You know that feeling when you are holding everything together on the outside but running on fumes underneath? This episode of OBM Unscripted dives straight into that space — the quiet chaos behind high performance.
In this episode, we get real about burnout, overcommitment, and the mental gymnastics of being the “go-to” person who is secretly exhausted. From the psychology of workaholism to the messy art of rest, they unpack what it means to maintain high standards without losing yourself in the process.
🎧 Tune in to hear:
The hidden link between achievement and burnout
Practical ways to manage energy (not just time)
Why batching and flexibility are your best friends
How to recognize triggers before burnout hits
Why stepping back can sometimes move you forward faster
Candid, funny, and painfully relatable — this episode is for anyone juggling ambition, exhaustion, and a family calendar that never quits.
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Follow OBM Unscripted for raw, honest conversations about what it really takes to run a business, stay human, and keep your sense of humour intact.
What if your biggest business growth hack isn’t another tool or funnel, but collaboration? In this episode of OBM Unscripted, we dive into why working with other Online Business Managers and service professionals can completely change how you do business.
They unpack how partnerships help you expand your capacity, deliver better results for clients, and build a network that actually supports you. From sharing resources to learning from peers, this episode shows why collaboration is the ultimate antidote to the isolation that often comes with entrepreneurship.
🎧 Tune in to learn:
How to build win-win partnerships with other OBMs
Why collaboration beats competition (every time)
How to delegate to other experts without losing control
Ways to create more opportunity — not rivalry — in your space
Authentic, insightful, and a little rebellious — this one’s for the OBMs who know that success gets bigger when you share it.
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Follow OBM Unscripted for more unfiltered conversations about running an online business without losing your sanity or your spark.
Ever found yourself doing just one more thing for a client... and suddenly you're knee-deep in extra work that was never part of the deal? That, my friend, is scope creep — and it’s every OBM’s nemesis.
In this episode of OBM Unscripted, we unpack what scope creep really looks like in practice, why it sneaks up even on experienced professionals, and how to stop it before it derails your project (or your sanity). From client qualification and boundary-setting to delegation and those tricky “small” requests that snowball, this conversation is a must-listen for anyone managing projects, clients, or teams.
🎧 Tune in to learn:
How to spot early signs of scope creep
Why saying “yes” too often creates chaos later
How clear deliverables and boundaries protect your work
Why saying no is actually a form of integrity
It’s candid, practical, and packed with lessons every Online Business Manager (and their clients) need to hear.
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Want to keep projects on track and your sanity intact? Hit follow for more behind-the-scenes conversations that keep your OBM life real and your business running smoothly.
In this final part of our “How We Got Started” mini-series, Layna, Christy, and Muneeba wrap up their journey into Online Business Management with hard-won lessons on freedom, boundaries, and building a business that actually fits your life.
We talk about the power of owning your time, setting rates that reflect your worth, and learning when to pause before burnout hits. From trusting your gut to embracing imperfect progress, this episode is equal parts reflection and roadmap for anyone ready to step into leadership on their own terms.
You will learn:
How OBMs reclaim control of their schedule and energy
Why personal growth drives business success
What we would tell our past selves before making the leap
How networking and community accelerate progress
Why persistence always wins in the long game
Perfect for: aspiring OBMs, burned-out VAs, and business owners who want to design their work around their life – not the other way around.
Continuing our conversation from last week, this episode dives into the messy middle of becoming an Online Business Manager. We unpack what it really takes to shift from “doing the work” to leading it – branding yourself, finding your niche, building case studies, and learning how to speak the language of strategy.
You will hear our unfiltered stories of evolving from Virtual Assistants to OBMs – what worked, what flopped, and what we wish we had known earlier.
Perfect for: VAs ready to level up, new OBMs defining their niche, and anyone trying to evolve their business model with more clarity, confidence, and caffeine.
Every OBM has a story, and none of them are tidy.
In this episode, Muneeba, Christy, and Layna get real about how they each found their way into the Online Business Manager world. From corporate burnout to bold pivots, they unpack the highs, lows, and “what-am-I-doing?” moments that shaped their careers.
Expect candid stories about first clients, underpricing mistakes, boundaries learned the hard way, and why your pre-OBM skills are your biggest secret weapon.
If you have ever wondered whether your path makes sense, this one’s your permission slip to stop overthinking it.
🎧 Tune in for:
• Real-world OBM journeys (not the Instagram version)
• Why burnout can be a turning point, not a dead end
• How transferable skills make you a better strategist
• Networking vs marketing in the online space
• Why community > competition in this industry
Money talk time. 💸 In this episode, we get real about how OBMs can price their work without losing their minds—or their value. From hourly rates that drain your soul to retainers that actually make sense, we unpack what works, what doesn’t, and how to charge for the real transformation you deliver.
