Winner of the 2025 American Writing Awards Podcast of the Year in Fiction and the 2024 Positive Change Podcast Awards for Best Host and Best Book Podcast. Tune in to be introduced to new and upcoming authors in a wide variety of fiction genres - from historical to fantasy to mystery to thriller to romance – as well as inspirational memoirs.
Online for Authors is the only podcast with a host that personally reads and reviews indie-written fiction and inspirational/memoirs for avid readers who want to add books for their TBR beyond what they can find on the NYT best sellers list. As an award-winning host, Teri M Brown’s goal for Online for Authors is to introduce avid readers to characters they’d like to invite to lunch. If you read more than 40 books per year and want to veer away from the NYT Best Seller’s List or want to expand beyond your preferred genre, Online for Authors can help you discover novels written by Indie-Authors to add to your to-be-read list.
Teri M Brown is an author of character-driven fiction and lives for the moments her characters speak their stories to her. Recognizing that other authors also have interesting lives and reasons for writing, Teri uses Online for Authors as a space for these authors to shine. Avid readers listening to Online for Authors will have the opportunity to discover new authors, amazing characters, and “can’t stop reading” stories.
If you are looking for the next book on your “to be read” pile, then this is the podcast for you. Listen as authors discuss their latest work (no spoilers!), the impetus behind the storyline, how/where/why they write, what’s coming up next, and more! These conversations are in-depth because, unlike many hosts, Teri takes the time to read and review each novel before interviewing her guests. She believes that by doing so, she can guarantee a good fit for her audience as well as an interesting and inquisitive interview.
Additionally, the first Saturday of each month, Teri releases what she affectionately calls OFAU – Online for Authors University. These once-monthly episodes feature writing tips for authors in all stages of their careers and speaks directly to her desire to mentor others. Whether someone wants to know about editing, marketing, book awards, being a guest on a podcast, or how notebooking can help you overcome writer’s block, writers and aspiring writers will find useful tips to move their writing to the next level.
Want to be a guest on Online for Authors? Send Teri M Brown a message on
PodMatch, here: https://www.podmatch.com/member/onlineforauthors
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Winner of the 2025 American Writing Awards Podcast of the Year in Fiction and the 2024 Positive Change Podcast Awards for Best Host and Best Book Podcast. Tune in to be introduced to new and upcoming authors in a wide variety of fiction genres - from historical to fantasy to mystery to thriller to romance – as well as inspirational memoirs.
Online for Authors is the only podcast with a host that personally reads and reviews indie-written fiction and inspirational/memoirs for avid readers who want to add books for their TBR beyond what they can find on the NYT best sellers list. As an award-winning host, Teri M Brown’s goal for Online for Authors is to introduce avid readers to characters they’d like to invite to lunch. If you read more than 40 books per year and want to veer away from the NYT Best Seller’s List or want to expand beyond your preferred genre, Online for Authors can help you discover novels written by Indie-Authors to add to your to-be-read list.
Teri M Brown is an author of character-driven fiction and lives for the moments her characters speak their stories to her. Recognizing that other authors also have interesting lives and reasons for writing, Teri uses Online for Authors as a space for these authors to shine. Avid readers listening to Online for Authors will have the opportunity to discover new authors, amazing characters, and “can’t stop reading” stories.
If you are looking for the next book on your “to be read” pile, then this is the podcast for you. Listen as authors discuss their latest work (no spoilers!), the impetus behind the storyline, how/where/why they write, what’s coming up next, and more! These conversations are in-depth because, unlike many hosts, Teri takes the time to read and review each novel before interviewing her guests. She believes that by doing so, she can guarantee a good fit for her audience as well as an interesting and inquisitive interview.
Additionally, the first Saturday of each month, Teri releases what she affectionately calls OFAU – Online for Authors University. These once-monthly episodes feature writing tips for authors in all stages of their careers and speaks directly to her desire to mentor others. Whether someone wants to know about editing, marketing, book awards, being a guest on a podcast, or how notebooking can help you overcome writer’s block, writers and aspiring writers will find useful tips to move their writing to the next level.
