Hey everyone, welcome to On Messaging.
I’m your host Josh Chronister.
Creating product messaging that actually resonates with buyers is one of the most difficult tasks of being a B2B product marketer.
You get it.
A lot goes into crafting quality messaging, but you’re still left wondering if it’s good enough to push ‘publish’, and share across the company.
This is the show for B2B product marketers to learn how to craft messaging that resonates emotionally with the buyer, builds credibility, differentiates from the competition and gets in front of your ideal customer.
Join me twice a month as I sit down with top messaging experts and in-house product marketers to dig into the stories, skills, and advice from our friends who are crafting messaging that resonates every day.
On Messaging launches February 4th, 2025.