This special montage episode features three of New Zealand’s top business minds: Marisa Fong (co-founder of Madison Recruitment, sold for $30M+), Lisa O'Neill (Energy Expert & Author), and Rich Ellis (Executive Health & Mindset Coach).Together, they reveal the brutal truth about entrepreneurial burnout. They discuss the cognitive collapse of "decision fatigue," why the concept of balance prevents scaling, and the specific energy management protocols needed to survive the early stages of building a business.What they explain◽️ The "Bandwidth Collapse": Why female founders suffer from decision fatigue first◽️ The "Demon Hours": The exact window where you must sacrifice balance to win◽️ Energy Stacking: How to transition from "CEO Mode" to bedtime without crashing◽️ The "8-Week Postpartum" Reality: The irreversible trade-offs of an exit-level founder◽️ Why "Work-Life Balance" is a myth that keeps you small (and what to aim for instead)Timestamps00:00 Intro01:30 Lisa O'Neill: Why energy is everything (and where to start)03:15 How to find a way to keep your energy up05:40 "What season are you in right now?"08:10 Rich Ellis: The reality of burnout and why it’s not "nice"12:45 The "Bedtime Transition": Stacking small opportunities for rest15:30 Marisa Fong: Mental Overload and Bandwidth Collapse18:15 The Myth of Balance: Why you can't have it all while scaling20:40 "Working like demons": The necessary window of obsession22:50 The Cost of Success: Energy, Time, and Sacrifice24:10 The 8-week tradeoff: Marisa’s irreversible decisionExamples and guide on styleFOLLOW MElinkin.bio/minaamsoWATCH EPISODE ON YOUTUBE (for spotify and apple only)https://www.youtube.com/@NotesFromTheExecutivePodcastLISTEN ONApple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXABOUT THE EPISODEIn this compilation, Marisa Fong, Rich Ellis, and Lisa O'Neill dismantle the myth of work-life balance for entrepreneurs. They explore the cognitive cost of decision-making, the necessity of "demon work" periods, and how to manage your energy so you don't burn out before you cash out.Episode Partners:👉🏻 Hibiscus Jet Ski Hire: 🔥 WIN Free Jet Ski Rides 🔥Enter: https://tinyurl.com/y64efe7a👉🏻 Podcast GuestDownload Your Free Podcast Guide: www.podcastguest.co.nz

If you’re a NZ Business founder heading into 2026, staying small, comfortable and indecisive will kill your dream – you have to think bigger, commit to one path.Three top entrepreneurs tell us why Big Thinking in New Zealand is Hard. They say founders move too slow.

Kiwis think too small. Optionality kills. Comfort kills.

Tall poppy cuts ambition.

Learn More From

Mahesh Muralidhar https://youtu.be/jXmNi-XqLMg

Steven Zinsli https://youtu.be/r9fes_4ZU_I

Sir Ray Avery https://youtu.be/GenrFva6QBA

This Episode Is For:

• NZ entrepreneurs building or scaling a business

• Founders frustrated with staying small in New Zealand

• Business owners thinking about global expansion

• Anyone interested in entrepreneurship in NZ

Thanks ⁨@HibiscusJetSkiHire⁩ for powering this episodeL Be in to win: https://www.facebook.com/hibiscusjetskihire/posts/pfbid02oyANuNkVR8RaFtcfmBJD6PbyJjTNJfhReJtTau8ivH94fbnU1QaKmQVDWMN6ekUrl

If you are starting a business in New Zealand in 2026, this episode is compulsory viewing.

The rules have changed. What worked ten years ago will not work today.

This montage brings together three of Aotearoa’s top founders to break down the critical mistakes that kill most early-stage Kiwi businesses before they ever get off the ground.

Thanks Episode Partner

Hibiscus Jetski Hire https://hibiscusjetskihire.co.nz/

You will learn:

 • How to validate your idea before you spend money.

 • How to avoid building a product nobody wants.

 • How to choose the right niche and avoid spreading yourself too thin.

 • Why resilience, simplicity and speed matter more than ever in the NZ market.

 • How AI is reshaping the fundamentals of entrepreneurship.

Watch More:

 • Scott Wilson – https://youtu.be/f1wHt5QBTyM 

 • Tim Warren – https://youtu.be/iN4VD9wT2N4 

 • Steve Ballantyne – https://youtu.be/aho75bHK2-g 

Chapters:

 00:00 Trailer

 01:00 Mistake 1 – Building Without Validation (Scott Wilson)

 08:00 Mistake 2 – Going Too Broad (Tim Warren)

 12:00 Mistake 3 – Building Too Heavy (Steve Ballantyne)

 15:30 Final Advice for 2026

If you are serious about building a business that lasts, start here. This episode will save you time, money and years of unnecessary pain.

This episode is ideal for:

 • Early-stage founders

 • Aspiring entrepreneurs

 • Small business owners looking to grow

 • Anyone planning to launch in 2026

 • Investors who want to understand NZ founder behaviour

Founder resilience isn’t luck. This episode shows how founders stay resilient with practical resilient leadership habits, mindset shifts, and tools you can use this week. Apply it now: daily practices, decision frameworks, and stories from David Downs.

David Downs is the CEO of New Zealand Story, former Microsoft executive, best-selling author, and cancer-survivor-turned health advocate. He helps Kiwi companies scale their global impact through brand storytelling and practical leadership, and serves across innovation and entrepreneurship initiatives in Aotearoa.

What David explains

Founder resilience isn’t luck. This episode shows how founders stay resilient with practical resilient leadership habits, mindset shifts, and tools you can use this week.David Downs is the CEO of New Zealand Story, former Microsoft executive, best-selling author, and cancer-survivor-turned health advocate.

What David explains:

◽️True Resilience vs. "Macho" Resistance

◽️ The Science of Storytelling in Business

◽️ The "Kiwi Paradox" in Business

Episode Partners: 👉🏻 Hibiscus Jet Ski Hire

🔥 Enter to WIN Free Jet Ski Rides

🔥 Enter: https://tinyurl.com/y64efe7a

Timestamps

00:00 - Intro: The power of storytelling

04:46 - Impact: How New Zealand is seen by the world

06:22 - David Down’s Story and Cancer Diagnosis

09:23 - What is resilience? (It’s not about being tough)

11:00 - Why positive thinking is science, not "Woo Woo"

12:28 - The "Green Traffic Light" mindset (A lesson on luck)

16:36 - How to handle bad days: "Recreational Moaning"

18:03 - Hedonic Adaptation: The science of bouncing back

19:35 - The GROW Framework for solving any problem

21:51 - Kiwi Business: Great at starting, struggling to scale

24:31 - Tall Poppy Syndrome: Why we struggle to celebrate success

31:27 - Why people buy stories, not spreadsheets

34:39 - Inside "New Zealand Story": Branding a nation

35:57 - The Fern Mark: Leveraging NZ’s reputation

40:43 - How a terminal illness creates a "more intense" version of you

FOLLOW David New Zealand Story: https://www.nzstory.govt.nz/

FOLLOW ME linkin.bio/minaamso

WATCH EPISODE ON YOUTUBE

https://youtu.be/fV3LMp11_NQ

LISTEN ON

Apple podcast: https://shorturl.at/UkJ8v

Spotify: https://shorturl.at/YW7bX

Thinking about starting a service business in New Zealand? In this video, we sit down with Angela McLachlan, founder of Sort My House, a service that help people sort their mess into tidy spaces, to share how she turned her passion for organising into one of NZ’s leading home organisation brands.

