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Nikonomics - The Economics of Small Business
Nikolas Hulewsky
255 episodes
1 day ago
Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, looking to make their first million. I bring firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue. Each week, I blend humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere. Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work. Follow me on Twitter @CoFoundersNik or YouTube @NikonomicsPodcast.
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Entrepreneurship
Business
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All content for Nikonomics - The Economics of Small Business is the property of Nikolas Hulewsky and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, looking to make their first million. I bring firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue. Each week, I blend humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere. Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work. Follow me on Twitter @CoFoundersNik or YouTube @NikonomicsPodcast.
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Entrepreneurship
Business
Episodes (20/255)
Nikonomics - The Economics of Small Business
254 - 3 Paths to Quickly Replace Your W-2 with Chris Sacchinelli

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Chris Sacchinelli (https://x.com/@investopreneur_). Chris is an entrepreneur who has been practicing what he preaches for years, creating content while building, buying, and selling over a dozen businesses.

We dive deep into the best paths for first-time entrepreneurs looking to replace their W-2 income. He shares his top three business ideas right now - Newsletters, low-capital Home Services (like pressure washing), and AI consulting, explaining why these simple, bootstrap ventures are truly life-changing businesses.


Questions This Episode Answers:

• What are the three best businesses for first-time entrepreneurs right now?

• What is the true reality of passive income?

• How can focusing on consistency with a newsletter lead to guaranteed business distribution?

• What is the framework you should use to decide what business to start (Ikagi)?

• How do you structure a multi-million dollar Hold Co to avoid unnecessary operational complexity?

Enjoy the conversation!

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 The Journey of Entrepreneurship

03:02 The Power of Content Creation

05:58 Exploring Business Frameworks

08:51 The Newsletter Revolution

11:44 Finding Your Voice in Business

15:05 The Reality of Passive Income

17:58 Home Services as a Starting Point

20:50 Scaling Businesses Effectively

23:41 The Pursuit of Uncapped Upside

28:30 The Pursuit of Fulfillment

32:16 Balancing Family and Business

35:07 Launching a Healthcare Venture Studio

38:58 Lessons from Past Experiences

45:13 Navigating the Challenges of Business Models

52:17 Building an Ownable Business

Show more...
2 days ago
56 minutes 30 seconds

Nikonomics - The Economics of Small Business
253 - I Asked AI to Run My Business for a Week. Here's What Happened with Andrew Pignanelli

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Andrew Pignanelli (https://x.com/@ndrewpignanelli). I sat down with Andrew, founder of The General Intelligence Company of New York, to dive into his incredible product, CoFounder. 

The core idea behind CoFounder is facilitating one person billion dollar companies. As entrepreneurs, we constantly struggle with the million paper cuts problem, all those tiny daily tasks that take up huge chunks of our time and brain capacity. Andrew explains how CoFounder acts as a chief of staff or self completing to-do list, extending your capacity without needing to hire a huge team.

We discuss how these AI agents use a persistent memory system and deep API integrations to understand you and automate crucial tasks like scheduling and managing emails. 

You won't believe how easy Andrew has made building complex automations using simple natural language, you can skip the need for complicated tools like Zapier altogether! We also explore powerful use cases like automated competitor monitoring, how CoFounder uses guardrails to manage tasks like sending calendar invites, and even integrating with tools like Limitless. 

If you want to see the future of autonomous companies and learn how to scale your business without scaling people, you need to hear this.


Questions This Episode Answers:

1. How can I grow my business without having to scale the people side of things?

2. What is the million paper cuts problem and how can AI agents fix it?

3. How can I build complex automations using just natural language?

4. What is the difference between an API and the Model Context Protocol (MCP)?

5. What specific tasks like scheduling, email, and competitor monitoring are CoFounder users automating the most?

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 – Intro: One-person billion-dollar companies

00:40 – What CoFounder is and why it’s exploding

03:05 – How AI connects all your tools (email, Slack, CRM)

05:28 – The “million paper cuts” problem CoFounder solves

07:44 – Top use cases: scheduling, email, research, monitoring

10:07 – Treating AI like a human assistant

12:33 – Live demo: reading calendar, creating tasks, using tools

15:00 – The easiest automation builder (natural language flows)

22:04 – Onboarding: how CoFounder learns your style and workflow

29:12 – Competition, vision, and the future of autonomous companies

Show more...
4 days ago
40 minutes 47 seconds

Nikonomics - The Economics of Small Business
252 - $70K/Month in 5 Months: How a 54-Year-Old Biohacker Disrupted Healthcare with Kevin Dahlstrom

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


Join me, Nik (https://x.com/CoFoundersNik), as I interview Kevin Dahlstrom (https://x.com/camp4), a serial entrepreneur and former CMO of three publicly traded companies, who's disrupting the healthcare industry with his testosterone replacement therapy startup.

I reached out to Kevin Dahlstrom because despite being a multiple-time serial entrepreneur, CMO of three public companies, and angel investor in over 50 businesses, he's taking on his boldest swing yet: launching BOLT Health, a direct-to-consumer men's health optimization business in the heavily regulated healthcare space targeting the silent epidemic of low testosterone (low T) affecting millions of men.

Kevin's entrepreneurial journey into testosterone replacement therapy (TRT) started with his own health optimization as a committed biohacker. At 54, he now feels better than he did in his 20s, and he built a subscription healthcare business to help other men achieve the same results.


Questions This Episode Answers:

How did a brand new subscription wellness service achieve $70,000 in MRR in just 5 months without significant paid advertising spend?

