Meta’s Threads, originally pitched as a text-first social feed, is now testing direct messaging for all users. Could this pivot make Threads a serious player in the private‑first era of social media — or will it drown in spam, clutter, and chaos? On Message breaks down the opportunity, the risk, and the bigger picture. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.