We cover:
• Why hourly rates are a trap (and what to do instead)
• The power of retainer and project-based models
• How to align pricing with your value—not your hours
• Finding clients who get it and pay accordingly
• The mindset shift that changes everything
If you have ever wondered, “Am I charging enough?”—this one’s for you.
🎧 Tune in, grab your calculator (or your courage), and let’s talk numbers.
Trigger Warning: This episode includes discussion of suicide and the psychological impact of AI. Please listen with care or skip this one if you need to. Mental-health resources are listed below.
This week, we went off-script—and we mean really off-script. What started as a casual chat about AI in everyday business turned into a deep, occasionally uncomfortable look at the darker side of artificial intelligence: emotional dependency, ethics, energy impact, and what happens when tech crosses into human territory.
We actually debated whether to release this conversation at all—but ultimately decided that if we are going to talk about AI, we need to talk about all of it.
So consider this Part 1: the heavy, honest side of the story.
Next week, we promise a lighter follow-up where we bring back our usual chaos, caffeine, and questionable metaphors.
OBM Unscripted — Real talk about business, brains, and the systems that hold it all together.
Links & Resources
Support & Mental Health
Referenced Articles & Videos
The conversation continues! In Part 2 of What I Wish I Knew Before Becoming an OBM, Muneeba, Christy, and Lena get real about the messy, eye-opening lessons of stepping into the Online Business Manager role.
From client droughts after certification to the blurred lines between VAs and OBMs, this episode digs into the real challenges behind the glossy title. We talk pricing strategies, the hype around accreditation, and why community support matters more than you think. Plus, how shifting from an employee mindset to an entrepreneurial one can change everything.
If you are considering becoming an OBM, are in the trenches of client work, or simply want to hear what really goes on behind the curtain, this candid chat will give you clarity, reassurance, and a few hard truths.
🎧 Tune in for straight talk on:
Why clients do not magically appear after certification
The fine art of pricing your value
Accreditation vs. experience (what really counts)
How to find your niche and your fit
The mindset shift every OBM has to make
So you became an OBM… and reality hit different. In this first part of a two-part series, we dig into the things no one tells you before stepping into the Online Business Manager role. From pricing mistakes to client misconceptions, from VA vs OBM confusion to the myth that certification alone brings clients knocking—we are pulling back the curtain.
We share the lessons learned the hard way: why asking better questions upfront saves headaches later, how to position yourself in a crowded market, and why scope of work matters more than job titles.
If you are thinking about becoming an OBM, are early in your journey, or even a seasoned pro looking for a reality check, this episode will give you the perspective we wish we had from day one.
🎙️ Takeaways you will hear in this episode:
Pricing too low holds you back—raise it sooner.
Communication online requires more intention than you think.
VA vs OBM? Scope and positioning matter more than the title.
Part 2 is coming next week, but for now, grab a coffee (or something stronger) and settle in for some unfiltered OBM truth.
Some clients are a dream. Others… not so much. In this episode of OBM Unscripted, Layna, Christy, and Muneeba get real about handling difficult clients—spotting red flags, setting boundaries, tackling scope creep, and knowing when it is time to call it quits. Expect straight talk, personal stories, and a few hard-won lessons from the online business trenches.
How many drafts are sitting on your desktop right now because they are “not quite ready”? In this episode of OBM Unscripted, we get real about perfectionism, resentment, and why hitting publish matters more than polishing forever.
The three of us swap stories from the trenches of Online Business Management, balancing client independence with support, the sting of over-helping, and how communication can make or break a working relationship.
In Part 2 of our deep-dive, hosts Muneeba Brooks, Layna, and Christy go beyond the job title and get into the truth of the OBM role. From leadership and strategy to certifications and proving ROI, this conversation pulls back the curtain on what it takes to step into operations management at a higher level.
You will hear:
Why an OBM manages outcomes, not just tasks
The line between “levelling up” from VA and actually being an OBM
How clients instantly spot the skill gap in discovery calls
The real value of certifications vs. hard-earned experience
Different ways OBMs prove ROI (hint: it is not about doing more checklists)
The biggest misconceptions that make OBMs want to scream into the void
If you are a VA thinking of transitioning, a business owner wondering if an OBM is worth the investment, or simply OBM-curious, this episode will give you clarity, practical insights, and unfiltered perspectives on the OBM role.
🎙️ OBM Unscripted — real talk about strategy, systems, and sanity in business.
In this episode of OBM Unscripted, we break down what it really means to be an Online Business Manager (OBM). From separating the role from Virtual Assistants (VAs), to unpacking systems, strategy, and team leadership, we explore why OBMs are more than just task-doers. Expect candid talk on market misconceptions, the growing demand for OBMs, and why standardization matters for the future of the profession.