How can a founder leverage CMO expertise and content marketing to educate customers on controversial or confusing health topics like hormone optimization?

How do you structure a medical services organization (MSO) to operate compliantly with doctor-owned entities and compounding pharmacy networks?

What makes testosterone replacement therapy such a massive business opportunity for health entrepreneurs right now?

Why is the mainstream healthcare system (sick care vs. health care) creating opportunities for cash-pay longevity medicine startups?

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 – Intro: Kevin Dahlstrom on launching Bolt Health

01:00 – From banking to biohacking

03:05 – Why testosterone is foundational for men’s health

05:22 – The silent epidemic of low testosterone

07:47 – Building Bolt: Subscription model and process

10:12 – Modern approach: Microdosing and TRT myths

12:39 – New research changing testosterone therapy

15:06 – Bolt’s customer journey and business model

19:56 – Why traditional healthcare is broken

24:44 – The future of health: Longevity and cash-pay medicine

29:34 – The opportunity in modern healthcare innovation

33:55 – Authentic marketing and influencer growth

36:20 – Why product > marketing early on

38:45 – Kevin’s edge: Turning passion into business

46:03 – Lessons from chasing unicorns vs. building real value

Show more...
1 week ago
48 minutes 30 seconds

Nikonomics - The Economics of Small Business
251 - He Failed for 20 Years, Then Built a $1B Brand in 6 with Ryan Bartlett

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


Join me, Nik (https://x.com/CoFoundersNik), as I interview Ryan Bartlett, founder and CEO of True Classic (https://x.com/@RyanBartlett)


From failed musician and poker player to billion-dollar t-shirt brand founder, Ryan Bartlett's entrepreneurial journey is proof it's never too late to start a business. In this episode, we explore how Ryan built True Classic from zero to over $100 million in revenue in just two years, selling 30+ million t-shirts and becoming one of the fastest-growing e-commerce brands in the apparel industry.


Questions This Episode Answers:

Is it too late to start a business in your 30s or 40s?

How do you pivot from a failed career into successful entrepreneurship?

What skills from music and poker translate to building a billion-dollar business?

How did True Classic grow from $0 to $100M in just two years?

What is the "white space opportunity" strategy for finding winning business ideas?

How do you identify which business idea to pursue (the "fat pitch" method)?

When should you transition from founder-operator to hiring a CEO?

How do you scale a team from scrappy generalists to specialized experts?

What role does creativity play in winning at e-commerce and digital marketing?

How do you build risk tolerance for making big inventory and business bets?

What are the three core problems True Classic solved in the t-shirt market?

How do you compete in a "boring" or saturated industry like apparel?

How important are co-founders vs. going solo as an entrepreneur?

What's the best way to test products cheaply using drop shipping?

How do Facebook ads and paid media drive D2C brand growth?

Why do employees quit without warning and how do you prevent it?

How will AI tools like Sora change marketing and ad creative production?

Should entrepreneurs use AI video generation for Facebook advertising now?

What's True Classic's expansion strategy (women's line, new products)?

How do you balance profit with purpose and philanthropic impact?


__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 – Intro: Who is Ryan Bartlett / True Classic story

03:05 – Failing in music & poker for a decade

10:08 – Moving from poker to digital marketing

12:25 – Creativity becomes a business advantage

14:49 – Compounding skills over 10+ years

17:14 – Running a $1M/year marketing agency

22:01 – Solving fit, feel, and price in clothing

24:19 – Why boring industries have big opportunity

26:44 – The bet that launched True Classic

31:33 – Leveraging experience & risk tolerance

33:57 – Scaling to $100M and needing a real team

36:12 – Creatives vs Operators

38:33 – Why people management is the hardest part

40:45 – Staying in your area of strength

43:12 – You don’t need perfect planning to start

45:33 – Failure builds the muscle

47:57 – Creativity is the real advantage

50:20 – AI + Sora + creativity for content

55:02 – Sora is changing marketing

Show more...
1 week ago
1 hour 13 seconds

Nikonomics - The Economics of Small Business
250 - Real Estate Investing: 3 Rules I Wish I Knew Before Starting with Robert Leonard

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (@CoFoundersNik), as I sit down with Robert Leonard (@therobertleonar), a real estate investor, entrepreneur, and podcast host with over 15 million downloads, to talk about the crossroads between real estate investing and small business acquisition (SMB).


In this episode, we explore one of the biggest questions for aspiring entrepreneurs:Should you build wealth through real estate or by buying a small business?


Robert breaks down both paths, drawing on his experience as a CFO in the home services industry and as a multi-property investor. He shares how he started with house hacking, why it’s the best low-money strategy for beginners, and why he’s now selling off his rental portfolio to reinvest in higher-growth business ventures.


Robert also explains the mindset shift that helped him move from being an investor chasing properties to a founder building scalable cash flow. His take on risk, leverage, and capital allocation will completely change how you think about building wealth.


Questions This Episode Answers

Is SMB acquisition or real estate investing better for beginners?

What is house hacking, and how can it fund your business?

Why is buying a small business often a better move than owning a few rentals?

What’s the difference between wholesaling and subject-to investing?

Which home services businesses are truly recession-proof?

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:











Show more...
2 weeks ago
29 minutes 54 seconds

Nikonomics - The Economics of Small Business
249 - He Almost Bought TikTok with Mr. Beast (Here's How) with Jesse Tinsley

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


Join me, Nik (https://x.com/CoFoundersNik), on Nikonomics as I interview Jesse Tinsley (https://x.com/JesseTinsley), the acquisition entrepreneur and CEO of Main Street, a company now valued at $750 million and on track for $500M ARR.

