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New School of Marketing

Bianca McKenzie

235 episodes

5 days ago

Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼 If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026. While everyone else is scrambling to hack the algorithm in 2026, the businesses that will actually succeed are the ones build...

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All content for New School of Marketing is the property of Bianca McKenzie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼 If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026. While everyone else is scrambling to hack the algorithm in 2026, the businesses that will actually succeed are the ones build...

Show more...

Episodes (20/235)

New School of Marketing

You’ve Got the Guts to Run a Business—You Can Definitely Learn to Market It

If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective. Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything you need to succeed at marketing. You're just not applying those same strengths to your marketing yet. In this episode, I'm breaking down why the sam...

1 week ago

31 minutes

New School of Marketing

Stop Guessing: How to Know What’s Working in Your Marketing

If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach marketing. Most course creators and membership owners are flying completely blind—posting on multiple platforms, running webinars, sending emails, but having no idea which activities are actually generating enrollments. They make decisions based on what feels right rather than wha...

2 weeks ago

50 minutes

New School of Marketing

The Hidden Cost of Not Marketing Your Business

If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions. The truth is, you're either investing in marketing now, or you'll be paying much higher costs later. There's no third option. But most business owners don't see these costs until it's too late—until they're in a feast-or-famine crisis, watching opportunities go to competitors, or realising they'v...

3 weeks ago

37 minutes

New School of Marketing

What I’d Do First If I Was Marketing Your Business

If you've ever looked at your marketing and thought "Where do I even start?", this episode is the clarity you've been craving. Most businesses don't need to do more marketing—they need to do the right things in the right order. But when you're in the thick of running your business, it's hard to see what those right things actually are. In this episode, I'm walking you through exactly what I'd do first if I was taking over the marketing for your business. Not the 47-step master plan—just the c...

1 month ago

42 minutes

New School of Marketing

You Don't Need an Agency—You Need a Plan (and a Bit of Grit)

If you've been thinking "I should probably hire an agency" every time your marketing feels overwhelming, this episode might save you tens of thousands of dollars—and give you back your confidence. The truth is, most small businesses don't actually need an agency, at least not yet. What they need is a clear plan, solid systems, and the willingness to show up consistently. The difference between businesses that succeed with DIY marketing and those that struggle isn't budget or professional desi...

1 month ago

34 minutes

New School of Marketing

How to turn your content into actual sales conversations

If you're getting likes and comments on your posts but zero inquiries about your services, this episode will show you exactly what's missing. The gap between content and sales is where most business owners get stuck. They create valuable posts, people engage, but somehow it never translates into actual business. The problem? They're treating content creation and sales as completely separate activities instead of building strategic bridges between them. In this episode, I'm breaking down the e...

1 month ago

27 minutes

New School of Marketing

The Real Reason Your Posts Aren’t Getting Clients (It’s Not the Algorithm)

If you've been blaming Instagram or Facebook for your lack of clients, this episode is going to be uncomfortable—but necessary. The truth is, if your posts aren't converting followers into paying clients, it's probably not the algorithm's fault. It's something much more fixable, but it requires honest reflection about what you're actually posting. In this episode, I'm breaking down the 8 real reasons your content isn't generating sales conversations—from posts that are all about you instead o...

1 month ago

34 minutes

New School of Marketing

When Should You Start Running Ads (And What to Do First)

If you've ever wondered whether you should be running Facebook ads or Google ads for your business, or tried running ads and watched your money disappear faster than a Tim Tam at morning tea, this episode is going to save you a lot of heartache and money. Everyone feels like they should be running ads—you see other businesses posting screenshots of their amazing results, and it feels like you're missing out on this magical money-making machine. But here's the truth: ads aren't a magic bullet,...

2 months ago

32 minutes

New School of Marketing

Marketing Burnout: Why You’re Doing Too Much and Getting Too Little

If you've ever felt like you're constantly creating content but not seeing results, or found yourself posting on five different platforms every day wondering why you're not getting more customers, this episode is going to feel like a warm hug. Marketing burnout is real, and it's everywhere—but nobody talks about it because we think it means we're not cut out for business. The truth is, the businesses that make marketing look effortless aren't doing more—they're doing less, but doing it better...

3 months ago

20 minutes

New School of Marketing

The Most Common Marketing Mistakes I See Course Creators Make (And How to Avoid Them)

If you've ever created an online course and wondered why people aren't buying it, or launched to crickets despite having a decent following, this episode will save you months of frustration and probably thousands of dollars. Most course creators fail not because their content isn't good enough, but because they get the marketing fundamentally wrong from day one. In this episode, I'm breaking down the 10 most common marketing mistakes I see course creators make—from the obvious ones that torpe...

3 months ago

25 minutes

New School of Marketing

What No One Tells You About Growing a Business in a Small Town

Running a business in a small town comes with its own set of unique challenges—and incredible opportunities. From the “fishbowl effect” where everyone knows your every move, to the limited customer base and resources, small town business life is real and raw. But it also comes with hidden advantages most city businesses would envy: deeper relationships, less competition, and word-of-mouth that spreads like wildfire. In this episode, I’m pulling back the curtain on what it really takes to grow...