You’ll learn:

◽️09:48 How to find your first customers

◽️13:55 Pricing and marketing strategies that work

◽️ 24:18 Picking up big contracts, adapting to new opportunities, and scaling processes and staff.

◽️ 27:48 Mindset shifts about failure

◽️ 32:09 Hiring mistakes, culture challenges, and learning to move quickly on staffing changes. 

◽️44:03 Deposit policy, subscription model, and how that affected client quality and regularity. Common mistakes to avoid when starting a service business

Whether you’re planning to start a cleaning company, organising service, or any other hands-on business, this interview will give you the inside scoop from someone who’s done it.

Episode Partner:

👉🏻 Hibiscus Jet Ski Hire: 🔥 WIN Fee Jet Ski Rides 🔥

Enter: https://tinyurl.com/y64efe7a

FOLLOW ANGELA

https://sortmyhouse.co.nz/

FOLLOW ME

https://www.instagram.com/notesfromtheexecutivepodcast/

WATCH EPISODE

https://youtu.be/lq53o3STNak

Subscribe for more stories like this: YouTube:https://www.youtube.com/@NotesFromTheExecutivePodcast

Listen on:

Apple podcast: [https://shorturl.at/UkJ8v](https://shorturl.at/UkJ8v)

Spotify:  [https://shorturl.at/YW7bX](https://shorturl.at/YW7bX)

Episode Partners:

Hibiscus Jet Ski Hire: 🔥 WIN Fee Jet Ski Rides 🔥

Enter 👉🏻 https://tinyurl.com/y64efe7a

home decluttering,decluttering business,entrepreneurship,startup story,small business,business growth,founder interview,female entrepreneur,business tips,New Zealand business,organizing tips,scaling a business,business mistakes,startup advice,founder journey,service business,Angela McLachlan,productivity,business strategy,success story,business mindset,marketing tips,business lessons,solopreneur,work life balance,women in business

Jurgen Kolb is a marine biologist turned entrepreneur who built an award-winning jet ski business that sits in the top 10 percent on TripAdvisor with more than 320 Google reviews. Episode Partner:👉🏻 Hibiscus Jet Ski Hire: 🔥 Enter to WIN Fee Jet Ski Rides 🔥https://tinyurl.com/bdej898hWhat [Guest] explains◽️Best Entrepreneurship tips for those wanting to start a business in 2026◽️How to win business awards and get to be the top on Trip Advisor00:00 – Intro 01:40 – Tourism Business Recognition on TripAdvisor 02:38 – Best Advice for Young Entrepreneurs 03:20 – Marine Biologist turned Entrepreneur and Finding Market Gaps 06:40 – How to Add Value Beyond Jet Ski Rides 07:50 - Location Location Location 09:50 – How to Win Business Awards in Tourism 13:00 – How to Use Your Background to Your Advantage19:37– AD20:00 – How Do You Know What People Want That Took Jurgen Next Level 24:20 – Weather Challenges in Outdoor Tourism Businesses 25:25 – How To Deal With Bad Weather and Revenue 25:50 – Strategies for Seasonal Tourism Businesses 30:35 – Off-Season Activities: Jet Ski Fishing and Oyster Tours 32:00 – Networking and Partnerships for Tourism Growth 32:40 – Sustainable Tourism and Environmental Responsibility 35:00 – What’s The Strategy in The Busy JetSki Season: Hiring Strategy 41:00 – Becoming a Tourism Entrepreneur with a Science Background 45:00 – From Marine Biology to NZ Adventure Tourism 47:25 – Expert Tips for Starting a Tourism BusinessEpisode Partner:👉🏻 Hibiscus Jet Ski Hire: 🔥 Enter to WIN Fee Jet Ski Rides 🔥https://tinyurl.com/bdej898hFollow Jürgen Kolb https://hibiscusjetskihire.co.nz/Follow me:https://www.youtube.com/@NotesFromTheExecutivePodcast Watch the episode on YouTube: https://www.youtube.com/@NotesFromTheExecutivePodcast Listen on:Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bX

Michal Garvey Founder of Foodprint - New Zealand’s award winning food rescue app, how it helps cafes and retailers cut food waste in NZ, turn surplus food into revenue, and win new customers.

What Michal explains

◽️ The exact app launch strategy that got Foodprint 1000 users by 3pm on day one and 10,000 users in 21 days

◽️ What objections Michal gets from cafes and eateries and how she deals with them

◽️ The time when Michal had to shut down the business (and how she pivoted)

Episode Partners:

👉🏻 Hibiscus Jet Ski Hire: 🔥 WIN Fee Jet Ski Rides 🔥

Enter: https://tinyurl.com/y64efe7a

👉🏻 Podcast Guest

Download Your Free Podcast Guide: www.podcastguest.co.nz

Timestamps

00:00 Intro

Food waste NZ & why surplus food becomes profit

01:56 Why Michal launched Foodprint App. The Climate impact of food waste, methane, and emissions

06:17 What made Michal think she can start the App. Founder origin story: sales background and startup timing

09:12 What is Foodprint

11:40 How much do we waste food in New Zealand

14:56 Work‑from‑home effect: broken forecasting & inconsistent foot traffic

16:10 Vendor growth: 600+ eateries and how the App is expanding into food retail

17:15 Supermarkets vs. food rescue orgs; where Foodprint fits

19:10 How did Michal get her first 100 venues and what did she do to start

21:00 What was challenging in the early days

22:41 How did Michal drive early success

23:51 AD

24:39 How did Michal come up with the money to build the App

25:20 What was Michal thinking as an early stage entrepreneur and how she made decisions and strategies to win

30:25 What objections Michal gets from cafes and eateries and how she deals with them