In this episode, we break down how Jesse built a billion-dollar business through acquisitions, not venture capital, and why buying companies can be a faster, smarter path to wealth than building from scratch.


What You’ll Learn:

  • How Jesse acquired distressed company Bench Accounting (with $40M ARR and 11,000 customers) over a single Christmas weekend, and turned it around with a $50M swing to positive cash flow

  • The exact acquisition-led growth strategy that’s scaling Main Street into a $2B enterprise

  • Why Search Funds and SMB acquisitions are exploding as a path for founders to build generational wealth

  • How a radical sense of urgency, Elon-Musk-style operations, and high-velocity decision-making can drive massive performance

  • The MrBeast x TikTok acquisition story, and what it reveals about bold entrepreneurial thinking

  • How improving customer satisfaction and NPS post-acquisition creates compounding growth

The flywheel effect behind Main Street’s success and proprietary tech that detects employment fraud and optimizes payroll efficiency

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 – Intro: From $20M startup to $750M valuation in one year

00:26 – The crazy story: Buying Bench Accounting over a weekend

02:45 – How Jesse pulled off the Bench acquisition with no prior talks

05:15 – Turning a $40M ARR distressed asset into profit

09:55 – Customer-first mindset: Fixing 10,000 tickets in 26 hours

14:35 – Financing creative deals & integrating big acquisitions

18:20 – Valuation jump to $750M & lessons from deal-making

20:40 – Inside the TikTok bid with MrBeast & global investors

25:25 – Advice for entrepreneurs: Buy vs. build and the search-fund model

34:50 – Building Main Street into a $5B company & final lessons on speed and urgency

Show more...
2 weeks ago
45 minutes 51 seconds

Nikonomics - The Economics of Small Business
248 - How to Close 3x More Sales and Build Your Own Drywall Empire with Jared Kotter

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


Join me, Nik (https://x.com/CoFoundersNik), as I interview Jared Kotter (https://x.com/Jaredkotter), the former middle school teacher who accomplished the seemingly impossible: launching a drywall business and scaling it to $1.7 million in revenue in just 10 months!


Jared shares the unorthodox approach he took, leveraging his background as a college athlete and LDS missionary to develop unique sales skills. Instead of buying equipment or hiring crews, Jared established a powerful model: acting as an account manager and commissioned salesman for his brother's company, Canvas drywall, earning a 50% split of the net profit.


He breaks down how he uses Construction Monitor to source high-end custom homes and reveals his secret method for closing deals at three times the average rate. This strategy involves doing things that don't scale, namely, showing up in person to measure jobs, which allows him to build immediate trust with the home builder.


We also discuss why he views this successful venture as a stepping stone and how leveraging your unfair advantage is crucial for entrepreneurial success.


Questions This Episode Answers:

How can you achieve $1.7 million in revenue with no experience in a trade industry?

What is the simple sales secret sauce that leads to a 3x closing rate in construction?

How do you find and approach high-quality, high-margin construction leads for new builds?

What is a fair net profit split when selling and managing fulfillment for a service business partner?

How does focusing on good fulfillment immediately create recurring revenue in the contracting world?

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 – Intro: From teacher to $1.7M drywall business

00:42 – What is a drywall business & how Jared earns 50% profit

02:30 – Leaving teaching to build financial freedom

05:40 – Early side hustles before launching drywall

07:05 – How the drywall model works with almost no labor

08:10 – Finding high-end clients through construction permits

10:30 – Cold-calling builders & landing first deals

12:55 – Managing projects and understanding the 50/50 split

15:15 – Using drywall as a stepping stone to bigger goals

22:30 – Prepping for launch & funding startup with Christmas lights

27:15 – Tracking leads manually and learning sales discipline

29:20 – Secret to closing 3x more deals: meeting clients on-site

39:10 – Final lesson: Find your unfair advantage and start

Show more...
3 weeks ago
42 minutes 52 seconds

Nikonomics - The Economics of Small Business
181 - The Reality of Year One: Sales, Cash Flow, and Life as a Franchisee with Clayton Edrington

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


Join me, Nik (https://x.com/CoFoundersNik), as I interview Clayton Edrington. Clayton was making over $300,000 a year at Amazon but had an entrepreneurial itch. He explored everything from SaaS startups to buying existing businesses before landing on franchising.


We dive into why he left a high-paying tech job, how he evaluated different home services and sweaty businesses, and ultimately chose to buy multiple territories in a relatively new roofing franchise, Bumble Roofing.


Clayton shares the startup costs, his approach to financing, navigating the early months, and the crucial role of community and support.


Questions This Episode Answers:

Why choose a franchise over other paths?

What is the business model of a roofing franchise?

How do you pick the right franchise for you?

What are the real startup costs for a franchise?

What personal sacrifices come with starting a business?

Enjoy the conversation!

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:
00:00 The Journey Begins: From Tech to Roofing

03:10 Understanding the Roofing Business Model

05:56 Navigating the Franchise Landscape

09:13 Preparing for the Leap: Financial and Personal Considerations

12:04 The Launch: Early Days and Initial Challenges

14:53 Sales Success and Market Dynamics

18:10 Cash Flow Management and Financial Insights

20:52 Advice for Aspiring Franchisees

Show more...
3 weeks ago
36 minutes 34 seconds

Nikonomics - The Economics of Small Business
247 - How I Built an AI Second Brain That Runs My Business (Step-by-Step) with Elizabeth Knopf

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


Join me, Nik (https://x.com/CoFoundersNik), as I interview Elizabeth Knopf (https://x.com/leveragedupside) to master Claude AI automation and solve the two biggest AI productivity challenges: refamiliarizing every chat with context and accessing scattered data across Google Drive, Dropbox, and cloud storage without creating duplicates.

