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My Amazon Guy
Steven Pope
1772 episodes
3 days ago
Send us a text The video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category....
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All content for My Amazon Guy is the property of Steven Pope and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text The video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category....
Show more...
Entrepreneurship
Business,
Careers,
Marketing
Episodes (20/1772)
My Amazon Guy
Are You Doing Better or Worse Than Your Competitors On Amazon?
Send us a text The video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category....
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3 days ago
4 minutes

My Amazon Guy
How We Manage Over 400 Seller Accounts and Never Miss a Beat
Send us a text Ever wondered what it’s like to manage over 400 Amazon seller accounts? In this video, we dive into the challenges and strategies behind scaling a massive agency like My Amazon Guy, which handles 1,000+ brands every year. From crisis management to rapid pivots, we share the key processes that allow us to deliver exceptional results—quickly. You'll learn about: ✅ How to handle client crises without losing focus ✅ The importance of flexibility and speed in business ✅ Key strateg...
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4 days ago
7 minutes

My Amazon Guy
How AI Can Boost Your Amazon Sales Fast!
Send us a text AI is revolutionizing how businesses operate, especially in eCommerce. In this video, we dive into why artificial intelligence is essential for Amazon and direct-to-consumer sellers in 2025. Learn how to harness AI tools to optimize your online business, stay competitive, and boost profits. We’ll showcase our top four recommended AI tools that can give your eCommerce strategy an edge, helping you grow your business and increase sales. Don't miss out on how AI is transforming th...
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5 days ago
11 minutes

My Amazon Guy
Can You Have More Than One Audience Adjustment on Amazon Ads?
Send us a text Learn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon Guy’s expertise to refine your Amazon ad campaigns and achieve better results with more granular targeting. Get the Ultimate Q4 Playbook for Amazon sellers, ensure your ads perform at their best this season! https://bit.ly/46Wqkm3 Book ...
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1 week ago
2 minutes

My Amazon Guy
Grow Your Brand by Answering Customer Questions in YouTube Videos
Send us a text YouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can bring long-term results without spending on ads. Build a real inbound pipeline, start with your first video and let your prospects come to you: https://bit.ly/4jMZtxu Dominate this Q4, download the Ultimate Q4 Playbook for Amazon Sellers:...
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1 week ago
5 minutes

My Amazon Guy
Amazon PPC Launching Sponsored Video Ads - Announced at Amazon Unboxed
Send us a text Learn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast. Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You’ll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why...
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1 week ago
7 minutes

My Amazon Guy
How to Improve Your Amazon Sales Funnel with Customer Journey Data
Send us a text Understanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success. Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3 Book a strategy call to dive deeper into ...
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1 week ago
11 minutes

My Amazon Guy
How To Get More Sales On Black Friday And Cyber Monday
Send us a text Learn how to prepare your ecommerce store for Black Friday and Cyber Monday with real strategies that improve results. This video covers conversion fixes, mobile readiness, personalization, site speed, and holiday offers. Plan ahead, update your website, and maximize every visitor's potential during Q4 peak sales. Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/4nPZQcC Want expert eyes on your store before BFCM? Let a strategist ...
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1 week ago
29 minutes

My Amazon Guy
How To Stop Amazon Ads From Eating Your Organic Sales
Send us a text Learn why running ads can impact your organic sales and what to do when performance drops. This video breaks down audience targeting, keyword mistakes, and ways to fix PPC without hurting ranking. Understand campaign segmentation and optimize both ad and organic growth. Your ads are doing damage, book a strategy call to fix what’s killing your organic sales: https://bit.ly/4jMZtxu Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/4...
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1 week ago
7 minutes

My Amazon Guy
3 Ways To Check Wasted Ad Spend On Amazon
Send us a text Many sellers are overspending or over-optimizing without knowing what works. This guide shows how to check wasted ad spend using clicks, sales, and ACoS filters. Make smarter Amazon ad decisions using simple filters that take less than 10 minutes. Get expert eyes on your ad account before your next dollar goes to waste, schedule a strategy session today: https://bit.ly/4hLVMsd Get the Ultimate Q4 Playbook to crush your holiday sales and outdo last year: https://bit.ly/43YWYCR...
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2 weeks ago
10 minutes

My Amazon Guy
Amazon Is the WORST? My Amazon Guy Reacts to Levi Hildebrand’s Take
Send us a text Many sellers struggle to understand how Amazon badges really work, especially bestseller rankings. This reaction video breaks down the ranking system, ad-driven placements, and confusing rules that leave both buyers and sellers frustrated. If you're wondering why high-volume products outrank better options, you're not alone, watch to see the full breakdown. Watch the full video of @LeviHildebrandYT here: https://www.youtube.com/watch?v=_QgIj7eNYAM Break out of the conf...
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2 weeks ago
13 minutes

