In this episode, Evangel is joined by a special guest, Leela Aheer, a former politics veteran and business leader, to discuss resilience, reinvention, and responsibility in today's business world. Leela shares her journey from business to politics and then back to business, the importance of personal reinvention, and the future of AI and genomics in healthcare.
The episode also explores the roles of leadership, not-for-profits, and the impact of food and exercise on health. Learn about the importance of predictive medicine, the potential of AI in healthcare, and how communities can rebuild trust post-pandemic. About this episode's guestAs the Chief Growth Officer at The BioSport, Leela Aheer leads the development of personalized training, nutrition, and recovery strategies that utilize DNA analysis and AI. With over 30 years of experience as a small business owner, she has established a proven track record of optimizing athletic performance and minimizing injuries through innovative strategies. Leela is passionate about revolutionizing the sports industry with cutting-edge technology and collaborating with a high-energy team of change-makers for the future of healthcare. Her skills encompass analytical thinking, teaching, and work with nonprofit organizations.
Aheer is a vocal advocate against Female Genital Mutilation (FGM), using her platform to raise awareness about this human rights violation. Her commitment to protecting women and girls from gender-based violence has been a key aspect of her political and advocacy efforts.
Leela’s stance against FGM aligns with her broader advocacy for women’s rights, bodily autonomy, and gender equality. She aspires to ensure that survivors have a voice and that policies are strengthened to safeguard future generations.
Leela Aheer is a Canadian politician, former minister, musician, entrepreneur, and advocate known for her contributions to Alberta politics. Her career spans multiple fields, showcasing her versatility in leadership, the arts, and community service.
Her professional journey reflects a blend of public service, business acumen, artistic passion, and political courage. She is honored to have earned the respect of her fellow Albertans and Canadians for standing by her principles and advocating for stronger communities, women’s rights, and multicultural inclusivity.Connect with Leela on LinkedIn
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In a recent live session, Evangel from Begin Fusion provided an insightful walkthrough of how businesses can leverage Mind Studio to create custom AI workers without coding expertise
In a recent live session, Evangel from Begin Fusion provided an insightful walkthrough of how businesses can leverage Mind Studio to create custom AI workers without coding expertise
Mind Studio emerges as a powerful platform that enables businesses to:
Build customized AI workers without coding knowledge Mix and match different AI models (OpenAI, Claude, Gemini) Leverage existing business data Deploy workers as new apps with various automation capabilities Connect to multiple services (Google, YouTube, Slack, etc.)What Are AI Workers?
AI workers function as intelligent assistants that can:
Automate time-consuming tasks Operate on schedule or on-demand Handle various business functions (Marketing, Sales, Finance) Deliver customized outputs based on specific business needsIn this episode, I am joined by my first A.I guest, Marla the Marketing Sidekick, to explore the impact of AI on marketing. Together, we dive into various aspects of AI in marketing, including:
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Welcome to the first episode of "Let's Address It." This is a limited series where I'll be discussing the misconceptions that I often come across.
In this first episode, "The Misconception of Accents," I'll discuss how everyone has an accent, regardless of where they come from. I'll explore why some people believe that only certain individuals have accents and why that's not accurate.
Accents are a natural part of how we speak, reflecting our regional or cultural background, or even the different places we've lived in. Let's uncover the truth behind accents and appreciate the diversity they bring to our conversations.
Listen and enjoy! #LetsAddressIt #AwarenessSeries #AccentMisconceptions
In this episode, I was honoured to be joined by Ziv, Digital Marketing Manager at St John Ambulance. Ziv, with his extensive background in digital marketing, graphic design, and creative communications, brought a wealth of knowledge to our discussion.
We delved into the intricate process of building and nurturing brand communities, focusing on the crucial importance of effective community engagement in the current business landscape.
We explored the nuances of brand community engagement, its profound significance for businesses, and the strategies that can support you in creating a resilient brand community.