37:35 How Michal drives profitability for the App, for vendors and users

39:20 The exact app launch strategy that got Foodprint 1000 users by 3pm on day one and 10,000 users in 21 days

42:17 Advice on successfully launching an app from scratch

45:10 The time when Michal had to shut down the business (and how she pivoted)

50:12 Next 18 months: what Michal investing in and doing to win

52:32 If Michal starts again

53:25 The biggest mistake lessons Michal made in business and how would she do things differently

Follow Michal

https://www.foodprint.org.nz/

Follow me:

linkin.bio/minaamso

Watch the episode on YouTube:https://www.youtube.com/@NotesFromTheExecutivePodcast

Listen on:

Apple podcast: https://shorturl.at/UkJ8v

Spotify: https://tinyurl.com/fjv2nhcw

Episode Partners:

Hibiscus Jet Ski Hire: 🔥 WIN Fee Jet Ski Rides 🔥

Enter 👉🏻 https://tinyurl.com/y64efe7a

Podcast Guest

Download Your Free Podcast Guide 👉🏻 www.podcastguest.co.nz

ABOUT THE EPISODE

Michal Garvey, founder of Foodprint (NZ), breaks down the real economics of surplus food and climate impact, from solving the two‑sided marketplace cold start to onboarding 600+ eateries nationwide. We get tactical on pricing surplus inventory, consumer adoption (170,000+ users), brand objections, and what actually drives repeat purchase in New Zealand’s hospitality market.

Steve Ballantyne is the Founder of Brand IQ helping prominent national brands like Serko, Speedy Signs and Purex build their brand story in NZ. He shares how he clawed his way out of two big business disasters, one of them was $1.5M.

Steve is the brother of Mike Ballantyne, the founder of a travel firm that was sold for $85M.

Episode Partner:Hibiscus Jet Ski Hire: https://hibiscusjetskihire.co.nz/WIN! To Enter: https://tinyurl.com/y64efe7a

Timestamps: 

Business Failures & Resilience

• 01:50 - Which business failure broke Steve the most? The clothing business disaster story

• 03:40 - Surviving $1.5 million debt: The Telecom Yellow Pages crisis

Emotional Control & Business Decisions

• 09:00 - Why emotional control matters in business (and when to let it go)

• 10:22 - The pitch meeting walkout: When Steve called out a CEO's behavior

• 12:33 - Standing up to clients: Preserving dignity and self-worth in business

Personal Challenges & Growth

• 14:02 - Dealing with grief: Losing four family members in 18 months

• 07:51 - Lessons from divorce and learning to pick your battles

Building a Lean Business Model

• 17:08 - Why lean business models win: Steve's transition from 23 staff to lean operations

• 17:38 - The future of business: One-person billion-dollar companies with AI

• 18:15 - How to start building a billion-dollar business from scratch

Market Size & Positioning

• 19:40 - Why New Zealand vs US market size matters for entrepreneurs

• 21:38 - Success is about positioning, not just hard work

AI in Business & Marketing, Custom GPTs & Workflows

• 28:05 - Getting started with AI automation: First steps for entrepreneurs

• 29:00 - AI is augmented intelligence, not artificial: The 10,000 hour principle still applies

• 31:30 - Steve's 30-minute AI product development workflow revealed

• 33:17 - AI workflows vs Custom GPTs: Understanding the difference

• 34:14 - How to get AI to help you brief the AI (the secret to better prompts)

• 43:50 - Making money with AI consulting: Opportunities in niche expertise

• 23:27 - Launching an AI art business: 120+ sales in 8 months

• 40:20 - Steve’s favourite AI platform and why

• 59:32 - Athena: Steve's AI business coach that sends daily mindset tips

• 48:00 - Democratisation production, AI disrupting the branding process

Brand Strategy & Being Different To Stand Out

• 49:24 - The most urgent thing businesses need for their brand right now

• 51:26 - How do you get attention?

• 52:00 - Being different is better than being better

• 53:00 - Category norms framework: How to disrupt any industry

Storytelling in Business

• 1:04:36 - Why storytelling is the most powerful form of business communication

• 1:05:22 - Stories are 20x more memorable than facts and data

• 1:06:35 - The Hero's Journey framework: Key ingredients of powerful stories

• 1:07:40 - Why conflict and tension drive great brand stories

Starting Over & Life Philosophy

• 56:29 - What Steve would do if he lost everything tomorrow

• 58:17 - Building from zero at 35: The simpler model approach

• 1:01:13 - What industry would Steve invest in right now?

• 1:02:41 - The story Steve's most proud of

Practical Business Advice

• 06:00 - When you're in a hole in business, there's always a way out

• 07:00 - Standing up to corporate bullies: Confidence and bravery matter

• 45:56 - Daily rituals for business success: Be a chameleon

Resources & Contact

• 1:08:36 - How to connect with Steve Ballantyne on LinkedIn and email

Episode Partner:Hibiscus Jet Ski Hire: https://hibiscusjetskihire.co.nz/Be in to WIN! To Enter: https://tinyurl.com/y64efe7a

Follow Steve

https://www.brandiq.co.nz/

Follow me:

www.linkedin.com/in/minaamso

Subscribe To My YouTube Channel: https://www.youtube.com/@NotesFromTheExecutivePodcast

Watch on YouTube

https://youtu.be/aho75bHK2-g

Listen on:

Apple podcast: https://shorturl.at/UkJ8v

Spotify:  https://shorturl.at/YW7bX

Fran Bellingham, Founder of Virtual Marketers, is an expert in taking new ideas, products and campaigns to market. With a 25-year background across advertising, media and marketing including TradeMe in New Zealand and the UK, she breaks down the myths costing owners time and money and shows the metrics that actually move revenue.

💬 What's one marketing lesson you wish you'd known before launching your product or service? Comment and let me know.