What You'll Learn: 

Claude AI Skills vs Projects – Simplify AI agents into universal templates you can invoke across any chat

AI Second Brain Setup – Build your personal operating system with persistent memory

Google Drive Integration – Connect Claude to thousands of documents without vector databases

Data Infrastructure Architecture – Organize files for AI automation and workflow optimization

Skill Creator Tutorial – Meta AI hack: Use Claude to generate custom skills automatically

Business AI Automation – Set up deal analyzers, email formatters, meeting note templates & more

AI Memory Management – Future-proof your LLM workflow with proper data structure

Claude Code Tutorial – Access MCP (Model Context Protocol) for advanced integrations

Perfect for: Entrepreneurs, small business owners, content creators, digital marketers, real estate investors, productivity hackers, AI enthusiasts, and anyone building their first million-dollar business with AI automation tools in 2025.

__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 Introduction to AI Pain Points

02:42 Understanding Skills vs. Agents

05:56 Creating and Utilizing Skills

08:46 Navigating GitHub and Skills Cookbook

12:08 Building a Personal Operating System

14:55 Integrating Google Drive with AI

17:44 Creating a Second Brain with AI

20:57 Practical Applications of AI Skills

23:47 Setting Up Your Data Infrastructure

27:04 Using AI for Meeting Summaries

29:52 Conclusion and Call to Action

Show more...
3 weeks ago
30 minutes 39 seconds

Nikonomics - The Economics of Small Business
246 - Costco's Big Secret: How to Buy Everything 90% Off with Shannon Jean

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


Join me, Nik (https://x.com/CoFoundersNik), as I interview Shannon Jean (https://x.com/@ShannonJean), serial entrepreneur and auction reselling expert who has helped over 1,700 people in his $5/month mastermind start profitable reselling businesses from scratch.

Shannon reveals how to make money with auction reselling, liquidation pallets, and government surplus deals—what I believe is the most accessible entry point into entrepreneurship in 2024. Whether you're looking for side hustle ideas, want to quit your 9-5, or need a proven system to flip products for profit, this episode is your complete roadmap.

What You'll Learn:

  • The TWO commandments for profitable reselling: "Never buy anything unless you already know what you can sell it for" and "Buy with math, sell with emotion"

  • How to research auction deals on B-Stock, Costco liquidation, Gov Deals, and liquidation.com

  • Why retail price is a lie (and how to calculate TRUE market value)

  • Real examples: $206,240 MSRP sold for $4,200 | $1 investment turned into $5,000 profit | $3,200 products bought for $326

  • The credibility funnel system you MUST build before buying your first pallet

  • Why 95% of resellers fail (hint: it's not lack of capital or product knowledge)

  • Seasonal arbitrage strategies for maximum profit margins

  • How to avoid the $34,000 mistake that kills new flippers

  • What NOT to buy: consumer electronics, vacuums, exercise equipment pitfalls

  • Live selling strategies for Whatnot, Poshmark, eBay, and Facebook Marketplace

  • How a high school junior made $10K/month reselling furniture

    • Why an accountant sold 700+ pressure washers in one year


    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:
    00:00 Introduction to Reselling and Entrepreneurship

    06:05 The Importance of Systems in Reselling

    11:52 Building Credibility and Understanding Your Why

    17:57 Finding Deals and Understanding Market Prices

    25:12 Getting Started with Seasonal Arbitrage

    27:35 Navigating Consumer Electronics and Exercise Equipment

    29:53 Understanding Retail Acquisitions and Auctions

    33:02 The Importance of Community and Support in Reselling

    39:38 Realistic Expectations and Learning from Mistakes

    45:17 Best Strategies for Q4 Reselling

  • Show more...
    1 month ago
    49 minutes 45 seconds

    Nikonomics - The Economics of Small Business
    245 - He Built a 9-Figure Business & Helped Over 1 Million People Start Theirs with Stu Draper

    MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


    Join me, Nik (https://x.com/CoFoundersNik), as I interview Stuart Draper about how to get your first customer and scale from $0 to $2M in 4 years.

    I had a freaking treat talking to Stu Draper today. He's an incredible startup founder who just had an eight figure exit from his EdTech company, Stukent, which helped over a million people learn digital marketing. His companies have been on the Inc 5000 list ten times, and he knows exactly how to get your first customer when you're starting from zero.

    We chat about his journey starting his first digital marketing agency, getfoundfirst.com, during the 2008 recession and why he prioritized being a family man by building a professional baseball field and indoor-outdoor pool over buying a Lamborghini.

    Stu shares actionable insights on how entrepreneurs can secure their crucial first customer (hint: it might involve working for free) and explains why starting a service-based business is often the best low-risk way for first-time founders to learn entrepreneurship and get in the game.

    We dive deep into why catching the early wave of AI automation agencies today is just like catching the digital marketing wave 15 years ago—and why AI agency opportunities mirror what made so many digital marketing agency founders millionaires by age 32.

    Finally, he tells us why focusing on sales and marketing—not mastering your P&L or balance sheet—is the most important part of building a successful business, and how he scaled to eight figures without being a financial expert by hiring a great CFO.


    Enjoy the conversation!

    __________________________


    QUESTIONS THIS EPISODE ANSWERS:

  • What is the most important first step in getting from zero to your first customer?

  • Why is starting an AI automation agency today similar to starting a digital marketing agency in 2008?

