In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field. We explore topics ranging from common website copy pitfalls an...
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In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field. We explore topics ranging from common website copy pitfalls an...
Jake Birch talks about the benefits of Google Analytics 4 and how to get the most from it. This episode is great for anyone still trying to get their head around GA4. Jake is a Senior Global Data Analyst at Salesforce and has tons of experience with GA4, including working with Google Store EMEA & APAC while at Measurelab. Links: https://www.linkedin.com/in/jacobbirch/ https://developers.google.com/analytics/devguides/migration/ecommerce/gtm-compatibility#ua-ga4-parameters You can also ...
Nxt Level Online
In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field. We explore topics ranging from common website copy pitfalls an...