If you are on a mission to amplify your brand's community engagement, this episode is packed with invaluable tips and strategies ready for implementation. So, grab your headphones, settle in, and join me for this insightful conversation with Ziv.
About Guest
LinkedIn: Ziv Traitelovich
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#OneThingAboutLifePodcast #OTAL #BrandCommunity #CommunityEngagement #BrandEngagement #DigitalMarketing #BrandStrategy #Branding
This is the second track from my focus productivity playlist called “Bliss” I'm sharing my personal productivity playlist – a collection of relaxing focus ambient music that I use to increase my focus and productivity while working. Whether you're working on a project, studying for an exam, need to unwind after a long day, or just looking for ways to optimize your workday, this series is for you. This relaxing focus ambient music is sure to help you find your bliss.
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#ambientmusic #relaxationmusic #productivityboost #workstudyandchill #blissfulsounds #productivityplaylist #focusmusic
This is the second track from my focus productivity playlist called “Bliss” I'm sharing my personal productivity playlist – a collection of relaxing focus ambient music that I use to increase my focus and productivity while working. Whether you're working on a project, studying for an exam, need to unwind after a long day, or just looking for ways to optimize your workday, this series is for you. This relaxing focus ambient music is sure to help you find your bliss.
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#ambientmusic #relaxationmusic #productivityboost #workstudyandchill #blissfulsounds #productivityplaylist #focusmusic
The payments ecosystem in Africa is vast and complex, with various stakeholders ranging from mobile network operators to financial institutions. Olusegun Otaru, a FINTECH Business Development Manager, joins me on this episode. We explore the Payments Ecosystem in Africa -Unpacking the Impact, Challenges and Opportunities that Are Changing the Financial Landscape.
What to expect;
About this episode's guests
Olusegun Otaru
With over a decade of experience in the FINTECH and Banking Industries, he developed a major focus on digital & electronic payment products and financial inclusion in emerging markets. His multifunctional experience across sales and business development has allowed him to succeed as an individual contributor and team leader.
Throughout his career, he has successfully led innovative product initiatives that delivered company-wide digital transformation, operational & cost efficiency, and customer success for financial institutions across EMEA while generating recurring revenues.
As a sales leader, he is adept at collaborating with stakeholders to streamline and optimize processes. His consultative sales approach involves presentations and product demos to deliver solutions such as integrated solutions for the FMCG segment, alternate banking channels (ATM, USSD, POS, Mobile & web), Core Banking Applications for customers in the OFI/MFB segment, etc. This approach consistently helps him meet or surpass his targets by at least 90%.
He possesses extensive knowledge of the Electronic Payments Industry and Acceptance Channels (EFT, payment cards, mobile payments, ATM, and POS), Financial Inclusion, and Enterprise Solutions for clients in both private and public sectors.
His passion for working within high-performance teams sets him apart while constantly pursuing intuitive ways to bring affordable and secure solutions closer to the market.
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Content forms often compete against each other - think long-form vs short-form content. Which one is better for social media marketing? In this episode, I am joined by Margarette (Maggie) Leandre, a social media strategist and e-mail marketer and Deanna Jade Duxbury, a Brand content and global social media manager. We explore the benefits and disadvantages of both forms of content and how they play a role in your overall social media objective.
What to expect;
What are the benefits of long-form content?
Long-form content has several advantages over short-form content. First, it allows you to go into greater depth on a topic. This can be helpful if you want to establish yourself as an expert on a particular subject. Additionally, long-form content tends to be more evergreen than short-form content. This means that it will continue to be relevant and useful long after publication.
What are the benefits of short-form content?
Short-form content has a few advantages over long-form content. First, it's easier to produce. This means that you can publish more content more quickly, which can help you to keep your social media channels updated regularly. Additionally, short-form content is generally more engaging than long-form content. This is because it's easier to consume and typically more visually appealing.
So, which type of content should you use for social media marketing?
