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Nxt Level Online
Martin Hayman
17 episodes
2 hours ago
In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field. We explore topics ranging from common website copy pitfalls an...
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Entrepreneurship
Business,
Marketing
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In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field. We explore topics ranging from common website copy pitfalls an...
Show more...
Entrepreneurship
Business,
Marketing
Episodes (17/17)
Nxt Level Online
E17: Power-Up Your Website with Conversion Copywriting
In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field. We explore topics ranging from common website copy pitfalls an...
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2 years ago
40 minutes

Nxt Level Online
E16: Unlocking Success in Facebook Ads
We delve deep into the world of Facebook Ads with our special guest, Ben Heath. In this eye-opening podcast episode, we unpack everything from the recent developments in the landscape of Facebook Advertising to the most efficient strategies, including the 'Omnipresent Strategy.' Whether your ad campaigns have hit a plateau, or you are just starting your journey, Ben shares invaluable insights and solutions that will catapult your marketing efforts to new heights. We also take a look at some o...
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2 years ago
45 minutes

Nxt Level Online
E15: Speak with Impact: Mastering Confident Presentations
In this insightful episode of our podcast, we delve into the art of confident presenting with expert speaker and presentation coach Andrea Pacini. Andrea unpacks the secrets of confident presenting. Our conversation pivots around critical topics such as the significance of presentations, the genesis of public speaking confidence, and common pitfalls in business presentations. Highlighting key principles for crafting compelling messages and designing captivating presentations, Pacini shares in...
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2 years ago
44 minutes

Nxt Level Online
E14: Unlock Success: 6 Expert Lessons That Will Transform Your Business
Dive into this special episode, where I distil six powerful lessons gathered from the cream of the crop in the business world. These insights are the result of profound conversations with top-tier experts, entrepreneurs, and industry leaders who graced my show. Throughout this episode, I'll share the wisdom they imparted that deeply influenced my perception of business, leadership, and personal growth. If you're an aspiring entrepreneur, a seasoned business veteran, or simply seeking valuable...
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2 years ago
17 minutes

Nxt Level Online
E13: Podcasting Uncovered: Navigating Fears and Reaping Rewards
Welcome to the 13th episode of this podcast journey, where we pause to reflect and dive deep into the world of podcasting itself! I pull back the curtain on my experiences, lessons learned, and the hidden gems I've unearthed in my podcasting adventure so far. In this revealing episode, I grapple with the intimidating aspects of the podcasting world, from overcoming the initial fears of starting out to dealing with the unexpected challenges along the way. But it's not just about the hurdles! ...
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2 years ago
12 minutes

Nxt Level Online
E12: Be Unforgettable: Delivering Celebrity Service for a Standout Business Success
In this exciting episode, I had the honour of interviewing Geoff Ramm, who shared his game-changing concept called "Celebrity Service." This approach to delivering your service will make your business stand out, differentiate itself from the competition, and create memorable experiences for your customers. Join us as we explore the secrets behind Celebrity Service and learn how to transform your business and leave a lasting impression on your clients! Geoff is the world's most inspirational c...
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2 years ago
51 minutes

Nxt Level Online
E11: Get amazing results... 1% at a time
Martin talks about marginal gains, as mentioned in James Clear’s book, Atomic Habits, and how it is relevant to marketing, SEO, paid ads and many aspects of life in general. Take your game to the nxt level… 1% at a time. You can also find the Nxt Level Online podcast on Martin’s YouTube channel: https://www.youtube.com/@martinchayman Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news: https://www.nxtlevelonline.com/
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2 years ago
5 minutes

Nxt Level Online
E10: The Secret to Explosive Social Media Growth: The Sneak Attack Method
I had the pleasure of interviewing the brilliant Gillian Tietz. In this fascinating conversation, we delve into her unique approach to social media promotion, dubbed the "Sneak Attack Method." Learn how this innovative strategy can help you go from zero to hero in social media traction, boosting your online presence and making waves in your industry. Don't miss this game-changing discussion that can revolutionise how you promote your brand on social media! Gillian Tietz is the host of Sober P...
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2 years ago
42 minutes

Nxt Level Online
E9: Exploring Reddit Ads and Slack Marketing | Hidden Gems of Marketing
We dive deep into alternative marketing techniques with our special guest, Alessandro Cavaliere. In this episode, we explore the power of Reddit Ads and Slack Marketing to help you take your business to new heights. Alessandro is a marketing professional based between Milan and Zurich. He specialises in 3 specific areas of marketing: Paid media (with a focus on Reddit and Facebook ads), market research, and optimisation of marketing processes and resources to eliminate inefficiencies. Alessan...
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2 years ago
59 minutes