  • What is the lowest-risk path for a new entrepreneur to get in the game?

  • How did Stuart Draper use a free customer strategy to land his first paying client?

  • When scaling a business from bootstrap to exit, why should startup founders focus on sales and marketing instead of the P&L?

  • How do you create mission vision values that turn customers into believers?

  • What's the best way to get your first customer when you have no LLC, no website, and no business email?

  • How did Stu scale to an eight figure business without being a financial expert?

  • Why are service-based businesses the best first business for entrepreneurs?

    What are the biggest business opportunities in 2025 for first-time founders?

  • __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 The Journey of Growth and Learning

    02:59 Navigating the Digital Marketing Landscape

    05:47 Getting Your First Customer

    09:06 The Power of Vision and Shared Language

    11:58 Innovating in Education Technology

    14:52 The Importance of Sales and Revenue

    18:11 Lessons from Entrepreneurship

    21:01 Opportunities in AI and Service-Based Businesses

    23:55 Final Thoughts and Future Opportunities

  • Show more...
    1 month ago
    31 minutes 25 seconds

    Nikonomics - The Economics of Small Business
    244 - The Math Behind a $100M Concierge Medicine Business with Sandeep Palakodeti

    MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


    Join me, Nik (https://x.com/CoFoundersNik), as I interview Dr. Sandeep Palakodeti (https://x.com/DrDeepMD).

    I was excited to welcome Dr. Sandeep Palakodeti, also known as Dr. Deep, to talk about his revolutionary company, Velocity Health.

    This concierge precision medicine clinic is addressing huge macro trends, particularly the demand for better healthspan and longevity. We unpack why someone would leave a top institution like the Mayo Clinic to start a business aimed at solving the "sick care" problem of American healthcare.

    Dr. Deep contrasts the standard transactional 7-minute primary care visit with Velocity Health’s functional medicine approach, which focuses on root cause medicine and objective diagnostics like VO2 max, DEXA scan, and the coronary artery calcium scan. We also dive deep into the business model, exploring how Velocity Health scales as a 50 state virtual practice, utilizes the MSO PC model for regulation, and maintains an attractive CAC to LTV ratio through its recurring revenue plans.

    If you’re an entrepreneur who believes preserving health is as crucial as preserving wealth, this episode is a must-watch.


    Questions This Episode Answers:

    1. Why did an institutional physician leave major hospitals like the Mayo Clinic to start a cash pay medical practice?

    2. How does a concierge precision medicine approach fundamentally differ from a traditional 7-minute primary care visit?

    3. What advanced diagnostics, like the VO2 max test, are the most critical KPIs for assessing longevity and health risk?

    4. From a regulatory and business perspective, how does the MSO PC model work for healthcare startups raising outside capital?

    5. How can a subscription-based healthcare service maintain an appealing CAC to LTV ratio using a longitudinal relationship model?

    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 The State of Healthcare Today

    05:00 Emerging Trends in Concierge Medicine

    10:09 The Shift to Preventive Care

    14:46 Understanding Functional Medicine

    20:05 The Role of Technology in Healthcare

    24:55 The Business Model of Velocity Health

    30:04 Patient Experience and Engagement

    34:48 Future of Healthcare and Personalization

    Show more...
    1 month ago
    1 hour 47 seconds

    Nikonomics - The Economics of Small Business
    243 - Agent Builder is Here! What Does it Do? with Elizabeth Knopf

    Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Elizabeth Knopf (https://x.com/leveragedupside) to demystify OpenAI's newest creation, the Agent Builder.


    We set the context by explaining the crucial difference between simple, static if-then automation and a true agent, which requires autonomy, memory, and decision-making capabilities in a workflow. This tool is designed to finally make building complex agentic workflows accessible to business owners who aren't technical experts.


    Liz walks us through the platform.openai.com/playground interface and demos a real-world research agent in action. We dive deep into the cost structure, explaining why OpenAI charges based on a high-call usage-based model using API calls, which can "add up really quickly", instead of a flat monthly subscription like ChatTPT.We compare it head-to-head with competitors like N8n, Lindy, and Zapier. While the Agent Builder UI is "way less intimidating" and features like Guardrails are valuable for mitigating hallucinations and protecting sensitive data, Liz reveals that the execution is "not quite there yet". Questions This Episode Answers:

    • What is the core difference between an Agent and a standard business Automation?

    • Why does OpenAI use a usage-based model for Agent Builder instead of a flat monthly fee?

    • How does OpenAI’s new Agent Builder compare directly to tools like Zapier, N8n, or Lindy?

    • What are Guardrails, and how do they protect internal business documents and mitigate hallucinations?

    • What are the most likely and best use cases for building business agents right now?

    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this ⁠brief survey⁠ with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: ⁠https://nikolas-newsletter-241a64.beehiiv.com/subscribe⁠

    Spotify: ⁠https://tinyurl.com/5avyu98y⁠

    Apple: ⁠https://tinyurl.com/bdxbr284⁠

    YouTube:⁠ https://tinyurl.com/nikonomicsYT⁠

    __________________________

    This week we covered:00:00 Introduction to OpenAI's Agent Builder

    03:05 Understanding Agents vs. Automation

    05:48 Navigating the OpenAI Interface

    09:09 Exploring Use Cases and Templates

    11:57 Building a Research Bot with Agent Builder

    14:49 Guardrails and Safety in Agent Workflows

    18:04 Live Demo: Data Enrichment Use Case

    20:55 Sentiment Analysis on Social Media

    23:48 Challenges and Limitations of Agent Builder

    27:05 Comparing Agent Builder with Other Tools

    29:52 Future Potential and User Experience

    33:03 Conclusion and Call to Action

    Show more...
    1 month ago
    42 minutes 24 seconds

    Nikonomics - The Economics of Small Business
    242 - I Replaced My Research Team with This AI (Here's How) with Elizabeth Knopf

