This discussion takes a deep dive into Influencer Branding at institutions and how to leverage opportunities for our student-athletes while maintaining the branding standards for our department.
Matt Lavery, Associate AD for Marketing and Fan Engagement at Coastal Carolina, will dive into a topic that many departments are wrestling with: the divorce of marketing and fan experience. We’ll explore how different athletics departments are structuring — or restructuring — their teams, what’s driving the shift, and how these models are impacting revenue, collaboration and the in-venue experience. Matt is joined by co-hosts, Sam DeMuzio from Mississippi State and Ashley Terry from Maryland. Today’s guests bring first-hand insight from two departments who have already lived this transition: Jake Stocker, Director of Game Presentation and Fan Experience at Michigan and Jordan Looby, Associate AD of Marketing and Revenue Strategy at Maryland. They’ll walk us through when and why their programs split these units, what’s worked, what hasn’t and what’s next as college athletics continues to evolve.
We’re taking you behind the scenes to show you how new sport-specific logos come to life to elevate the brand and generate incremental revenue. Hear from Lori Burens from the University of Pittsburgh, Suzette McQueen from Kent State University, and Scott Howell from CLC as they break down the creative process, marketing & brand strategy, and execution of new sport-specific logo launches.
This interview is with former NACMA board member Tyler Jones, Deputy AD, Chief Strategy Officer and General Manager at the University of Virginia focused on transferable skills between his experiences in marketing, revenue generation, NIL and player management.
Today we discuss the branding behind Eastern Michigan University with Greg Steiner and University of Colorado Boulder with Brent DePaepe and Lexi Hartmann. We discuss maintaining brand integrity with the use of team specific logos, how vault marks are approved and used, also the approach to social media voice and tone, and much more. Tune in for tips and insights on how to maintain your brand and differentiating your social media voice.
Cruisin’ with the Cougs with BYU Senior Associate ADfor External Operations David Almodova.
NACMA announced at its recent convention that Virginia Tech (Group 1), University of Montana (Group 2) and Minnesota State University Moorhead (Group 3) as its 2025 Marketing Team of the Year Award (MTOY) recipients, presented by PrestoSports.
As big changes are coming to college athletics, it is increasingly important that we, as marketers, not only generate revenue, but also help fans understand the importance of their financial support. Tennessee Senior Deputy Athletics Director/Chief Revenue Officer, Ryan Alpert, and Colorado Director of Athletics Strategic Communications, Steve Hurlbert, join members of the NACMA Research and Resources Committee to discuss common revenue sharing myths as well as tools and best practices to educate our fans.
Hear from Jon Wepking, associate AD for external relations at MSU Moorhead, who talks about turning a non-revenue generating event into a huge revenue generator for the university. Out of a problem for the cross-country team came a solution that led to more than $14,000 in participation revenue and over $11,000 in ticket sales! Listen to Jon talk about the planning and execution of this unique event.
In this session, we take time to sit down with 2024 Best Of Award winners for the Brand Management Category. Listen to hear from Caitlin Opp & Chris Fowler (Wake Forest) and Emily Ysselstein (Waterloo) on their gold-winning submissions!