Episode partner: AcademyEx

Sign up to The Masters of Technological Futures Today: https://academyex.com/courses/master/master-of-technological-futures

We cover:

• How to market a service business without burning cash

• How to launch into a new market (NZ or AU) with evidence, not guesswork

• How to use digital products to attract clients and build recurring revenue

• The core SaaS metrics that matter (beyond vanity numbers)
  

00:00 – stop wasting money on marketing

01:45 – meet fran bellingham (virtual marketers)

02:52 – marketing strategy that actually works

05:56 – hard truths about honest marketing

09:08 – what is saas (simple)

09:50 – how to validate a saas product

11:36 – enterprise vs self-serve validation

12:48 – pricing and cac basics for saas

15:29 – steps to product-market fit

18:01 – market sizing with search + ai

20:44 – onboarding, activation, retention tactics

21:24 – how much budget to test a channel

23:36 – channel testing that actually works

24:30 – nz vs australia go-to-market

26:47 – seo + ai optimisation before ads

27:44 – behaviour-based onboarding emails

29:29 – top marketing myths to avoid

32:18 – metrics that matter

39:42 – kpis that move revenue (saas, services, ecommerce) 43:15 – if you lost everything: restart plan

46:13 – awards, momentum, wellington scene

47:21 – best advice for owners (don’t take it personally)

48:50 – how to contact virtual marketers

Follow Fran

Virtual Marketers: https://www.virtualmarketers.co.nz

Follow Me

All links: https://linkin.bio/minaamso

YouTube: https://www.youtube.com/@NotesFromTheExecutivePodcast

Apple Podcasts: https://shorturl.at/UkJ8v

Spotify: https://shorturl.at/YW7bX

Sir Ray Avery GNZM is a New Zealand philanthropist, inventor, scientist and entrepreneur. More about him further below.Sir Ray Avery shares how he went from the streets to knighthood — and the mindset that built an empire. He reveals 50 years worth of business insights around:- how he comes up with genius ideas- how he gets to be successful in business- how he gets up when he badly knocked in businessTime Stamps 00:00 – how sir ray avery went from homeless teen to knighted entrepreneur02:20 – abuse, orphanages and resilience: how he survived seven years of trauma03:20 – the tragedy that defined him: losing his best friend and finding meaning05:00 – the stranger who changed his life and set him on a new path08:15 – starting over in new zealand: how reinvention built his future15:00 – building his first lab: entrepreneurship through experimentation16:12 – meeting fred hollows: the partnership that changed global healthcare17:20 – resilience advice to business owners from 50 years of entrepreneurship.18:13 – ‘Ray, Factory gone’, the disaster that was not forseen24:00 – the start up mentor advice for those going through sh*t in business26:30 – he did this, that’s why he’s successful34:00 – ‘if you lost everything, Sir Ray how would you rebuild it?’35:30 – the tall poppy syndrome in New Zealand is so bad 36:00 – the baby incubator story, media controversy, accusations, and the truth behind the headlines39:00 – Sir Ray’s Invention: The Acuset IV Flow controller story and the media50:20 – mental and health toll on family and team: when doing good nearly destroys you56:00 – how entrepreneurs can survive public attack and failure1:06:05 – how you eventually win1:07:00 – how to find ideas that change the world1:08:00 – how do you innovate?1:09:20 – the story behind velcro, bird’s eye1:13:20 – “how do you feel about winning all these awards?”1:18:51 – What he defines success, what’s he working on right now, and where to next for Sir Ray Avery1:23:18 – the message to New Zealanders in 20251:30:28 – what Sir Ray would invest in right now1:35:00 – BONUS: how do you ask for things - like investors, partners1:40:09 – what’s the most important thing for entrepreneursFollow Sir Rayhttps://www.helpathand.org.nz/ Follow me:https://www.youtube.com/@NotesFromTheExecutivePodcast Listen on:Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bX More About Sir Ray AveryHe's the CEO and Founder of Help at Hand, Sir Ray Avery Foundation and Medicine Mondiale, where he helped bring life saving medical technologies to third world countries.He is a founding member of the University of Auckland's Pharmacology Department in 1978 and 1985. Spent years working at Douglas Pharmaceuticals and Fred Hollows Foundation before he began inventing tech that kept people alive.Sir Ray shares insights on how to live a successful life and build resilience when sh*t happens, drawing from his own super lows, and super highs, he was:- Beaten unconscious by his mother and spent 7 years in orphanages experiencing all sorts of abuse- Lived under a railway bridge in London as a homeless teenager with just a small tent- His best friend hung himself in the orphanage toilets after Ray convinced him to report abuse to teachers - a guilt he's carried his entire lifeThen had a turning point that saw him succeed...- His inventions such as the Baby Incubators and Drip Controllers have improved healthcare across developing nations saving millions of lives, yet he's faced intense media attacks and investigationsHis accomplishments ..- He’s been awarded the Kiwibank New Zealander of the Year and Sir Peter Blake Leadership Medal in 2010- Named Reader’s Digest Most Trusted Person in New Zealand and EY Social Entrepreneur of the Year in 2011 and appointed Knight Grand Companion of the - New Zealand Order of Merit (GNZM) in the 2011 New Year Honours, for services to philanthropy.

Luke Kemeys is an Accountant runs two successful podcasts - Keep the Change (financial literacy) and Next Advisory (business-focused). He's helped 100,000+ Kiwis improve their financial literacy and built a thriving accounting practice.

He has recorded over 1,300 podcast episodes reaching 50,000 Kiwis weekly, attracting clients who pay $10-23K, and generating nearly six figures from speaking opportunities, all through his podcast.

Episode Partner:

‪ ⁨@academyex⁩  https://academyex.com/courses/master/master-of-technological-futures

-- He shares specific numbers (what to charge, client values, sponsorship frameworks)

-- Reveals the uncomfortable truths ("most people want brain rot, not value" + "you might need to reject people")

-- Business-owner perspective vs. influencer/creator perspective

-- NZ-specific context that's often missing from US-dominated podcast content

Time Stamps

0:00 - Can You Really Make Money from Podcasting?

0:35 - Why Do Most Podcasters Fail to Monetize?

4:30 - What is the Asset Mindset for Podcasting?

7:35 - How Long Does It Take to Grow a Podcast?

10:04 - How Do You Build a Podcast Community?

14:20 - How to Convert Podcast Listeners to Customers

18:40 - Can Anyone Start a Successful Podcast?

22:30 - How Do You Get Podcast Sponsors?

25:48 - What Tools Help Find Podcast Sponsors?

28:20 - How Much Should I Charge Podcast Sponsors?

30:33 - How to Negotiate with Podcast Sponsors

32:50 - Should I Charge Guests to Be on My Podcast?

34:23 - How to Make Businesses Come to You

36:43 - How Podcasting Creates Speaking Opportunities

Follow Luke

https://www.lukekemeys.com/

Follow me:

linkin.bio/minaamso

Follow Us on YouTube: (for spotify and apple only) https://www.youtube.com/@NotesFromTheExecutivePodcast

Listen on:

Apple podcast: https://shorturl.at/UkJ8v

Spotify:  https://shorturl.at/YW7bX

Natalie Ferguson paid $100K at 23 to escape a controlling relationship - then used that experience to build a customer research framework that validated a billion-dollar investment platform. This is her exact process.

She has a gift of finding and solving complex problems. She helped change the financial habits of nearly 200,000 customers with her last startup, ⁠Hatch⁠. Now, she’s focused on the gender leadership gap with ⁠Powrsuit⁠, a career accelerator for women at every stage.

