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My Amazon Guy

Steven Pope

1807 episodes

2 days ago

Send us a text Amazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers. Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online. Take control of wasted ad spend, book a strategy c...

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Entrepreneurship

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Send us a text Amazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers. Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online. Take control of wasted ad spend, book a strategy c...

Show more...

Entrepreneurship

Episodes (20/1807)

My Amazon Guy

Amazon Brand Stores are Becoming Way More Important for Sellers

Send us a text Amazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers. Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online. Take control of wasted ad spend, book a strategy c...

2 days ago

7 minutes

My Amazon Guy

How to Build a Real Brand with Niche Products That Actually Sell

Send us a text This video shares how authentic brand-building starts with being your own customer. Learn how UltraPoi grew from music festivals to Amazon through real passion and product design. This is a full breakdown of niche product development, ecommerce challenges, and startup survival. We discuss the importance of a strong mindset and motivation music to navigate the challenges of building a brand. This video offers key business tips and insights into effective business strategy, emph...

3 days ago

34 minutes

My Amazon Guy

The Truth About Vine Reviews Every Seller Needs to Know

Send us a text We address an Amazon FBA Review challenge where international product reviews did not fully transfer, impacting the overall star rating and review count. This situation highlights issues related to how to get reviews on Amazon when selling across different regions. Understanding these nuances is key for any Amazon product review channel looking to maintain consistent product perception globally. Many sellers notice rating differences when moving reviews from one Amazon marketp...

4 days ago

5 minutes

My Amazon Guy

Amazon PPC Country Filtering SOLVED | The Trick Sellers Miss

Send us a text Amazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break down how to handle these changes to maintain effective amazon advertising strategies and ensure smooth campaign optimization. It walks through how the search bar works inside the Amazon Ads console, why country filters disappeared, and how...

1 week ago

2 minutes

My Amazon Guy

This is What Really Happens When You Change Your Amazon Bid

Send us a text Wondering why your Amazon ads aren’t showing or why your product image disappeared? This video explains what really happens when you change your bid and how it affects impressions. If your main image says “not available” or you're dealing with packaging issues from multiple suppliers under one SKU, here's what to check before it turns into a bigger problem. Learn how Amazon handles bid adjustments, what to do when your main image fails to show, and how different packaging from...

1 week ago

3 minutes

My Amazon Guy

Every Amazon PPC Change in 2025 Sellers Need to Know Before 2026

Send us a text Amazon PPC changes in 2025 reshaped how sellers manage ads, bids, targeting, and spend across the platform. This complete breakdown covers Amazon advertising updates, new ad formats, audience targeting, automation, and reporting changes. This video is a full wrap up of Amazon PPC news from 2025, explaining how sponsored products, sponsored brands, sponsored display, and video ads evolved throughout the year. It reviews new bidding rules, audience bid adjustments, off-Amazon pl...

1 week ago

40 minutes

My Amazon Guy

Top 10 Amazon A+ Content Hacks That Work

Send us a text Amazon A+ content plays a major role in product visibility, click behavior, and conversion rate. This video explains how premium A+ modules, videos, product grids, and starbursts influence buyer decisions directly on the search and detail pages. Viewers will see how layout choices, image sizing, keyword placement, and module selection impact engagement and average order value. The video also explains why pushing competitor ads lower on the page can protect sales and improve sh...

1 week ago

4 minutes

My Amazon Guy

Branded vs Non-Branded Keywords: Finding Your Real Target Audience

Send us a text To continue expanding, we must focus on finding new targets instead of just competitor campaigns. This video explains how general keywords sometimes trigger a brand's own names, requiring careful negation to improve ad relevance. Understanding your search term report is crucial for effective keyword optimization and improving ad performance. Negating branded terms too early can limit your reach, especially if your growth depends on broad or competitor traffic. This walkthrough...

2 weeks ago

5 minutes

My Amazon Guy

2025 Amazon Breaking News Every Seller Should See

Send us a text The year 2025 presented significant hurdles for many amazon business owners, with hijackings, inventory spills, and tariffs impacting seller margins. This video breaks down the major ad and policy shifts, explaining their effects on your selling on amazon operations. We'll cover how these events shaped the ecommerce business landscape, offering insights to help you navigate the ever-evolving amazon fba environment and protect your amazon seller account. Stop guessing and get a...

2 weeks ago

28 minutes

My Amazon Guy

Why Is Your Product Unavailable in Some Zip Codes with Plenty of Stock?

