On Top of PR with Jason Mudd

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/f9/75/2d/f9752dbf-af12-57f5-f914-9a4d04fd99f5/mza_11352793069548209193.jpg/600x600bb.jpg

On Top of PR with Jason Mudd

Jason Mudd, Axia Public Relations

158 episodes

1 week ago

Send us a text In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make. Tune in to learn more! Meet our guest: Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements. Five things you’ll learn from this episode: 1....

Show more...

All content for On Top of PR with Jason Mudd is the property of Jason Mudd, Axia Public Relations and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make. Tune in to learn more! Meet our guest: Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements. Five things you’ll learn from this episode: 1....

Show more...

Episodes (20/158)

On Top of PR with Jason Mudd

Common mistakes publicly traded companies make when working with the news media – Mark Basch

Send us a text In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make. Tune in to learn more! Meet our guest: Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements. Five things you’ll learn from this episode: 1....

2 weeks ago

1 hour 4 minutes

On Top of PR with Jason Mudd

Corporate Gifting Done Right with The Expressory

Send us a text In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting. Tune in to learn more! Meet Our Guest: Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relationships through thoughtful, relationship-first strategies. She’s a best-selling author and recognized expert in strategic gifting and relationship m...

1 month ago

40 minutes

On Top of PR with Jason Mudd

Market Insights Shape PR – Habitat for Humanity

Send us a text Our Guest: Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about using market insights to shape strategy and strengthen engagement worldwide. Five things you’ll learn from this episode: 1. How to leverage market ...

1 month ago

29 minutes

On Top of PR with Jason Mudd

96% of AI citations come from PR content

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can lead with media relations in the age of AI. Tune in to learn more! Five things you’ll learn from this episode: 1. Why 96% of AI citations come from PR-driven content 2. The six types of content AI trusts most for brand visibility 3. How earned media, thought leadership, news coverage, and press releases shape AI search results 4. Why reviews, social...

1 month ago

16 minutes

On Top of PR with Jason Mudd

Rethinking Press Releases in the AI Era with Notified

Send us a text In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users. Tune in to learn more! Our Guest: Our episode guest is Serena Ehrlich. She’s the go-to-market director at Notified, the parent company of GlobeNewswire, which provides global press release distribution services. Serena helps spread the “good word” of up-to-date, evolving PR strategies to hel...

2 months ago

36 minutes

On Top of PR with Jason Mudd

How Earned Media Fuels PR’s Rise in the AI Era – MuckRack

Send us a text In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — to shape their responses. Learn why timely, credible PR coverage is more important than ever, how to optimize your brand visibility in AI-driven sea...

3 months ago

55 minutes

On Top of PR with Jason Mudd

Networking Without an Agenda: The Key to Career Longevity

Send us a text Daniel Mendez of Collective Measures shares how the importance of early and active networking. Tune in to learn more! Our Guest: Our episode guest is Collective Measures’ Daniel Mendez, vice president of earned and owned media. He helps B2B companies integrate PR into their broader marketing strategies to support brand awareness, lead generation, and buyer engagement. Five things you’ll learn from this episode: 1. How PR can influence and support the B2B sales cycle 2. Why ...

3 months ago

36 minutes

On Top of PR with Jason Mudd

Managing Stress in PR with M.J. Clark

Send us a text In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices. Tune in to learn more! Our Guest: Our episode guest is M.J. Clark, vice president at Integrated Leadership Systems. With more than 15 years of experience as an executive coach and leadership consultant, she specializes in helping professionals in high-stress industries like PR thrive under pressure. M.J. supports executiv...

4 months ago

38 minutes

On Top of PR with Jason Mudd

The dirty truth about ‘guaranteed media coverage’

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms. Tune in to learn more! Five things you’ll learn from this episode: 1. What “guaranteed media coverage” really means — and why it’s rarely earned 2. The differences between earned, placed, contributed, and sponsored content 3. How deceptive firms use fake credibility and vanity metrics to lure clients 4. The true cost of fal...

4 months ago

25 minutes

On Top of PR with Jason Mudd

The evolution of remote work with HireMyMom’s Lesley Pyle

Send us a text In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce Tune in to learn more! Our Guest: Our episode guest is HireMyMom’s Lesley Pyle, founder and CEO of the platform. She has been connecting small businesses with skilled remote professionals since 2007 and brings over two decades of experience in public relations and entrepreneurship. Five things you’ll learn from this episode: 1. How remo...

4 months ago

26 minutes

On Top of PR with Jason Mudd

Media intelligence and PR measurement with Meltwater’s Chris Hackney

Send us a text In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage. Tune in to learn more! Our Guest: Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-ti...

5 months ago

32 minutes

On Top of PR with Jason Mudd

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

Send us a text In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations Tune in to learn more! Our Guest: Our episode guest is Jessica Pantages, Egnyte’s chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. Sh...

5 months ago

32 minutes

On Top of PR with Jason Mudd

Making your media pitches stand out with Qwoted

Send us a text In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships Tune in to learn more! Our Guest: Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and build meaningful relationships through the Qwoted platform. Her experience spans PR campaign management, social media strategy, and work with major...

6 months ago

48 minutes

On Top of PR with Jason Mudd

Understanding the creator economy with Penn State’s Bill Zimmerman

Send us a text In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy. Tune in to learn more! Our Guest: Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. With a background in journalism and public relations, he recently authored a textbook on the creator economy. His academic work focuses on preparing students for the evolving landscape of infl...

6 months ago

41 minutes

On Top of PR with Jason Mudd

What you should know about earning media coverage

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn from this episode: 1. Media relations is just one part of strategic public relations 2. What makes a story newsworthy 3. What journalists really care about when evaluating your pitch 4. Why relationships don’t guarantee coverage 5. What PR tools you shouldn’t buy u...

7 months ago

20 minutes

On Top of PR with Jason Mudd

Earn Media by Helping Journalists’ Lives Easier with Muck Rack

Send us a text In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations. Tune in to learn more! Our Guest: Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enter...

7 months ago

59 minutes

On Top of PR with Jason Mudd

Navigating PR & Communications Hiring – KC Partners

Send us a text In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition. Tune in to learn more! Our Guest: Our episode guest is Brooke Kruger, a seasoned executive recruiter and fo...

8 months ago

33 minutes

On Top of PR with Jason Mudd

Maximizing Agency Partnership with Mark Riggs

Send us a text In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships Tune in to learn more! Our Guest: Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR and marketing agencies achieve organic growth. With over 20 years of experience, Mark has worked with top brands like Allstate, Honda, Ford, and ...

8 months ago

45 minutes

On Top of PR with Jason Mudd

20 reasons your company's social media sucks — and how to fix it

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them Tune in to learn more! Five things you’ll learn from this episode: 1. How to properly resource your social media department 2. The importance of platform-specific content optimization 3. How to effectively incorporate user-generated content and employee advocacy 4. Why social media crisis planning is crucial 5. The value of consis...

9 months ago

27 minutes

On Top of PR with Jason Mudd

Leveraging data analytics for organic social media growth

Send us a text In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth Tune in to learn more! Our guest: Our episode guest is Nicole Scarbrough, a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, and TikTok. From writing copy and crafting impactful campaigns ...

9 months ago

37 minutes