Want to be a guest on Online for Authors? Send Teri M Brown a message on
PodMatch, here: https://www.podmatch.com/member/onlineforauthors
Covers, Tropes, and Trust: Keys to Lasting Author Success with Editor Ally Machate
Online For Authors Podcast
30 minutes
3 weeks ago
Covers, Tropes, and Trust: Keys to Lasting Author Success with Editor Ally Machate
My guest today on the Online for Authors podcast is Ally Machate, owner of The Writer's Ally about loyal fan bases and long-term brand equity. Ally Machate is a bestselling author, expert publishing consultant, and founder of The Writer’s Ally. With 25+ years of experience—including as an editor at Simon & Schuster—she and her team of industry pros specialize in helping serious authors create high-quality books that resonate with readers and stand out in a crowded market. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers.
Ally’s website states the following:
If you’re like most authors, you want someone who will help your work reach its highest potential without changing your style or injecting their own. You want to publish a book you can be proud of and one that will find success in the marketplace, whether you’re seeking a book deal with a publisher or planning to self-publish.
Our editorial and publishing packages are carefully constructed to ensure you achieve the results you want without wasting your time, energy, or resources. Contact us today for a free, no-obligation consultation so we can discuss what would work best for you. In the meantime, here’s a rundown of the many services we offer:
Developmental editing
Manuscript editing
Copy editing
Proofreading
Manuscript evaluations
Query letter editing
Query letter writing
Book proposal evaluations
Book proposal editing
Cover copy writing
Cover copy editing
Cover design
Print book design and layout
Book formatting
Publishing assistance
Author platform strategies
Book marketing strategies
Book marketing services
Group programs
Private mastermind sessions
Webinars
Subscribe to Online for Authors to learn about more great books! https://www.youtube.com/@onlineforauthors?sub_confirmation=1
Join the Novels N Latte Book Club community to discuss this and other books with like-minded readers: https://www.facebook.com/groups/3576519880426290
You can follow Author Ally Machate
Website: https://thewritersally.com/
LinkedIn: @allysonemachate
FB: @allysonemachate
Teri M Brown, Author and Podcast Host: https://www.terimbrown.com
FB: @TeriMBrownAuthor
IG: @terimbrown_author
X: @terimbrown1
Want to be a guest on Online for Authors? Send Teri M Brown a message on PodMatch, here: https://www.podmatch.com/member/onlineforauthors
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Online For Authors Podcast
Winner of the 2025 American Writing Awards Podcast of the Year in Fiction and the 2024 Positive Change Podcast Awards for Best Host and Best Book Podcast. Tune in to be introduced to new and upcoming authors in a wide variety of fiction genres - from historical to fantasy to mystery to thriller to romance – as well as inspirational memoirs.
Online for Authors is the only podcast with a host that personally reads and reviews indie-written fiction and inspirational/memoirs for avid readers who want to add books for their TBR beyond what they can find on the NYT best sellers list. As an award-winning host, Teri M Brown’s goal for Online for Authors is to introduce avid readers to characters they’d like to invite to lunch. If you read more than 40 books per year and want to veer away from the NYT Best Seller’s List or want to expand beyond your preferred genre, Online for Authors can help you discover novels written by Indie-Authors to add to your to-be-read list.
Teri M Brown is an author of character-driven fiction and lives for the moments her characters speak their stories to her. Recognizing that other authors also have interesting lives and reasons for writing, Teri uses Online for Authors as a space for these authors to shine. Avid readers listening to Online for Authors will have the opportunity to discover new authors, amazing characters, and “can’t stop reading” stories.
If you are looking for the next book on your “to be read” pile, then this is the podcast for you. Listen as authors discuss their latest work (no spoilers!), the impetus behind the storyline, how/where/why they write, what’s coming up next, and more! These conversations are in-depth because, unlike many hosts, Teri takes the time to read and review each novel before interviewing her guests. She believes that by doing so, she can guarantee a good fit for her audience as well as an interesting and inquisitive interview.
Additionally, the first Saturday of each month, Teri releases what she affectionately calls OFAU – Online for Authors University. These once-monthly episodes feature writing tips for authors in all stages of their careers and speaks directly to her desire to mentor others. Whether someone wants to know about editing, marketing, book awards, being a guest on a podcast, or how notebooking can help you overcome writer’s block, writers and aspiring writers will find useful tips to move their writing to the next level.
Want to be a guest on Online for Authors? Send Teri M Brown a message on
PodMatch, here: https://www.podmatch.com/member/onlineforauthors