    Join me, Nik ( https://x.com/CoFoundersNik ), as I sit down with AI expert Elizabeth Knopf (⁠https://x.com/⁠leveragedupside) for a deep dive into Anthropic's Claude 4.5 Sonnet, the latest AI breakthrough for entrepreneurs and business automation in 2025.Watch as Elizabeth demonstrates game-changing features that transform Claude AI from static outputs into dynamic web applications through API integration and parallel tool execution. We explore extended AI thinking capabilities (up to 30 hours of processing), which delivers higher quality outputs for complex business tasks without constant iteration errors or AI hallucinations.The highlight? Claude generates a 22-page competitive analysis and content strategy for my YouTube channel versus Chris Koerner's "Corner Office"—complete with viral frameworks, audience insights, and growth recommendations. This deep AI research previously required specialized tools like Perplexity AI.We break down practical AI productivity strategies including building your AI second brain, prompt engineering libraries, context document management, and AI agent development for business operations. Elizabeth shares her framework for mastering AI tools like a fighter pilot—developing true AI literacy beyond basic prompting.QUESTIONS THIS EPISODE ANSWERS:What are Anthropic's key new updates for Claude 4.5 Sonnet and Claude Sonnet 4.5?How do dynamic AI artifacts and parallel tool execution speed up business workflows?How can extended AI thinking improve output quality for complex entrepreneurship tasks? What are the necessary components for building a functional AI second brain? How should entrepreneurs approach maximizing value from AI productivity tools? What's the difference between Claude AI and ChatGPT for business automation? How can first-time entrepreneurs use AI to build their first million-dollar business?What are the best AI tools for startup founders and small business owners? How do you create an AI operating system for personal productivity? What are practical AI use cases for entrepreneurs in 2025?__________________________Love it or hate it, I'd love your feedback.Please fill out this ⁠brief survey⁠ with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: ⁠https://nikolas-newsletter-241a64.beehiiv.com/subscribe⁠Spotify: ⁠https://tinyurl.com/5avyu98y⁠Apple: ⁠https://tinyurl.com/bdxbr284⁠YouTube:⁠ https://tinyurl.com/nikonomicsYT⁠__________________________This week we covered:00:00 Building Your AI Second Brain02:43 Anthropic's Claude Updates and Dynamic Artifacts06:07 Advanced Reasoning and Parallel Task Execution09:00 Enhanced Decision-Making and Contextual Awareness11:43 Creating Comprehensive Outputs and Research Strategies15:02 Navigating AI Technology and Personal Frameworks17:52 Managing AI Across Life's Pillars21:03 Building a Personal Operating System for AI23:54 The Future of AI in Organizations

    Show more...
    1 month ago
    28 minutes 55 seconds

    Nikonomics - The Economics of Small Business
    241 - The Freight Market Is Collapsing, Here's What You Should Do to Save Your Business with Craig Fuller

    MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


    Join me, Nik (https://x.com/CoFoundersNik), as I interview Craig Fuller (https://x.com/freightalley), CEO of FreightWaves and Sonar, for a critical update on the freight market collapse and what it means for small business owners and entrepreneurs in 2025.

    Last time, I called Craig "Nostradamus" for his spot-on predictions about tariffs and supply chain disruptions—and this time, the data is even more alarming. We analyze the OTBI index (Outbound Tender Volume Index), which tracks trucking volumes and shipping activity across the US economy, and the numbers are flashing red: we've lost seven years of economic growth in the goods economy.

    Craig breaks down how the collapse in critical sectors like manufacturing, construction, housing, energy, and transportation logistics—which together employ 35 million Americans—is being completely ignored by Wall Street, the Federal Reserve, and Congress. While AI stocks and the Magnificent Seven drive the stock market to all-time highs, the Main Street economy is showing clear recession warning signs.

    This episode explains why freight data is the ultimate leading economic indicator, often predicting recessions 6-9 months before they hit (a principle known as Dow Theory). We discuss what the 2007-2008 financial crisis can teach us, why consumer spending is masking deeper problems, and most importantly—what you should do right now as a business owner or entrepreneur.


    Questions This Episode Answers:

  • How severely have US shipping volumes and freight activity declined, and what does this mean for the real economy?

  • Why are the Freight Market and OTBI index critical leading indicators often ignored by Wall Street, the Fed, and Washington DC?

  • As a small business owner or entrepreneur, what specific actions should I take right now to prepare for an economic slowdown or recession?

  • Why is a downturn actually a prime time for business acquisitions, consolidation, and securing undervalued assets?

  • What is Dow Theory, and how does transportation data predict broader economic recessions?

  • How do tariff policies and trade tensions with China impact domestic logistics and supply chains?

  • What's the disconnect between AI stock speculation (Mag-7) and the goods-producing economy?

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:
    00:00 Economic Growth and Market Predictions

    02:53 Logistics and Supply Chain Insights

    05:45 The State of the Goods Economy

    09:04 Job Market and Employment Trends

    11:59 Small Business Strategies in a Downturn

    14:55 Opportunities in a Recession

    18:09 The Role of Government and Economic Policy

    21:03 Future Market Predictions and Indicators

    23:57 The Impact of Freight on the Economy

    26:49 Understanding Supply Chain Dynamics

    30:08 Cultural and Historical Context of Logistics

    33:03 Conclusion and Key Takeaways

    Show more...
    1 month ago
    42 minutes 29 seconds

    Nikonomics - The Economics of Small Business
    240 - OpenAI Just Changed Everything! Sora 2 Breakdown with Elizabeth Knopf

    MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


    Join me, Nik (https://x.com/CoFoundersNik), as I interview Elizabeth Knopf (https://x.com/leveragedupside) about the biggest AI tools updates of 2025.

