
   • Perfect for full-day shoots without access to power

📱 Phone Content Tips You Probably Aren’t Using (But Should Be):

• Clean Your Lens
  Smudgy lenses = blurry content. Simple but essential.
• Turn on Do Not Disturb While Filming
  Interruptions can ruin your footage. Don’t forget to turn it off afterward.
• Use Gridlines for Better Framing
  Help your eye compose more balanced, level shots.
• Zoom with Your Feet
  Don’t pinch to zoom—walk closer to preserve quality. (And don’t ever Zoom if someone else hands you their phone!)
• Lock Exposure and Focus (AE/AF Lock)
  • Tap and hold before recording
  • Great for consistent lighting (especially for split screens or stop-motion)
  • Slide up or down to adjust brightness
• Camera Settings Refresher
  • 30 fps = best for sharp video
  • 24 fps = filmic look
  • 4K = high detail (but watch your storage!)
  • Know when to toggle off HDR (high dynamic range)
• Cinematic Mode
  • Great for film-style depth
  • Limited zoom, but beautiful focus blur for storytelling shots
• Use the 0.5 Wide Angle Lens
  • Capture more of your environment
  • Especially helpful when shooting yourself with back camera
• Tap to Focus on What Matters
  • Want your product in focus? Tap it on screen
  • Switch focus between objects mid-recording for dynamic storytelling

🎧 Studio Spotlight:

🎙️ July Theme: Podcasting 101

• Studio members are diving into a podcasting series!
• Lesson Part 1 is now live in the Studio.
• More parts coming soon, including:
  • How to podcast without fancy gear
  • How to scale up when you're ready
  • Behind-the-scenes tips Helen uses herself
• Weekly themes continue as usual—content creation tips, community calls, and more!

🌀 Weekly Challenge:
This week’s tutorial lesson focused on playing with speed changes—recording at different speeds and editing speed shifts post-recording.

🔗 Links & Mentions:

• Want to join The Socialize Studio and access podcasting tutorials + challenges?
  ➡️ https://socialize-studio.mn.co
• Missed the newsletter on mobile camera tips?
  ➡️ Check your inbox or studio dashboard!

❤️ Closing Thoughts:

Thanks for being here. If you learned a new tip—or just enjoyed the vibes—drop a comment or reply to the newsletter. The support means everything. ✨

On this week’s episode, Helen covers: Favorite Tools + TikTok Future + Building What’s Next

🔌 Unsponsored Favorites of the Week

1. Hollyland Wireless Mic: 

• Compact, clean audio, magnetized for easy placement
• Comes with adapters for iPhone/Android
• Great alternative to bulky, poor-quality wireless mics
• Bonus: Comes with discreet black stickers to cover the logo

2. Eastpak Travel Backpack:

• Perfect for laptop + travel essentials
• Dual function: backpack + shoulder strap
• Sleek, under-the-seat friendly
• Only con: missing suitcase handle slot

🎧 Coming Soon in the Studio:  

How to Launch a Podcast on a Budget

• Step-by-step lesson inside the Studio
• Includes: affordable gear, uploading, podcasting on YouTube correctly
• Perfect for creators wanting to test the waters

JOIN THE STUDIO NOW!

📣 On the TikTok Shift + What to Do Now

• New US-only TikTok (“M2”) feels isolating and problematic
• Claims about follower migration seem unrealistic
• Likely changes in community feel and algorithm
• Helen’s current stance: It’s a no (as of July 11)

💡 Diversification Strategy

• Now is the time to explore other platforms
  • YouTube: More stable, values real creators, no AI monetization starting July 15
  • Email Lists: Essential for staying connected
  • Newsletters / Free Communities: Building sustainable spaces
  • Podcasting, Blogging, Amazon Associates — lean into what fits you

🔁 Tip: Think about what you loved most about TikTok and recreate that feeling elsewhere.

💬 Final Thoughts

• Use this moment as a creative reset
• Build toward your strength — community, teaching, entertainment, etc.
• Studio community is evolving — real-time support + collaborative growth
• Join the 7-day free trial to explore lessons, tools, and creator support

JOIN TODAY!

How to Build Effective Social Media Habits

If staying consistent on social media feels overwhelming, you’re not alone. Between the pressure to post, the temptation to scroll, and the constant changes in trends, it can be hard to build a rhythm. But what if creating content became as automatic as checking your phone?
This week, we’re diving into simple strategies to turn content creation into a daily habit—starting with one surprisingly effective mindset shift.

Why This Habit Is Working

This strategy is gaining traction because it creates a gateway to using the app—you must post before you scroll. By treating posting as a requirement for opening the app, it sets a purposeful tone.
We tried it for a day, and not only did we post more, but we also found ourselves reaching for the app less out of boredom. (Unintended bonus: reduced doom-scrolling!)

But the real power of this method is that it helps you build a content creation habit—and habits are the backbone of consistency and growth on social media.

Tips to Build a Daily Creation Habit

1. Start with a realistic goal
If you never post and suddenly aim for three videos a day, it likely won’t stick. Set an achievable starting point—like three posts a week. Once that feels easy, increase to five, then more, until you reach a rhythm that works for you.

2. Act when inspiration strikes
Do you ever think of a great video idea but push it off for later? Try recording it right when the idea hits. Even if you don’t post that first take, you’ll capture the most authentic version of your thought when your energy is highest.

3. Done is better than perfect
Social media isn’t film or TV. While quality matters, obsessing over tiny details can slow you down. Focus on sharing value. Most viewers are scrolling quickly—they care more about your message than your lighting.

4. Use the newsletter to your advantage
Every Tuesday, we send the Socialize Forecast—packed with trends, content ideas, tutorials, and trending audio. Use it to plan your weekly content. Adapt the ideas to fit your style, or treat it as your go-to resource for what’s working now.
SUBSCRIBE HERE: https://www.hellosocialize.com/

We’re here to help make daily content creation easier, not harder.