Episode Partner

AcademyEx: https://academyex.com/courses/master/master-of-technological-futures

Time Stamps 

0:00 – introduction Natalie Ferguson, Entrepreneur & Power Suit Founder

2:00 – the problem New Zealanders and money mindset

4:30 – natalie’s personal story Overcoming financial control

8:00 – early entrepreneurship Starting a web design business

10:30 – family influence Entrepreneurial mindset from childhood

13:00 – the hatch journey Solving money control issues

16:00 – research & customer discovery Framework for startups

20:00 – gender wealth gap Launching Power Suit

24:00 – mindset barriers Women and money myths

28:00 – product development Testing multiple solutions

32:00 – early adopters Identifying target market for Hatch & Power Suit

36:00 – b2b vs b2c sales Lessons learned

40:00 – sales skills for entrepreneurs Overcoming fear of rejection

44:00 – newsletters Business growth & research

48:00 – podcasting Building community & brand awareness

52:00 – linkedin & events Customer acquisition strategies

56:00 – measuring impact Tracking professional development outcomes

1:00:00 – overcoming objections Budget, time, and gender issues

1:04:00 – mistakes & lessons Failing fast and bold moves

1:08:00 – bootstrapping vs funding Business growth decisions

1:12:00 – the power of co-founders Building a strong partnership

1:15:00 – final advice How to connect with Power Suit

Follow Natalie 

https://powrsuit.com/

Follow me:

⁠linkin.bio/minaamso⁠

Watch the episode on YouTube: (for spotify and apple only)⁠ https://www.youtube.com/@NotesFromTheExecutivePodcast

Listen on:

Apple podcast:⁠ https://shorturl.at/UkJ8v⁠

Spotify: ⁠ https://shorturl.at/nRz5Z

Podcast Partner: AcademyEx https://academyex.com/courses/master/master-of-technological-futures

Mahesh Muralidhar is a New Zealand-based entrepreneur and startup ecosystem builder who gained prominence as the Head of People Operations at Canva during its explosive growth phase to now having a $42 billion valuation.

Mahesh founded Phase One, a venture firm focused on nurturing early-stage New Zealand founders, though he's currently paused that to focus on a broader mission of accelerating New Zealand's economic growth.

🎙️ In this brutally honest conversation, Mahesh reveals:

• Why his own startup failed despite Tim Tam bribes to Uber's country manager

• The one customer obsession that separated Canva from every other startup

• Why 18 months of "not winning" is mandatory for unicorn success

• The exact wealth calculation every 40+ entrepreneur needs to do TODAY

• Why New Zealand's "safety first" culture is killing our economic potential

Episode Partner ⁠@academyex https://lnkd.in/gumX_FAd

👉 Follow Mina: YouTube
👉 Follow Mahesh: LinkedIn

⏱ Timestamps
00:22 - The "product love" test that predicts startup success
02:16 - Why focusing on ONE customer beats 200 every time
04:21 - How obsessing over 5 customers trains your scaling muscles
06:09 - Mahesh's startup failure story (Tim Tam hustle included)
07:01 - The fastest way to test problem vs solution focus
09:18 - Why he chose Canva over his own startup
11:23 - The one shift Kiwi founders need to think global
13:08 - Why building Canva requires "going through fire"
16:10 - How to figure out what you actually want from life
19:08 - Why saying no is harder than picking your goal
22:59 - Inside Canva's $42 billion valuation story
24:01 - What being Head of People at Canva actually means
29:46 - Master of Technology Futures course for professionals
31:04 - The 6 Kiwi unicorns by 2030 prediction
31:55 - B2B vs B2C: The 70/30 rule that determines exit value
35:15 - The unicorn formula: 18 months of no building
38:04 - Role play: Building a $100 million company blueprint
42:14 - The reverse engineering approach to business planning
45:22 - What really keeps entrepreneurs on track (not community)
49:10 - Canva's Sunday desk move that changed everything
51:22 - Why AI opportunities don't matter (do this instead)
52:02 - Making New Zealand happier: The last chapter mission
54:30 - The best advice that keeps him grounded

#NewZealandBusiness #CanvaStory #EntrepreneurshipNZ #StartupReality #WealthBuilding #KiwiFounders

🎯 Perfect for: Kiwi & Aussie professionals 40+ considering their next career move, established business owners wanting to scale globally, anyone curious about the real story behind billion-dollar companies

Elon Musk became the first trillionaire last month. Here's why that matters more than you think.In the last 5 weeks, AI companies spent more money than entire countries. Here's what that means for your job. I'm talking with Frances Valentine, Founder of AcademyEx, who tracks every major AI development. She was here 6 weeks ago.

The fact she's back this soon should terrify you. We're covering AI girlfriends, the first trillionaire, and why lawyers are panicking.

In this episode:-- We will show you the tool that saved us 20 hours last week-- Frances will explain why your CV written by AI is getting rejected-- We'll cover the one mistake that makes people think they're 'too old' for thisConnect With Frances Valentine - Futurist & Academy X Founder- Email: frances.valentine@academyex.com- LinkedIn: https://www.linkedin.com/in/francesvalintine/- AcademyEx: https://shorturl.at/A72na- Q3 Business Briefing https://shorturl.at/kFtfSConnect With Me- LinkedIn https://www.linkedin.com/in/minaamso/- TikTok https://shorturl.at/MJ4qcEpisode Partner AcademyEx Masters of Technological Futures: https://shorturl.at/XeYy0Timestamps00:00 - Start Here: Are You Too Old for AI?02:47 - The Money That Proves This Is RealElon Musk trillionaire status$600M AI researcher salariesWhy these numbers matter to YOUR job06:15 - What Actually Changed in 5 WeeksSpecific capabilities that landedNot hype—demonstrated toolsHow fast this is really moving11:23 - Image & Video Generation BreakthroughFrom typing prompts to voice commandsMemory across conversationsWhy graphic designers are panicking16:47 - The 100 Assets in Minutes RealityProduct photography without photographersMarketing without agenciesReal cost savings small businesses are seeing23:07 - Google's Desperate Pivot (And What It Means)AI Overview killed their own business model$1B university investment strategyWho's actually winning right now27:48 - Which AI Should You Actually Use?ChatGPT vs Claude vs Gemini vs ManusOpen Router for comparing toolsFrances' honest recommendation and why33:14 - Real Companies Replacing Real JobsNorwegian fund: 110 positions eliminatedTop 100 law firms: 35% now AI-enabledTimeline for your industry38:20 - Practical Uses You Can Try TonightHoliday planning exampleChair placement testThe cake ingredient substitution trick43:55 - Why You Shouldn't Use AI for Your CV (WARNING)Every job platform uses AI to review applicationsHow to actually stand out in 2025The people-to-people strategy that still works48:40 - AI Girlfriends: What Parents Need to KnowGrok's "Annie" and millions of usersWhy women don't fall for AI boyfriendsScreen time vs actual relationships53:10 - The Mental Health Trade-Off8 hours/day on social media in NZ teensWhen AI companions help vs harmSelf-regulation strategies57:26 - Using AI Like a Power Tool (Not a Crutch)When Frances chose NOT to use AIThe dishwasher lock problem solvedFinding the balance1:03:40 - The Number One Fear of 45+ Professionals (IMPORTANT)Obsolescence anxietyWhy specialists struggle more than generalistsWhat employers actually expect now1:07:15 - Job Security Reality CheckAge bias + AI = worse than you thinkThe automated application death spiralGet hired: networking over algorithms1:11:51 - If You're Looking for Work Right NowNever use AI for cover letters (seriously)Coffee meetings beat online applicationsHow to showcase AI skills without seeming desperate1:16:30 - Coming Back from Career Gaps7-year maternity leave average in NZ1 year away = massive catch-up neededStudy group strategy that works1:20:23 - Frances' Master Program (Why Cohorts Matter)Average age: 50 years oldWhy learning alone failsAccountability + challenging conversations1:24:00 - Your Monday Morning Action PlanDon't wait for permissionExperimentation won't break anythingWhere to email Frances for help

