🎙️ Podcast Outline — Why You’re Not Growing on Social Media
INTRO
- Helen returns from a creative brand shoot in Dallas — fresh insights coming soon
- This week’s Unsponsored by Choice: Fable Cosmetics
- Shoutout to Tina at Fable for beautifully branded products and a makeup refresh
- Today’s topic: Why you’re not growing on social media — and how to rethink your strategy
MAIN TOPICS COVERED
1. The Real Reason Growth Stalls
- Relying solely on TikTok Shop, lip-syncs, or still photos = limited growth
- Followers need a reason to follow you — value, entertainment, inspiration, or connection
2. What Big Brands Actually Look For
- Brands favor great storytellers, not just big influencers
- Authenticity > polished sales pitches
- Creators who share their truth perform better than creators who “sell”
3. Influencers vs. Creators Today
- The old-school influencer model is shifting
- New audiences don’t flock to “famous influencers” — they follow relatable problem-solvers
- Trust is now the currency, not follower count
4. Value: The Most Important Ingredient
- Followers want content that improves their life in some way
- Value can be: humor, creativity, education, inspiration, personality, or storytelling
- Lip-syncs or shop-only videos rarely build loyalty anymore
5. Flip the Script: Ask Yourself the Big Question
- “Why do I want to post on social media?”
- If your answer is “to make money,” growth will be slow
- Money is the outcome, not the purpose
- Authenticity collapses when the only driver is sales
6. Trust Takes Time — And It’s Worth It
- Real monetization comes from trust, consistency, and community
- Great example: Amber from the Studio—small but powerful niche audience → brand deals
- Niche, passion, and community outperform random product pushes
7. Play the Long Game
- Quick money = short-lived, burnout-heavy path
- Long game = purpose-driven content, sustainable growth, and genuine enjoyment
- You don’t need millions to monetize — you need loyalty
8. Holiday Challenge Reminder
- Join the 12 Days of Vlogmas / Holiday Challenge starting today
- Easy prompts, flexible formats, and a great way to build momentum
JOIN US HERE and use HOLIDAY10 for $10 off your first month!
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