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On Message
Mobile Ecosystem Forum
107 episodes
5 days ago
Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions. Share your opinions on + 44 7770 1962 27 on SMS, RCS, Viber or WhatsApp, and stay ON MESSAGE!
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Technology
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All content for On Message is the property of Mobile Ecosystem Forum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions. Share your opinions on + 44 7770 1962 27 on SMS, RCS, Viber or WhatsApp, and stay ON MESSAGE!
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Technology
Episodes (20/107)
On Message
India’s Sanchar Saathi Reversal: Security, Surveillance and Trust

Dario unpacks India’s U‑turn on making the Sanchar Saathi security app mandatory on new smartphones. He explains why the government backed off, why critics still worry about surveillance and data governance, and what this case tells the global mobile ecosystem about trust, stateware, and the limits of embedding security tools into personal devices.


Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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1 day ago
4 minutes 20 seconds

On Message
Network API Monetisation: Why Ericsson Is Now Counting on LotusFlare (and Vonage, and Aduna)

In this episode of ON MESSAGE, MEF CEO Dario Betti examines Ericsson's strategic stake in LotusFlare and what it signals about the future of network API monetisation. He explains how Ericsson is assembling an end-to-end stack—combining programmable networks, API aggregation, and digital commerce—to help telcos turn 5G capabilities into revenue beyond connectivity, and why execution and openness will determine whether this vision delivers.


Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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4 days ago
5 minutes 15 seconds

On Message
Digital Identity to Reach $132bn by 2031- Why Telcos Are Suddenly in the Frame

In this episode of ON MESSAGE, MEF CEO Dario Betti unpacks the latest forecasts for the digital identity market, which is set to surpass $132 billion by 2031. He explains what’s behind the growth, why digital identity is becoming critical infrastructure for the digital economy, and how telecom operators can move from connectivity to the centre of the “trust layer” that will mediate people, devices and applications.


Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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5 days ago
4 minutes 20 seconds

On Message
Snapchat's $400M AI Bet: Perplexity Joins My AI in Chat

On November 5th, 2025, Snap announced a one-year partnership with Perplexity AI that will integrate Perplexity's conversational "answer engine" directly into Snapchat's Chat tab starting in early 2026. Perplexity will pay Snap $400 million in cash and equity for the placement—a high-margin, non-advertising revenue stream signaling Snap's push to diversify beyond ads.

Dario Betti, CEO of the Mobile Ecosystem Forum, unpacks the deal: Perplexity will sit alongside Snap's existing "My AI" assistant, which runs on OpenAI's GPT and Google's Gemini. Users will have two AI chatbots side by side—Perplexity for research-style responses with citations, My AI for general assistance. The UX trade-off is real: with Sponsored Snaps already appearing in DMs, the chat experience risks feeling crowded.The announcement landed alongside a better-than-expected quarter: monthly active users climbed 7% year-over-year to 943 million, revenue rose 10% to $1.5 billion, and net losses narrowed. But North American ads grew just 1% as large brands pulled back. Snap is also carving out its AR glasses business into a subsidiary called "Specs," targeting a 2026 launch.

Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.Key watch items: how the dual-bot UX lands with users, whether Perplexity drives engagement, and if North American ad spend stabilizes.

Key topics: Snapchat, Perplexity AI, My AI, conversational AI, answer engine, Snap earnings, Gen Z social media, ad revenue diversification, AR glasses, Specs, platform partnerships, chatbot UX

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2 weeks ago
4 minutes 5 seconds

On Message
Android Malware Surges 67%: The IoT and Mobile Threat Landscape

Zscaler's latest threat report reveals a 67% year-over-year increase in Android malware transactions and finds that 40% of IoT malware activity is concentrated in manufacturing and transportation. The report, covering June 2024 to May 2025, identifies 239 malicious apps on Google Play with a combined 42 million installs and highlights a 387% spike in attacks on the energy sector.

Dario Betti, CEO of the Mobile Ecosystem Forum, unpacks the findings: threat actors are disguising spyware and banking malware as productivity and workflow apps, exploiting the credibility of enterprise use and the expanding mobile attack surface in hybrid work environments. On IoT, Mirai and its variants dominate, while new threats like the "Void" backdoor affecting 1.6 million Android TV boxes and the "Xnotice" RAT targeting oil and gas job seekers underscore the blend of consumer hardware and social engineering.

Geographically, India leads mobile targets at 26%, while the U.S. accounts for 54% of IoT malware traffic. The defensive response requires layered controls—app governance, mobile threat defense, identity-based access, and IoT segmentation—but operational realities like tight IoT cost structures and fragmented firmware support complicate deployment.

Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Key topics: Android malware, IoT security, Zscaler threat report, Google Play malware, Mirai botnet, mobile threat defense, zero trust, energy sector attacks, manufacturing security, hybrid work security, device fingerprinting

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3 weeks ago
4 minutes 55 seconds

On Message
Meta's Elder Scam Protections: A Start, Not a Solution

On October 21, 2025, Meta announced new scam detection features for WhatsApp and Messenger aimed at protecting older adults. WhatsApp now warns users when they attempt to share their screen with unknown contacts during calls—a common tactic to steal banking details and one-time passcodes. Messenger is testing AI-powered scam detection that flags suspicious messages and prompts users to block or report. Meta says it disrupted 8 million scam accounts in the first half of 2025 and removed over 21,000 fake customer support pages.

Dario Betti, CEO of the Mobile Ecosystem Forum, puts the announcement in context: the FBI reports Americans aged 60+ lost nearly $5 billion to internet fraud in 2024—up 43% year-over-year. The FTC recorded $12.5 billion in total fraud losses, with median losses rising sharply with age. Adjusting for underreporting, older Americans may have lost as much as $61.5 billion in 2023 alone.

Meta's warnings are a step forward, but scammers adapt quickly. The mobile ecosystem must move from "advise and alert" to "predict and prevent"—with transaction-aware safeguards, stronger friction for first-contact scenarios, verified sender frameworks, and coordinated action across platforms, banks, and operators.

Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Key topics: Meta, WhatsApp, Messenger, elder fraud, scam detection, tech support scams, investment scams, romance scams, FBI IC3, FTC fraud data, mobile ecosystem, financial protection, AI moderation

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3 weeks ago
4 minutes 26 seconds

On Message
IP Interconnection: The FCC's Overdue Reckoning with VoIP

When you make a phone call today, your voice travels over the internet—not copper wires. Yet the rules governing how voice networks interconnect are still rooted in the time-division multiplexing (TDM) era. The FCC's "Advancing IP Interconnection" proposal would sunset those legacy obligations by 2028 and establish a new framework for IP-to-IP interconnection.

Dario Betti, CEO of the Mobile Ecosystem Forum, breaks down the stakes: by mid-2024, 75% of U.S. residential fixed voice was VoIP, yet there's no comprehensive federal framework. The result? Parallel infrastructure, peering disputes, and call quality degradation. The FCC wants clear rules—but first must answer a deferred question: Is interconnected VoIP a Title II "telecommunications service" or an "information service"? That classification determines whether the agency can mandate interconnection and resolve disputes.

The cleanest path: classify VoIP under Title II with targeted forbearance, impose a narrow duty to interconnect on just and reasonable terms, set quality minimums for 911, and establish light-touch dispute resolution. The market has moved. Policy is catching up.

Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Key topics: FCC, IP interconnection, VoIP regulation, Title II classification, TDM sunset, telecom policy, 911/NG911, rural carriers, call quality, telecommunications service, information service.

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4 weeks ago
6 minutes

On Message
Italy's CDN Showdown: Who Controls the Internet's Edge?

In August 2025, Italy's telecom regulator AGCOM reclassified Content Delivery Networks (CDNs) as electronic communications networks—subjecting them to the same registration, fees, and transparency rules as telecom operators. Netflix, AWS, and Cloudflare immediately appealed, warning the move could degrade service quality, raise costs, and slow edge infrastructure deployment.

Dario Betti, CEO of the Mobile Ecosystem Forum, unpacks the clash: AGCOM wants accountability after high-profile streaming outages; the platforms argue CDNs are private distribution systems, not public telcos, and that regulatory overreach will push infrastructure out of Italy. For mobile operators, the stakes are direct—CDNs keep video traffic efficient and enable low-latency 5G edge services. Get the rules wrong, and networks face higher costs and worse performance.

A proportionate solution is possible: light-touch authorization that delivers transparency and security coordination without backdoor interconnection tariffs. Italy's experiment may become Europe's template as the Digital Networks Act takes shape.

Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Key topics: CDN regulation, AGCOM, Netflix, AWS, Cloudflare, mobile networks, 5G edge computing, net neutrality, interconnection, Digital Networks Act, telecom policy.

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1 month ago
5 minutes 28 seconds

On Message
Indonesia Suspends TikTok: The New Playbook for Platform Control

In October 2025, Indonesia suspended TikTok's operating licence over incomplete livestream data from August protests—but kept the app online. It's a new governance lever: administrative pressure without a full ban. The same week, Apple removed an immigration tracking app in the U.S., and Nepal reversed social media restrictions after public backlash.

Dario Betti, CEO of the Mobile Ecosystem Forum, connects the dots: states are moving from reactive content moderation to hard-coded compliance mandates. For platforms, operators, and creators, the message is clear—crisis governance must be engineered into the product, not bolted on later. Especially in the markets driving the next wave of growth.

Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Key topics: TikTok Indonesia, platform regulation, livestream governance, social commerce, app store compliance, OTT regulation, mobile ecosystem policy.

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1 month ago
4 minutes 40 seconds

On Message
Ireland Delays SMS Sender ID Blocking: What It Means for Businesses and Consumers

Ireland’s telecom regulator ComReg has postponed the next phase of its SMS Sender ID Registry rollout, citing technical issues among some providers. Originally due to block unregistered IDs from October 3, the system will now continue showing “Likely Scam” warnings until integration problems are resolved. In this episode of On Message, we explore what the delay means for businesses, consumers, and fraud prevention. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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1 month ago
4 minutes 7 seconds

On Message
Generative AI Search: Slow Change, Big Implications

Ofcom’s new study reveals how UK users are adapting to generative AI in search. Google still dominates for “high‑stakes” queries, but AI chatbots and AI summaries are shifting habits — and quietly eroding the old click‑through economy. In this episode of On Message, we look at what the findings mean for mobile, media, and trust. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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1 month ago
5 minutes 1 second

On Message
How People Use ChatGPT: OpenAI’s First User Study

On September 15, 2025, OpenAI released its first deep-dive into ChatGPT adoption. From classrooms to codebases, the study confirms that generative AI isn’t a lifestyle fad — it’s becoming a workplace companion. In this episode of ON MESSAGE, we unpack the key findings and what they mean for the mobile and digital ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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1 month ago
3 minutes 59 seconds

On Message
X’s Finances Wobble: What Q2 2025 Reveals About the Mobile Ad Economy

X, formerly Twitter, reported $707 million in Q2 revenue — down from last quarter and propped up by internal payments from xAI. With users slipping below 215M daily and advertisers retreating, is X still an ad platform, or simply a data pipeline for AI? On Message explores what this shift means for mobile and digital players. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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1 month ago
3 minutes 56 seconds

On Message
Flipkart’s Supermoney: A Rising Challenger in India’s Fintech Race

Flipkart’s financial services arm, Supermoney, has surged into India’s top five UPI apps in under a year, logging over 250 million transactions per month and disbursing $700 million in loans. Backed by a fresh $30 million injection, is Supermoney just another fintech — or the start of India’s next big “super app” story? On Message breaks it down. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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2 months ago
4 minutes 20 seconds

On Message
Trends in Meta’s Content Moderation 2017–2025: Spam, Fake Accounts, and the Battle for Trust

Meta’s Q2 2025 Community Standards Enforcement Report paints a clear picture: moderation is less about headline issues like hate speech and more about the relentless task of combating spam and fake accounts. In this episode of On Message, we look at how eight years of data reveal the scale of the problem, and what it means for the mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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2 months ago
4 minutes 32 seconds

On Message
Threads Becomes a Messaging App: Connection or Chaos?

Meta’s Threads, originally pitched as a text-first social feed, is now testing direct messaging for all users. Could this pivot make Threads a serious player in the private‑first era of social media — or will it drown in spam, clutter, and chaos? On Message breaks down the opportunity, the risk, and the bigger picture. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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2 months ago
4 minutes 29 seconds

On Message
AI Companions and Child Safety: What the FTC’s 2025 Action Means

In September 2025, the U.S. Federal Trade Commission launched an inquiry into AI-powered companion chatbots — tools promoted as friends, mentors, or confidants. The concern: their potential impact on children and teens who trust these human-like systems. In this episode of Perspectives, MEF explores what the FTC’s inquiry means for safety, monetization, and the wider mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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2 months ago
3 minutes 42 seconds

On Message
Meta’s 6.8 Million Takedown: Fighting Fraud in the Mobile Messaging Era

Meta deleted 6.8 million WhatsApp accounts linked to scams. We explore pig-butchering fraud, global cybercrime trends, and what the mobile ecosystem must do to protect users and rebuild trust. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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2 months ago
4 minutes 4 seconds

On Message
Telecom at a Crossroads: Profitability, Pressure & the Path Forward

Telecoms generate strong cash flow, but long-term returns are slipping. We explore why profitability is under pressure—and what operators must do to unlock new growth in the digital economy. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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2 months ago
4 minutes 24 seconds

On Message
Location, Litigation & the Mobile Map: Why Geodata Is Under Fire

Instagram’s new location-sharing feature sparks backlash from U.S. Attorneys General. We explore why mobile geolocation is becoming a global flashpoint—and what it means for platforms, carriers, and regulators. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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2 months ago
3 minutes 6 seconds

On Message
Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions. Share your opinions on + 44 7770 1962 27 on SMS, RCS, Viber or WhatsApp, and stay ON MESSAGE!