In this episode, I talk with Miguel Espada from SpecialGuestX. We get into hybrid media production and how real and synthetic elements are now part of the same workflow. We break down why technology is secondary to the message and why the future of production depends on blending traditional craft with modern AI systems. Episode mentions: https://www.specialguestx.com/project/sensible_showcase/ https://www.specialguestx.com/project/okgolove/ This episode is sponsored by FLORA, th...

In this episode of the Nimble Lab podcast, I sit down with Pierre-Jean Bernard, Head of Digital and AI at McCann Paris. Pierre-Jean is leading AI integration across McCann’s creative workflows, from concept and ideation to hybrid production, helping shape campaigns like a recent project for Prada. We explore how experimentation drives innovation, how AI impacts client expectations and how balancing traditional techniques with AI opens up new possibilities for creative teams. 🔗 Links & Men...