Whether you are a business owner curious about hiring an OBM, a VA considering the leap, or an OBM navigating your own path, this conversation gives you the insight (and reality check) you need.
What you will learn:
The key differences between OBMs and VAs
Why OBMs are strategic partners, not just support staff
How systems and processes free business owners to focus on growth
Common misconceptions and market confusion around the OBM role
The future of OBMs: standardization, recognition, and evolving value
In this episode, Christy, Muneeba, and Layna get real about what it actually means to build your business around your strengths and why your superpower probably is not “doing everything yourself.”
We are talking energy drains, delegation guilt, niching pains, and that slow burn of confidence that comes from owning what you do best (and letting go of the rest). Whether you are still figuring out your niche or you are deep into client chaos, this one is a pep talk and a permission slip in one.
🎙 Key takeaways:
Your superpower = the thing you do effortlessly.
Delegation is not a luxury; it is survival.
Your niche does not have to be static.
Confidence in your work shows up everywhere else, too.
Come for the real talk, stay for the mild roasting. (Mostly of ourselves.)
Are personality tests a secret business superpower… or just another label? In this episode of OBM Unscripted, we unpack the good, the bad, and the occasionally ridiculous side of tools like the DISC profile. From hiring decisions to team dynamics, we talk about how these assessments can help — and where they can go wildly off course. We also explore what they mean for neurodivergent folks, why context is everything, and why no test can replace an actual conversation.
Is a business coach a game-changer… or a waste of time? In this week’s OBM Unscripted, we put Christy Beard in the hot seat to tackle the big questions. From spotting red flags to knowing when (and when not) to invest in coaching, it is an unfiltered Q&A packed with real talk, laughs, and a few hard truths. Whether you are an experienced OBM or just starting out, this episode might change how you think about coaching.
Ever felt like you're one lucky break away from being “found out”? You’re not alone, and you’re definitely not an impostor. In this episode, Layna, Muneeba, and Christy pull back the curtain on impostor syndrome in the OBM world (and beyond).
We unpack the mind games, the spirals, and the sneaky ways self-doubt shows up, no matter how experienced you are.
In this episode:
Why impostor syndrome is a liar (but also… your brain trying to protect you)
The difference between being new and being unqualified
How to keep receipts (and use them as evidence when doubt creeps in)
What a supportive community actually looks like
Practical tips for navigating the "what-am-I-even-doing" moments
📥 Want our Impostor Syndrome Survival Guide? It is only available to our newsletter subscribers. Join the crew here: https://obm-unscripted.kit.com/signup
In this episode, Muneeba, Christy, and Layna dive into the underrated powerhouse behind OBM success: soft skills. From navigating tricky client dynamics to setting firm (but friendly) boundaries, we unpack why emotional intelligence, communication, and adaptability aren’t just “nice to have”, they’re non-negotiables in a digital-first, people-driven business landscape.
We also dig into the limits of AI (spoiler: robots still suck at reading the room) and how soft skills are actually a repeatable part of your business system, not just personality traits you’re born with.
💡 Topics we cover:
Why “reading the room” is a legit OBM superpower
The difference between setting boundaries vs. building walls
How to approach conflict with curiosity, not control
Why soft skills can be learned—and should be
Where AI fits (and doesn’t) in the human-centered OBM space
✨ This week’s email-exclusive downloadable is an Emotional Load Checklist — a simple weekly tool OBMs can use to help prevent burnout before it starts.
Be sure to join our email list so you don’t miss out on future resources: https://obm-unscripted.kit.com/signup
In this candid episode of OBM Unscripted, Christy, Muneeba, and Layna dive into one of the hardest parts of running a service-based business: rejection.
From the top of the funnel to the final stages of onboarding, the trio explores the emotional and strategic impact of hearing “no”, especially when you’ve already envisioned the transformation you could deliver. Layna shares a particularly fresh rejection from a prospective client paralyzed by control issues, despite needing help. Muneeba and Christy unpack the emotional aftermath, ego bruises, and the tension between a founder’s readiness and a service provider’s clarity.
Key themes:
Navigating early-stage vs. late-stage client rejection
The psychology behind founder resistance
When your skillset isn’t the problem — their readiness is
How OBMs can reframe rejection as a red flag, not a failure
Using hard moments to refine your marketing and mindset
Whether you’re new to freelancing or deep in your OBM era, this episode will remind you you’re not alone and that sometimes, a closed door saves you from chaos.
Mentioned in this episode:
We talked about the value of community, especially when the rejections hit hard.
You can check out and join the communities we mentioned here:OBM Unscripted LinkedIn Group: https://www.linkedin.com/groups/12968293/
OBM Unscripted Facebook Group: https://www.facebook.com/groups/1188430375977064