The answer is that it depends on your goals. If you want to establish yourself as an expert, long-form content is a great option. Short-form content is a better choice if you're looking to produce engaging and visually appealing content quickly. And if you're looking for flexibility, short-form content is the way to go.
About this episode's guests
Margarette (Maggie) Leandre
Maggie is a Social media strategist and e-mail marketer. She helps small businesses and non-profits create EASY and SMART marketing goals to maximize their brand awareness and convert followers into customers.
Deanna Jade Duxbury
Deanna is a Brand content and global social media manager. She is a brand marketing expert with a passion for scrolling social media, "strategically" of course. She firmly believes in creativity driven by data and is passionate about leading campaigns from pitch to report.
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Do you know that feeling when you need to focus but find standard music too distracting? this ambient type of background sound provides the perfect solution. I often use it in order to make sure my workflow doesn't get interrupted by external factors - noises, people talking over me etcetera!
Are you looking for ways to automate your marketing? In this episode, I'll introduce you to marketing automation and show you how it can help small businesses streamline their marketing efforts. You'll learn what marketing automation is, what benefits it offers, and how to get started using it.
Almost any small business can benefit from marketing automation. However, it's important to first understand what marketing automation is and what it can do for your business.
Marketing automation is the process of using technology to automate certain marketing tasks. This could include things like email marketing, social media campaigns, or targeted ads.
The use of Marketing Automation can help increase conversion rates on your website by creating a personalized experience for each visitor. Most businesses are becoming more customer-centric - that is, they are putting the needs of their customers at the center of everything they do. Market Automation helps these companies stay on top of their game by knowing their audience - how they act, what they like, and what they're interested in.
By automating marketing processes, you can avoid manual data entry, reduce repetitive tasks, and facilitate consistency. Furthermore, it can improve the quality of customer service by automating requests and reducing response times.
Sponsor: Begine Fusion
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In this episode, I briefly talk about Go-To-Market Strategy.
The Go-to-Market Strategy (GTM) is a marketing strategy that helps you understand what your customers want and how to reach them. GTM requires an understanding of the customer's needs, market conditions, competitive environment, company objectives and resources.
Three basic steps in developing a successful GTM:
The GTM is important for any business. It's about how you plan and execute your marketing, sales, and customer service strategies. This video covers all the basics that are necessary for developing your own GTM!
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This is the third installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about MRR (Monthly Recurring Revenue & ARR (Annual Recurring Revenue), It's an essential metric for every SaaS business.
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This is the second part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement.
We go over the 5 stages of the Brand Evaluation Framework
About the Brand Evaluation Framework - Developed by Avasta on top of the ISO 20671: Brand Evaluation Standard, the Framework is a new 5-stage process in financially measuring and evaluating the relationship between your brand and customers in a digital age.
The Brand Evaluation Framework allows you to see:
About: Edgar Baum
He works with founders, the C-suite, and boards to develop math-based measurement approaches and solutions on how to acquire customers. This enables them to grow sustainably in an increasingly complex world.
Links
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This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement.
The Brand Evaluation Framework allows you to see:
About: Edgar Baum
He works with founders, the C-suite, and boards to develop math-based measurement approaches and solutions on how to acquire customers. This enables them to grow sustainably in an increasingly complex world.
Host: Evangel
This is the second installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about Conversion rate, It's an essential metric for every SaaS business.
Watch it on Youtube
This is the first instalment in a mini-series of SaaS Marketing Metrics, here I briefly talk about Churn and Retention rate.
In this episode, I have a guest with me and her name is Rosie Chong (Content Creator | Digital Marketing & Strategy Expert | Personal Branding Specialist and Podcaster). We got together to discuss Personal Branding and Linkedin, she shared her experience with Content Creation Burnout and tips on how she handled it, how Brands are leveraging TikTok as part of their social media strategy and Brands and Social Media in general.
Rosie Chong:
Here is the link to the blog post; B2B Marketing & Sales Strategy Flowchart