On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
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On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
How Your Brand Can Star in Celebrity Partnerships with JB Smoove and Jarrod Moses
On Scope: The Marketing Podcast
1 hour 2 minutes 37 seconds
3 months ago
How Your Brand Can Star in Celebrity Partnerships with JB Smoove and Jarrod Moses
JB Smoove is an Emmy award-winning actor known for his role on Curb Your Enthusiasm and his time as a writer for Saturday Night Live. But would you believe that, since he was a kid, he always wanted to be an ad man? Together with Jarrod Moses, founder, CEO, and president of United Entertainment Group, that dream is coming true in the form of The First Darrin, a new creative agency. JB and Jarrod join On Scope host Mike Berberich to discuss the opportunity they see in the marketing industry, the power of comedy in advertising and why so many brands seem to miss the mark trying to be funny, how brands can maximize celebrity partnerships, and what they believe the effect of social media will be on the future of advertising. On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discuss a new report from Acceleration Community of Companies and USC Annenberg that estimates gen Alpha to have an economic impact of $5.46 trillion by 2029, while also highlighting the outsized influence the generation has across family buying decisions. Mike and Ryan disagree on the level of influence gen Alpha actually has and theorize what might become of brand loyalty programs in light of some of the other characteristics the gen Alpha is showing. If you’re serious about marketing growth, there’s only one place to be. The ANA’s National Industry Conferences put you in the same room as the CMOs and leaders shaping the future. These aren’t just events, they’re where the industry agenda gets written. See what’s upcoming and be in the room by visiting www.ana.net/conferences (http://www.ana.net/conferences). The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net (mailto:onscope@ana.net).
On Scope: The Marketing Podcast
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
