based on the book system analysis and design 5th edition i have created this podcast so students can understand this topic in short and easier way

its an in depth explanation of the marketing metrics and decision class BMK4304

Consumer Insight refers to a deep understanding of consumer behavior, motivations, and emotions that drive purchasing decisions. It goes beyond basic research and facts to explain why consumers act in a certain way. Strong consumer insights help brands create targeted marketing strategies, develop relevant products, and build strong emotional connections with their audience.

Key Aspects of Consumer Insight:
✔ Identifies unmet needs
✔ Explains why consumers behave a certain way
✔ Helps create demand & brand engagement
✔ Provides a competitive advantage

📌 Example: Apple understands that consumers value simplicity and creativity, which is why their marketing focuses on "empowering self-expression."

🔹 Key Takeaway: Effective consumer insights drive better marketing strategies, product innovation, and brand loyalty. 🚀

This episode provides an in-depth exploration of key branding and marketing concepts, covering topics such as brand purpose, product offerings, competitive analysis, brand personality, color psychology, logo design, slogans, and workshops for brand strategy development. It is structured to offer both theoretical insights and practical applications, making it an essential resource for businesses aiming to establish a strong brand identity and market presence.