Send us a text New Amazon sellers often wonder if they should trust Amazon’s restock recommendations. In this video, Noah Wickham walks through when it's okay to follow Amazon’s suggested inventory numbers and when you should start using your own forecasting method. He also covers the pros and cons of using FBM alongside FBA to avoid stockouts, how to handle regional FBA restrictions, and how to export inventory globally from the UK, UAE, and Australia. You’ll also learn how to monitor inven...

2 weeks ago

6 minutes

My Amazon Guy

Protecting Your Listings and Sales Rank After Amazon Account Transition

Send us a text Transferring an Amazon seller account isn’t as easy as flipping a switch. If you’re buying or selling an Amazon account, knowing how to keep your listings active and avoid downtime is key. In this video, we break down three essential steps to protect your inventory, avoid marketplace verification issues, and make sure ads and shipping stay live during and after the transition. Learn how to check inventory health, switch over your deposit and advertising charge methods, and avo...

2 weeks ago

4 minutes

My Amazon Guy

Why Raising Your Prices Q4 is the Best Amazon Seller Strategy

Send us a text During the holiday season, many sellers overlook a crucial tactic: raising prices. This often-underestimated strategy is one of the easiest ways to improve your online business. Learn how to succeed on Amazon by implementing smart pricing strategies, especially when conversion rates spike, to effectively raise your prices without deterring customers. Want to raise prices and protect your margins without risking your listings? Let’s build a pricing strategy that works. Book a s...

2 weeks ago

4 minutes

My Amazon Guy

Last Minute PPC Campaign Setup for Christmas Rush - Amazon Seller Ad Tutorial

Send us a text It's PPC campaign time for Christmas. This video explains the importance of setting up a dedicated PPC campaign for your Amazon brand during the Christmas season, guiding you through the campaign builder and demonstrating how to choose campaign types and set up targeting options. Learn how a strategic pay per click campaign and a solid christmas marketing strategy can boost your visibility and sales this holiday season. Before building your next amazon ppc strategy, get ...

2 weeks ago

9 minutes

My Amazon Guy

Top 10 Amazon Seller Updates That Broke the Platform in 2025

Send us a text Amazon sellers saw nonstop changes in 2025. From product title rules and feedback updates to the complete removal of FBA prep services. This video covers the most critical Amazon updates of the year and how they will impact your listings, ads, variations, and seller feedback. Understand what’s changing before it costs you conversions or account health. You’ll also learn how Amazon is crawling brand websites for compliance, what Rufus AI is actually doing behind the scenes, and...

3 weeks ago

32 minutes

My Amazon Guy

Amazon SEO Patch Notes 2026 - Rufus has This Impact

Send us a text Confused if you need to optimize for Rufus? Here's why you don’t, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn’t changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing optimization still drive rankings. This video breaks down updated SEO weight factors, A+ content myths, image alt text, and why turning off PPC will tank your organic rank. Book a call with our team and get expert help: https://bit.ly/4...

3 weeks ago

18 minutes

My Amazon Guy

How To Optimize For Amazon's Q5 - New Year, Now You Deals

Send us a text The days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue. Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand car...

3 weeks ago

5 minutes

My Amazon Guy

How Much More Will You Pay in Amazon Fees in 2026?

Send us a text Amazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and how it affects different product tiers. From low inventory level penalties to aged storage hikes, every fee that could impact your business in 2026 is clearly explained, including how these changes might lead to tough decisions on fulfil...

3 weeks ago

14 minutes

My Amazon Guy

Why Consistency Scales - Motivational Talk by Steven Pope

Send us a text Steven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform. Steven talks through his jour...

3 weeks ago

34 minutes

My Amazon Guy

How We Built a Pet Product Brand on Amazon From Scratch | Cologio's Story

Send us a text Building a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starting with flipping products to building their own brand in the pet industry. They discuss the hurdles they faced, the lessons learned, and how they eventually found their niche with Cologio shampoo, offering insights into what it takes to l...

4 weeks ago

17 minutes

My Amazon Guy

How to Structure Your Amazon Ads for Maximum Efficiency

Send us a text Proper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ability to optimize campaigns, and how structuring your ad account with clear portfolios and ad groups can significantly improve your results. A cluttered ad account leads to confusion, wasted budget, and missed opportunities. With the r...

4 weeks ago

9 minutes