One year. Over 40 guests. Hundreds of hours. And a podcast that started with zero budget now ranking top 10 next to global giants like Alex Hormozi.Mina Amso is the host of Notes From the Executive, a top 10 business podcast on Apple Podcasts New Zealand. With a background in journalism and a gift for authentic conversation, she interviews kiwi founders, leaders, and changemakers about the real stories behind entrepreneurship. Her show is where business meets humanity, offering powerful insights for purpose-driven professionals ready to grow.If you're building something with purpose, this podcast is for you.In this special solo episode, I take you behind the scenes of Notes From the Executive why I started it, the lessons that nearly broke me, and the moments that reminded me I was born for this.

You’ll learn:- Why I left a career in pharmacy to pursue a dream in media- The real cost (financial, emotional, and spiritual) of building a premium show in NZ- How I landed top business guests — and what made some of them cry on air- Why rejection hurts more than you expect — and how I learned to keep going- The one decision that changed everything- What I wish I knew when I started- Why “consistency” is harder than it looks- How I made this podcast different good — not just “another show”

Timestamps⁠00:00⁠ - Introduction & Podcast Purpose ⁠01:30⁠ - Mina’s Journey: From Pharmacy to Media ⁠03:00⁠ - Inspiration from Oprah Winfrey ⁠05:00⁠ - Starting the Podcast During COVID-19 ⁠07:00⁠ - Transition to Business & Entrepreneurship Focus ⁠09:00⁠ - Challenges of Podcasting: Costs & Teamwork ⁠11:00⁠ - Building Partnerships and Sponsorships ⁠13:00⁠ - The Importance of In-Person Interviews ⁠15:00⁠ - Achieving Top 10 Podcast Status ⁠17:00⁠ - Dealing with Analytics & Low Views ⁠19:00⁠ - Favorite Guests & Memorable Moments ⁠21:00⁠ - Lessons Learned: Consistency, Commitment, and Growth ⁠23:00⁠ - Building Community & Future Vision

If you’ve ever doubted your voice mattered…If you’ve wanted to be more visible, but feared judgment…If you’re building something of your own, with more heart than hype…Then this one’s for you.💬 Drop your questions in the comments — I want to know what you’re loving about this podcast? What's your favourite episode? 👇 Watch the full episode and don’t forget to subscribe if you believe in honest, unfiltered, high-trust conversations that matter.🔔 Subscribe here: / @notesfromtheexecutivepodcast 🎧 Watch on YouTube: https://youtu.be/bZEwmCLzcv0?si=rOzwNoG2Q7gm_k-R💼 Want to be on a podcast? Visit https://podcastguest.co.nz📩 For brand partnerships or guest opportunities: mina@minaamso.com#NotesFromTheExecutive #MinaAmso #PodcastingNZ #WomenInBusiness #VisibilityMatters #EntrepreneurshipNZ #ImposterSyndrome #NZPodcasts #podcastjourney

Former New Zealand Army officer Ellen Ford (PhD) reveals flexible work strategies from “Work School Hours” to lift profits and productivity, business tips on time management and self-improvement.

ABOUT THE EPISODE

Ellen Ford—ex–NZ Army officer, leadership PhD, TEDx speaker, and author of “Work School Hours” - shares a pragmatic blueprint for flexible work that raises productivity, profits, and employee wellbeing. We cover Belonging, Autonomy, Purpose leadership, outputs-over-hours, and steps any employer can apply across New Zealand, Australia, and beyond.

What you’ll learn

◽️ Flexible work that boosts profits andproductivity (not just perks)

◽️ Belonging–Autonomy–Purpose: the leadership modelthat scales

◽️ Outputs-over-hours: measure results, notpresence

◽️ Time management tactics that remove busywork

◽️ Policies and scripts that support parentswithout losing performance

◽️ Lessons from military leadership and NZ Armyimplementation

◽️ How to pilot “Work School Hours” in any team

Episode Sponsor

www.podcastguest.co.nz

Timestamps

00:00 Intro and why this episode matters for leaders andparents

00:37 What changes when work is designed for people—profitsincluded

02:42 Ellen’s mission to improve the working world

03:34 Self-efficacy, impossible missions, and changingsystems

05:35 The Afghanistan evacuation lesson: audacity andteamwork

06:12 Motherhood, business, and the origin of “Work SchoolHours”

07:08 Data from 500+ parents: three broken outcomes to fix

08:31 From PhD to practice: leadership research meets realworkplaces

09:11 Advising the NZ Army: inclusive leadership and policyimplementation

10:25 What needed to change: pregnancy, return-to-work, andphysical standards

12:24 Policy vs. practice: why implementation makes orbreaks change

17:50 From talks to a movement: book, TEDx, and publishing

22:52 Real stories: breastfeeding, field exercises, andcorporate parallels

27:21 Why “we used to do it this way” isn’t a strategy

31:02 The three principles: value life outside work, focuson outputs, enable flexibility

