On the show today, we have Jeff Chase Director of Brand and Product Marketing at Vitally.io.

Before joining Vitally, Jeff worked in product marketing and community at places like Plume Design, Verkada, Eero and Amazon.

Jeff’s been a two time founding product marketer at high growth B2B SaaS start ups.

In our conversation he shares,

1. His process to creating positioning and messaging at high growth start ups

2. The crucial role of customer conversations to develop messaging

3. Gaining Buy-In from leadership for Messaging and Positioning

4. How to create Effective Interactive Demos

And so much more!

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Here's what's covered in our conversation:

00:00 Rethinking Product Marketing Titles

06:20 The Evolution of Product Marketing Roles

10:11 Creating Messaging and Positioning in Startups

16:05 The Role of Customer Conversations

19:11 Gaining Buy-In for Messaging and Positioning

29:07 The Importance of Sales and Customer Feedback

31:23 Brand and Product Messaging Alignment

35:45 Creating Effective Interactive Demos

43:11 Crafting Compelling Website Messaging

51:07 Measuring Messaging Effectiveness

58:05 Final Thoughts on Messaging and Life Lessons

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Where to find Jeff:

LinkedIn: https://www.linkedin.com/in/jeffchase1/

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Where to find Josh:

LinkedIn: https://www.linkedin.com/in/joshua-chronister/

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For more episodes On Messaging visit: https://onmessaging.substack.com/