    I was incredibly excited to sit down with Liz this week because OpenAI just dropped massive updates, including ChatGPT 5, OpenAI Pulse, and the game-changing Sora 2 AI video generator. We dive straight into Sora 2, a revolutionary AI video generation tool and text-to-video AI platform that's disrupting content creation for entrepreneurs and small business owners.

    We discuss how Sora 2 creates stunningly accurate AI digital clones and AI avatars of yourself from just five seconds of video—no expensive equipment or video editing software needed. This AI cloning technology is lightyears ahead of older AI video tools like HeyGen, Synthesia, and D-ID.

    We analyze OpenAI's genius product launch strategy and growth hacking tactics, using an invite-only system and leaning on Sam Altman for founder marketing and personal branding, creating immediate scarcity marketing and viral growth that could launch a totally new AI social media platform and AI content platform to compete with TikTok, Instagram Reels, and YouTube Shorts.

    Next, we switch gears to Anthropic's major updates for Claude AI. I was shocked to see the new Claude Chrome extension and Claude browser integration, which allows the AI assistant to analyze web pages, scrape data, automate browser workflows, and perform real-time automation tasks like a virtual assistant. This is perfect for business automation, data entry automation, and workflow optimization for first-time entrepreneurs building their online business.

    Finally, Liz demonstrates Claude Sonnet 4.5's ability to generate professional PowerPoint presentations, pitch decks for startups, and perfectly formatted CSV files and Excel spreadsheets directly from complex data sources and PDF documents. This eliminates tons of manual data entry and grunt work for any business owner, solopreneur, or content creator trying to scale to their first million dollars.


    Questions This Episode Answers:

    How did OpenAI use scarcity marketing and social media strategy to achieve a massive viral product launch for Sora 2 AI?

    How does the Sora 2 Cameo feature create highly realistic AI digital clones and deepfake avatars faster than previous AI video generation tools like HeyGen, Runway ML, and Pika Labs?

    How can small business owners and entrepreneurs leverage the new Claude Chrome extension for real-time browser automation, web scraping, data extraction, and workflow automation directly in Google Chrome?

    What makes Sora 2's inversion of AI technology into an entertainment platform and social network a "paradigm shift" compared to traditional marketing-focused AI tools and B2B SaaS products?

    How does the updated Claude AI model now generate high-quality PowerPoint decks, business presentations, and structured CSV data exports from complex PDF files and financial documents for business intelligence and data analysis?

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 The Rise of AI Automation

    13:45 Sora: A New Era in Content Creation

    24:00 Claude's New Features and Updates

    Show more...
    1 month ago
    32 minutes 20 seconds

    Nikonomics - The Economics of Small Business
    239 - How to Build Your Own Short Term Rental Empire with Taylor Jones

    MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe


    Join me, Nik (https://x.com/CoFoundersNik), as I interview Taylor Jones (https://x.com/MrJonesSTRs), the founder of strsearch.com.

    Have you ever wondered if short-term rentals (STRs) are as passive as they seem? I used to think so, but Taylor completely changed my perspective. He breaks down how he went from a sales guy to overseeing over $120 million in STR investments by treating it not as a real estate game, but as an operations business.

    We dive into his first investment—a cabin in the North Georgia mountains that he bought having never owned real estate before—and how it generated $22,000 in cash flow its first year.

    Taylor reveals the critical mistakes he made, the lessons he learned about market supply and demand, and how a single amenity like a pickleball court can add $40,000 to your annual revenue.

    We also get into the incredible tax benefits and how STRs can offer active losses to offset your regular income, something I wish I'd known sooner.


    Questions This Episode Answers:

    • How can a single pickleball court add over $40,000 in annual revenue to an Airbnb?

    • Why is a short-term rental business more about operations than real estate?

    • How can you use short-term rentals to legally reduce your taxable income?

    • What is the biggest mistake new STR investors make when choosing a property?

    • Why are large-group rentals and small, romantic getaways the hottest trends right now?

    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:
    00:00 The Allure of Short-Term Rentals

    02:55 Understanding the Operations Behind STRs

    05:42 The Journey into Real Estate Investment

    09:00 Lessons from Early Investments

    12:09 Scaling Up: From One to Multiple Properties

    14:56 Market Dynamics and Supply-Demand Imbalances

    18:11 Navigating the Real Estate Landscape

    20:55 Investment Strategies for Success

    26:00 Understanding Market Dynamics and Profitability

    30:13 Revenue Estimation and Occupancy Rates

    33:25 Tax Implications and Depreciation Strategies

    40:27 Investment Strategies for Short-Term Rentals

    47:31 Advice for New Investors in Short-Term Rentals

    Show more...
    1 month ago
    52 minutes 50 seconds

    Nikonomics - The Economics of Small Business
    238 - How to Easily Turn Vending Machines Into a Passive Income Empire

    MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Mike Hoffman (https://x.com/mrpassive). Ever wonder if you can actually create enough passive income to quit your job? In this episode, I talk with Mike, who went from being a college coach to living off the cash flow from his assets in just a few years.