33:51 For SMB owners: use flexibility to win top talent youcan’t out-pay

36:09 Outputs over hours: motivate efficiency without fear

38:31 NZ productivity problem: long hours ≠ high value

40:45 Kill busywork: align tasks to outcomes people are paidfor

42:13 Market response: why companies are booking this worknow

45:01 Belonging–Autonomy–Purpose explained (and why profitsfollow)

49:24 Case study: the dairy farm that transformed teamworkand leave

52:37 Autonomy example: presenteeism vs. real productivity

54:59 Purpose that motivates: linking tasks to businessimpact

59:15 Future of work: flexible, commercial, and leader-led

1:03:22 Free eBook for listeners (code below)

1:05:03 Final takeaway: “There’s more in us than we think”

Follow me:

LinkedIn: linkin.bio/minaamso

Follow Ellen:

https://www.ellenjoanford.com/

Use code MINA100 on Ellen’s website shop page to get Ellen's Book

Follow me:

linkin.bio/minaamso

Listen on:

Apple podcast: https://shorturl.at/UkJ8v

Spotify: https://shorturl.at/YW7bX

Episode Sponsor:

www.podcastguest.co.nz

Steven Zinsli knows what startup mistakes are like. He launched his first startup business at 22, later starting Extraordinary, a fast-growing company transforming employee benefits across New Zealand and Australia. In this Episode, Steven shares:⬜ Early startup mistakes and lessons learned.⬜ How Extraordinary evolved and succeeded.⬜ Building networks and a personal brand.⬜ Advice for aspiring entrepreneurs.Episode Sponsor: www.podcastguest.co.nzTimestamp00:00 –Intro02:02 – Growing up with discipline and resilience04:05 – Why founders must love winning | Entrepreneurial mindset explained06:45 – How to start a business after university in New Zealand | 08:15 – First healthcare startup at 22 | Lessons learned from early mistakes09:27 – How to validate startup ideas with customers10:06 – Pivoting a failed idea into success | Startup adaptability and investor feedback14:26 – Building a scalable business model | From healthcare to extraordinary card16:14 – How to get honest investor feedback 17:22 – Scaling to 220+ corporate clients in NZ and Australia18:38 – Pros and cons of being a solo founder20:57 – How to find early investors in New Zealand | Networking and building trust22:39 – Business networking tips | How to grow relationships with investors & advisors26:35 – Why brand building matters for startups | Personal and business branding tips28:52 – Personal brand strategy for entrepreneurs 30:16 – B2B sales strategy in New Zealand | How to land enterprise clients33:21 – How events help you close business deals | Using speakers and experiences34:58 – Startup founder challenges | How to survive discomfort and hard times36:21 – Advice for 22-year-old entrepreneurs | Why experience before a startup helps40:21 – Understanding fiscal buying cycles | Key dates for startup sales strategy42:00 – Customer obsession in startups | Why founders must stay close to customers45:17 – Best way to raise startup capital47:26 – Choosing the right investors | More than just money in capital partnerships49:24 – Why entrepreneurs must think big | Bold mindset for billion-dollar companies50:25 – Biggest mistakes in business | Cash flow, contracts, and financial oversight51:34 – Best decisions in business | Avoiding business death and choosing survival53:33 – Top 3 lessons every entrepreneur must learn | Team, numbers, contracts55:41 – Speed vs slow decisions in business | When to act fast or hold back59:01 – Best industries for entrepreneurs in New Zealand 1:00:26 – Why passion fuels startups | Personal backstory driving extraordinary card1:01:03 – Scaling from New Zealand to global markets1:01:47 – Where to connect with Steven Zinsli | LinkedIn and extraordinary websiteFollow me: LinkedIn: linkin.bio/minaamsoFollow Steven:Website:https://www.extraordinarypay.com/Listen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXWatch latest episodes:https://shorturl.at/zpgv5Episode Sponsor: www.podcastguest.co.nz

Easy Crypto co-founder Janine Grainge started the fintech company in late 2017. Within four years, she’d scaled it to over 250k users and more than NZD $2 billion in trades, smashing big goals in record time.Janine talks about how to start a business with no money, how an entrepreneur mindset work, and how her fintech story shaped how New Zealand do cypto. This fintech startup story started as a business with no money and they have no ideas.She is recognised globally as the crypto expert, a Hi-Tech Inspiring Individual 2023, a Women in Web3 Changemaker, and a UoA 40 Under 40 Innovator.Episode Sponsorwww.podcastguest.co.nzWe cover:- Saying no to “no”.- When a bank wouldn’t open an account.- When her platform gets banned from advertising.- and when a CEO who won’t “shill” in Facebook groups… becomes the companys Australian country manager out of a ban.Timestamp00:00 – Intro02:52 – Janine Grainger childhood lessons on money and resilience04:40 – Should you drop out of high school to become an entrepreneur?07:09 – How to deal with imposter syndrome as a startup founder09:02 – Why Janine believed in Bitcoin before it was mainstream10:36 – The future of digital money and financial systems going digital12:12 – What disruption in crypto really means for New Zealand startups13:28 – How Easy Crypto grew fast with automation and lean operations14:22 – The crazy story of how Janine’s brother built Easy Crypto in 5 days16:31 – Co-founder dynamics: Building a business with your sibling17:32 – How startup co-founders grow together: equity splits, roles & relationship changes21:10 – The power of dreaming big in business (BHAG explained)23:29 – Where young entrepreneurs in New Zealand can find free startup support25:08 – How to validate your business idea and get product-market fit29:10 – How Easy Crypto got customers without paid ads or Google marketing30:45 – How Easy Crypto grew through Facebook groups without shilling (banned story that led to Australia expansion)32:39 – Customer growth journey: From 10M in 18 months to 10M daily turnover34:39 – How Easy Crypto survived competitors copying their code (startup moat story)36:27 – How Easy Crypto convinced KiwiBank after every NZ bank said no (startup banking struggle)40:58 – Easy Crypto expansion into South Africa and the Global South43:37 – Why is cryptocurrency so volatile? Truth about Bitcoin spikes44:47 – The “Wild West” days of crypto and how regulation changed everything47:51 – Why Easy Crypto sold to Swyftx: regulation, costs & consolidation50:56 – Janine’s best business decision vs biggest mistake as a founder53:49 – Finding your WHY as an entrepreneur when the industry changes56:13 – How to connect with Janine Grainger on LinkedInFollow Janine:www.easycrypto.comFollow me: linkin.bio/minaamsoListen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXEpisode Sponsor:www.podcastguest.co.nz

Richard Conway is the founder of Pure SEO, one of New Zealand’s top digital agencies. From $200 and a dream, he built a multimillion-dollar business and is now leading his company into an era of AI-driven search and zero-click marketing.

