The Vlog Evolution
The “Unsponsored By” segment kicks off the episode with two daily must-haves:
o Harney & Sons Hot Cinnamon Spice Tea – Helen's forever favorite (no sugar needed, think chai vibes)
o Fellow Tea Kettle – Sleek, fast, and perfect for daily tea-making (she swears it boils faster!)
🎥 Main Topic: Why You Need to Start Vlogging
· Vlogging creates connection. It gives your audience a behind-the-scenes peek into your life or creative process.
· You don’t have to love traditional vlogging (e.g., voiceover style) – there are many ways to vlog:
o On-camera storytelling
o Voiceover with visuals
o Music + text overlays
o “Come with me” style day-in-the-life
o Trendy formats like timestamp vlogs, narrator voice, or POV
📊 Social Media Algorithm Nuggets:
· Top 2 performance metrics:
1. Shares – When your video gets forwarded, it supercharges its reach.
2. Saves – More powerful than likes or comments.
· If people relate to it, they’re more likely to share it.
o Example: Trader Joe’s parking lot spoof = highly shareable because it’s universally relatable.
🧠 Studio Challenge: Vlogging Month
· This month’s Muthership Studio Challenge: Vlogging (in all its forms).
· Weekly lessons include:
o How to structure a voiceover vlog
o On-camera & music-only styles
o Comparing which version performs better
· Each member can:
o Watch lessons at their own pace
o Share their videos, get feedback, and keep improving
o Repeat challenges in new ways to build skills and momentum
💡 Key Takeaways:
· Vlogging isn’t just one thing anymore. It’s evolved – so should your content.
· Don’t overthink the format. Just start showing real moments.
· Repetition leads to confidence and improvement – practice truly makes progress.
· The studio is now The Muthership Creator Studio – revamped and rebranded for content creators who want to grow consistently and creatively.
✨ Final Note:
· If you haven’t joined the Muthership Studio or tried the searchable preview, now’s the time.
https://socialize-studio.mn.co