    He shares how an observation at an airport led him down the rabbit hole of unattended retail and the vending machine business. We get into the nitty-gritty of what "passive" really means. Mike explains how he started by servicing his first machine himself (literally buying snacks at Costco with his daughter in the shopping cart) and built the systems that allowed him to scale to over 60 machines.

    He also reveals how the vending industry is being disrupted by new technology like micro markets and AI, creating huge opportunities for new entrepreneurs.


    Questions This Episode Answers:

    • How can a vending machine business generate enough income to replace a full-time job?

    • What does it really take to make a "passive" income stream truly passive?

    • How can you start a vending machine business with no money down?

    • Where are the best, most profitable locations to place a vending machine?

    • How is new technology like AI and micro markets changing the vending industry?

    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Highlights

    01:02 Meet Mike Hoffman: The Passive Income Expert

    02:36 Mike's Journey from Coach to Entrepreneur

    03:27 Diverse Income Streams: Real Estate, Vending, and More

    04:22 Challenges and Strategies in Crypto Mining

    07:03 Building a Passive Income Empire

    09:35 The Vending Machine Business Model

    12:40 Scaling and Systematizing Vending Operations

    18:59 Community and Coaching for Aspiring Entrepreneurs

    20:29 The Disruption in the Vending Machine Industry

    21:18 Real Estate and Vending Machines: A Parallel

    21:48 Expanding Vending Routes in Chicago

    22:41 Building a Vending Community

    23:24 The Business Model and Revenue Streams

    24:25 Challenges and Opportunities in Vending

    33:34 Innovative Vending Solutions

    37:12 Future of Vending and Micro Markets

    37:44 Rapid Fire Questions and Insights

    Show more...
    1 month ago
    42 minutes 40 seconds

    Nikonomics - The Economics of Small Business
    237 - What the 'Big Beautiful Bill' Means for Your Business

    MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Trenton Hughes and Chris Munn for a jam-packed episode where we cover everything an entrepreneur needs to know right now.

    We kick things off by debating which AI tools are worth paying for, from ChatGPT and Claude to Grok, and discuss how AI might soon replace your doctor.

    Then, we dive into the new "big beautiful bill" and what its tax changes mean for you. I'll share why the accelerated depreciation clause is a "massive boon" for entrepreneurs and how you can leverage it by investing in real estate like car washes or storage facilities to potentially pay zero in taxes.

    We also break down the confusing new rules on tips and overtime and why we think tipping should be abolished altogether.

    Finally, we explore why smart salespeople are ditching Zoom for in-person meetings to close bigger deals.


    Questions This Episode Answers

    1. Which AI tools are essential for business owners today?

    2. How can entrepreneurs use accelerated depreciation to save big on taxes?

    3. Will the new tax bill really eliminate taxes on tips and overtime?

    4. Why are successful salespeople returning to in-person meetings?

    5. Is it a good time for business owners to invest in real estate?

    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Exploring AI Services and Their Impact

    10:19 Navigating the Big Beautiful Bill and Real Estate Investment

    22:51 Understanding Tax Deductions on Overtime

    29:05 The Complexity of Overtime Tax Deductions

    35:35 The Shift Back to In-Person Sales

    39:49 The Return of Business Travel

    44:24 Growing the Podcast Audience

    Show more...
    1 month ago
    45 minutes 19 seconds

    Nikonomics - The Economics of Small Business
    236 - How to Easily Automate Your Marketing with Brad Smith

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Brad Smith (https://x.com/bradsmithcoach).

    In this episode, I talk with Brad Smith, the co-founder of Automation Links, a business that helps other companies automate their marketing. Brad's company is doing an incredible $100k a month with 80% margins, and he shares the secrets behind his high-margin business model.

    He explains the power of being omnipresent and why a customer needs to see you 24 times on four different channels before they trust you.

    The most mind-blowing part? We dive deep into a marketing strategy involving pixels. Brad breaks down how these small pieces of code can track visitors to your website and social media posts, allowing you to retarget them with ads for a fraction of the cost. It’s a secret weapon for scaling your business!


    Questions This Episode Answers:

    • How can pixels help you track and retarget customers for a quarter of the cost?

    • What is the "one action item" every business owner should do today, even if they aren't ready for ads?

    • Why does staying small and profitable lead to a better quality of life than chasing massive top-line revenue?

    • How can you get your ad to the top of Google Maps searches with zero competition?

    • What is a simple "themed day" system for creating a consistent social media content calendar?

    Enjoy the conversation!
    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Introduction to Brad and His Business

    01:17 The Role of Automation Links

    02:07 Revenue and Growth Insights

    03:55 Investment Opportunities and Business Philosophy

    10:57 Digital Marketing Channels Explained

    14:19 The Power of Pixels in Marketing

    17:17 Setting Up Pixels for Your Business

    19:06 Targeting Your Audience Effectively

    19:39 Setting Up Pixels for Better Ad Targeting

    20:35 Using Ads to Boost Organic Growth

    22:09 Leveraging YouTube and Google's Ad Network

    22:52 Pixel Tracking for Small Businesses

    24:05 Practical Examples and Tips for Businesses

    26:39 Choosing the Right Channel and Content Strategy

    33:36 SEO and AI: The Future of Search

    35:57 Content Calendar Strategy

    36:25 Conclusion and Final Thoughts

    Show more...
    1 month ago
    37 minutes 41 seconds

    Nikonomics - The Economics of Small Business
    Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, looking to make their first million. I bring firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue. Each week, I blend humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere. Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work. Follow me on Twitter @CoFoundersNik or YouTube @NikonomicsPodcast.