In this episode, Richard reveals how Shopify’s ChatGPT integration lets people shop directly with AI potentially making traditional websites not needed. He shares how clients have found him through ChatGPT, and what that means for the future of e-commerce.

you’ll learn:

• adapt or die: the only AI strategy that works for 2025

• personal branding: the secret growth weapon for entrepreneurs

• how to get noticed in a zero-click world (without paying for ads)

• the #1 ai mistake every business makes (and the simple fix you need)

timestamps:
00:00 – intro
01:06 – welcome back richard conway: founder of pure seo new zealand
01:54 – how pure seo started with $200 and a bottle of vodka
02:36 – is seo dead in the era of ai search?
04:29 – seo vs geo vs aeo: what’s the difference?
05:10 – the rise of zero-click searches on google
07:26 – how to optimise for ai-generated summaries
08:44 – leveraging sources and citations for ai search rankings
10:00 – avoiding spammy seo tactics in the ai era
11:30 – why reddit and quora influence ai search results
14:34 – simple steps for businesses to improve ai search presence
16:39 – the unique edge humans have over ai
20:00 – identifying where your customers are and showing up there
21:42 – building brand mentions through community engagement
22:32 – the power of first-party data in a cookieless future
23:36 – why personal branding is crucial in the ai era
24:25 – richard’s personal branding strategy and pillars
26:24 – starting a personal brand from scratch
28:45 – business brand vs personal brand in 2025
30:00 – standing out by doing things differently
31:35 – networking through cold approaches
32:41 – how ai tools like chatgpt choose the “best companies”
35:00 – the paid listings problem in ai recommendations
36:31 – overlap between optimising for google ai and openai
37:10 – following seo thought leaders for ai search insights
38:20 – why enduring marketing principles still matter in ai search
39:05 – the evolution of search since 2009
40:22 – understanding large language model source selection
41:56 – combining pr, seo, and ai strategy for long-term wins
43:30 – how to adapt quickly to ai-driven search changes
44:55 – building authority through consistent brand mentions
46:40 – leveraging ai search insights for competitive advantage
48:05 – why google’s ai search is still the wild west
49:22 – long-term vs short-term ai search strategies
50:50 – the importance of transparency in ai search marketing
52:15 – how to make your brand appealing to ai search engines
53:30 – measuring success in the ai search era
54:48 – overcoming misinformation in ai search results
56:05 – how ai is reshaping the digital marketing landscape
57:26 – preparing your business for the next ai search shift
58:42 – final advice for businesses on ai and seo
01:00:15 – why now is the time to embrace ai in marketing

follow richard:
linkedin: linkedin.com/in/pureseo

watch on youtube:
https://youtu.be/7-7qiWeSBJo

podcast sponsor:
www.podcastguest.co.nz
#richardconway #richardconwayseo #richardconwayauthor #richardconwayentrepreneur #pureseofounder #pureseo #seoentrepreneurnz #digitalmarketingnz #howtogettothetopofgoogle #seoexpert #searchengineoptimisation #searchmarketing

Dr. Gail Pearson is an nationally respected anesthetist-turned-nutrigenomics advocate with over 30 years of experience in traditional medicine.She served as a specialist anesthesiologist in Auckland, New Zealand, where she gained a reputation for clinical excellence and leadership. Dr. Pearson held senior roles such as serving on the board of one of Auckland’s largest private hospitals and chaired one of the city’s largest groups of anesthetists. Dr. Gail Pearson shares:◽️How Nutrigenomics Helps Entrepreneurs & Busy Professionals◽️The science behind activating your genes for better health (versus supplements)◽️Collagen Activation: How To Make It, Not Take It◽️The anti-aging secrets she uses to stay sharp and energized at 66◽️Why Everyone Should Be on an NRF2 Activator (Backed by Science)Episode Sponsor:Academy Ex - https://shorturl.at/JLutFTimestamps: 00:00 - Intro01:10 - Meet the Rebel Doctor: Why Dr. Pearson Left Traditional Medicine03:50 - Rebel Doctor: Why I Left Medicine & Reversed Aging05:55 - 30 Years in Anesthesia: Dr. Pearson’s Medical Background Explained07:25 - How COVID Took the Human Touch Out of Medicine10:17 - Why Everyone Should Be on an NRF2 Activator (Backed by Science)11:34 - How Nutrigenomics Improves Sleep, Energy & Brain Fog15:38 - Gene Activation vs Supplements: What’s the Real Difference?16:05 - How Nutrition Can Change Your DNA Expression18:52 - Gene Activation vs Supplements: What’s the Real Difference?22:30 - Collagen Activation: Make It, Don’t Take It23:57 - Turmeric, Ashwagandha & NRF2: Potent Natural Combinations26:21 - The NRF2 Pathway: How to Activate Antioxidants in Every Cell Naturally29:40 - Are You Missing the Cellular Support Layer?32:32 - Why I Left Traditional Medicine to Champion Natural Healing34:11 - What Is Oxidative Stress and Why It Accelerates Aging36:37 - AD38:24 - Real Benefits: Hair Growth, Clear Skin, and Energy Boosts39:18 - How Nutrigenomics Helps Entrepreneurs & Busy Professionals42:37 - NRF2 + Activated Collagen: Game-Changer for Women Over 4044:24 - Collagen Beyond Skin: Joints, Gut & Heart Health Benefits45:50 - Regulations & Ethics Around Nutrigenomics Products47:43 - Where to Find Dr. Gail Pearson and Start Your Health JourneyFollow Gail:LinkedIn: linkedin.com/in/dr-gail-pearson-87901320Website: NewLight.earthFollow me: https://www.instagram.com/minaamso/Listen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXEpisode Sponsor:Academy Ex - https://shorturl.at/JLutFAfter decades in conventional medicine, Dr. Pearson became increasingly concerned by the chronic conditions she saw in patients, ailments that modern medicine was only managing with pharmaceuticals rather than curing. She observed first-hand the limitations and side effects of pharmaceutical treatments, which opened her mind to alternative approaches. Around 2019, Dr. Pearson discovered the emerging science of nutrigenomics – the study of how nutrition and natural compounds affect gene expression. Impressed by the robust scientific research behind it, she recognized nutrigenomics as a “future of medicine” that could address root causes of illness by supporting the body’s own healing processes.#Nutrigenomics #NRF2Activation #EntrepreneurHealth #BusinessWellness #CEOWellness #CellularHealth #BiohackYourLife #NaturalPerformance #GeneActivation #StressFreeSuccess #BrainFogFix #BurnoutRecovery #HealthOptimization #FunctionalWellness #ExecutiveHealth