My Weekly Marketing

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My Weekly Marketing

Janice Hostager

140 episodes

2 days ago

In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are grounded in real conversion data instead of vague intentions. This is about creating momentum you can actually see and measure. I walk through how to map your year realistically, choose goals that support your offers, and track the actions that truly drive...

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Entrepreneurship,

All content for My Weekly Marketing is the property of Janice Hostager and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are grounded in real conversion data instead of vague intentions. This is about creating momentum you can actually see and measure. I walk through how to map your year realistically, choose goals that support your offers, and track the actions that truly drive...

Show more...

Entrepreneurship,

Episodes (20/140)

My Weekly Marketing

How to Set Marketing Goals That Work for Your Business

In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are grounded in real conversion data instead of vague intentions. This is about creating momentum you can actually see and measure. I walk through how to map your year realistically, choose goals that support your offers, and track the actions that truly drive...

3 days ago

20 minutes

My Weekly Marketing

Why They Chose your Competitor Instead of You

In this episode, I unpack why prospects can seem fully on board and still end up buying from someone else. We look at how buyer psychology, emotion, and clarity shape decisions far more than price or credentials, and what that means for how you position and present your offers. If you’ve ever felt confused by “almost yes” conversations, this will help you see what’s really happening. We also talk through common myths around pricing, value, and competition, and why friction often matters more ...

2 weeks ago

17 minutes

My Weekly Marketing

Using Micro Influencers To Get Major Results with Sarah Stahl

In this episode, I sit down with Sarah Stahl to talk about why creator partnerships work and how small service businesses can use them without big budgets or awkward pitches. We unpack how trust-led stories often outperform cold outreach and ads, and why the right creator can shorten the path from interest to decision in a very real way. We also walk through how to find aligned creators, what to look for beyond follower count, and how to build partnerships that feel natural for both sides. Sa...

3 weeks ago

28 minutes

My Weekly Marketing

Getting Results with PPC Ads with Andy Janaitis

In this episode, I talk with strategist Andy Janaitis of PPC Pitbulls to bring clarity back to paid ads. If you’re tired of pouring money into dashboards with nothing to show for it, Andy breaks down how to choose the right platform, structure smarter campaigns, and turn small budgets into real results. We walk through the difference between intent-based traffic on Google and demand-generation on Meta, and how a simple pairing of awareness ads plus retargeting can move people from scrolling t...

1 month ago

35 minutes

My Weekly Marketing

Blogging in 2026 & Beyond with Alison Ver Halen

In this episode, I talk with content writer Alison Ver Halen about why your best-performing marketing channel in 2026 might be the one you already own. We break down how blogging still drives search visibility, fuels answer engines, and helps turn curious visitors into confident buyers. Alison and I keep it practical and honest as we walk through what durable, long-lasting content really looks like today. We also dig into how AI is changing the way people search, why depth and clarity matter ...

1 month ago

22 minutes

My Weekly Marketing

Finding Your Purpose with Joe Denner

What if reaching your goals still leaves you feeling empty? In this episode, I talk with executive coach Joe Denner about why success can sometimes feel disconnected from purpose—and how to bring that deeper sense of calling back to the center of your work. Joe shares his own pivot story and offers a grounded view of purpose as both contribution and calling, not just personal preference or financial gain. Together, we explore why entrepreneurs can lose their way—taking on opportunities out of...

1 month ago

25 minutes

My Weekly Marketing

Why the Marketing Funnel Doesn’t Work Anymore

The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...

1 month ago

13 minutes

My Weekly Marketing

Let Your Story Sell For You with Mariana Henninger

Most business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand video can build the kind of trust that months of content often can’t. We talk about the emotional triggers that help people feel seen, safe, and ready to say yes. Mariana shares a practical approach to building a brand video that lives across your homepag...

1 month ago

45 minutes

My Weekly Marketing

The Secret to a Brand Voice People Feel

Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...

2 months ago

10 minutes

My Weekly Marketing

Is Your Marketing Haunted? 5 Scary Mistakes Hurting Your Business

Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life. You’ll hear how to audit what’s working, simplify your channels, and build trust before you try to se...

2 months ago

18 minutes

My Weekly Marketing

How to Structure Your Website for AI with Kevin Vaughan

Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible. Kevin shares practical ways to adapt, from how to organize your content so it's easier to cite, to why lived experience and specifi...

2 months ago

44 minutes

My Weekly Marketing

The LinkedIn Strategy Your Small Business Needs with Kayla Ihrig

If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building traction—not through flashy posts, but through genuine conversations and a profile that speaks clearly to the right people. We cover why comments can be more powerful than content, what updates make your profile more discoverable, and how to build a hi...

2 months ago

38 minutes

My Weekly Marketing

How to Sell Without Feeling Salesy

Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself? In this episode, I share a mindset shift that’s helped me (and many others) approach selling in a way that feels natural, confident, and aligned with our values. We’ll talk about how genuine connection, clear messaging, and belief in your offer can turn sales from something you dread into something you’r...

3 months ago

11 minutes

My Weekly Marketing

The Secret to Attracting the Right Customers (Without Paid Ads)

Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start. You don’t need to do more or spend more. What you need is clarity around who you’re speaking to, consistency in how you show up, and a few intentional shi...

3 months ago

13 minutes

My Weekly Marketing

Marketing Gaps That Drain Your Revenue

If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomplication can quietly derail even the most well-intentioned strategies. In this episode, I break down the three most common marketing gaps that hold small business owners back, and how to spot which one is affecting you most. We’ll talk about why consis...

3 months ago

14 minutes

My Weekly Marketing

7 Tiny Shifts That Get Big Results

Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective without a full-blown overhaul. These aren’t trendy hacks or expensive strategies. They’re intentional mindset and messaging tweaks that help you focus on what truly moves the needle. Whether it’s how you talk about your offer or where you spend your time, sm...

3 months ago

17 minutes

My Weekly Marketing

Crafting Your Million-Dollar Message with Aurora Winter

What if one message could change the way people see your business? In this episode, I sit down with Aurora Winter, award-winning author and founder of Same Page Publishing, to talk about how small business owners can craft powerful messages that connect, convert, and create lasting impact. Aurora shares insights from her background in neuroscience, screenwriting, and business development to explain why emotional storytelling beats facts and features every time. Whether you're pitching a produ...

4 months ago

37 minutes

My Weekly Marketing

How to Be in a Category of One with Ann Carden

Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value. We unpack the difference between branding and positioning, and how showing up with clarity and authority helps you stand out without shouting louder or lowering your prices. Ann shares simple but powerful mindset shifts to help you become the go-to in you...

4 months ago

24 minutes

My Weekly Marketing

Copywriting That Connects with Emily Aborn

Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection. Emily shares insights on how distraction, overwhelm, and vague messaging can push your audience away, and what to focus on instead to keep their attention. She offers practical, straightforward advice for making your copy more engaging ...

4 months ago

44 minutes

My Weekly Marketing

Why They See But Don't Buy: The Conversion Event Secret

Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experiences bridge the gap between casual interest and a buying decision, creating the urgency and connection your regular content can’t always deliver. You’ll hear how to choose and design a conversion event, whether it’s a webinar, challenge, live training, o...

4 months ago

11 minutes