The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...
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The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...
Why Setbacks Are Inevitable and What to Do When They Hit with Genevieve Skory
My Weekly Marketing
47 minutes
3 months ago
Why Setbacks Are Inevitable and What to Do When They Hit with Genevieve Skory
Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected? In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it really takes to keep going, especially when things get hard. From mindset shifts to redefining failure and rest, Genevieve shares insights that challenge the usual hustle narrative and offer a more sustainable way forward. Whether you're in the early stages or ...
My Weekly Marketing
The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...
