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One thing about life
Evangel Oputa
27 episodes
1 week ago
​Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S. With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.
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All content for One thing about life is the property of Evangel Oputa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
​Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S. With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.
Show more...
Marketing
Business
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EP 16. | Marketing Automation for Small Businesses: A Beginner's Guide
One thing about life
12 minutes 10 seconds
3 years ago
EP 16. | Marketing Automation for Small Businesses: A Beginner's Guide

Are you looking for ways to automate your marketing?  In this episode, I'll introduce you to marketing automation and show you how it can help small businesses streamline their marketing efforts. You'll learn what marketing automation is, what benefits it offers, and how to get started using it.  

Almost any small business can benefit from marketing automation. However, it's important to first understand what marketing automation is and what it can do for your business.  

Marketing automation is the process of using technology to automate certain marketing tasks. This could include things like email marketing, social media campaigns, or targeted ads.   

The use of Marketing Automation can help increase conversion rates on your website by creating a personalized experience for each visitor. Most businesses are becoming more customer-centric - that is, they are putting the needs of their customers at the center of everything they do. Market Automation helps these companies stay on top of their game by knowing their audience - how they act, what they like, and what they're interested in.

By automating marketing processes, you can avoid manual data entry, reduce repetitive tasks, and facilitate consistency. Furthermore, it can improve the quality of customer service by automating requests and reducing response times.


Sponsor: Begine Fusion

Connect with me on  

  • LinkedIn: https://www.linkedin.com/in/evangel-oputa/ 
  • Subscribe to the Youtube Channel: https://www.youtube.com/c/EvOputa/videos 
  • Subscribe to my Blog https://evangeloputa.com/blog/
One thing about life
​Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S. With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.