My Amazon Guy
From Booth to Brand: Building a Business With Amazon & The Right Help
Send us a text This testimonial shares the reality of what it's like selling on Amazon as a small business. From delistings to support frustrations, sellers face challenges most shoppers never see. Learn how working with the right Amazon experts can help overcome these roadblocks and keep your brand growing. Tired of Amazon delistings and support nightmares? Get expert help before it costs you your brand: https://bit.ly/4jMZtxu Don’t head into Q4 blind! Download the Ultimate Amazon Playbook...
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2 weeks ago
7 minutes

My Amazon Guy
Best Q4 and Black Friday Amazon Advertising Strategies
Send us a text Q4 is the make-or-break moment for Amazon sellers. Learn how to optimize your PPC and ad campaigns for Black Friday and Cyber Monday to boost your sales. We’ll show you how to target new customers, adjust your bids, and avoid common mistakes that could cost you profits. Download the Ultimate Q4 Playbook for Amazon Sellers. Maximize your sales with our step-by-step holiday strategy: https://bit.ly/46Wqkm3 Ready to dominate Q4? Book a call now to get personalized advice on maxi...
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2 weeks ago
11 minutes

My Amazon Guy
Rewrite Your Listings the Right Way to Rank with Updated Keywords That Actually Work
Send us a text Outdated keyword targeting and poor campaign structure lead to lost visibility and low impressions. Updating backend SEO, bullet points, and titles with current search volume data increases organic indexing. Understanding negations, match types, and keyword intent is critical to improve performance. Still stuck with low impressions and weak keyword rank? Get expert help before Q4 traffic disappears: https://bit.ly/4jMZtxu Get the Ultimate Q4 Playbook and prepare for the busie...
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2 weeks ago
12 minutes

My Amazon Guy
TACoS Too High? Here’s How to Get It Below 22% and Still Grow Your Sales!
Send us a text Maximize your Amazon sales with the right PPC strategy and organic SEO integration. Learn how adjusting your ad spend can double sales without burning through your budget. Discover the best way to use PPC to grow your organic ranking and avoid wasted ad spend, even in competitive markets. Get the Q4 Playbook for Amazon sellers, double your holiday revenue! https://bit.ly/46Wqkm3 Ready to increase your sales? Book a strategy session now to optimize your PPC and boost your sale...
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2 weeks ago
10 minutes

My Amazon Guy
Plan Now and Outsell Competitors, Amazon Q4 Strategy That Works Before It's Too Late
Send us a text The best time to prep for Q4 is before it begins. Learn why smart sellers start with inventory, ads, and Prime big deal days. This video breaks down how to build an ad strategy, plan inventory, and use audience targeting effectively. Get proven tips that help increase Q4 sales and avoid the biggest mistakes sellers make on Amazon. Take the guesswork out of Q4, get a plan that actually works with a strategy call: https://bit.ly/4jMZtxu Ultimate Q4 Playbook for Amazon sellers. ...
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3 weeks ago
54 minutes

My Amazon Guy
Why Chinese Sellers Are Losing Their Advantage on Amazon – Big Shift for 2025
Send us a text Amazon sellers in the US could see a major change in how they compete this Q4. With new tax reporting requirements for China-based sellers, profit margins may shift. This update could impact pricing, advertising, and overall sales across Amazon. Get expert help to scale now that the field is shifting. Talk strategy with an Amazon expert today: https://bit.ly/4jMZtxu Outsmart Q4 chaos, grab the Ultimate Q4 Playbook for Amazon sellers before it's too late: https://bit.ly/46Wqkm...
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3 weeks ago
2 minutes

My Amazon Guy
Think You Can Handle Amazon Alone? Here’s What Really Happens
Send us a text This video reveals the harsh reality of dealing with Amazon seller support, from SKUs being suspended with no clear reason to massive amounts of money being withheld. Hear directly from sellers navigating vague return reasons, account closures, and skyrocketing FBA fees. If you’re selling on Amazon, this is what you need to be ready for. Lost sales and frozen funds don’t fix themselves, get expert help before it becomes permanent: https://bit.ly/4jMZtxu You don’t get a second...
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3 weeks ago
4 minutes

My Amazon Guy
How One Checklist Changed My Entire Operation
Send us a text Adding more services too fast can slow down growth and add complexity that stalls success. This video shares how systems, content, and checklists can help scale with less stress and more results. Learn how founders can stay out of the weeds and keep their teams aligned through consistent structure. Struggling to scale without chaos? Get direct help building the systems that actually work, book a growth call now: https://bit.ly/4jMZtxu Get the Ultimate Q4 Playbook and stop gue...
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3 weeks ago
5 minutes

My Amazon Guy
How to Understand Your ASINs Entire Customer Journey on Amazon
Send us a text This new Amazon feature offers unparalleled insights into tracking customer journeys, allowing sellers to understand customer behavior and product performance. With detailed analytics, you can now measure customer acquisition costs, lifetime value, and new customer rates. By utilizing this data, you’ll be able to optimize your product listings and advertising strategies effectively, ensuring continued growth for your brand. This powerful tool brings data-driven decision-making ...
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3 weeks ago
5 minutes

My Amazon Guy
Send us a text The video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category....