The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...
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The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...
If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves your business forward. Whether you're solo or scaling, you'll walk away with a practical, mindset-shifting approach to prioritizing your time, energy, and effort as a business owner. Plus, there's a free resource to help you put it into action when you...
My Weekly Marketing
The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...
