Social Media Strategy 101
Why this episode matters
Most creators say they want a strategy but don’t actually know what that means. Today’s podcast episode breaks down how to think about social media before you worry about growth, trends, or monetization.
What is covered
- What “strategy” really means (and why most people skip this step)
- The biggest mistake new creators make when choosing what to post
- Why copying “growth tips” can actually hurt your account
- Why selling too soon backfires and what to focus on instead
- How creators actually build loyalty (not just followers)
- The truth about viral growth vs. sustainable growth
- How to find your lane without boxing yourself in
- A simple way to think about content rotation so your page makes sense to new viewers
Who this episode is for
- New creators who feel overwhelmed by “expert advice”
- Experienced creators who feel stuck or unfocused
- Anyone tired of chasing trends without results
- Creators who want clarity, confidence, and direction
Bottom line
This isn’t about hacks or algorithms. It’s about building a strategy you can actually stick with and enjoy.
Need more help? Join the Muthership Creator Studio and learn, level up and make your efforts amount to something meaningful!
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