MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Join me, Nik (https://x.com/CoFoundersNik), as I interview Kevin Dahlstrom (https://x.com/camp4), a serial entrepreneur and former CMO of three publicly traded companies, who's disrupting the healthcare industry with his testosterone replacement therapy startup.
I reached out to Kevin Dahlstrom because despite being a multiple-time serial entrepreneur, CMO of three public companies, and angel investor in over 50 businesses, he's taking on his boldest swing yet: launching BOLT Health, a direct-to-consumer men's health optimization business in the heavily regulated healthcare space targeting the silent epidemic of low testosterone (low T) affecting millions of men.
Kevin's entrepreneurial journey into testosterone replacement therapy (TRT) started with his own health optimization as a committed biohacker. At 54, he now feels better than he did in his 20s, and he built a subscription healthcare business to help other men achieve the same results.
Questions This Episode Answers:
How did a brand new subscription wellness service achieve $70,000 in MRR in just 5 months without significant paid advertising spend?
How can a founder leverage CMO expertise and content marketing to educate customers on controversial or confusing health topics like hormone optimization?
How do you structure a medical services organization (MSO) to operate compliantly with doctor-owned entities and compounding pharmacy networks?
What makes testosterone replacement therapy such a massive business opportunity for health entrepreneurs right now?
Why is the mainstream healthcare system (sick care vs. health care) creating opportunities for cash-pay longevity medicine startups?
__________________________
Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.
__________________________
MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
__________________________
This week we covered:
00:00 – Intro: Kevin Dahlstrom on launching Bolt Health
01:00 – From banking to biohacking
03:05 – Why testosterone is foundational for men’s health
05:22 – The silent epidemic of low testosterone
07:47 – Building Bolt: Subscription model and process
10:12 – Modern approach: Microdosing and TRT myths
12:39 – New research changing testosterone therapy
15:06 – Bolt’s customer journey and business model
19:56 – Why traditional healthcare is broken
24:44 – The future of health: Longevity and cash-pay medicine
29:34 – The opportunity in modern healthcare innovation
33:55 – Authentic marketing and influencer growth
36:20 – Why product > marketing early on
38:45 – Kevin’s edge: Turning passion into business
46:03 – Lessons from chasing unicorns vs. building real value