3 months ago

21 minutes

New School of Marketing

Marketing Isn’t One-Size-Fits-All — Here’s How to Find What Works for You

If you’ve ever tried to follow someone else’s “proven” marketing formula only to feel like it just doesn’t fit your business, you’re not alone. The truth is—marketing isn’t one-size-fits-all. What works for one business may completely flop for another, and that’s okay. In this episode, I’ll show you how to cut through the noise, tune into your strengths, and create a marketing approach that actually feels aligned and gets results. You’ll discover how to identify what works for your business, ...

3 months ago

24 minutes

New School of Marketing

Marketing Isn’t Magic—It’s a System (And You Can Learn It)

So many business owners look at marketing as this mysterious, hit-or-miss thing—like if you just post at the right time or go viral, the sales will magically roll in. But here’s the truth: marketing isn’t magic. It’s a system. And once you understand the steps, you can repeat them again and again to grow your business. In this episode, I’ll break down the simple, repeatable system behind successful marketing, so you can stop guessing, start feeling in control, and actually see results from yo...

4 months ago

23 minutes

New School of Marketing

Overwhelmed By Marketing? Here’s What to Focus on First

Marketing can feel like a never-ending to-do list — post on social media, grow your email list, update your website, make videos, run ads… no wonder so many business owners feel stuck before they even begin. In this episode, I’m cutting through the noise and showing you exactly what to focus on first so you can stop spinning your wheels and start building momentum. You’ll walk away with clarity on the essential foundations that actually move the needle (and permission to let go of the rest, f...

4 months ago

11 minutes

New School of Marketing

Everyone Says ‘Just Show Up Online’—But No One Tells You How to Turn That Into Sales

“Just show up online” — sound familiar? It’s the advice every business owner hears, but rarely with any real guidance on how to turn that visibility into actual sales. In this episode, we’re calling out the vague marketing fluff and getting into the how. You’ll learn why simply posting isn’t enough, what your content really needs to do to drive conversions, and how to start showing up with a strategy that actually works. If you’re tired of showing up and not seeing results, this one’s for you...

5 months ago

11 minutes

New School of Marketing

Why Your Marketing Isn’t Working (And How to Fix It Without Burning It All Down)

Frustrated that your marketing efforts aren’t turning into sales? You’re not alone — but you don’t have to scrap everything and start over. In this episode, we unpack the real reasons your marketing might not be working (spoiler: it’s usually not about how much content you’re creating). I’ll help you identify what’s broken, where the gaps are, and how to get things back on track — without the overwhelm, burnout, or starting from scratch. If you’ve been spinning your wheels or second-guessing ...

6 months ago

13 minutes

New School of Marketing

I Know I Need to Market My Business... So Why Do I Keep Putting It Off?

You know marketing your business is important — so why does it keep falling to the bottom of your to-do list? In this episode, we’re diving into the real reasons behind marketing procrastination. (Hint: It’s not laziness.) From perfectionism and fear of failure to self-doubt and burnout, we’ll explore what’s really holding you back — and how to break the cycle with simple, sustainable action. If you’ve ever felt stuck, guilty, or overwhelmed about showing up, this one’s for you. You’ll walk a...

6 months ago

12 minutes

New School of Marketing

Is It Time for a Marketing Reset?

If your marketing feels exhausting, confusing, or like it’s just not landing anymore, it might be time for a reset. In this episode, we take a step back to audit what’s really going on behind the scenes of your strategy. You’ll discover the key signs that your marketing needs a tune-up — from misaligned messaging to strategies that no longer serve you — and how to get back on track without burning it all down. This is your invitation to pause, reflect, and realign so your marketing works for ...

6 months ago

21 minutes

New School of Marketing

Starting from Scratch: How I'd Build My Marketing if I Had to Start Over

If I had to build my business from the ground up, with no audience, no fancy tools, and no momentum — here’s exactly what I’d do. In this episode, I’m walking you through the simple, strategic steps I’d take to attract the right people, grow an email list, and start making sales without wasting time or burning out. Whether you’re brand new to business or feeling like you need to reset your marketing, this episode is packed with practical advice and encouragement to help you build real momentu...

6 months ago

15 minutes

New School of Marketing

From Side Hustles to Full-Time Freedom: My Journey & What I Wish I Knew Sooner

Ever wonder what it really takes to go from side hustle to full-time business owner? In this episode, I’m sharing the behind-the-scenes of my journey — from running creative businesses on the side while working full-time, to finally making the leap and building a business that supports my life (not the other way around). I’ll take you through the wins, the wobbles, and the biggest lessons I wish someone had told me earlier. Plus, I’ll share the mindset shifts and marketing strategies that hel...

7 months ago

16 minutes