Nxt Level Online
E8: AI Showdown: GPT-4, ChatGPT Plugins, Google Bard, and Bing AI Battle It Out
In today's conversation, Martin and Toby dive deep into the world of AI as they discuss the revolutionary GPT-4 and the recent announcement of ChatGPT plugins. Listen in, as they compare ChatGPT to its contemporaries, Google Bard and Bing AI, while providing insightful examples to illustrate their unique capabilities (and flaws). They also explore how these cutting-edge technologies are shaping the future of communication and transforming the way we interact with digital platforms. So, buckle...
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2 years ago
41 minutes

Nxt Level Online
E7: Beyond Facebook & Google: Unconventional Marketing Tactics Your Competitors Aren't Using
Are you tired of relying on the same old marketing tactics as your competitors? Do you want to discover new and unconventional strategies to attract and engage your audience? Then you won't want to miss this episode of Nxt Level Online, where we sit down with the marketing guru himself, Rand Fishkin, to discuss his latest tool, Sparktoro, and the unconventional marketing tactics that can help take your business to the next level. In this episode, Rand shares his insights on the limitations of...
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2 years ago
39 minutes

Nxt Level Online
E6: How to Build Quality Backlinks in the Age of Google Updates
In today's episode, I sit down with Liam Cook to discuss the ever-evolving landscape of link building. Liam shares his insights on why link building is still a valuable strategy in SEO, but he also highlights the significant changes that have resulted from recent Google updates. Join us as we dive into the latest developments in link building and gain a deeper understanding of how to adapt to these changes in order to stay ahead of the game. Liam is the founder of Millenio, a link building ag...
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2 years ago
46 minutes

Nxt Level Online
E5: Unlocking the Power of Google Analytics 4
Jake Birch talks about the benefits of Google Analytics 4 and how to get the most from it. This episode is great for anyone still trying to get their head around GA4. Jake is a Senior Global Data Analyst at Salesforce and has tons of experience with GA4, including working with Google Store EMEA & APAC while at Measurelab. Links: https://www.linkedin.com/in/jacobbirch/ https://developers.google.com/analytics/devguides/migration/ecommerce/gtm-compatibility#ua-ga4-parameters You can also ...
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2 years ago
37 minutes

Nxt Level Online
E4: How sharing your personal story can help grow your business
Mark Leruste talks about sharing your story and how this can help grow your business. He talks about how to find your story, as well as tackling common blockers like imposter syndrome. Mark is the CEO & Founder of Ministry of Purpose, as well as a coach, speaker and trainer. He is the bestselling author of GLOW IN THE DARK and host of the award-winning podcast, The Unconventionalists. Links: https://www.glowinthedarkbook.com/ https://www.markleruste.com/ https://www.linkedin.com/in/markle...
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2 years ago
53 minutes

Nxt Level Online
E3: Link building techniques that actually work!
Martin talks about 5 link building techniques that work in 2023. Some of these are twists on common techniques, some are a little different. Look out for a bonus tactic at the end. You can also find the Nxt Level Online podcast on Martin’s YouTube channel: https://www.youtube.com/@martinchayman Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news: https://www.nxtlevelonline.com/
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2 years ago
13 minutes

Nxt Level Online
E2: ChatGPT, company sizes and why you shouldn’t discount
Martin and Toby discuss uses for ChatGPT and why using it for content creation is a bad idea. They also discuss companies that employ too many people, why discounting is sometimes a bad idea, and more. You can also find the Nxt Level Online podcast on Martin’s YouTube channel: https://www.youtube.com/@martinchayman Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news: https://www.nxtlevelonline.com/
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2 years ago
31 minutes

Nxt Level Online
E1: Building a $20M SaaS business in under 3 years
Daniel Priestley talks about the tactics he used to grow ScoreApp into a $20 million business in less than 3 years. He also talks about raising money, the importance of a team, the problems with automation, and more. Daniel Priestley is an entrepreneur, best-selling author and international speaker. Starting with nothing, he built successful multi-million dollar businesses in Australia, UK and Singapore. Daniel is the founder of Dent and ScoreApp Dent run business accelerators for entrepreneu...
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2 years ago
51 minutes

Nxt Level Online
In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field. We explore topics ranging from common website copy pitfalls an...